---
description: Compare Google Analytics 360 vs AppsFlyer and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs AppsFlyer Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> AppsFlyer](https://www.getapp.sg/compare/90997/119911/google-analytics/vs/appsflyer)

# Compare Google Analytics 360 vs AppsFlyer

Canonical: https://www.getapp.sg/compare/90997/119911/google-analytics/vs/appsflyer

> Detailed comparison between Google Analytics 360 and AppsFlyer. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | AppsFlyer |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8090 | 138 |
| **Starting Price** | - | US$0.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | Yes |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation, Videos |

## Key features

### Google Analytics 360

- A/B Testing
- API
- Activity Dashboard
- Campaign Tracking
- Conversion Tracking
- Customer Journey Mapping
- Customizable Reports
- Dashboard
- Data Import/Export
- Data Integration
- Multi-Channel Data Collection
- Performance Metrics
- Reporting/Analytics
- Search/Filter
- Time on Site Tracking
- Website Analytics

### AppsFlyer

- A/B Testing
- API
- Activity Dashboard
- Attribution Modeling
- Campaign Tracking
- Channel Management
- Conversion Tracking
- Customer Journey Mapping
- Dashboard
- Data Import/Export
- Multi-Channel Data Collection
- Performance Metrics
- Reporting/Analytics
- Revenue Tracking
- Search/Filter
- Time on Site Tracking
- Uninstall Tracking
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.getapp.sg/software/90997/google-analytics)
- [View AppsFlyer Profile](https://www.getapp.sg/software/119911/appsflyer)
- [View Original Comparison](https://www.getapp.sg/compare/90997/119911/google-analytics/vs/appsflyer)

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