---
description: Compare HubSpot Marketing Hub vs Customer.io and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: HubSpot Marketing Hub vs Customer.io Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [SEO Tools](/directory/312/search-marketing/software) > [HubSpot Marketing Hub \<span\>vs\</span\> Customer.io](https://www.getapp.sg/compare/20444/91556/hubspot-marketing/vs/customer-io)

# Compare HubSpot Marketing Hub vs Customer.io

Canonical: https://www.getapp.sg/compare/20444/91556/hubspot-marketing/vs/customer-io

> Detailed comparison between HubSpot Marketing Hub and Customer.io. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | HubSpot Marketing Hub | Customer.io |
| **Overall rating** | 4.5/5 | 4.7/5 |
| **Total Reviews** | 6223 | 87 |
| **Starting Price** | US$15.00 | US$100.00 |
| **Free Trial** | Yes | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### HubSpot Marketing Hub

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customer Database
- Customizable CTAs
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Personalization
- Segmentation
- Social Media Integration
- Subscriber Management

### Customer.io

- A/B Testing
- API
- CAN-SPAM Compliance
- CRM
- Campaign Planning
- Campaign Scheduling
- Content Management
- Customer Database
- Customizable CTAs
- Dynamic Content
- Email Management
- Engagement Tracking
- Lead Capture
- Lead Management
- Lead Qualification
- List Management
- Personalization
- Segmentation
- Social Media Integration
- Subscriber Management

## Links

- [View HubSpot Marketing Hub Profile](https://www.getapp.sg/software/20444/hubspot-marketing)
- [View Customer.io Profile](https://www.getapp.sg/software/91556/customer-io)
- [View Original Comparison](https://www.getapp.sg/compare/20444/91556/hubspot-marketing/vs/customer-io)

-----

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