ActiveCampaign Reviews
ActiveCampaign
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2487 Reviews
- Industry: Restaurants
- Company size: 10,000+ Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Highly recommended, user-friendly, and helpful
Reviewed on 15/08/2023
We can identify which contacts are most interested in our content and website thanks to Active...
We can identify which contacts are most interested in our content and website thanks to Active Campaign, we can sell more conference tickets, and we can learn more about our audience by analyzing their open and click rates. With the help of these resources, we can divide our target audience into the subsets we need to accomplish our aims.
Pros
We've seen significant efficiency gains thanks to Active Campaign. They have made it simple to set up automated email sequences, or "drip campaigns," that will keep our subscribers and viewers interested. To generate sales, set up reminders, and get rid of inactive contacts has all been aided by this. Easy contact tagging, list segmentation, and A/B testing are other highlights. Active Campaign is simple to use, and there are many tutorials and guides available online.
Cons
We were initially put off by the software's seeming complexity and difficulty. However, there is a learning curve associated with it, and it does take some time to properly comprehend and apply all of its capabilities. After putting in the work, though, we found that it was well worth it. ActiveCampaign is great, and we highly recommend it.
- Industry: Internet
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A must have autoresponder
Reviewed on 07/04/2024
My overall experience with active campaign has been very good I've been with them for about 7 years...
My overall experience with active campaign has been very good I've been with them for about 7 years now I've never had any issues with the software it works perfectly fine I'm a happy customer five-star.
Pros
What I like about active campaign is that it's very fast I've never had any issues with it great security and I'm able to do everything from one dashboard setup was also very easy as well.
Cons
The only thing I could say that I like lease is I wish it could be a little bit cheaper as active campaign is more on the high end side so a lot of people still can't afford it.
Alternatives Considered
MailchimpReasons for Switching to ActiveCampaign
I chose active campaign because I knew about the software from a long time and a friend of mine recommended it so I tried it.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 2.0 /10
Fragile System Resulted in Lost Revenue
Reviewed on 14/02/2024
We were reasonably satisfied with Active Campaign for the first two years. The system is very slow...
We were reasonably satisfied with Active Campaign for the first two years. The system is very slow and affects the user experience, but the automations were nice. However, for a system to break so easily for making such a small change which led to significant lost revenue, caused us to change our opinion of AC. Even when asking Customer Support for help, they simply told us everything was working as expected. No credits, no help, little to no sympathy. We used their system to generate revenue, not lose it.
Pros
I liked having the CRM and email marketing automations all within one solution. This made it easier to track leads as well as provide multiple follow-up emails with interested contacts.
Cons
The fragility of the online forms led to a broken automation that was hidden from us for 6 months and cost us $10,000's in lost revenue. We utilized AC's online web form to collect contact information (highest quality leads), but when we made a small wording change to one of the form options, this broke the automation entired and we ceased getting any leads from this channel. When we contacted Customer Support, they told us it was working as expected, yet there was no warning from the system indicating that we were at risk of breaking an automation, nor did their user guide provide any such information either.
- Industry: Utilities
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Digital marketing using campaigns has gotten a whole lot easier with ActiveCampaign.
Reviewed on 25/09/2024
ActiveCampaign has offered us the most successful experience in creating, running and managing...
ActiveCampaign has offered us the most successful experience in creating, running and managing marketing campaigns. It allows us to create personalized campaigns to target specific audiences which increases our chances of attracting more leads. ActiveCampaign has helped us get the most from our marketing campaigns.
Pros
ActiveCampaign has alway won the day for us by making it so easy to perform the tedious tasks that has to be done now and then. It also has very productive prospecting tools that help us personalize our campaigns to target specific audience. ActiveCampaign gives us useful performance insights and reports that help us take informed actions to improve returns from our marketing campaigns.
Cons
It has been all smooth with ActiveCampaign and we have not had any issues to complain about.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Amazing product for the more experienced
Reviewed on 06/05/2024
Pros
I love that Active Campaign has almost endless possibilities. My whole business is built on e-mail marketing and AC takes the work out of my strategy.
Cons
It looks pretty dated and it's laggy at times. Also, sometimes a scheduled campaign doesn't work or gets stuck and you don't get an error or message about it.
Alternatives Considered
FlodeskReasons for Choosing ActiveCampaign
AC has a lot more options and works together with almost every softwareSwitched From
MailchimpReasons for Switching to ActiveCampaign
More options to build funnels and segment leads- Industry: Marketing & Advertising
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Active Campaign is on the decline
Reviewed on 23/02/2024
Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature...
