Marcom Portal

4.0 (84)
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Customize, manage & share digital assets

Overall rating

4.0 /5
(84)
Value for Money
3.8/5
Features
3.7/5
Ease of Use
3.5/5
Customer Support
4.1/5

75%
recommended this app
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84 Reviews

Verified Reviewer
Overall rating
  • Industry: Consumer Services
  • Company size: 501–1,000 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

The system is slow. The wait time b/w click and next screen is way too long for 2018 tech.

Reviewed on 03/01/2018

We are working on streamlining our marketing collateral communication. This gives us a platform to...

We are working on streamlining our marketing collateral communication. This gives us a platform to do so with our sales team.

Pros

The ability to use it as a marketing hub for our collateral. It really allows us to share within the team and without.

Cons

The slow response of the system. It is a very rigid system, for something being used to host files it should give a little more flexibility. Also, it is not possible to completely delete anything off the software. You just have to hide it.

Response from MarcomCentral

Thank you for your review! We'd love to send you a thank you and discuss your concerns. Could you reach out at your convenience?

Jim
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Jim's Reveiw

Reviewed on 05/12/2019

MarcomCentral has really helped me streamline my whole inplant print experience. The automation it...

MarcomCentral has really helped me streamline my whole inplant print experience. The automation it provides me on the back end, helps me produce work faster. The web based store front on the front end help the users quickly and easily place orders.

Pros

First, ease of use for the end user. Second, I am able to set up separate catalogs/logins for each of the different departments that use the store. Third, the variable data/Fusion Pro templates really makes it easy to get personalized items out. Lastly, the way the billing is handled makes my administration end easier.

Cons

I do not like the way the submit job is handled, especially at the billing end. I do not like there is not a button in the portal that say go to cart.

Marcus
Overall rating
  • Industry: Design
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Very good software with a few limataions

Reviewed on 05/12/2019

Overall great experience and we are definitely excited to see what updates come in the future

Overall great experience and we are definitely excited to see what updates come in the future

Pros

It changed the way we use and create our collateral! It's much easier to brand out pieces fro clients and have multiple versions of our pieces with different text, Logos, Legal, and even images.

This has made projects that can take a month to create for multiple clients to take less than a week.

Cons

The Loading of the website is slow, The use of flash throughout makes it tough for clients to use and understand the piece. there are many extra unnecessary "clicks" that are present like constantly refreshing the piece for updates ( Maybe integrate it into the drop-down where it refreshes when you click a new selection in the drop-down.

Justin
Overall rating
  • Used for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Marcom has been enjoyable to work with and has really focused on improving the relationship...

Reviewed on 04/01/2018

Pros

Marcom's print-on-demand functionality is fantastic. There are so many possibilities that we are just beginning to explore. There are some integration hiccups but mostly on our end, and Marcom has worked to help us through those as best as they can. Also, they have been very open in discussing improvements that we are looking for and keeping us up to date on the progress of those updates within their own development schedule. The depth of this software is extensive and their customer support personnel are always very friendly and helpful.

Cons

I would say the limited variability on the front end UI, without excessive amounts of Dev hours from Marcom or our internal IT team, is a bit of a downside. It did not seem that this was the case during the initial proposal, and we felt a bit misled during the beginning of our relationship with Marcom. However, they have worked with us extensively to mitigate any of the frustrations or concerns we had and continue moving towards a great relationship, and a great overall system. The system is complex, and the organization of the options could use a bit of work, but once you spend some time in the admin portal you are able to get a fairly good grasp of what all of your options are and where everything is located. If you have questions, Marcom's team is always willing to help answer questions or guide you through a process.

Zach
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marcom review

Reviewed on 06/10/2016

We have had nothing but great experiences with Marcom. This technology has helped us remove...

We have had nothing but great experiences with Marcom. This technology has helped us remove production time from the marketing department and allowing us to work on other projects instead. This self-serve tool has allowed our users to utilize the functionality at its fullest. The only issue we have come across is within the Business Intelligence system, which has had some hiccups that haven't allowed us to pull precise reporting. We have not been able to produce reports that can support the complete utilization. We believe once these are corrected we will have everything we need from Marcom and it's system. However, overall this system has been excellent for our company and has been accepted by the majority of our users.

Pros

The customization capabilities overall.

Cons

The low functionality of the rich text editor

Response from MarcomCentral

Zach,

Thank you so much for your positive review. We will work closely with Birst to get these hiccups resolved for your integration, and we are so pleased to hear that the tool overall has been helping you and your company.

