---
description: Compare Google Analytics 360 vs Adobe Analytics and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Adobe Analytics Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Adobe Analytics](https://www.getapp.sg/compare/90997/114094/google-analytics/vs/adobe-analytics)

# Compare Google Analytics 360 vs Adobe Analytics

Canonical: https://www.getapp.sg/compare/90997/114094/google-analytics/vs/adobe-analytics

> Detailed comparison between Google Analytics 360 and Adobe Analytics. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Adobe Analytics |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8089 | 236 |
| **Starting Price** | - | - |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Management
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

### Adobe Analytics

- A/B Testing
- API
- Access Controls/Permissions
- Ad hoc Reporting
- Customizable Dashboard
- Customizable Reports
- Dashboard
- Data Capture and Transfer
- Data Connectors
- Data Discovery
- Data Management
- Monitoring
- Multi-Channel Data Collection
- Performance Metrics
- Real-Time Analytics
- Real-Time Data
- Real-Time Reporting
- Reporting & Statistics
- Reporting/Analytics
- Search/Filter

## Links

- [View Google Analytics 360 Profile](https://www.getapp.sg/software/90997/google-analytics)
- [View Adobe Analytics Profile](https://www.getapp.sg/software/114094/adobe-analytics)
- [View Original Comparison](https://www.getapp.sg/compare/90997/114094/google-analytics/vs/adobe-analytics)

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