Google Ads

4.4 (973)
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Online advertising solution for businesses

Overall rating

4.4 /5
(973)
Value for Money
4.3/5
Features
4.4/5
Ease of Use
4.1/5
Customer Support
3.9/5

90%
recommended this app
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973 Reviews

Ninos
Ninos
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

The Industry Standard

Reviewed on 20/07/2024

Overall we're happy with Google Ads, it has almost always delivered results, however might be...

Overall we're happy with Google Ads, it has almost always delivered results, however might be costly at times but I guess that's the down side of using the industry standard tools / Services.

Pros

In our opinion, Google Ads is the industry standard.
It's almost guaranteed it will work and deliver results. It's relatively easy to setup, especially with recent updates, integrating AI in the platform makes it more accessible.

Cons

Can be costly if not optimized right.
For beginners , it might be overwhelming to start with.

Mike
Overall rating
  • Industry: Business Supplies & Equipment
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Paid Search Marketing With Google Ads

Reviewed on 07/08/2024

Pros

Create, customise and manage free and paid search campaigns. Comprehensive array of tools and suggestions to help you optimise your campaign and find your target audience. Analytics for conversion tracking. Website integration is straightforward.

Cons

Rapidly evolving suite of tools and changing advertising criteria means that there's always something in your campaign that will need to be worked on. The most common optimisation recommendation is usually increasing your budget.

Adam
Overall rating
  • Industry: E-Learning
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Great for reaching a wide audience

Reviewed on 30/05/2024

Great fornsmall businesses with a decent customer support system

Great fornsmall businesses with a decent customer support system

Pros

Good ads has a great range of marketing tools to reach your target market

Cons

The learning curve is steep so youll need a dedicated employee to manage it

Julio
Julio
Overall rating
  • Industry: Financial Services
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Essential to Paid Media Efforts

Reviewed on 02/07/2024

Pros

Google is the most widely used search engine, so being present on this platform is vital to compete with our market rivals. Google Ads offers the ability to track results and the adaptability to create a distinctive marketing campaign.

Cons

The customer service could be significantly improved without requiring users to interact with numerous agents to accomplish anything. It can also be quite time-consuming to create an effective campaign. The use of negative keywords is essential.

Olivia
Olivia
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Google Ads are key

Reviewed on 31/05/2024

We rely on google ads to bring in new customers.

We rely on google ads to bring in new customers.

Pros

Google ads are our best way to spend our marketing budget. It gives the most bang for our buck.

Cons

I wish we had a support/strategy person from Google assigned to us at no charge.

Peter
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 10.0 /10

Google Ads

Reviewed on 22/09/2024

Google Ads is the best advertising platform on the web, it has many features and is easy to setup....

Google Ads is the best advertising platform on the web, it has many features and is easy to setup. Google provides many tutorials on setting up powerful campaigns with hight ROI.

Pros

When it comes to advertising Google Ads is the best tools. The most interesting feature for me is the ability to setup the ads into certain areas. It is easy to setup a campaign and the results can be seen immediately. The reports are very clear and well done and I can easily link any campaign to Google Analytics.

Cons

If the campaign is not set up corectly the cost can go high fast with low ROI.

Mark
Mark
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 8.0 /10

Biggest advertisement platform for Ecom

Reviewed on 05/04/2024

Pros

Market share, types of campaigns and insights

Cons

Sometimes slow interface, less insights are given over the years

Allen
Allen
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for finding people who are looking for your services

Reviewed on 12/04/2024

Pros

The platform works really well once you really understand it and understand the mindset of your consumer and what they are looking for.

Cons

It's complicated to get started. You need a book or a course or a guide to help you set up the campaigns and then managing them on a week-to-week basis. Understanding the analytics can be very complicated

Juan Manuel
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Use Google Ads to advertise your business and attract customers.

Reviewed on 13/08/2024

Advertising platform very easy to use and manage campaigns.

Advertising platform very easy to use and manage campaigns.

Pros

The large inventory of advertising media it has and the scalability it offers in its campaigns at competitive prices.

Cons

The new dashboard design is unintuitive and confusing. They have changed many site functionalities and are difficult to find.

Fara
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Google Ads to get noticed

Reviewed on 29/08/2024

Pros

The ads are easy to set up using your google account.

Cons

There's nothing bad to say about Google Ads.

Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Gets the job done

Reviewed on 13/06/2024

It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for...