Thanks again!
The MarcomCentral Team

Maureen
Overall rating
  • Industry: Insurance
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Built assets for a Marketing collatoral store

Reviewed on 13/12/2019

Providing Marketing Materials to associates and sales to sell our insurance products.

Providing Marketing Materials to associates and sales to sell our insurance products.

Pros

You can add and edit multiple items with the Bulk Ops Feature. You can add many users at a time. Ease of use is a moderate level which is great for Business Analysts

Cons

In the catalog editor, it would be helpful to have all the product in the catalog to have the Product ID display along with the Product Name instead of having to hover over each item individually to see the Prod ID. The Group Names don't automatically list in alphabetical order. you have to click on the Group Name header and was not prevalent how you had to sort them. I had to open a ticket.

Paul
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MarcomCentral is a great tool for providing access to digital assets across multiple user...

Reviewed on 03/01/2018

The ability to communicate and distribute our marketing assets to our internal and external team...

The ability to communicate and distribute our marketing assets to our internal and external team members.

Pros

There is a lot of flexibility in how the software can be customized for a users needs, and the ability to share assets with access restrictions is a true benefit for our organization.

Cons

As with all software, we do encounter some bugs from time to time, but the support team is great about addressing any issues that arise. I would like to see a mobile application of the software but I know that is currently in development.

Response from MarcomCentral

Paul,

Thank you so much for your glowing review! Your comments have been passed on, and we appreciate your partnership. I know we'll continue to provide your teams with the flexible technology they need!

Christine
Overall rating
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

For the most part, our experience using MarcomCentral has been positive, it's a great tool for...

Reviewed on 03/01/2018

Pros

After it's set up, it's pretty simple for people to customize their materials. The customer support has been very good and the site is continually being improved.

Cons

There was a big learning curve, and you need the right people on your team to set up your portal. That was very frustrating in the beginning and was much harder to get going than expected.

Response from MarcomCentral

Christine,

Thank you so much for the review! After speaking with you, I am so happy to hear your teams are up and running and you enjoy the tool.

Mindy
Overall rating
  • Industry: Textiles
  • Company size: 1,001–5,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great product with a lot of capabilities

Reviewed on 18/10/2016

Marcom has been a valuable tool for our organization. It allows for many users to access marketing...

Marcom has been a valuable tool for our organization. It allows for many users to access marketing materials in one central location. It's easy for them to use. The functions from searching to downloads and customization make it highly useful. It also alleviates the marketing team from doing one-off requests so they can focus on larger projects while MarComCentral takes care of the daily needs for our sales team.

Pros

It has a large range of capabilities, including digital downloads, "store front", and it's very customizable.

Cons

It's pretty cumbersome on the backend for admins to upload and create new material.

Response from MarcomCentral

Hi Mindy,

We are so pleased to hear you appreciate the versatility of our tool and how it has helped your company with initiatives! We are currently working on a new UX and hopefully this will alleviate any cumbersome issues with the backend. Please don't hesitate to ask your BRM for quicker, easier ways to use the tool.

Thanks for the positive review!

The MarcomCentral Team

Tehrim
Overall rating
  • Industry: Information Technology & Services
  • Company size: 201–500 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

an actual headache

Reviewed on 05/12/2019

With so many different accounts that require customization, Marcom has definitely assisted in...

With so many different accounts that require customization, Marcom has definitely assisted in making that a less manual and more accessible process. But the setup time and everything taken into consideration, it's really annoying that there's so much back end work and unceratinties.

Pros

the ability to customize our products has helped a lot

Cons

the setup takes so much time, there's a lot of "we can't do this", there's so much back end work that at times its easier to just manually create pieces, there's been a lot of bugs we've dealt with, and a lot of inconsistencies. It also doesn't help that the account representatives and customer support team aren't responsive

Laura
Overall rating
  • Industry: Insurance
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

We've used MarcomCentral since the beginning of 2016.

Reviewed on 03/01/2018

Users can customize what they want, when they want it, and either order hard copies or download...

Users can customize what they want, when they want it, and either order hard copies or download digital files. This on demand self-service is critical for efficiency.

Pros

The software enables our users to customize a wide variety of materials, and lets them save their customized items for future use.

Cons

We've had ongoing issues with video customization. We've found workarounds, but Marcom Customer Support has struggled delivering a fix.

Response from MarcomCentral

Thank you for your review Laura! Your concerns have been sent directly to our development team, and I am confident we can get you up and running in the way you need.

Stephanie
Overall rating
  • Industry: Real Estate
  • Company size: 201–500 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Marcom = Gamechanger

Reviewed on 01/09/2016

Marcom is a powerful tool that we've adopted for our local marketing teams' use. We've worked with...