Getting worse. It used to be easy and intuitive to use. Now there are errors, bugs and feature reductions almost every week that are surprising and frankly alarming.
Pros
It WAS easy to use. No longer the case.
Cons
Getting harder to use. Complicated. MOST CRITICAL: They are getting rid of features which are critical and sensible to maintain e.g. image resize, e.g. details on recent activities. The changes have eroded and downgraded the usability and attractiveness of their original program.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
ActiveCampaign: good solution for next level online marketing
Reviewed on 02/04/2024
a good decision for my company, in order to manage newsletters and mail marketing
a good decision for my company, in order to manage newsletters and mail marketing
Pros
powerful automation features, good API for own extensions, many plugins available, good online documentation and training material
Cons
price is a bit high, website is not always updating correctly
Alternatives Considered
BrevoReasons for Switching to ActiveCampaign
was initially using SendinBlue (now Brevo). I did not like the integration in Wordpress, so i switched.- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
ActiveCampaign Leads the Way in Email Automation
Reviewed on 18/04/2024
Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms.
Overall, I love ActiveCampaign. It is one of my favourite email marketing platforms.
Pros
I love the ability to set up complex flows based on conditional logic and user actions to make sure my marketing emails get sent to the right people at the right time.
Cons
The pricing can be tough to justify for smaller startups with smaller email lists.
Alternatives Considered
EnchargeReasons for Choosing ActiveCampaign
I actually switched back to Encharge because their automations are catching up to ActiveCampaign, and their pricing fits my budget.Switched From
Encharge- Industry: E-Learning
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
Does the job
Reviewed on 23/06/2024
ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less...
ActiveCampaign works well but can be expensive. I am now using mailerlite which is comparable less expensivr.
Pros
I like the interface and functionality compared to some other email marketing software.
Cons
What I liked least is that as the subscriber list gets bigger it can become expensive to use.
- Industry: Management Consulting
- Company size: Self Employed
- Used Weekly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Affordably plans for small business
Reviewed on 13/06/2024
The pricing is reasonable and it does what you need it to do.
The pricing is reasonable and it does what you need it to do.
Pros
Discounted introductory offer to get to know what it can do.
Cons
Integration with Lead Pages needs a work around.
Reasons for Choosing ActiveCampaign
A recommendation from my WP theme provider.Switched From
MailchimpReasons for Switching to ActiveCampaign
The pricing suited my budget and I knew how to use it.- Industry: Education Management
- Company size: Self Employed
- Used Weekly for 1+ year
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Passing on This CRM Platform Might Be a Wiser Choice
Reviewed on 14/01/2024
Unfortunately, our experience with this platform was more than disappointing. Communication,...
Unfortunately, our experience with this platform was more than disappointing. Communication, charging methods, and pricing did not fit with with our company’s important needs
Pros
Not much at all. The ability to COLLECT & STORE our contacts was the only benefit to our company
Cons
Inability to contact ActiveCampaign via phone except for Sales purposes. Company had only ONE phone number, and one had to DIG to find it (Sales phone number.)
Also, automatic charges by ActiveCampaign when we were not wanting to renew were not appreciated.
Reasons for Switching to ActiveCampaign
Thought features & support would be much better. Began our subscription with phone support the 1st year but that was discontinued by the company shortly thereafter—-this did not help our company, our customers, nor our staff.- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
ActiveCampaing is the best tool for marketing an customer management!
Reviewed on 24/09/2023
From the moment I began using ActiveCampaign, it transformed the way I approach email marketing....
From the moment I began using ActiveCampaign, it transformed the way I approach email marketing. The platform offers an amalgamation of depth and simplicity. While the features are advanced, they are laid out in a manner that’s easy to grasp. The support team deserves special mention. They've been consistently responsive and helpful, guiding me through any challenges. Whether it's managing contacts, setting up automations, or diving deep into analytics, ActiveCampaign has provided a reliable and efficient experience.
Pros
ActiveCampaign truly stands out in its user-friendly interface and powerful automation capabilities. The platform offers an extensive set of tools that make email marketing, segmentation, and automation a breeze. The built-in CRM is a game-changer, seamlessly integrating all my contact details and interaction histories. It also provides insightful tracking features, ensuring I understand my audience's behavior and can tailor my campaigns accordingly. Moreover, the level of customization available for emails, combined with the intuitive visual automation builder, has helped in crafting high-performing campaigns.
Cons
Honestly, there's not much to criticize given its overall performance. However, for newcomers to email marketing or those used to more basic platforms, there might be a bit of a learning curve initially. The vast array of features, while advantageous, can be a little overwhelming.
