Salesforce Marketing Cloud vs Bloomreach

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer.

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat
Powerful content, customer engagement, and product discovery offerings to achieve true personalization and drive unparalleled growth.

Deployment

  • Cloud-based
  • On-premise

Support Options

  • Email/Help Desk
  • FAQs/Forum
  • Knowledge Base
  • Phone Support
  • 24/7 (Live rep)
  • Chat

Starting from

US$1,250.00/month

  • Free Version
  • Free Trial
  • Subscription

Starting from

Not provided by vendor

  • Free Version
  • Free Trial
  • Subscription

Overall rating

4.2 /5
(514)

Ease of Use

3.8/5

Features

4.3/5

Customer Service

3.9/5

Value for Money

3.8/5

Overall rating

4.8 /5
(55)

Ease of Use

4.5/5

Features

4.6/5

Customer Service

4.9/5

Value for Money

4.6/5

Total features 163

  • 2-Way Messaging
  • A/B Testing
  • AI Content Creation
  • AI Writing Assistant Software
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Control
  • Access Controls/Permissions
  • Account Based Marketing
  • Accounting Integration
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Ad Network Integration
  • Ad Optimization
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Application Management
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Autocomplete
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Backup
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Management
  • Brand Tracking
  • Bulk Ordering
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Catalog Management
  • Categorisation/Grouping
  • Channel Management
  • Charting
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Delivery
  • Content Library
  • Content Management
  • Content Marketing Software
  • Content Personalization
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Recovery
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Database Support
  • De-Coupled Front & Back Ends
  • Digital Asset Management
  • Discount Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing Software
  • Event Triggered Actions
  • Experience Management
  • Faceted Search/Filtering
  • File Management
  • Filtering
  • For B2B
  • For Developers
  • For Enterprises
  • For Marketers
  • For Marketing and Advertising
  • For Startups
  • For eCommerce
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Full Text Search
  • Functions/Calculations
  • Funnel Analysis
  • Fuzzy Search
  • GDPR Compliance
  • Goal Setting/Tracking
  • Google Analytics Integration
  • HTML Editor
  • Heatmaps
  • Historical Reporting
  • Image Editing
  • Image Library
  • Inbox Management
  • Indexing
  • Information Governance
  • Integrated Development Environment
  • Interaction Tracking
  • Interactive Content
  • Interactive Elements
  • Interactive queries
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Replenishment
  • Java Supported
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Live Chat
  • Localization Automation
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Marketplace Integration
  • Mass Texting
  • Master Data Management
  • Media Management
  • Message Personalization
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Commerce
  • Mobile Coupons
  • Mobile Dashboards
  • Mobile Keywords
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Search
  • Newsletter Management
  • Omnichannel Communications
  • Open Rate Tracking
  • Order Management
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Performance Testing Tools
  • Personalization
  • Polls/Voting
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Price/Margin Management
  • Prioritization
  • Private Dashboards
  • Process/Workflow Automation
  • Product Catalog
  • Product Data Management
  • Product Recommendations
  • Promotions Management
  • Prospecting Tools
  • Public Dashboards
  • Publish Scheduling
  • Purchase Order Management
  • QR Codes
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Retail Inventory Management
  • Returns Management
  • Reviews Management
  • Rewards Management
  • Rich Text Editor
  • Role-Based Permissions
  • Routing
  • Rule Based Publishing
  • SDKs
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled Messaging
  • Scheduled/Automated Reports
  • Scheduling
  • Scorecards
  • Screen Activity Recording
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Semantic Search
  • Sentiment Analysis
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Shopping Cart
  • Shortcodes
  • Signature Management
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Support Ticket Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Text Analysis
  • Text Editing
  • Text-to-Win
  • Third-Party Integration
  • Third-Party Integrations
  • Time on Site Tracking
  • Transaction History
  • Trend Analysis
  • Two-Factor Authentication
  • User Interaction Tracking
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Web/Mobile App Development
  • Website Accessibility Tools
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • eCommerce Management

