---
description: Compare Google Analytics 360 vs Kochava and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Kochava Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Kochava](https://www.getapp.sg/compare/90997/112425/google-analytics/vs/kochava)

# Compare Google Analytics 360 vs Kochava

Canonical: https://www.getapp.sg/compare/90997/112425/google-analytics/vs/kochava

> Detailed comparison between Google Analytics 360 and Kochava. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Kochava |
| **Overall rating** | 4.7/5 | 4.6/5 |
| **Total Reviews** | 8091 | 25 |
| **Starting Price** | - | US$100.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Android (Mobile), iPhone (Mobile), iPad (Mobile) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, Phone Support, 24/7 (Live rep) |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Documentation, Videos |

## Key features

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Behavior Tracking
- Campaign Management
- Customizable Reports
- Dashboard
- Dashboard Creation
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Kochava

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Behavior Tracking
- Campaign Management
- Customizable Reports
- Dashboard
- Dashboard Creation
- KPI Monitoring
- Keyword Tracking
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.getapp.sg/software/90997/google-analytics)
- [View Kochava Profile](https://www.getapp.sg/software/112425/kochava)
- [View Original Comparison](https://www.getapp.sg/compare/90997/112425/google-analytics/vs/kochava)

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