---
description: Compare TapClicks vs Beckon and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: TapClicks vs Beckon Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [KPI Software](/directory/3367/kpi-software/software) > [TapClicks \<span\>vs\</span\> Beckon](https://www.getapp.sg/compare/102021/103835/tapanalytics/vs/beckon)

# Compare TapClicks vs Beckon

Canonical: https://www.getapp.sg/compare/102021/103835/tapanalytics/vs/beckon

> Detailed comparison between TapClicks and Beckon. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | TapClicks | Beckon |
| **Overall rating** | 4.3/5 | - |
| **Total Reviews** | 175 | 0 |
| **Starting Price** | US$599.00 | US$1.00 |
| **Free Trial** | Yes | - |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Phone Support, Chat | Email/Help Desk |
| **Training** | In Person, Live Online, Documentation, Videos | In Person, Live Online |

## Key features

### TapClicks

- Activity Dashboard
- Ad hoc Reporting
- Benchmarking
- Campaign Tracking
- Customer Journey Mapping
- Dashboard
- Data Aggregation
- Data Connectors
- Functions/Calculations
- KPI Monitoring
- Performance Metrics
- Private Dashboards
- ROI Tracking
- Scorecards
- Search/Filter
- Strategic Planning
- Trend/Problem Indicators
- Visual Analytics
- Visualization
- Website Analytics

### Beckon

- Activity Dashboard
- Ad hoc Reporting
- Benchmarking
- Campaign Tracking
- Customer Journey Mapping
- Dashboard
- Data Aggregation
- Data Connectors
- Functions/Calculations
- KPI Monitoring
- Performance Metrics
- Private Dashboards
- ROI Tracking
- Scorecards
- Search/Filter
- Strategic Planning
- Trend/Problem Indicators
- Visual Analytics
- Visualization
- Website Analytics

## Links

- [View TapClicks Profile](https://www.getapp.sg/software/102021/tapanalytics)
- [View Beckon Profile](https://www.getapp.sg/software/103835/beckon)
- [View Original Comparison](https://www.getapp.sg/compare/102021/103835/tapanalytics/vs/beckon)

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