---
description: Compare Branch Metrics vs AppsFlyer and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Branch Metrics vs AppsFlyer Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Mobile Marketing Software](/directory/309/mobile-marketing/software) > [Branch Metrics \<span\>vs\</span\> AppsFlyer](https://www.getapp.sg/compare/110165/119911/branch/vs/appsflyer)

# Compare Branch Metrics vs AppsFlyer

Canonical: https://www.getapp.sg/compare/110165/119911/branch/vs/appsflyer

> Detailed comparison between Branch Metrics and AppsFlyer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Branch Metrics | AppsFlyer |
| **Overall rating** | 4.1/5 | 4.5/5 |
| **Total Reviews** | 22 | 138 |
| **Starting Price** | - | US$0.07 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Branch Metrics

- A/B Testing
- API
- Activity Dashboard
- Campaign Analytics
- Cohort Analysis
- Conversion Tracking
- Dashboard
- Data Import/Export
- Fraud Detection
- Multi-Campaign
- ROI Tracking
- Reporting/Analytics
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Website Analytics

### AppsFlyer

- A/B Testing
- API
- Activity Dashboard
- Attribution Modeling
- Campaign Analytics
- Channel Management
- Cohort Analysis
- Conversion Tracking
- Dashboard
- Data Import/Export
- Fraud Detection
- Multi-Campaign
- ROI Tracking
- Reporting/Analytics
- Revenue Tracking
- Search/Filter
- Social Media Integration
- Social Media Monitoring
- Uninstall Tracking
- Website Analytics

## Links

- [View Branch Metrics Profile](https://www.getapp.sg/software/110165/branch)
- [View AppsFlyer Profile](https://www.getapp.sg/software/119911/appsflyer)
- [View Original Comparison](https://www.getapp.sg/compare/110165/119911/branch/vs/appsflyer)

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