---
description: Compare Google Analytics 360 vs Fathom and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Fathom Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Web Analytics Tools](/directory/109/web-analytics/software) > [Google Analytics 360 \<span\>vs\</span\> Fathom](https://www.getapp.sg/compare/90997/2072421/google-analytics/vs/fathom-2)

# Compare Google Analytics 360 vs Fathom

Canonical: https://www.getapp.sg/compare/90997/2072421/google-analytics/vs/fathom-2

> Detailed comparison between Google Analytics 360 and Fathom. Check ratings, reviews, pricing, and features to make the best decision for your business.

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## At a Glance

| Metric | Google Analytics 360 | Fathom |
| **Overall rating** | 4.7/5 | 4.5/5 |
| **Total Reviews** | 8091 | 2 |
| **Starting Price** | - | US$15.00 |
| **Free Trial** | No | Yes |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum, Knowledge Base |
| **Training** | Webinars, Documentation, Videos | Documentation, Videos |

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Alerts/Notifications
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Dashboard Creation
- Data Visualization
- Keyword Tracking
- Monitoring
- Pageview Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Visualization
- Website Analytics

### Fathom

- API
- Activity Dashboard
- Alerts/Notifications
- Charting
- Conversion Tracking
- Customer Journey Mapping
- Dashboard Creation
- Data Visualization
- Keyword Tracking
- Monitoring
- Pageview Tracking
- Real-Time Analytics
- Real-Time Data
- Real-Time Monitoring
- Referral Tracking
- Reporting/Analytics
- Search/Filter
- Third-Party Integrations
- Visualization
- Website Analytics

## Links

- [View Google Analytics 360 Profile](https://www.getapp.sg/software/90997/google-analytics)
- [View Fathom Profile](https://www.getapp.sg/software/2072421/fathom-2)
- [View Original Comparison](https://www.getapp.sg/compare/90997/2072421/google-analytics/vs/fathom-2)

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