---
description: Compare VWO Insights vs Microsoft Clarity and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: VWO Insights vs Microsoft Clarity Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Product Analytics Tools](/directory/3791/product-analytics/software) > [VWO Insights \<span\>vs\</span\> Microsoft Clarity](https://www.getapp.sg/compare/133559/2051298/vwo-insights/vs/microsoft-clarity)

# Compare VWO Insights vs Microsoft Clarity

Canonical: https://www.getapp.sg/compare/133559/2051298/vwo-insights/vs/microsoft-clarity

> Detailed comparison between VWO Insights and Microsoft Clarity. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | VWO Insights | Microsoft Clarity |
| **Overall rating** | 5.0/5 | 4.8/5 |
| **Total Reviews** | 1 | 56 |
| **Starting Price** | US$169.00 | US$0.00 |
| **Free Trial** | - | No |
| **Free Version** | No | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### VWO Insights

- API
- Behavior Tracking
- Behavioral Analytics
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard
- Dynamic Content
- Engagement Tracking
- Heatmaps
- Real-Time Analytics
- Reporting & Statistics
- Screen Activity Recording
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

### Microsoft Clarity

- API
- Behavior Tracking
- Behavioral Analytics
- Conversion Rate Optimization
- Conversion Tracking
- Customer Activity Tracking
- Customer Segmentation
- Customizable Reports
- Dashboard
- Dynamic Content
- Engagement Tracking
- Heatmaps
- Real-Time Analytics
- Reporting & Statistics
- Screen Activity Recording
- Session Recording
- Visitor Tracking
- Visual Analytics
- Web Traffic Reporting
- Website Analytics

## Links

- [View VWO Insights Profile](https://www.getapp.sg/software/133559/vwo-insights)
- [View Microsoft Clarity Profile](https://www.getapp.sg/software/2051298/microsoft-clarity)
- [View Original Comparison](https://www.getapp.sg/compare/133559/2051298/vwo-insights/vs/microsoft-clarity)

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