---
description: Compare Salesforce Marketing Cloud vs SAP Customer Experience and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Salesforce Marketing Cloud vs SAP Customer Experience Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Personalisation Software](/directory/609/personalization-behavioral-targeting/software) > [Salesforce Marketing Cloud \<span\>vs\</span\> SAP Customer Experience](https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm)

# Compare Salesforce Marketing Cloud vs SAP Customer Experience

Canonical: https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm

> Detailed comparison between Salesforce Marketing Cloud and SAP Customer Experience. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Salesforce Marketing Cloud | SAP Customer Experience |
| **Overall rating** | 4.2/5 | 4.3/5 |
| **Total Reviews** | 526 | 245 |
| **Starting Price** | US$25.00 | US$58.00 |
| **Free Trial** | No | Yes |
| **Free Version** | No | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile), iPhone (Mobile), iPad (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Windows (On-Premise), Linux (On-Premise), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Chat |
| **Training** | In Person, Live Online, Webinars, Documentation, Videos | Documentation |

## Key features

### Salesforce Marketing Cloud

- API
- CRM
- Campaign Management
- Campaign Planning
- Channel Management
- Communication Management
- Contact Management
- Customer History
- Email Management
- For Startups
- Lead Management
- Lead Qualification
- Lead Segmentation
- Marketing Automation
- Mobile Access
- Multi-Campaign
- Multi-Channel Data Collection
- Reporting/Analytics
- Routing
- Sales Pipeline Management

### SAP Customer Experience

- API
- CRM
- Campaign Management
- Campaign Planning
- Channel Management
- Communication Management
- Contact Management
- Customer History
- Email Management
- For Startups
- Lead Management
- Lead Qualification
- Lead Segmentation
- Marketing Automation
- Mobile Access
- Multi-Campaign
- Multi-Channel Data Collection
- Reporting/Analytics
- Routing
- Sales Pipeline Management

## Links

- [View Salesforce Marketing Cloud Profile](https://www.getapp.sg/software/607/salesforce-marketing-cloud)
- [View SAP Customer Experience Profile](https://www.getapp.sg/software/90379/sap-crm)
- [View Original Comparison](https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Salesforce Marketing Cloud vs SAP Customer Experience Comparison | GetApp Singapore 2026","description":"Compare Salesforce Marketing Cloud vs SAP Customer Experience and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.","url":"https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm","about":[{"@id":"https://www.getapp.sg/software/607/salesforce-marketing-cloud#software"},{"@id":"https://www.getapp.sg/software/90379/sap-crm#software"}],"breadcrumb":{"@id":"https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm#breadcrumblist"},"@id":"https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.sg/#website"},"inLanguage":"en-SG","publisher":{"@id":"https://www.getapp.sg/#organization"}},{"name":"Salesforce Marketing Cloud","description":"Salesforce Marketing Cloud is a comprehensive marketing platform designed to help businesses personalize every moment of customer engagement across the entire customer lifecycle. By connecting every department through actionable data and Agentforce, the platform empowers teams to work together and build lasting customer relationships.\n\nThe platform offers a range of capabilities to drive growth, including unified profiles and analytics to action data faster, Agentforce to deploy smarter campaigns and personalize content, and real-time personalization powered by contextual customer data. Businesses can create impactful campaigns more quickly with the help of AI-based tools that optimize every step of the campaign process. The platform also enables seamless engagement across the customer lifecycle, from email and mobile to advertising and web, to drive growth and loyalty.\n\nSalesforce Marketing Cloud is suitable for businesses of any size or industry. It provides a connected suite of tools built on the Salesforce platform, allowing for the unification and activation of first-party customer data, audience segmentation, campaign management and automation, performance insights, and cross-channel personalization. With the platform's proven ability to increase marketing ROI, customer lifetime value, and engagement while decreasing customer acquisition costs, Salesforce Marketing Cloud empowers organizations to achieve marketing and growth goals.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d6ee7c21-0c8e-471c-aec9-73b76273700a.png","url":"https://www.getapp.sg/software/607/salesforce-marketing-cloud","@id":"https://www.getapp.sg/software/607/salesforce-marketing-cloud#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.2,"bestRating":5,"ratingCount":526},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Android, Platform ios, Platform ipad"},{"name":"SAP Customer Experience","description":"SAP Customer Experience offers a range of tools to meet the needs of sales, marketing and customer service staff, as well as managers and business owners. The Interaction Center within the CRM provides a platform to manage customer communication from multiple channels. All customer interactions, from call, email, social media and live chat can be tracked, managed and evaluated. Tasks and dates can be prioritized, follow-ups can be schedules and team selling supported, using the CRM. \n\nIntegrated knowledge management, along with rules-based email management, allows agents to solve issues faster within the CRM. The marketing and sales analytics features, combined with the reporting tools offered in SAP Customer Experience, allow marketing and sales departments to refine their campaign strategy. Align teams on company goals and team objectives by analyzing performance and coordinating efforts with call lists, agent scripts and promotional campaigns. \n\nCreate and execute marketing campaigns using data gathered though SAP Customer Experience. Marketing campaign efforts can be implemented globally, regionally or locally. Campaign performance can be monitored in real-time and scenario-based campaigns can be implemented. The pipleline management tools offered by SAP Customer Experience allow sales reps to qualify leads more efficiently and to make use of cross-selling and up-selling opportunities. Sales reps can use the SAP ERP integration to manage sales orders, quotes and contracts, processing and closing deals more efficiently.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e3e344da-f8d9-4c3d-b871-6b4421929b0b.png","url":"https://www.getapp.sg/software/90379/sap-crm","@id":"https://www.getapp.sg/software/90379/sap-crm#software","@type":"SoftwareApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"applicationCategory":"BusinessApplication","aggregateRating":{"@type":"AggregateRating","ratingValue":4.3,"bestRating":5,"ratingCount":245},"offers":{"price":"58","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud, Apple, Windows, Windows on premise, Linux on premise, Android, Platform ios, Platform ipad"},{"@id":"https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Personalisation Software","position":2,"item":"/directory/609/personalization-behavioral-targeting/software","@type":"ListItem"},{"name":"Salesforce Marketing Cloud vs SAP Customer Experience","position":3,"item":"https://www.getapp.sg/compare/607/90379/salesforce-marketing-cloud/vs/sap-crm","@type":"ListItem"}]}]}
</script>