Total features 336

  • 2-Way Messaging
  • A/B Testing
  • AI Content Creation
  • AI Writing Assistant Software
  • AI/Machine Learning
  • API
  • Abandoned Cart Saver
  • Access Control
  • Access Controls/Permissions
  • Account Based Marketing
  • Accounting Integration
  • Activity Dashboard
  • Activity Monitoring
  • Activity Tracking
  • Ad Network Integration
  • Ad Optimization
  • Ad hoc Reporting
  • Advertising Management
  • Alerts/Escalation
  • Alerts/Notifications
  • Analytics
  • Application Management
  • Approval Process Control
  • Archiving & Retention
  • Asset Lifecycle Management
  • Audience Targeting
  • Audio File Management
  • Audit Management
  • Autocomplete
  • Automated Publishing
  • Automated Responses
  • Automated Scheduling
  • Automatic Backup
  • Autoresponders
  • Backlink Monitoring
  • Behavior Analytics
  • Behavior Tracking
  • Behavioral Analytics
  • Behavioral Targeting
  • Brand Management
  • Brand Tracking
  • Bulk Ordering
  • CAN-SPAM Compliance
  • CRM
  • Calendar Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Campaign Tracking
  • Canned Responses
  • Catalog Management
  • Categorisation/Grouping
  • Channel Management
  • Charting
  • Chat/Messaging
  • Chatbot
  • Click Tracking
  • Cohort Analysis
  • Collaboration Tools
  • Commenting/Notes
  • Communication Management
  • Competitive Analysis
  • Compliance Management
  • Configurable Workflow
  • Consent Management
  • Contact Database
  • Contact Management
  • Content Analytics
  • Content Delivery
  • Content Library
  • Content Management
  • Content Marketing Software
  • Content Personalization
  • Content Publishing Options
  • Contextual Targeting
  • Conversion Rate Optimization
  • Conversion Tracking
  • Customer Accounts
  • Customer Activity Tracking
  • Customer Database
  • Customer Engagement
  • Customer Experience Management
  • Customer History
  • Customer Journey Mapping
  • Customer Management
  • Customer Profiles
  • Customer Segmentation
  • Customer Surveys
  • Customer Touchpoints
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Templates
  • Customization
  • Dashboard
  • Dashboard Creation
  • Data Aggregation
  • Data Analysis Tools
  • Data Capture and Transfer
  • Data Connectors
  • Data Extraction
  • Data Import/Export
  • Data Integration
  • Data Migration
  • Data Quality Control
  • Data Recovery
  • Data Security
  • Data Source Connectors
  • Data Storage Management
  • Data Synchronization
  • Data Verification
  • Data Visualization
  • Database Support
  • De-Coupled Front & Back Ends
  • Digital Asset Management
  • Discount Management
  • Document Classification
  • Document Management
  • Document Storage
  • Drag & Drop
  • Drag & Drop Editor
  • Drip Campaigns
  • Dynamic Content
  • Editorial Calendar
  • Electronic Forms
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Monitoring
  • Email Sequences
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Marketing Software
  • Event Triggered Actions
  • Experience Management
  • Faceted Search/Filtering
  • File Management
  • Filtering
  • For B2B
  • For Developers
  • For Enterprises
  • For Marketers
  • For Marketing and Advertising
  • For Startups
  • For eCommerce
  • For iPad Devices
  • Forecasting
  • Forms Management
  • Full Text Search
  • Functions/Calculations
  • Funnel Analysis
  • Fuzzy Search
  • GDPR Compliance
  • Goal Setting/Tracking
  • Google Analytics Integration
