
ActiveCampaign
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2267 Reviews

- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
This guys know how to do things the right way
Reviewed on 06/09/2019
Let me say it clearly: A-W-E-S-O-M-E
Trust me, they are the "real deal".
Let me say it clearly: A-W-E-S-O-M-E
Trust me, they are the "real deal".
Pros
Instead of boring the hell out of you making a long list of all the things I like about AC, I would resume them in just 3 "little" things I care of:
- Reputation: They REALLY care about sender reputation. And, you know... an email that doesn´t get to my suscribers is like loosing money out of my pocket. So, I´me really happy the way they´re handling things on this department
- Ease of use + functionalities: Most other services only offer one of them things. But I want them all. AC covers all my needs regarding this issues (and I´m a choosy guy, you know).
- It´s scalable!: This is a biggy. As your businees grows, you´ll have a new set of needs when it comes to automation. AC scales as your business thrives so you don´t have to switch companies never again.
Cons
I´m a Spanish user and would love a full Spanish translation (at the moment we hace a partial translation) for Spanish users.
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
ActiveCampaign for Sales & Marketing
Reviewed on 23/08/2023
Email marketing optimization via creating, personalizing and sending high volume outbound marketing...
Email marketing optimization via creating, personalizing and sending high volume outbound marketing emails.
Pros
There’s nothing daunting and expensive like traditional marketing such as billboards. ActiveCampaign automate marketing via email marketing.
Cons
All features from CRM, marketing automation to sales acceleration works perfect for me on ActiveCampaign.
- Industry: Music
- Company size: Self Employed
- Used Weekly for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
All in all happy
Reviewed on 10/09/2023
Pros
The integration of leads via zapier and Google forms is most impactful for me.
Cons
The function of "planned" campaigns sometimes doesn't work. Campaigns don't go out in time.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great solution
Reviewed on 25/07/2023
The overall experiences has been good. Aside from the steep learning curve, it has worked great.
The overall experiences has been good. Aside from the steep learning curve, it has worked great.
Pros
I like that Active Campaign does so many things and how robust it is for email marketing.
Cons
The thing I like the least about Active Campaing is that it is not very user friendly.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Activate Email Marketing with ActiveCampaign
Reviewed on 09/08/2023
Email marketing: create and customize marketing emails through drag and drop.
Email marketing: create and customize marketing emails through drag and drop.
Pros
ActiveCampaign offers an extensive range of features in one place from sales force automation, email marketing to management.
Cons
I have been with ActiveCampaign for quite long and all I encounter are advantages on my end.
- Industry: Financial Services
- Company size: 51–200 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Email Marketing at Top Level with ActiveCampaign
Reviewed on 04/09/2023
Saves time and finances by eradicating traditional marketing strategies.
Saves time and finances by eradicating traditional marketing strategies.
Pros
How it is easy to create, customize and send high volume outbound marketing emails is what I like most about ActiveCampaign.
Cons
Unlike alternatives such as Constant Contact, ActiveCampaign doesn’t offer web builder tools.
- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
run campaigns with active campaign application
Reviewed on 19/08/2023
it has helped us to increase audience reach through campaigns
it has helped us to increase audience reach through campaigns
Pros
i use the application to run campaigns through promotional mail, i like the ability to send mail to all mailing list, and ability to schedule posts online makes it best for
Cons
The application is fine and good for promotional but customer support team need to change so that they can help users on time, since there is delay in responding to inquiries
- Industry: Insurance
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
ActiveCampaign Review
Reviewed on 10/08/2023
ActiveCampaign saves time by optimizing email marketing rather than traditional marketing such as...
ActiveCampaign saves time by optimizing email marketing rather than traditional marketing such as billboards.
Pros
I like that ActiveCampaign makes it easy to create and personalize emails without coding nor manually through automation.
Cons
It has poor backend integration capability and lack offline access.
- Industry: E-Learning
- Company size: 11–50 Employees
- Used Weekly for 6-12 months
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
A very handy CRM with an intuitive UI
Reviewed on 21/08/2023
Pros
What caught my attention the first time I saw the app was it's ease of use! It didn't take me a lot to figure out my way inside. After getting my hands on it, and also getting some training from the support team, I discovered that it has MANY useful options that made my team's life better. We use it mainly for lead management and tracking the status of each lead across the whole funnel.