Marcom is a powerful tool that we've adopted for our local marketing teams' use. We've worked with Marcom team members to customize the aesthetic of the portal to our brand, and created products that are used nationwide. The resulting efficiency has positively affected the way we deliver collateral to our stakeholders. As an added benefit, it's also a pleasure to work with the Marcom team.

Response from MarcomCentral

MarcomCentral aims to be a game changer to each and every client. Thank you SO much for the feedback. It's a pleasure to work with you and your team as well.

Samantha
Overall rating
  • Industry: Medical Practice
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great for simple templates; less flexible with variable/complex templates

Reviewed on 30/01/2018

Pros

Customer service team; interactive outward-facing portal; ability to create new features if you request and fund them; easy to create simple, static templates

Cons

Burn through support hours quickly; coding required by Marcom team for anything involving variable pricing by format within 1 product (single- vs double-sided included)

Ryan
Overall rating
  • Industry: Sports
  • Company size: 201–500 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

MarcomCentral Review

Reviewed on 19/09/2016

I've been a big fan of what we're able to do. The training is a little difficult and we don't have...

I've been a big fan of what we're able to do. The training is a little difficult and we don't have a lot of staff members that can pick it up, but once you know how to use it, it's really a great product. Our clientele has really responded positively to it.

Pros

It's very easy for the client to use and I like the flexibility it has with how you can customize.

Cons

It's a little tougher on the back end and takes more time to create items than I would prefer.

Response from MarcomCentral

Ryan,

Thank you so much for your review of MarcomCentral! We're happy to hear the ease of use and customization works well for your company, and we've taken your advice seriously. Please let us know if there's anything else we can do for you and PGA.

Best,
The MarcomCentral Team

Kellie
Overall rating
  • Industry: Insurance
  • Company size: 10,000+ Employees
  • Used for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 1.0 /10

Marvin is too tedious of a platform to be useful.

Reviewed on 09/12/2019

Marcom is not worth the time and effort put into it to make it work for us.

Marcom is not worth the time and effort put into it to make it work for us.

Pros

It provides a necessary function of resizing and editing creatives without the need for a designer to do so.

Cons

It’s slow, hard to understand, tedious, and has many functionality road blocks. We have used it for years, but we just switched to a different platform due to the complications we constantly have with Marcom.

Norman
Overall rating
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Collateral Distribution System

Reviewed on 02/11/2016

My company has used Marcom Central since May 2015. One of the main reasons we chose this system is...

My company has used Marcom Central since May 2015. One of the main reasons we chose this system is its flexibility and "self-service" structure. My business needs require extremely quick turn arounds in terms of posting and/or updating the products/items we feature on Marcom. Their admin portal and web access allows me to address those needs wherever business finds me (office, remote, etc). My BRM Jessica has been fantastic to work with; responsive and timely.

Keeping it real, my only constructive criticism is that some of the admin structure to update/create items is a bit clunky and does require an investment in time to learn. The admin user guide can be more user friendly and finally I wish the customer support team was larger so responses can be made more quickly. Many new features/functionality is coming in 2017 so I look forward to see how they play out.

Response from MarcomCentral

Norman,

Thank you so much for your review and expressing your concerns. We are elated to hear our tool helps your business needs, and in terms of the user guide, admin structure and support team, all responsible parties have been notified and we are working on it! Our new UX and features will be relesaed soon. We look forward to continuing to help you and your team.

Thank you again,
The MarcomCentral Team

Robyn
Overall rating
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Great platform but requires constant maintenance and work

Reviewed on 03/01/2018

Retailers are able to access pre-approved customizable templates.

Retailers are able to access pre-approved customizable templates.

Pros

Great customization tool. Easy to use. Can design the site however you want. It's a great platform if you have someone to constantly review the content and update. Nice that once the technology is built for one customer it's available for all marcom customers (smart business model).

Cons

Technology sold in was a bit misleading. We were told that all of the technology already exists, but in reality we had to custom build some of it, and there are set custom build time periods each year, so if you want something you have to wait for the custom build time period and hope your project can be fit in.

Response from MarcomCentral

Robyn,

Thank you so much for the review. I hope we can continue to enable your retailers to customize their own materials and free up your teams! We apologize if there was any confusion in the discussion of what is available out of the box, and please let us know how we can assist you. Your comments have been passed on to our development and client services teams.

Tami
Overall rating
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

Love it!!

Reviewed on 29/01/2016

Pros:
I am extremely happy with our experience using MarcomCentral. We are still in the initial...