  • HTML Editor
  • Heatmaps
  • Historical Reporting
  • Image Editing
  • Image Library
  • Inbox Management
  • Indexing
  • Information Governance
  • Integrated Development Environment
  • Interaction Tracking
  • Interactive Content
  • Interactive Elements
  • Interactive queries
  • Inventory Control
  • Inventory Management
  • Inventory Optimization
  • Inventory Replenishment
  • Java Supported
  • KPI Monitoring
  • Keyword Filtering
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Link Management
  • List Management
  • Live Chat
  • Localization Automation
  • Loyalty Program
  • Marketing Automation
  • Marketing Calendar
  • Marketing Management
  • Marketplace Integration
  • Mass Texting
  • Master Data Management
  • Media Management
  • Message Personalization
  • Metadata Management
  • Mobile Access
  • Mobile App
  • Mobile Commerce
  • Mobile Coupons
  • Mobile Dashboards
  • Mobile Keywords
  • Mobile Optimization
  • Monitoring
  • Multi-Account Management
  • Multi-Campaign
  • Multi-Channel Attribution
  • Multi-Channel Campaigns
  • Multi-Channel Communication
  • Multi-Channel Data Collection
  • Multi-Channel Distribution
  • Multi-Channel Management
  • Multi-Channel Marketing
  • Multi-Currency
  • Multi-Language
  • Multi-Location
  • Multi-Store
  • Multiple Data Sources
  • Multiple Site Management
  • Multiple User Accounts
  • Multivariate Testing
  • Natural Language Search
  • Newsletter Management
  • Omnichannel Communications
  • Open Rate Tracking
  • Order Management
  • Pageview Tracking
  • Performance Management
  • Performance Metrics
  • Performance Testing Tools
  • Personalization
  • Polls/Voting
  • Post Scheduling
  • Predictive Analytics
  • Predictive Modeling
  • Preview Functionality
  • Price/Margin Management
  • Prioritization
  • Private Dashboards
  • Process/Workflow Automation
  • Product Catalog
  • Product Data Management
  • Product Recommendations
  • Promotions Management
  • Prospecting Tools
  • Public Dashboards
  • Publish Scheduling
  • Purchase Order Management
  • QR Codes
  • Query Suggestions
  • Queue Management
  • ROI Tracking
  • Ratings/Reviews
  • Real-Time Analytics
  • Real-Time Data
  • Real-Time Monitoring
  • Real-Time Notifications
  • Real-Time Reporting
  • Real-Time Updates
  • Recommendations
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • Response Management
  • Retail Inventory Management
  • Returns Management
  • Reviews Management
  • Rewards Management
  • Rich Text Editor
  • Role-Based Permissions
  • Routing
  • Rule Based Publishing
  • SDKs
  • SEO Management
  • SMS Marketing
  • SMS Messaging
  • Sales Activity Management
  • Sales Analytics
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Scheduled Messaging
  • Scheduled/Automated Reports
  • Scheduling
  • Scorecards
  • Screen Activity Recording
  • Search Marketing
  • Search/Filter
  • Secure Data Storage
  • Segmentation
  • Semantic Search
  • Sentiment Analysis
  • Shared Inboxes
  • Shipping Labels
  • Shipping Management
  • Shopping Cart
  • Shortcodes
  • Signature Management
  • Single Page View
  • Single Sign On
  • Site Search Tracking
  • Social Advertising
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Spam Blocker
  • Subscriber Management
  • Support Ticket Management
  • Surveys & Feedback
  • Tag Management
  • Tagging
  • Task Management
  • Task Scheduling
  • Template Management
  • Templates
  • Text Analysis
  • Text Editing
