---
description: Compare Klaviyo vs Braze and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Klaviyo vs Braze Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Email Marketing Software](/directory/307/email-marketing/software) > [Klaviyo \<span\>vs\</span\> Braze](https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy)

# Compare Klaviyo vs Braze

Canonical: https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy

> Detailed comparison between Klaviyo and Braze. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Klaviyo | Braze |
| **Overall rating** | 4.6/5 | 4.7/5 |
| **Total Reviews** | 528 | 168 |
| **Starting Price** | US$20.00 | - |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Klaviyo

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Email Management
- Email Sequences
- GDPR Compliance
- List Management
- Multi-Channel Communication
- Personalization
- Real-Time Analytics
- Real-Time Data
- Sales Analytics
- Segmentation
- Subscriber Management

### Braze

- A/B Testing
- CRM
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable CTAs
- Customizable Reports
- Dynamic Content
- Email Management
- Email Sequences
- GDPR Compliance
- List Management
- Multi-Channel Communication
- Personalization
- Real-Time Analytics
- Real-Time Data
- Sales Analytics
- Segmentation
- Subscriber Management

## Links

- [View Klaviyo Profile](https://www.getapp.sg/software/105931/klaviyo)
- [View Braze Profile](https://www.getapp.sg/software/2052401/appboy)
- [View Original Comparison](https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Klaviyo vs Braze Comparison | GetApp Singapore 2026","description":"Compare Klaviyo vs Braze and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.","url":"https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy","about":[{"@id":"https://www.getapp.sg/software/105931/klaviyo#software"},{"@id":"https://www.getapp.sg/software/2052401/appboy#software"}],"breadcrumb":{"@id":"https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy#breadcrumblist"},"@id":"https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.sg/#website"},"publisher":{"@id":"https://www.getapp.sg/#organization"},"inLanguage":"en-SG"},{"name":"Klaviyo","description":"Klaviyo is an all-in-one platform built for B2C companies, with email and SMS marketing, full funnel analytics, and customer service in one solution. Built on customer data capturing every click, purchase, and conversion, Klaviyo powers marketing automation that delivers personalized customer journeys across every channel (email, SMS, RCS, push, WhatsApp, reviews, forms, and ads).\n\nLeverage Klaviyo AI to scale personalization and always send the right message at the right time, automatically. Klaviyo AI uses real-time signals and past behaviors to upsell products, find at-risk customers, and forecast lifetime value — then builds the audience, writes the copy, and optimizes delivery to ensure you see the most ROI from your campaigns.\n\nUnlike clunky legacy tools or fragmented point solutions, Klaviyo works seamlessly out of the box with 400+ native integrations (including Shopify, WooCommerce, Magento, and more). By unifying your customer data and channel performance in one easy-to-use platform, you can automate workflows, simplify segmentation, and deliver consistent, relevant customer experiences. \n\nJoin more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4146a2f3-c48e-4a85-ac3c-737b840740a9.png","url":"https://www.getapp.sg/software/105931/klaviyo","@id":"https://www.getapp.sg/software/105931/klaviyo#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":528},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Braze","description":"Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/06bb5c01-89dd-4d09-951f-1ed409c4235d.png","url":"https://www.getapp.sg/software/2052401/appboy","@id":"https://www.getapp.sg/software/2052401/appboy#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":168},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Email Marketing Software","position":2,"item":"/directory/307/email-marketing/software","@type":"ListItem"},{"name":"Klaviyo vs Braze","position":3,"item":"https://www.getapp.sg/compare/105931/2052401/klaviyo/vs/appboy","@type":"ListItem"}]}]}
</script>