Hootsuite

4.4 (3,796)
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Social media management & scheduling for SMBs and enterprise

Overall rating

4.4 /5
(3,796)
Value for Money
4.1/5
Features
4.3/5
Ease of Use
4.3/5
Customer Support
4.2/5

88%
recommended this app
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3796 Reviews

Amit
Amit
Overall rating
  • Industry: Leisure, Travel & Tourism
  • Company size: 2–10 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Hootsuite - My Review as a SMM

Reviewed on 18/11/2023

I think it has been an important tool for us to schedule our content and understand how they are...

I think it has been an important tool for us to schedule our content and understand how they are performing. It's annual report (a sum of all SM platforms performance) is absolutely amazing. A touch pricey, but highly recommended.

Pros

The ease of use. Very nice userflow. Impressive Dashboards. Easy to schedule and manage your content. Very nice analytics report. Their free educational resources are very helpful as well!

Cons

It is expensive. Also, one needs to reconnect the SM accounts as it tends to disconnect every now and then. Can't tag Instagram accounts while scheduling.

Alternatives Considered

Meta for Business

Reasons for Switching to Hootsuite

More features, for sure. Goes beyond Instagram and Facebook. Their analytics and performance reports are amazing.
Craig
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 501–1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

This Great Product Makes Life Easier

Reviewed on 21/12/2023

I really enjoy Hootsuite. Inserting a video/image and then writing some content for whichever...

I really enjoy Hootsuite. Inserting a video/image and then writing some content for whichever accounts you select, and it's done! No more getting up on Christmas morning and logging into my laptop to post Merry Christmas. It just happens on its own!

Pros

I love the fact that I can add my social media platforms to the system and pick and choose which ones I want to use for a posting. Then I can schedule things for months easily! I wish it was cheaper, but it is comparable to other services that are out there. I would highly recommend it!

Cons

One thing that aggravates me is that my Instagram account seems to become disconnected on a regular basis. Just IG, none of the others. It's easy to fix, but just an unnecessary hiccup.

Alternatives Considered

Sprout Social, Zoho Social and Agorapulse

Reasons for Switching to Hootsuite

I had used it previously in a different company. I was looking for something that was less expensive but they were all about the same. I went with what I knew.
Verified Reviewer
Overall rating
  • Industry: Retail
  • Company size: 1,001–5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 6.0 /10

We switched away from Hootsuite!

Reviewed on 30/04/2024

Pros

We used to like Hootsuite, it has a nice UI and UX but simply lacks features that we need to maintain our social media presence.

Cons

The cost of the software. So much software out there offers the same platform with more features for less.

Ian
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Social networks easier to work with

Reviewed on 02/12/2024

I can do other activities without having to worry about the content on social networks, easy and...

I can do other activities without having to worry about the content on social networks, easy and simple to manage, managing to have satisfied customers

Pros

Hootsuite is a really useful tool that saves time and provides opportunities for better performance with strategies that have been successful when scheduling posts, it knows the most opportune moment for posts to have a greater reach and greater views to the public, achieving the achievement of goals, you can have a perfect follow-up of each post by keeping track of statistics. Its operation reduces work time at the time I do not have to be aware of the time or moment indicated to make posts on social networks with its programming I can establish the type of content to publish and Hootsuite takes care of the rest

Cons

For the moment there has never been anything that bothers me or has gone wrong

London
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Daily for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Demo review

Reviewed on 30/08/2024

Pros

I liked it ease of use and the scheduling content calendar.

Cons

I didn’t like the cost compared to the number of social accounts integrated.

Alternatives Considered

Sprout Social

Reasons for Choosing Hootsuite

Number of users to add to the account. This was really important that it had an unlimited number.

Switched From

Sprout

Reasons for Switching to Hootsuite

Number of users to add to the account. This was really important that it had an unlimited number.
Colleen
Colleen
Overall rating
  • Industry: Computer Software
  • Company size: 501–1,000 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Hootsuite is the top software for handling many social media accounts.

Reviewed on 16/09/2023

In overall, it's the best tool to use if you need to manage many social media accounts at once,...