Reasons for Switching to ActiveCampaign
When considering other products in the market, it was clear that while many offered bits and pieces of what ActiveCampaign provides, none encapsulated its entire suite of tools. Platforms like Mailchimp and HubSpot were on the list, but ActiveCampaign's robust automation capabilities, combined with its CRM and pricing structure, made it the most attractive option. The positive reviews and its reputation in the community further solidified the decision.In conclusion, ActiveCampaign has become an indispensable tool in my marketing arsenal. For anyone serious about elevating their email marketing game, I wholeheartedly recommend giving it a try.- Industry: Retail
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
What I Experience with ActiveCampaign
Reviewed on 16/09/2024
Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.
Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign.
Pros
ActiveCampaign offers capabilities which allows me to automate marketing in real-time.
Cons
Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign
- Industry: Farming
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
ActiveCampaign for Sales & Marketing
Reviewed on 05/02/2024
Pros
ActiveCampaign eradicated traditional marketing strategies such as billboards via email marketing optimization.
Cons
Unlike most of it’s alternatives, ActiveCampaign lack website builder tools.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
Used to be best in class: now they're somewhat lagging behind
Reviewed on 05/01/2024
WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The...
WARNING: this review is more of a heads-up for Active Campaign, in case they ever read it :) The product is great, with very high performance and an easy set up if you are not a newbie in the marketing automation space. However:
- the prices have gone up consistently without a serious improvement in features
-despite their position in the market, their integration with woocommerce requires manual coding when it comes to syncing anything different than standard order statuses. In our case, it often happens with Woocomerce subscriptions. This does not mean that you cannot achieve a perfect sync of your ecommerce data, only that the time and testing required would substantially increase the price for our end clients (agency here). This is why whenever there is any custom woocommerce integration to deal with we tend not to advice for Active Campaign.
Pros
The automation management system is really one of the best on the market.
As mentioned, you might have to struggle for deep, manual integration if you have specific ecommerce needs (i.e. subscription products whose membership status needs to trigger actions in the automations) but a part from that their approach is still the best on the market for that, you even have an automation map to keep track of how automations connect to each other.
Cons
Right now definitely a) the cost: there is a lot of fresher solutions that come for a fraction of AC's licence cost and perform as much as good, if you are willing to close an eye on usability and some specific features. b) data export: AC tries to discourage your migration to other platforms. I.e.: if you want to export all your contacts with the information of the lists they are in, you will have to export each list separately. Also, you can't export ecommerce data together with the contacts, you will need to resync your new platform with your ecommere
Reasons for Choosing ActiveCampaign
couldn't meet our client's ecommerce needs.Switched From
Mailchimp- Industry: Furniture
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
ActiveCampaign is a top-notch tool for running automated market campaigns.
Reviewed on 27/02/2024
It has been a super good experience using ActiveCampaign and the results has been a great improvemen...
It has been a super good experience using ActiveCampaign and the results has been a great improvement on the number of successful leads we get after running our marketing campaigns.
Pros
ActiveCampaign allows us to achieve more personalized marketing strategies for our campaigns which help us attract more customers to purchase our furniture products. It allows smooth communication experience with customers during marketing phase and this translate to more successful sales deals. It is easy to use and uses automations to help facilitate better campaigns like use of automated replies to provide quick answers to customers about the products we offer and how to purchase them.
Cons
ActiveCampaign performance has been incredibly great and there is no bit that does not give us the best experience that we need.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Activating Email Marketing for 24/7 with ActiveCampaign
Reviewed on 15/08/2024
Pros
ActiveCampaign enables me to create, customize and send high volume outbound marketing emails.
It has a robust backend integration capability compared to alternatives.
Cons
ActiveCampaign suits all my needs and I do not find any hectic feature to use.
- Industry: Translation & Localization
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
A solid tool that makes marketing so simple.
Reviewed on 11/06/2024
It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our...
It has been s very engaging experience with ActiveCampaign. Using it has helped us improve our marketing campaigns and make more successful. It helps us engage well with leads which is a great step to turning them to actual customers.
Pros
ActiveCampaign has amazing automations which speeds up and improve the efficiency of our marketing tasks. It allows us to come up with personalized campaigns to capture a targeted audience. It makes it easy to engage and share information with leads during campaigns. It very simple to customize and working with it has been easy.
Cons
ActiveCampaign has been very responsive to all our needs. We have not found anything to not like about it.
- Industry: Computer Networking
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
"Powerful Automation and Comprehensive Features, but Steep Learning Curve and Pricing Concerns"
Reviewed on 24/07/2024
My overall experience with ActiveCampaign has been positive. It's a comprehensive email marketing...