It's the best PPC platform out there, easy to integrate with G suite, easy to report and great for multi-platform advertising

Pros

How seamless my display ads perform across multiple platforms, multiple use cases and the bidding system works for me

Cons

The new UI could be less confusing, it crashes quite frequently, filters aren't very clear and reporting can be complicated

Alternatives Considered

Facebook Business Suite
Verified Reviewer
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Helping my clients generate leads!

Reviewed on 18/12/2023

Overall my experience has be excellent for myself and clients. The analytic reports help me better...

Overall my experience has be excellent for myself and clients. The analytic reports help me better understand why certain campaigns run successfully and why some don’t. In return, I am better able to set my clients up for success. I love how we can run multiple campaigns for clients, adjust them, and receive great reports on how they are performing.

Pros

Google ads is by far the marketing solution for lead generation. As an Account Executive, I sell and implement Google Ads for my clients and we have had a lot of success generating leads for them. I love how in-depth the analytics are and easy to understand which campaigns have worked best and why. Google Ads is an essential tool for any business to generate leads and leverage more sales.

Cons

They can be on the more expensive side when it comes to running paid ads, however, they do pay off and are worth the price.

Dean
Overall rating
  • Industry: Supermarkets
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Google Ads

Reviewed on 16/07/2024

Weather you create simple campaigns or advanced ones, the leads are coming immediately. Google Ads...

Weather you create simple campaigns or advanced ones, the leads are coming immediately. Google Ads is the most advanced ad display service i tried until now.

Pros

I can say that Google Ads return of investment is the greatest compared with other ads platforms. The price for click or views are not that high and campaigns are easy to setup.

Cons

I had some hard time creating a campaign in advanced mode.

Leslie Anne
Overall rating
  • Industry: Computer Software
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Google Ads Benefits

Reviewed on 03/04/2024

Google Ads exceeded my expected potential clients, my overall experience with Google Ads is really...

Google Ads exceeded my expected potential clients, my overall experience with Google Ads is really excellent.

Pros

Aside from my Job, I also have my small business online. Of course in promoting your business you have to gamble through paying Ads tool just like Google Ads but one thing I like the most about Google Ads is that it would really help you elevate your business into the next level, you can reach to a higher number of potential clients globally. Before, I usually promote my business through posting on different social media platforms but I find it difficult to get clients because only whom I'm connected with can view my post. Till I happened to knew about Google Ads through a friend's recommendation and so far I'm enjoying the result and I could say the service is worth the price.

Cons

Google Ads is already proven and tested since I've been using this for 12 months now so there's really nothing I don't like about it. It's worth paying for.

George
Overall rating
  • Industry: Human Resources
  • Company size: 1,001–5,000 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Google Ads

Reviewed on 07/06/2024

With Google Ads i have the highest ROI, i have tried other networks too but the results were not...

With Google Ads i have the highest ROI, i have tried other networks too but the results were not that good. If you take some courses (can be online) you will master the campaign creation and get the most of your money.

Pros

Weather i want to sell or hire Google Ads is the best solution for this. Creating any type of campaign is easy and the return of investment is high. Reporting and analytics are easy to get and analyze. I think this is the best and only advertising solution you need for any business.

Cons

Creating campaigns is not easy on the advanced mode.

Albert
Overall rating
  • Industry: Civil Engineering
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Google Ads

Reviewed on 19/06/2024

Google Ads delivered many leads at relative low costs, is a great advertising network and well...

Google Ads delivered many leads at relative low costs, is a great advertising network and well optimized campaigns grow your business.

Pros

Creating a simple campaigns bought me a lot of leads and phone calls for my services. Google shows you many helpful tutorials and videos on how to setup and start a powerful advertising campaigns. The costs are balanced and the return of the investment for my industry is hight. Advertising in different area and for different types of individuals is the most important feature for me.

Cons

For more leads you need to create a campaign in advanced mode wich is not that easy to setup.

Yavuz Selim
Yavuz Selim
Overall rating
  • Industry: Consumer Electronics
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

The only way to online advertising

Reviewed on 03/10/2023

Online advertising has been a must for every business area nowadays. Although Facebook uses...

Online advertising has been a must for every business area nowadays. Although Facebook uses Instagram and other products to promote its customers, Google Ads is the way to show our products to people who are searching in Internet specifically that kind of electronics, so the target audience is much more focused although the exposure is lower. Also we can get much more info about our target audience with Google.

Pros

We have been working with Google Ads for a long time and it has been a reliable source of advertising for our company since we can track our exposure and decide on a sustainable advertising plan.

Cons

For small operations it is not the best option because it needs more work to find the right audience for advertising.

Martin
Overall rating
  • Industry: Retail
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A Powerful, but Costly Advertising Solution

Reviewed on 13/10/2023

Google Ads is a potent tool for reaching and targeting specific audiences, with robust analytics....