In overall, it's the best tool to use if you need to manage many social media accounts at once, particularly on Twitter and Facebook.

Pros

Hootsuite is simple to operate; I really like that all the platforms I use can be shown on a single page, and the publisher screen makes it simple to see at a glance precisely what you're posting on each day across all of your accounts. You can just drag and drop to rearrange your articles, and adding images is just as simple. It couldn't be much better.

Cons

I can't think of a single drawback to this system. Very user-friendly, it rarely experiences outages. You may relax knowing that the program will automatically publish your posts once you've entered them. In two years of use, I have never once seen a bug in this program.

Terry
Terry
Overall rating
  • Industry: Retail
  • Company size: 10,000+ Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Hootsuite is my must-have tool for managing my social networks.

Reviewed on 08/08/2023

Hootsuite, in overall, provides more opportunities to learn new things, especially when it comes to...

Hootsuite, in overall, provides more opportunities to learn new things, especially when it comes to attempting to get insight into the crisis situation that most businesses find themselves in. Thanks to this method, we can now get our message to the right individuals at the right time.

Pros

I take great pleasure in being able to plan out and fine-tune customers' social media campaigns and provide them with raw data when they need it. Hootsuite, in my opinion, provides superior information and connectability with its publics in contrast to other brands.

Cons

The expense of the Learning Academy irritates me much, especially in light of the fact that both Google and Amazon provide equivalent services for free. I think the academy might use some updating, especially for interns who are trying to get into the workforce.

Adam
Overall rating
  • Industry: Pharmaceuticals
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Hootsuite Behind in the changes

Reviewed on 13/05/2024

Initially it was great but over time it became less needed

Initially it was great but over time it became less needed

Pros

At first very easy to use and integrate among all social media platforms. Can help you keep up with timetables and publishing.

Cons

It started getting quite aged and dated for what it is. Things like Canva I find much better.

Jonathan
Overall rating
  • Industry: Education Management
  • Company size: 2–10 Employees
  • Used Weekly for Free Trial
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 6.0 /10

Too expensive for your startups

Reviewed on 31/08/2024

I used Hootsuite to schedule social media posts, but I found the price prohibitive for the use I had

I used Hootsuite to schedule social media posts, but I found the price prohibitive for the use I had

Pros

A solid tool to schedule social media posts.

Cons

The price is prohibitive for a young startup with minimal budget

Alternatives Considered

Agorapulse

Reasons for Switching to Hootsuite

I tried Hootsuite for the free trial, but haven't continued after
Kim
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 11–50 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Perfect for several social channels but costs can add up

Reviewed on 12/09/2024

Pros

The dashboard is great when you have several social media channels.

Cons

The pricing is a bit steep, especially when you add team members.

Chitrang
Chitrang
Overall rating
  • Industry: Telecommunications
  • Company size: 11–50 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A great tool for social media management

Reviewed on 13/10/2024

It has been a great software and a game-changer for the marketing and analytics teams. It saves a...

It has been a great software and a game-changer for the marketing and analytics teams. It saves a lot of time and effort in posting content on multiple platforms. Its in-depth analysis has helped our team expand our reach and business.

Pros

It is a great and efficient scheduler for my posts across various social media platforms. It has an interactive user-interface, which helps do the work efficiently. Using its intelligence, the software also informs me the right time to post my content to enhance the user-engagement. Customer support is also good and prompt. It also offers an in-depth post analytics, for proper insights.

Cons

The pricing, in my opinion, is on the higher side, as compared to what its competitors are offering. Its posting feature on Instagram needs to be improved, otherwise it is a great tool

Nicole
Overall rating
  • Industry: Real Estate
  • Company size: 51–200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hootsuite makes my life easy

Reviewed on 28/08/2024

We set up all the different platforms for our business, connected each one and the ease of posting...

We set up all the different platforms for our business, connected each one and the ease of posting has been amazing.

Pros

It is really convenient to have access to all the social media channels in one place with posts and content.

Cons

I can't think of anything negative about Hootsuite at all.