Pros:
I am extremely happy with our experience using MarcomCentral. We are still in the initial implementation phase but I anticipate our team will love using the system as much as I do. The fact that so many of our requirements come standard out of the box made implementing this system relatively easy. We did have some custom requirements as well, but the team handled the design and functionality like pros. The expertise that the MarcomCentral team has technically is amazing and the service we have received from our Business Relationship Manager, Sarah Steele, far exceeds my expectation. Her knowledge of the platform and willingness to brainstorm on ways we can produce our materials has been very valuable.

Cons:
None

Overall I couldn't be happier with our choice to go with MarcomCentral and look forward to many years of providing efficient ways to market our products, thanks to the ease of using MarcomCentral.

Response from MarcomCentral

Tami, thank you! Ease of use is something we strive for, and we are thrilled that your experience has been nothing but positive. It has been a pleasure working with you and your team and we look forward to working with you for many years to come.

Ryan
Overall rating
  • Industry: Insurance
  • Company size: 501–1,000 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

FusionPro is clunky

Reviewed on 05/12/2019

Not sure it is worth the money right now that we spent on it.

Not sure it is worth the money right now that we spent on it.

Pros

Was hoping to have this be very beneficial for our marketers, but they have had a lot of issues utilizing the platform, or even using it.

Cons

FusionPro is not user friendly and very clunky to use. It is very time intensive to use and when Adobe updates Indesign you have to wait weeks to get the new software update, so you become a sitting duck.

Agata
Overall rating
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Customer Support

A great tool for sharing marketing assets.

Reviewed on 31/01/2018

Pros

I like the possibility to switch between languages within one portal and be able to use the portal for more than one country.

Cons

I do not think customers can choose the option to download and customize the same file - I've only seen either one or the other option next to a file; it would be great to have both possibilities/ two buttons (download and customize) next to a file (or perhaps I'm not aware that such an option exists).

Scott
Overall rating
  • Industry: Insurance
  • Company size: 10,000+ Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Set up and implementation was pretty smooth

Reviewed on 22/01/2018

Ability for a large user base to order marketing materials and seamlessly connect with multiple...

Ability for a large user base to order marketing materials and seamlessly connect with multiple vendors to execute.

Pros

I like that it isn't limited and has numerous capabilities to integrate with other software and multiple vendor production capabilities.

Cons

I'd like to see a smoother interface to configure new items and release them to production for user accessibility of order.

Verified Reviewer
Overall rating
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support

Adding documents to database.

Reviewed on 04/01/2018

Pros

The tool is very stable once a document is loaded. The tool is very stable once a document is loaded.

Cons

I feel that are too many steps to get a document loaded.

Response from MarcomCentral

Hi there! We'd like to send you a thank you for your review, could you reach out at your earliest convenience? Thank you!

Alexis
Overall rating
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

So far so good. The support team has been awesome.

Reviewed on 03/01/2018

Pros

It allows us to streamline our work and provide greater support to our markets. It also allows us to offload a lot of the minutiae and empower our sales force to help themselves.

Cons

Doesn't have as robust a workflow function as we would like. Right now we can only have one layer of approval and we would like to have at least two.

Response from MarcomCentral

Thank you, Alexis! I've sent your reply to the appropriate teams, and we can alleviate your concerns!

Wintana
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  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

Wish the UX was better

Reviewed on 06/10/2016

The look/feel of the site is outdated. I'd like to see a more user friendly backend for admins and...

The look/feel of the site is outdated. I'd like to see a more user friendly backend for admins and a responsive site for users.

Response from MarcomCentral

Wintana,

Thank you for your honest feedback. We are currently in the process of updating our entire platform, and so our UX will look and feel brand new and be responsive! I've shared this feedback with your BRM as well, and we are taking your constructive criticism seriously. Your BRM is happy to customize your portal to make it as easy to use as possible for your admins and users alike. Please don't hesitate to reach out with any further concerns.

Thank you,
The MarcomCentral Team

Madalyn
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  • Review Source

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  • Value for Money
  • Ease of Use
  • Customer Support

Great company, great tool!

Reviewed on 06/09/2016

This is our first year using Marcom. It's been a lot of work getting our team trained on the tool,...

This is our first year using Marcom. It's been a lot of work getting our team trained on the tool, gathering assets, etc. but it's been a smooth process with Marcom helping us every step of the way. We just launched recently but so far so good and the field seems to love it compared to our old tool!

Response from MarcomCentral

Madalyn,

We are very pleased to hear your field teams are enjoying the product, and we will continue to do our best to help in any marketing aspect you need! Thank you for the great review!

Thank you for your business,
The MarcomCentral Team