Google Ads is a potent tool for reaching and targeting specific audiences, with robust analytics. Yet, it can be costly and complex to manage, necessitating careful budgeting and optimization.

Pros

What I liked most about Google Ads is its unparalleled reach and targeting capabilities. It allows businesses to precisely target their audience and measure the effectiveness of their ad campaigns, resulting in a powerful tool for online advertising success.

Cons

What I liked least about Google Ads is the potential for high costs, especially for competitive keywords. Managing budgets and optimizing campaigns can be challenging, making it essential for businesses to monitor their spending carefully.

Célia
Overall rating
  • Industry: Logistics & Supply Chain
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great tool to maximize exposure and generate deals

Reviewed on 13/10/2023

Pros

I appreciate Google Ads for its reach and targeting capabilities. It allows businesses to connect with a vast online audience, ensuring ads are seen by the right people at the right time. The detailed analytics and customization options are invaluable for optimizing ad campaigns, making it a powerful tool for growing businesses.

Cons

The downside of Google Ads is the potential for high costs, especially if not managed carefully. Bidding wars and click fraud can inflate expenses, making it necessary to closely monitor and adjust campaigns. Additionally, the learning curve for beginners can be steep, requiring time and effort to master effectively.

Aline
Overall rating
  • Industry: Writing & Editing
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

I use Google ads in my work routine, which makes my routine a lot easier, and I recommend it.

Reviewed on 15/05/2024

The tool is very useful and really helps in creating memorable ads. I recommend.

The tool is very useful and really helps in creating memorable ads. I recommend.

Pros

I like the way the tool is able to make the website stand out, also the creation of leads and the ability to create engaging ads.

Cons

I wish it was a little more affordable. I still consider it a little expensive.

Verified Reviewer
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Very helpful Google Ads

Reviewed on 15/05/2024

Pros

It is very easy to understand, also simply means that it is very easy to use. I also remember having an issue, but the customer service respond right away so I can say that they have a great customer service indeed.

Cons

It is expensive for those small business, specially for those start up businesses. Money is needed if you want to use Google Ads. But where can small and start up businesses can get the fund if they want the help of the Google Ads right?

Kaye
Overall rating
  • Industry: Real Estate
  • Company size: 11–50 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Google Ads Review!

Reviewed on 19/10/2023

My overall experience has been amazing! I would recommend this to any other marketing manager...

My overall experience has been amazing! I would recommend this to any other marketing manager needing to advertise their business.

Pros

The ability to run ads for however long you'd like, also the fact that you get so much great SEO from google ads.

Cons

Sometimes it gets a little pricey for the results that you get from google ads. I think it would be good to have more pricing options.

Angela
Overall rating
  • Industry: Luxury Goods & Jewelry
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Functionality for Small Business

Reviewed on 12/10/2023

Overall I am satisfied with the performance

Overall I am satisfied with the performance

Pros

Low the fact that with a little learning, they are easy to use

Cons

Customer support has fallen by the wayside lately - Numerous calls from "Google Reps" are annoying

Abdelkarim
Abdelkarim
Overall rating
  • Industry: Oil & Energy
  • Company size: 2–10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

A great tool that helped me reach and build a fan base for my field of activity

Reviewed on 05/06/2023

It is a tool to help companies reach a large audience and increase visibility and sales. It offers...

It is a tool to help companies reach a large audience and increase visibility and sales. It offers a variety of ad formats and targeting options, as well as detailed analytics and tracking capabilities. It works well for me and I recommend it.

Pros

Google Ads is a powerful and versatile advertising platform that I enjoy using. I like that it allows me to target my ads to the right category

Cons

Automatic settings aren't as successful in my experience, resulting in a lot of wasted spending on experimental campaignsMoreover, the pricing was more affordable than other platforms.Therefore, we ask Google to review the pricing in advertising campaigns to bring the largest number of users to its platform

Aline
Aline
Overall rating
  • Industry: Media Production
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One of the best software ever invented

Reviewed on 13/01/2023

A sensational experience that allows me to conquer many clients daily and reach an audience that I...

A sensational experience that allows me to conquer many clients daily and reach an audience that I would never have been able to reach without them. It helps a lot and facilitates my work in the company.

Pros

What most catches my attention is how it manages to connect us with people from all over the world, to offer our products and services, using several platforms at the same time, and its ease and complementation when it comes to generating the necessary data for us to know what we shouldimprove to win more customers.

Cons

There is nothing to complain about. It meets all my expectations.