---
description: Compare Funnel vs Coupler.io and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Funnel vs Coupler.io Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/3367/kpi-software/software) > [Funnel \<span\>vs\</span\> Coupler.io](https://www.getapp.sg/compare/101465/2063382/funnel/vs/coupler-io)

# Compare Funnel vs Coupler.io

Canonical: https://www.getapp.sg/compare/101465/2063382/funnel/vs/coupler-io

> Detailed comparison between Funnel and Coupler.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Funnel | Coupler.io |
| **Overall rating** | 4.7/5 | 4.9/5 |
| **Total Reviews** | 19 | 110 |
| **Starting Price** | US$120.00 | US$24.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Funnel

- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Source Connectors
- Data Warehouse Software
- ETL Tools
- KPI Monitoring
- Marketing Reports
- Match & Merge
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On

### Coupler.io

- Access Controls/Permissions
- Ad hoc Query
- Ad hoc Reporting
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Source Connectors
- Data Warehouse Software
- ETL Tools
- KPI Monitoring
- Marketing Reports
- Match & Merge
- Multi-Channel Data Collection
- Multiple Data Sources
- Performance Metrics
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter
- Single Sign On

## Links

- [View Funnel Profile](https://www.getapp.sg/software/101465/funnel)
- [View Coupler.io Profile](https://www.getapp.sg/software/2063382/coupler-io)
- [View Original Comparison](https://www.getapp.sg/compare/101465/2063382/funnel/vs/coupler-io)

-----

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