Cons
Nothing so far. I have been using it for around 7 months now, and did not encounter any thing that needs improvement.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
A robust application for advanced email marketing
Reviewed on 09/09/2023
Pros
It has many setting options. Complex campaigns can be made.
Cons
Sometimes it is quite complicated to find certain options. It is bushy.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Easy to Use, some bugginess
Reviewed on 30/06/2020
Overall, everything is very nice. The pricing is reasonable, and the additional features were...
Overall, everything is very nice. The pricing is reasonable, and the additional features were unexpected as I was sort of grandfathered in to them.
Pros
This is a very legitimate mailchimp competitor, well-priced. The CRM functionality surprising, and there are really nice web insights (WordPress user here) that I could glean at-a-glance & give to my sales team via their plugin/javascript.
They just recently added conversations (chatbot) automations, which were great to see. The chatbot was slick & never glitched out on me. It's not quite an Intercom replacement, but if you're not familiar with Intercom you'd be over the moon with this.
The email automations are hands-down the best aspect of ActiveCampaign.
The automations & workflows are visual-based & made it incredibly easy & user friendly for a once-newly-christened marketer unfamiliar with sequences. There's even a set of 'cookbooks' that are pre-built templates in case you were like me & didn't know where to start.
Cons
The email builder is a tad clunky. My biggest gripe was when I would create a new link from a template, it would change the color to blue & the font to Arial. Sounds like it's not a big deal, but when you're constantly changing the colors & fonts, it adds to the amount of time you're making an email.
It would be nice to be able to add an HTML element in the WYSIWYG editor, instead of bouncing in/out between that & the HTML editor.
The CRM is nice, but the deals functionality is fairly light. Not the end of the world unless there's a lot of nuance from deal to deal (like in our industry).
- Industry: Online Media
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
My top pick for an email marketing platform.
Reviewed on 29/10/2020
Overall, choosing Active Campaign as my email marketing service was a terrific decision. I've been...
Overall, choosing Active Campaign as my email marketing service was a terrific decision. I've been happy with it so far and cannot wait to see where it takes my business.
Pros
I love how robust Active Campaign is and at a great price. It integrates well with the many online services and I haven't needed to reach out to customer support for help. I look forward to learning more ways that I can use Active Campaign to grow my online business.
Cons
As I progress through all of the available options and features Active Campaign has for me, I do struggle with knowing which features will help my blogging and email marketing business the most. There are many digital marketers providing courses on email marketing. Yet, I feel held back because I need to learn more about Active Campaign's platform and how it will best help me as a blogger before I can implement many of the techniques recommended to me.
Alternatives Considered
ConvertKitReasons for Choosing ActiveCampaign
I needed a more robust service that allowed me to create better automations, tag my email subscribers, create multiple lists, and provide me with more options.Switched From
MailchimpReasons for Switching to ActiveCampaign
My blogging mentor, [SENSITIVE CONTENT HIDDEN], recommended Active Campaign over Convert Kit and I trusted her. So far I'm very happy with my decision.
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 8.0 /10
The automations work like a charm
Reviewed on 19/06/2020
We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software...
We are using Mailblue, which is a certified partner of ActiveCampaign and makes their software available in my native language and with Dutch support. This makes it quite easy to get support when you need it. We were looking for a tool with e-mail, automation and lead scoring features. As we didn't have any in-house knowledge about these (especially the tools), I've done some research. ActiveCampaign came out as the tool with the best functionalities for the best price (through Mailblue). This made me decide to start a demo, and eventually get the software. So far, it does exactly what I need and at this time it doesn't cost me a lot of time to figure out how to use it. The only thing is we currently don't really use the lead scoring mechanism as it needs a lot of tweaking (on our side). But as all other features are working really well for me, we're still happy users of the software.
Pros
The flexibility of the tool is something I really like. It's quite easy to use your own email templates, which are (as long as you keep it simple) completely adjustable as well as responsive. Besides that, the automation part is working like a charm. By using your own tags and fields you can practically do anything you want.
