---
description: Compare Branch Metrics vs CTM and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Branch Metrics vs CTM Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Attribution Software](/directory/1317/marketing-attribution/software) > [Branch Metrics \<span\>vs\</span\> CTM](https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics)

# Compare Branch Metrics vs CTM

Canonical: https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics

> Detailed comparison between Branch Metrics and CTM. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Branch Metrics | CTM |
| **Overall rating** | 4.1/5 | 4.6/5 |
| **Total Reviews** | 22 | 150 |
| **Starting Price** | - | US$79.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | In Person, Live Online, Webinars, Documentation |

## Key features

### Branch Metrics

- API
- Activity Dashboard
- Activity Tracking
- Campaign Analytics
- Campaign Management
- Conversion Tracking
- Dashboard
- Data Import/Export
- Keyword Tracking
- Multi-Campaign
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Integration
- Third-Party Integrations
- Visitor Tracking

### CTM

- API
- Activity Dashboard
- Activity Tracking
- Campaign Analytics
- Campaign Management
- Computer Telephony Integration
- Conversion Tracking
- Dashboard
- Data Import/Export
- Keyword Tracking
- Multi-Campaign
- Natural Language Processing
- ROI Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting/Analytics
- Social Media Integration
- Third-Party Integrations
- Visitor Tracking

## Links

- [View Branch Metrics Profile](https://www.getapp.sg/software/110165/branch)
- [View CTM Profile](https://www.getapp.sg/software/127363/calltrackingmetrics)
- [View Original Comparison](https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Branch Metrics vs CTM Comparison | GetApp Singapore 2026","description":"Compare Branch Metrics vs CTM and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.","url":"https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics","about":[{"@id":"https://www.getapp.sg/software/110165/branch#software"},{"@id":"https://www.getapp.sg/software/127363/calltrackingmetrics#software"}],"breadcrumb":{"@id":"https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics#breadcrumblist"},"@id":"https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.sg/#website"},"inLanguage":"en-SG","publisher":{"@id":"https://www.getapp.sg/#organization"}},{"name":"Branch Metrics","description":"Branch is a cross-platform attribution and linking solution designed to help businesses of all sizes unify mobile measurement and user experiences across devices, channels, and platforms. With Branch, users can increase mobile conversion, engagement, and retention through deep linking, mobile banners, attribution, user routing, and personalized app experiences.\n \nBranch’s key features include cross-platform persona IDs, click and view-through attribution, analytics dashboards, and fraud detection. With Branch, users can create and embed quick, universal, and deep links with custom domains across multiple channels, devices, and operating systems. Businesses can utilize the advanced analytics dashboard to manage mobile referrals with deep links that enable link generation, reward attribution, referral tracking, and more. \n \nThe Branch platform optimizes campaigns by tracking visitor touchpoints across multiple channels, including email, web, and social media as well as ads and referrals attribution. The solution also provides cohort analysis tools that pull data from multiple marketing channels. Branch’s Firebase app indexing tool automatically increases the visibility and ranking of user content on Google search results.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7a5ffd61-077a-4c49-93e1-d928d08acaa6.png","url":"https://www.getapp.sg/software/110165/branch","@id":"https://www.getapp.sg/software/110165/branch#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.1,"bestRating":5,"ratingCount":22},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"CTM","description":"CTM is a comprehensive conversation analytics software platform designed for sales and marketing teams aiming to optimize customer interactions and marketing attribution. The system provides end-to-end visibility into the customer journey by tracking, analyzing, and managing communications across calls, texts, chats, and form submissions. \n\nThe platform serves marketing agencies, enterprise organizations, and sales teams by enabling precise attribution of leads to specific marketing campaigns, delivering actionable conversation insights, and streamlining sales processes through intelligent routing and automated workflows. Its AI-driven analytics capabilities offer substantial benefits to organizations that rely on phone conversations within sales and customer service operations.\n\nCTM features dynamic number insertion that automatically displays unique tracking numbers based on visitor source, enabling accurate attribution of communications to distinct channels, campaigns, and keywords. Conversation intelligence tools analyze call recordings and transcriptions to extract sentiment data, highlight keyword mentions, and identify trends that inform customer preference and behavior analysis. \n\nContact center operations benefit from multi-channel routing, queue management, and live agent monitoring, as well as interactive voice response setups and call recording for quality assurance and training. Reporting functions include real-time dashboards, customizable reports, and detailed metrics on call volume, duration, and agent performance. Additional capabilities include spam call blocking, automated text messaging with two-way communication, call scoring for lead qualification, and workflow automation that triggers personalized notifications and follow-up actions.\n\nThe system integrates with marketing and business platforms, connecting with advertising tools for campaign tracking and conversion attribution and synchronizing data with customer relationship management systems. Developer-friendly features provide comprehensive API access, webhook support, and serverless function integration for bespoke implementations. Low-code automation platforms extend custom workflow creation without coding requirements. Security and compliance measures include encryption protocols, configurable access controls, and audit logging. \n\nThe platform maintains certification against industry standards such as SOC two and offers solutions for regulatory frameworks including HIPAA, HITECH, GDPR, and CCPA to meet stringent data protection requirements.CTM supports mobile operations through an application that enables tracking and management of calls and messages from any location, together with push notifications and in-app access to recordings and performance insights","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/77aa1f37-3ce7-4f2a-8c05-a59a0f19d8db.png","url":"https://www.getapp.sg/software/127363/calltrackingmetrics","@id":"https://www.getapp.sg/software/127363/calltrackingmetrics#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.6,"bestRating":5,"ratingCount":150},"offers":{"price":"79","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Attribution Software","position":2,"item":"/directory/1317/marketing-attribution/software","@type":"ListItem"},{"name":"Branch Metrics vs CTM","position":3,"item":"https://www.getapp.sg/compare/110165/127363/branch/vs/calltrackingmetrics","@type":"ListItem"}]}]}
</script>