Donald
Overall rating
  • Industry: Construction
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Hootsuite Review by D.Okoroike

Reviewed on 23/07/2024

Pros

Hootsuite enhances multi-profile post scheduling across a wide range of social media accounts which boost our brand online.

Cons

Unavailability of free plan is the only issue with Hootsuite.

Dylan
Dylan
Overall rating
  • Industry: Publishing
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 7.0 /10

Social media marketing on auto-pilot

Reviewed on 28/12/2023

While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much...

While I had it, Hootsuite was a great piece of software that allowed me to easily manage a much larger online presence than I ever could have without it. But their best features were locked behind a paywall, and their new pricing model has completely locked us out of ever doing business with them.

Pros

Hootsuite made it incredibly easy for a marketing team of one to manage a small army of sub-brands for our agency and maintain a constant online presence. Their analytics and scheduling recommendations allowed us to target our posts at the times that were most impactful for our demographic and our engagement went up as a result.

Cons

Hootsuite used to have a free tier, but now all of their tiers are eye-wateringly expensive and they have completely priced out our small business from ever using them.

James
James
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

easy to use social media

Reviewed on 18/11/2024

it's a very intuitive platform to use and collaborate with clients

it's a very intuitive platform to use and collaborate with clients

Pros

easy to schedule posts in advance for multiple clients

Cons

can sometimes be a bit glitchy and support isn't always immediate

Shelmith
Overall rating
  • Industry: E-Learning
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hootsuite, the Best Social Media Management Tool

Reviewed on 01/01/2024

This is a wonderful tool that has made my social media workflow a breeze, I can create content,...

This is a wonderful tool that has made my social media workflow a breeze, I can create content, plan and schedule even a month's worth of content and this makes my work easy.

Pros

I like the easy-to-use interface. It's user-friendly and everyone can be able to use it.

Cons

Everything is amazing about Hootsuite, no complaints. I highly recommend the software to all social media users.

Carleton
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for Planners

Reviewed on 07/12/2024

I use HootSuite to send social-media messages for my business.

I use HootSuite to send social-media messages for my business.

Pros

Being able to schedule messages, in advance, is so useful.

Cons

I found it overwhemling when I first started using it, but eventually I figured out the user interface.

Basanta
Basanta
Overall rating
  • Industry: Food & Beverages
  • Company size: 51–200 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Social Media Management for Cafes

Reviewed on 09/12/2024

Overall, my experience with Hootsuite for managing a cafe's social media has been positive.The...

Overall, my experience with Hootsuite for managing a cafe's social media has been positive.The analytics feature allows tracking customer engagement, so we can adjust our social media strategies accordingly.

Pros

I liked most about Hootsuite is its ability to manage multiple social media accounts (Instagram, Facebook, Twitter) from one dashboard, allowing easy scheduling of posts like menu updates, promotions, or event announcements.

Cons

For a cafe, what I liked least about Hootsuite is its cost, which can be high for small businesses

Crystal
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Save Time Posting On Social Media

Reviewed on 27/09/2024

I enjoyed having the program because it saved me so much time on creating and managing my many...

I enjoyed having the program because it saved me so much time on creating and managing my many social networks.

Pros

I like that the program allowed me to put all my social media in one spot. They save me time and effort each day on making social media post. I liked analytics because they’re let me know how I was doing on each social network.

Cons

I did not like the pricing and it was confusing at first for me.

Verified Reviewer
Overall rating
  • Industry: Food & Beverages
  • Company size: 2–10 Employees
  • Used Monthly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Social media will always be up to date

Reviewed on 17/10/2023

As long as I use hootsuite wherever I am, my busyness and lack of time for social media maintenance...

As long as I use hootsuite wherever I am, my busyness and lack of time for social media maintenance is greatly helped, I am used to scheduling my content for social media platforms, then I can also pull reporting on my customer engagement on my posts, which ones are more interested in my posts, the time when many followers like my posts and I can also multi-manage accounts with the team, so that I as an administrator can do other work but I can also do other work.

