---
description: Compare Emarsys vs Braze and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Emarsys vs Braze Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Marketing Automation Software](/directory/308/marketing-automation/software) > [Emarsys \<span\>vs\</span\> Braze](https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy)

# Compare Emarsys vs Braze

Canonical: https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy

> Detailed comparison between Emarsys and Braze. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Emarsys | Braze |
| **Overall rating** | 4.3/5 | 4.7/5 |
| **Total Reviews** | 12 | 168 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Emarsys

- A/B Testing
- CRM
- Campaign Management
- Campaign Scheduling
- Customizable Templates
- Dynamic Content
- Email Management
- Email Marketing
- GDPR Compliance
- List Management
- Marketing Automation
- Mobile Optimization
- Multi-Channel Marketing
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Segmentation
- Subscriber Management
- Template Management

### Braze

- A/B Testing
- CRM
- Campaign Management
- Campaign Scheduling
- Customizable Templates
- Dynamic Content
- Email Management
- Email Marketing
- GDPR Compliance
- List Management
- Marketing Automation
- Mobile Optimization
- Multi-Channel Marketing
- Personalization
- Real-Time Analytics
- Real-Time Data
- Reporting/Analytics
- Segmentation
- Subscriber Management
- Template Management

## Links

- [View Emarsys Profile](https://www.getapp.sg/software/2050373/emarsys-1)
- [View Braze Profile](https://www.getapp.sg/software/2052401/appboy)
- [View Original Comparison](https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Emarsys vs Braze Comparison | GetApp Singapore 2026","description":"Compare Emarsys vs Braze and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.","url":"https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy","about":[{"@id":"https://www.getapp.sg/software/2050373/emarsys-1#software"},{"@id":"https://www.getapp.sg/software/2052401/appboy#software"}],"breadcrumb":{"@id":"https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy#breadcrumblist"},"@id":"https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.sg/#website"},"inLanguage":"en-SG","publisher":{"@id":"https://www.getapp.sg/#organization"}},{"name":"Emarsys","description":"Emarsys is a marketing automation software designed to help businesses of all sizes streamline customer engagement, campaign management, and data collection operations via a unified platform. The application allows marketing teams to conduct A/B tests, configure workflows, and analyze the behavior of customers.\n\nIt enables employees to capture and store customer data in a centralized repository, manage loyalty programs, map customer journeys, and generate custom reports. \n\nFeatures of Emarsys include an activity dashboard, multi-channel marketing, geofencing, in-app and browser push notifications, customer segmentation, behavioral analytics, lead management, and more.\n\nEmarsys also lets administrators capture customers’ mobile browsing behavior, conduct surveys, and manage drip campaigns.\n\nIt also provides native integrations with many leading commerce platforms.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/fac1d731-0e4f-43af-8eca-396b501f9a0d.png","url":"https://www.getapp.sg/software/2050373/emarsys-1","@id":"https://www.getapp.sg/software/2050373/emarsys-1#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":12},"operatingSystem":"Cloud"},{"name":"Braze","description":"Braze is a leading customer engagement platform that powers lasting connections between consumers and brands they love. Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/06bb5c01-89dd-4d09-951f-1ed409c4235d.png","url":"https://www.getapp.sg/software/2052401/appboy","@id":"https://www.getapp.sg/software/2052401/appboy#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":168},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Marketing Automation Software","position":2,"item":"/directory/308/marketing-automation/software","@type":"ListItem"},{"name":"Emarsys vs Braze","position":3,"item":"https://www.getapp.sg/compare/2050373/2052401/emarsys-1/vs/appboy","@type":"ListItem"}]}]}
</script>