---
description: Compare Google Analytics 360 vs Air360 and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Analytics 360 vs Air360 Comparison | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Insight Engine Software](/directory/3794/insight-engines/software) > [Google Analytics 360 \<span\>vs\</span\> Air360](https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360)

# Compare Google Analytics 360 vs Air360

Canonical: https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360

> Detailed comparison between Google Analytics 360 and Air360. Check ratings, reviews, pricing, and features to make the best decision for your business.

-----

## At a Glance

| Metric | Google Analytics 360 | Air360 |
| **Overall rating** | 4.7/5 | 5.0/5 |
| **Total Reviews** | 8091 | 2 |
| **Starting Price** | - | - |
| **Free Trial** | No | No |
| **Free Version** | Yes | No |
| **Deployment** | Cloud, SaaS, Web-based, Android (Mobile) | Cloud, SaaS, Web-based |
| **Support** | Email/Help Desk, FAQs/Forum, Knowledge Base, Chat | Email/Help Desk, FAQs/Forum |
| **Training** | Webinars, Documentation, Videos | In Person |

## Key features

### Google Analytics 360

- API
- Activity Dashboard
- Behavior Tracking
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Customizable Reports
- Dashboard Creation
- Data Import/Export
- Data Integration
- Funnel Analysis
- Pageview Tracking
- Search/Filter
- Site Search Tracking
- Third-Party Integrations
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics
- Widgets

### Air360

- API
- Activity Dashboard
- Behavior Tracking
- Campaign Management
- Conversion Tracking
- Customer Journey Mapping
- Customer Segmentation
- Dashboard Creation
- Data Import/Export
- Funnel Analysis
- Pageview Tracking
- Search/Filter
- Site Search Tracking
- Third-Party Integrations
- Time on Site Tracking
- User Interaction Tracking
- Website Analytics
- Widgets

## Links

- [View Google Analytics 360 Profile](https://www.getapp.sg/software/90997/google-analytics)
- [View Air360 Profile](https://www.getapp.sg/software/2080598/air360)
- [View Original Comparison](https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360)

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":"Google Analytics 360 vs Air360 Comparison | GetApp Singapore 2026","description":"Compare Google Analytics 360 vs Air360 and discover more similar software. GetApp will help you learn more about each of these tools and make the best decision for your business.","url":"https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360","about":[{"@id":"https://www.getapp.sg/software/90997/google-analytics#software"},{"@id":"https://www.getapp.sg/software/2080598/air360#software"}],"breadcrumb":{"@id":"https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360#breadcrumblist"},"@id":"https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360#webpage","@type":["WebPage","CollectionPage"],"isPartOf":{"@id":"https://www.getapp.sg/#website"},"publisher":{"@id":"https://www.getapp.sg/#organization"},"inLanguage":"en-SG"},{"name":"Google Analytics 360","description":"Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.\n\nGoogle Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display &amp; Video 360, AdSense, AdMob, and AdWords.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/7d904006-052b-48ad-af7a-284747cee313.png","url":"https://www.getapp.sg/software/90997/google-analytics","@id":"https://www.getapp.sg/software/90997/google-analytics#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":4.7,"bestRating":5,"ratingCount":8091},"operatingSystem":"Cloud, Android"},{"name":"Air360","description":"Air360 is a privacy-friendly digital experience analytics that uncovers user behavior and optimizes conversion rates of your website and mobile app. It uncovers hidden user behaviors across customer journeys. The lightweight, no-code platform tracks user interactions. This gives cross-functional teams rapid insights into digital experiences. It simplifies data collection and analysis. With Air360, teams can minimize abandonment, increase conversions and prove ROI. The software eliminates blind spots in analytics. Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/0d69b8ee-1bc7-4ff8-9170-d417c86c335f.png","url":"https://www.getapp.sg/software/2080598/air360","@id":"https://www.getapp.sg/software/2080598/air360#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","ratingValue":5.0,"bestRating":5,"ratingCount":2},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Insight Engine Software","position":2,"item":"/directory/3794/insight-engines/software","@type":"ListItem"},{"name":"Google Analytics 360 vs Air360","position":3,"item":"https://www.getapp.sg/compare/90997/2080598/google-analytics/vs/air360","@type":"ListItem"}]}]}
</script>