---
description: Compare ActiveDEMAND vs CTM and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: ActiveDEMAND vs CTM Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Reporting Tools](/directory/931/analytics-reporting/software) > [ActiveDEMAND \<span\>vs\</span\> CTM](https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics)

# Compare ActiveDEMAND vs CTM

Canonical: https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics

> Detailed comparison between ActiveDEMAND and CTM. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | ActiveDEMAND | CTM |
| **Overall rating** | 4.2/5 | 4.7/5 |
| **Total Reviews** | 79 | 158 |
| **Starting Price** | US$15.00 | US$79.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### ActiveDEMAND

- API
- Activity Tracking
- Archiving & Retention
- CRM
- Call Tracking Metrics
- Campaign Planning
- Campaign Scheduling
- Computer Telephony Integration
- Cross Channel Attribution
- Customizable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Social Media Integration
- Visitor Tracking

### CTM

- API
- Activity Tracking
- Archiving & Retention
- CRM
- Call Tracking Metrics
- Campaign Planning
- Campaign Scheduling
- Computer Telephony Integration
- Cross Channel Attribution
- Customizable Reports
- Dashboard
- Engagement Tracking
- Keyword Tracking
- Lead Capture
- Lead Management
- Monitoring
- Multi-Channel Communication
- Real-Time Data
- Social Media Integration
- Visitor Tracking

## Links

- [View ActiveDEMAND Profile](https://www.getapp.sg/software/103299/activedemand)
- [View CTM Profile](https://www.getapp.sg/software/127363/calltrackingmetrics)
- [View Original Comparison](https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"ActiveDEMAND vs CTM Comparison | GetApp Singapore 2026","description":"Compare ActiveDEMAND vs CTM and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.","url":"https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics","about":[{"@id":"https://www.getapp.sg/software/103299/activedemand#software"},{"@id":"https://www.getapp.sg/software/127363/calltrackingmetrics#software"}],"breadcrumb":{"@id":"https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics#webpage","publisher":{"@id":"https://www.getapp.sg/#organization"},"inLanguage":"en-SG","isPartOf":{"@id":"https://www.getapp.sg/#website"}},{"name":"ActiveDEMAND","description":"ActiveDEMAND is a complete integrated platform for marketing automation designed with marketing agencies in mind. ActiveDEMAND consolidates key online marketing tools into a single application. The subscription model is based on the total number of contacts, not the number users. This means agencies can create an unlimited number of sub-accounts for all their clients, each with their individual branding and reporting.\n\nActiveDEMAND users can manage all of their clients’ campaigns, marketing efforts and track key metrics based on website traffic, engagement conversions and leads. ActiveDEMAND allows whitelabeling so the agency’s brand remains up front and visible in all client communications. The integrated platform provides customizable landing pages and email templates, contact list management with segmentation, dynamic fields for personalized email messages and social media tools. Agencies are able to customize follow up emails and auto-responders and the system provides an easy-to-use drag-and-drop interface to create tailored monthly reports. \n\nOther integrated features include; Email marketing, Call Tracking, Funnel Builder, Dynamic Content, Workflow Automation, Web and Landing Page Builder, Client Dashboards, Agency CRM and more.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/f8e1fba9-3ea5-4421-91ec-5b4457115842.png","url":"https://www.getapp.sg/software/103299/activedemand","@type":"SoftwareApplication","@id":"https://www.getapp.sg/software/103299/activedemand#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":79,"ratingValue":4.2},"offers":{"price":"15","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"CTM","description":"CTM is a comprehensive conversation analytics software platform designed for sales and marketing teams aiming to optimize customer interactions and marketing attribution. The system provides end-to-end visibility into the customer journey by tracking, analyzing, and managing communications across calls, texts, chats, and form submissions. \n\nThe platform serves marketing agencies, enterprise organizations, and sales teams by enabling precise attribution of leads to specific marketing campaigns, delivering actionable conversation insights, and streamlining sales processes through intelligent routing and automated workflows. Its AI-driven analytics capabilities offer substantial benefits to organizations that rely on phone conversations within sales and customer service operations.\n\nCTM features dynamic number insertion that automatically displays unique tracking numbers based on visitor source, enabling accurate attribution of communications to distinct channels, campaigns, and keywords. Conversation intelligence tools analyze call recordings and transcriptions to extract sentiment data, highlight keyword mentions, and identify trends that inform customer preference and behavior analysis. \n\nContact center operations benefit from multi-channel routing, queue management, and live agent monitoring, as well as interactive voice response setups and call recording for quality assurance and training. Reporting functions include real-time dashboards, customizable reports, and detailed metrics on call volume, duration, and agent performance. Additional capabilities include spam call blocking, automated text messaging with two-way communication, call scoring for lead qualification, and workflow automation that triggers personalized notifications and follow-up actions.\n\nThe system integrates with marketing and business platforms, connecting with advertising tools for campaign tracking and conversion attribution and synchronizing data with customer relationship management systems. Developer-friendly features provide comprehensive API access, webhook support, and serverless function integration for bespoke implementations. Low-code automation platforms extend custom workflow creation without coding requirements. Security and compliance measures include encryption protocols, configurable access controls, and audit logging. \n\nThe platform maintains certification against industry standards such as SOC two and offers solutions for regulatory frameworks including HIPAA, HITECH, GDPR, and CCPA to meet stringent data protection requirements.CTM supports mobile operations through an application that enables tracking and management of calls and messages from any location, together with push notifications and in-app access to recordings and performance insights","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/77aa1f37-3ce7-4f2a-8c05-a59a0f19d8db.png","url":"https://www.getapp.sg/software/127363/calltrackingmetrics","@type":"SoftwareApplication","@id":"https://www.getapp.sg/software/127363/calltrackingmetrics#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":158,"ratingValue":4.7},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Reporting Tools","position":2,"item":"/directory/931/analytics-reporting/software","@type":"ListItem"},{"name":"ActiveDEMAND vs CTM","position":3,"item":"https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics","@type":"ListItem"}],"@id":"https://www.getapp.sg/compare/103299/127363/activedemand/vs/calltrackingmetrics#breadcrumblist"}]}
</script>