---
description: Compare Google Analytics 360 vs Lotame and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Lotame Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Insight Engine Software](/directory/3794/insight-engines/software) > [Google Analytics 360 \<span\>vs\</span\> Lotame](https://www.getapp.sg/compare/90997/123547/google-analytics/vs/lotame)

# Compare Google Analytics 360 vs Lotame

Canonical: https://www.getapp.sg/compare/90997/123547/google-analytics/vs/lotame

> Detailed comparison between Google Analytics 360 and Lotame. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Lotame |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8089 | 30 |
| **Starting Price** | - | US$1.00 |
| **Free Trial** | No | - |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop) |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Phone Support, 24/7 (Live rep) |
| **Training** | Webinars, Documentation, Videos | In Person, Live Online, Webinars, Documentation |

## Key features

### Google Analytics 360

- API
- Ad hoc Reporting
- Behavior Tracking
- Campaign Management
- Customer Database
- Customer Segmentation
- Customizable Reports
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Visualization
- KPI Monitoring
- Marketing Reports
- Monitoring
- Real-Time Data
- Reporting/Analytics
- Site Search Tracking

### Lotame

- API
- Behavior Tracking
- Campaign Management
- Customer Database
- Customer Segmentation
- Data Capture and Transfer
- Data Import/Export
- Data Integration
- Data Visualization
- Engagement Tracking
- Master Data Management
- Performance Management
- Reporting/Analytics

## Links

- [View Google Analytics 360 Profile](https://www.getapp.sg/software/90997/google-analytics)
- [View Lotame Profile](https://www.getapp.sg/software/123547/lotame)
- [View Original Comparison](https://www.getapp.sg/compare/90997/123547/google-analytics/vs/lotame)

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