---
description: Compare Mixpanel vs Klaviyo and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Mixpanel vs Klaviyo Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Mixpanel \<span\>vs\</span\> Klaviyo](https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo)

# Compare Mixpanel vs Klaviyo

Canonical: https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo

> Detailed comparison between Mixpanel and Klaviyo. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Mixpanel | Klaviyo |
| **Overall rating** | 4.5/5 | 4.6/5 |
| **Total Reviews** | 146 | 528 |
| **Starting Price** | US$25.00 | US$20.00 |
| **Free Trial** | Yes | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat |
| **Training** | In Person, Live Online, Webinars, Documentation | Live Online, Webinars, Documentation, Videos |

## Key features

### Mixpanel

- AI Copilot
- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Management
- Communication Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Multivariate Testing
- Predictive Analytics
- Predictive Modeling
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics

### Klaviyo

- AI Copilot
- API
- Activity Dashboard
- Alerts/Notifications
- Audience Targeting
- Campaign Management
- Communication Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Data Import/Export
- Drag & Drop
- Engagement Tracking
- Multivariate Testing
- Predictive Analytics
- Predictive Modeling
- Reporting/Analytics
- Tagging
- Visual Analytics
- Website Analytics

## Links

- [View Mixpanel Profile](https://www.getapp.sg/software/90837/mixpanel)
- [View Klaviyo Profile](https://www.getapp.sg/software/105931/klaviyo)
- [View Original Comparison](https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Mixpanel vs Klaviyo Comparison | GetApp Singapore 2026","description":"Compare Mixpanel vs Klaviyo and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.","url":"https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo","about":[{"@id":"https://www.getapp.sg/software/90837/mixpanel#software"},{"@id":"https://www.getapp.sg/software/105931/klaviyo#software"}],"breadcrumb":{"@id":"https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo#breadcrumblist"},"@type":["WebPage","CollectionPage"],"@id":"https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo#webpage","publisher":{"@id":"https://www.getapp.sg/#organization"},"inLanguage":"en-SG","isPartOf":{"@id":"https://www.getapp.sg/#website"}},{"name":"Mixpanel","description":"Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. With our powerful, self-serve product analytics solution, teams can easily analyze how and why people engage, convert, and retain—in real-time, across devices—to improve their user experience.\n\nMixpanel serves over 26,000 companies from different industries around the world, including Expedia, Uber, Ancestry, DocuSign, and Lemonade. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, and Singapore.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/e5c788ad-316f-41fc-be23-cd2ad97cd4b2.png","url":"https://www.getapp.sg/software/90837/mixpanel","@type":"SoftwareApplication","@id":"https://www.getapp.sg/software/90837/mixpanel#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":146,"ratingValue":4.5},"offers":{"price":"25","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"name":"Klaviyo","description":"Klaviyo is an all-in-one platform built for B2C companies, with email and SMS marketing, full funnel analytics, and customer service in one solution. Built on customer data capturing every click, purchase, and conversion, Klaviyo powers marketing automation that delivers personalized customer journeys across every channel (email, SMS, RCS, push, WhatsApp, reviews, forms, and ads).\n\nLeverage Klaviyo AI to scale personalization and always send the right message at the right time, automatically. Klaviyo AI uses real-time signals and past behaviors to upsell products, find at-risk customers, and forecast lifetime value — then builds the audience, writes the copy, and optimizes delivery to ensure you see the most ROI from your campaigns.\n\nUnlike clunky legacy tools or fragmented point solutions, Klaviyo works seamlessly out of the box with 400+ native integrations (including Shopify, WooCommerce, Magento, and more). By unifying your customer data and channel performance in one easy-to-use platform, you can automate workflows, simplify segmentation, and deliver consistent, relevant customer experiences. \n\nJoin more than 170,000 businesses using Klaviyo to create a true omnichannel experience for your customers today.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/4146a2f3-c48e-4a85-ac3c-737b840740a9.png","url":"https://www.getapp.sg/software/105931/klaviyo","@type":"SoftwareApplication","@id":"https://www.getapp.sg/software/105931/klaviyo#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":528,"ratingValue":4.6},"offers":{"price":"20","@type":"Offer","priceCurrency":"USD"},"operatingSystem":"Cloud"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Web Analytics Tools","position":2,"item":"/directory/109/web-analytics/software","@type":"ListItem"},{"name":"Mixpanel vs Klaviyo","position":3,"item":"https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo","@type":"ListItem"}],"@id":"https://www.getapp.sg/compare/90837/105931/mixpanel/vs/klaviyo#breadcrumblist"}]}
</script>