Pros

Hootsuite is a tool that can help you track and manage multiple social media platforms simultaneously. Created by [sensitive content hidden]
, it can monitor what people have been saying about your brand and help you respond instantly.Through Hootsuite, you can instantly connect to networks like Facebook, Twitter, and Google+ so you can post updates or reply to responses instantly without having to go to these sites. With multiple accounts to manage for business, Hootsuite is a popular and reliable tool for many companies today.Scheduling PostsAnother important reason to use Hootsuite is that it allows you to schedule messages across all social media platforms. This can help you create a solid social media strategy, such as placing the right time at a certain hour so that followers will always pay attention to the content. Simply choose a time that works for your marketing needs.

Cons

Engagement tracking I need to explore and learn more to analyze the extent of my brand's engagement with customers. But, Hootsuite always provides clear and accurate reporting with the conditions in the field.

Taylor
Overall rating
  • Industry: Hospital & Health Care
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Love Hootsuite

Reviewed on 23/09/2024

I used Hootsuite to post on the business's social media accounts & track metrics.

I used Hootsuite to post on the business's social media accounts & track metrics.

Pros

Easy to use. Optimizes posting times. Makes social media management easy.

Cons

There isn't really anything that I didn't like.

Martin
Overall rating
  • Industry: Consumer Electronics
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Offers so much when it comes to Marketing Management

Reviewed on 03/10/2024

Loved using Hootsuite as my management tool, it connected with ALL my social platforms and was...

Loved using Hootsuite as my management tool, it connected with ALL my social platforms and was extremely easy to navigate. What's more, it presented a great customisable dashboard of all the states of your posts and ads.

Pros

offers everything you need to manage and up your marketing strategy, plus more.

Cons

Its price point is a little hard to swallow as a small business.

Nicole
Overall rating
  • Industry: Writing & Editing
  • Company size: Self Employed
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 2.0 /10

Hard to see the value for small businesses

Reviewed on 06/12/2024

It was easy and convenient when I was able to use it casually, but it's not a product for people...

It was easy and convenient when I was able to use it casually, but it's not a product for people like me anymore.

Pros

Hootsuite was great when it had a limited, but permanent free tier for small business and personal users who didn't need advanced social media account management tools or were infrequent posters. I found it easy to schedule posts both from the app and my computer.

Cons

The price makes it absolutely unaffordable for small businesses, freelancers and people just starting out. Maybe for people/businesses who post multiple times a day there's some value in the time saved, but for folks who only want to post a couple times a week, $1,200USD per year means you're paying more than $10 per post. It seems like Hootsuite only wants a particular type of user, and small businesses ain't it.

Ian
Overall rating
  • Industry: Internet
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Will Autorenew your subscription even if you request to turn off

Reviewed on 10/06/2024

Hard to seperate my experience using the software which was fine from how I am getting screwed when...

Hard to seperate my experience using the software which was fine from how I am getting screwed when it comes to the autorenewal.

Pros

It is pretty easy to use and schedule social media. I liked the software when I used it and found it good if you are managing social media for our business which is rather small and a small budget

Cons

I signed up for Hootsuites trial period. I was going to continue with the monthly plan after the trial period but it auto signs you up after the trial period for the yearly subscription. I requested a change to monthly which they denied. OK, I did not read the terms carefully, so that mistake was on me and I took the 1 time payment on the chin.

However, I did request that I not be auto-renewed for the next year because I wanted to reevaluate our options in one year. Hootsuite support confirmed that auto-renew was turned off, then one year later we were billed for another year. I have yet been able to get anyone on support through chat or

Ekadashi
Overall rating
  • Industry: Airlines/Aviation
  • Company size: 51–200 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Hootuite- Life changer experience

Reviewed on 20/11/2024

I love Hootsuite. It has helped to improve my social media presence without actually wasting any...

I love Hootsuite. It has helped to improve my social media presence without actually wasting any time. I love that I can choose to publish one post on different platforms with Hootsuite. I am very happy and thankful.

Pros

I like that I can time schedule all the posts I want. Instead of going online and posting at that particular time, I can schedule when I want the post to go online.

Cons

Sometimes it gets connectivity issues. Other than that, I don't find any problem.