My overall experience with ActiveCampaign has been positive. It's a comprehensive email marketing and automation platform that offers a wide range of features to help manage and grow customer relationships. The user interface is intuitive, making it easy to create and manage campaigns, automate workflows, and segment audiences effectively.
Pros
What I liked most about ActiveCampaign is its robust automation capabilities. The platform allows for creating detailed and complex workflows that can be customized to suit specific needs, making it easy to nurture leads and engage with customers effectively. The intuitive user interface simplifies campaign creation and management, and the segmentation options enable targeted communication. Additionally, the comprehensive reporting and analytics tools provide valuable insights into campaign performance, helping to optimize marketing strategies.
Cons
Additionally, the pricing structure can become quite expensive as the contact list grows, which might not be ideal for smaller businesses or those with limited budgets. Integration with some third-party tools can also be cumbersome and require additional effort to set up properly.
- Industry: Research
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Bigger achievements in marketing with ActiveCampaign.
Reviewed on 06/11/2023
We are using ActiveCampaign for marketing and we are experiencing the best results with this...
We are using ActiveCampaign for marketing and we are experiencing the best results with this amazing product. It helped us revolutionize our marketing strategies allowing us to have more result-oriented marketing efforts which has seen us grow our customers number in a large way.
Pros
We found the automations in ActiveCampaign to be such a big deal for us as they helped us alot in saving time especially on the tasks that needs repetitive actions. ActiveCampaign opened our doors to more consistent and audience driven marketing content which has seen us achieve greater results from marketing by attracting more customers to the organization. Engaging with leads is easy and simple and we are able to do follow ups effectively.
Cons
ActiveCampaign has been so accurate at service delivery and no complaints whatsoever.
- Industry: Education Management
- Company size: 201–500 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Marketing automation and email management solution
Reviewed on 28/03/2024
Pros
I like the flexibility that comes with the tool allowing us to scale operations of email and automation of marketing.
Cons
The onboarding process is a bit difficult especially to users new to marketing.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great but requires experience
Reviewed on 06/05/2024
It’s super powerful if used by someone with a few years experience of building out complex email...
It’s super powerful if used by someone with a few years experience of building out complex email workflows and automations, but it was simply too powerful for what we needed, which was to simply send a basic drip-feed campaign to engaged prospects and send out a weekly newsletter to customers.
Pros
The email builder is incredibly easy to use and offers lots of decent templates. It’s possible to create complex campaigns with lots of automated paths, workflows and split-tests for large data sets. The analytics and alerts are great too.
Cons
It’s a little overkill for small businesses or marketing teams that just require a basic automated email tool.
- Industry: Information Services
- Company size: 2–10 Employees
- Used Daily for 1-5 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
ActiveCampaign Give It a Try
Reviewed on 29/08/2024
My general experience was good, since even with unexpected circumstances, the business generally...
My general experience was good, since even with unexpected circumstances, the business generally tended to my interests and rectified the issues. It exceeded my expectations when I used it for a project I wanted to promote.
Pros
They offer a walkthrough via webinar. Despite the fact that some businesses are satisfied when they believe you know what you're doing, the team actively contributes to the success of the customer. I received effective communication through phone, text, and email. Additionally, I had the option to get visual print to ensure my issues where gotten or I was on the correct way.
Cons
A person who is unfamiliar with computers may initially experience difficulties, glitches, or inability to function due to technical issues. When plans don't go as planned and problem-solving doesn't work, it's stressful.
- Industry: Computer Software
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 6.0 /10
ActiveCampaign Review
Reviewed on 09/09/2024
With ActiveCampaign you can computerize offers, list the executives, and contact the board. You can...
With ActiveCampaign you can computerize offers, list the executives, and contact the board. You can plan arrangements, add notes to contacts, and send them direct messages. To further develop the general client experience, you can send customized messages to your site clients. To change over additional guests, you can construct a sort of deals channel.
Pros
I like the fact that it is very effective.
Cons
It is no beginner friendly and hard to use if you have no experience.
- Industry: Sports
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Tricky to get going, but once you do, you'll not regret it
Reviewed on 14/09/2023
What started out as an inquiry continued into a full fledged partnership and this helped shape our...
What started out as an inquiry continued into a full fledged partnership and this helped shape our now-standard targeted marketing strategy as a company
Pros
The behavioral aspect of generating leads, tracking those engaged, and then heavy targeting our engaged users was key; that allowed us to feel as if we were a much bigger company than we actually were at the time
Cons
It was tricky to get started -- the help features were nice -- but we found ourselves struggling to get going for at least a few weeks before we grasped the whole platform