---
description: Compare Salesforce Marketing Cloud vs ActiveCampaign and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs ActiveCampaign Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> ActiveCampaign](https://www.getapp.sg/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

# Compare Salesforce Marketing Cloud vs ActiveCampaign

Canonical: https://www.getapp.sg/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign

> Detailed comparison between Salesforce Marketing Cloud and ActiveCampaign. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Salesforce Marketing Cloud | ActiveCampaign |
| **Overall rating** | 4.2/5 | 4.6/5 |
| **Total Reviews** | 531 | 2568 |
| **Starting Price** | US$25.00 | US$15.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop), Chromebook (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Salesforce Marketing Cloud

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable CTAs
- Customizable Reports
- Email Management
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

### ActiveCampaign

- API
- Activity Tracking
- Campaign Planning
- Campaign Scheduling
- Channel Management
- Content Management
- Customizable CTAs
- Customizable Reports
- Email Management
- Engagement Tracking
- For Startups
- Lead Capture
- Lead Management
- Monitoring
- Personalization
- Real-Time Data
- Segmentation
- Social Marketing
- Subscriber Management
- Website Visitor Tracking

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.sg/software/607/salesforce-marketing-cloud)
- [View ActiveCampaign Profile](https://www.getapp.sg/software/2348/activecampaign)
- [View Original Comparison](https://www.getapp.sg/compare/607/2348/salesforce-marketing-cloud/vs/activecampaign)

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