  • Text-to-Win
  • Third-Party Integration
  • Third-Party Integrations
  • Time on Site Tracking
  • Transaction History
  • Trend Analysis
  • Two-Factor Authentication
  • User Interaction Tracking
  • User Management
  • Version Control
  • Video Support
  • Visitor Tracking
  • Visual Analytics
  • Visual Editor
  • Visualization
  • WYSIWYG Editor
  • Web Forms
  • Web Traffic Reporting
  • Web/Mobile App Development
  • Website Accessibility Tools
  • Website Analytics
  • Website Management
  • Website Personalization
  • Website Publishing Options
  • Website Visitor Tracking
  • Whitelisting/Blacklisting
  • Widgets
  • Workflow Management
  • eCommerce Management
  • AWS Lambda
  • Adobe Workfront
  • Alexa
  • Amazon S3
  • Antavo
  • Bazaarvoice
  • BigCommerce
  • Brevo
  • Bynder
  • Cloudinary
  • Contentsquare
  • Crisp
  • Docusign
  • Dropbox Business
  • Ebay Magento Integration
  • Elastic Path
  • EmailLabs
  • Freshdesk
  • Google Ads
  • Google Analytics 360
  • Google Cloud BigQuery
  • Google Cloud Storage
  • Google Maps
  • Google Maps for Jira
  • Google Translate
  • Gorgias
  • JD Edwards EnterpriseOne
  • Klaviyo
  • Lightspeed Retail
  • Lightspeed eCommerce
  • LinkedIn for Business
  • Lionbridge Language Cloud
  • Magento Marketplace
  • Mailchimp
  • Mailgun
  • Mailjet
  • Messenger
  • Meta for Business
  • MetaRouter
  • Mews
  • Microsoft Azure
  • Microsoft Dynamics 365 Business Central tegossuite
  • Microsoft SQL Server
  • MongoDB
  • Motionlab Platform
  • Movable Ink
  • MySQL
  • Netlify
  • OneDrive
  • Oracle Responsys
  • Pipedrive
  • PostgreSQL
  • Relevance
  • Relevance platform
  • ResDiary
  • Rithum
  • SAP Business ByDesign
  • SAP Commerce Cloud
  • SaleSphere
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Shopify Collabs
  • Shopify Plus
  • Shopware
  • Sinch
  • Slack
  • Snapchat
  • Snowflake
  • SugarCRM
  • TikTok
  • Trello
  • Twilio
  • Twitter/X
  • UniOne
  • Vercel
  • Vidyard
  • WhatsApp
  • WhatsApp Bulk Sender
  • Yotpo
  • Zapier
  • allmysms
  • commercetools
  • AWS Lambda
  • Adobe Workfront
  • Alexa
  • Amazon S3
  • Antavo
  • Bazaarvoice
  • BigCommerce
  • Brevo
  • Bynder
  • Cloudinary
  • Contentsquare
  • Crisp
  • Docusign
  • Dropbox Business
  • Ebay Magento Integration
  • Elastic Path
  • EmailLabs
  • Freshdesk
  • Google Ads
  • Google Analytics 360
  • Google Cloud BigQuery
  • Google Cloud Storage
  • Google Maps
  • Google Maps for Jira
  • Google Translate
  • Gorgias
  • JD Edwards EnterpriseOne
  • Klaviyo
  • Lightspeed Retail
  • Lightspeed eCommerce
  • LinkedIn for Business
  • Lionbridge Language Cloud
  • Magento Marketplace
  • Mailchimp
  • Mailgun
  • Mailjet
  • Messenger
  • Meta for Business
  • MetaRouter
  • Mews
  • Microsoft Azure
  • Microsoft Dynamics 365 Business Central tegossuite
  • Microsoft SQL Server
  • MongoDB
  • Motionlab Platform
  • Movable Ink
  • MySQL
  • Netlify
  • OneDrive
  • Oracle Responsys
  • Pipedrive
  • PostgreSQL
  • Relevance
  • Relevance platform
  • ResDiary
  • Rithum
  • SAP Business ByDesign
  • SAP Commerce Cloud
  • SaleSphere
  • Salesforce Sales Cloud
  • Segment
  • Shopify
  • Shopify Collabs
  • Shopify Plus
  • Shopware
  • Sinch
  • Slack
  • Snapchat
  • Snowflake
  • SugarCRM
  • TikTok
  • Trello
  • Twilio
  • Twitter/X
  • UniOne
  • Vercel
  • Vidyard
  • WhatsApp
  • WhatsApp Bulk Sender
  • Yotpo
  • Zapier
  • allmysms
  • commercetools