Cons
I am still trying to figure out how to set up a link with our current CRM. As ActiveCampaign has their own CRM built in, this is not one of the key futures. For our business however, we only use ActiveCampaign for the e-mail marketing and automations (so only the marketing department is using this tool). The entire company is built on the use of our CRM, so we'd like to see all of the ActiveCampaign data on there for a complete report.
Alternatives Considered
HubSpot Marketing Hub, Salesforce Marketing Cloud Account Engagement and MailchimpReasons for Choosing ActiveCampaign
The previous software has been stopped before I was working in this department, but as far as I know the main reasons were pricing and complexity/features.Switched From
Marketo EngageReasons for Switching to ActiveCampaign
The main reason was pricing, but I've also had some good referrals of other users. In the end the Dutch support (through Mailblue) made me decide to go for ActiveCampaign.- Industry: Publishing
- Company size: 2–10 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Extremely User Friendly and Subscription Comes with Great Support
Reviewed on 20/06/2020
When my big company split up and sold off all of its individual brands, I went from having an email...
When my big company split up and sold off all of its individual brands, I went from having an email staff to me taking on that responsibility all myself. My staff had been using Hubspot and I did try to learn that platform but it was not intuitive, rather clumsy...and VERY expensive. And since we no longer had the deep corporate pockets we once had, I had to move to something that was lower priced and easy enough for me to be up and running quickly. I investigated about 4 difference platforms and settled on AC and have not been disappointed. I think I made a great choice that a non-tech person like me can use and won't break our small company bank.
Pros
I like the fact that someone like me, who has only ever written campaigns for others to create but now has to do everything myself, can get up to speed pretty quickly and now I feel very comfortable with the platform. Although there are some odd, small nuances in the drag and drop, that functionality is really good and let's me create my campaigns quickly and easily.
Cons
For the most part, this is a great tool, but there are a few things I would like to see addressed. The first one was just addressed recently and you can now "undo." Not having an undo and instead looking at a bunch of dropdown times was not efficient, so kudos to AC for fixing that! I would also like to be able to search my images by keyword...that would save me a ton of time. Also, and this one would really be helpful...I find that creating a suppression file is an awkward process. I would like to be able to choose and list to send to and a list to suppress against that send list. Creating the segment for the suppression is not intuitive and I get confused with that.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
If you had to recommend one marketing automation tool for small business, here it is
Reviewed on 02/03/2020
I refuse to ever tell a client there's a single software in any category that they should use...
I refuse to ever tell a client there's a single software in any category that they should use without proper investigation further, but I have yet to run into a time where ActiveCampaign wasn't a massive improvement to upgrade to from other tools of similar price but lesser capabilities, like MailChimp and ConstantContact.
AC has been my own email marketing and marketing automation system for approximately five years now and I don't see myself moving away from it at any point. It's important for me to be aware of the tools on the market, and there are other great ones, but none that have been a worthwhile transition off AC for.
Pros
You have a massive amount of features available to you to handle basic email marketing, advanced marketing automation, behavioral automations, tagging and audience segmentation, and so on. That's just the basic package, too. More advanced packages introduce a CRM (Customer Relationship Management) aspect that is particularly helpful for sales teams, Lead scoring to help prioritize accounts for your sales teams to be more efficient, and dynamic content (among many other features).
Cons
There is little to see on the Cons. If I had to select something, I suppose the limit of three users on the Lite plan can be frustrating. However, it's typically safe enough for a small business, easy to share logins if needed, and the price and added features of upgrading to the Plus plan is quite affordable as well.
Reasons for Choosing ActiveCampaign
MailChimp did not provide adequate automations and was very limited in segmentation.Switched From
MailchimpReasons for Switching to ActiveCampaign
Best pricing for the features provided. It also integrates with everything I needed it to and they clearly are moving in a positive direction, always improving the product and introducing new and upgraded features.- Industry: Hospitality
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Disorganized & Frustrating
Reviewed on 02/11/2019
Our overall experience was pretty negative, one of the more challenging and time wasteful business...
Our overall experience was pretty negative, one of the more challenging and time wasteful business relationships we have had in quite some time.
Pros
Our account rep was quite helpful initially and our experience getting set up went fairly smoothly. After the inital set up our account rep pretty much disappeared but when we pressed her to become involved she did set up a call and was helpful.
Cons
The company has some fairly significant problems related to intracompany communications between departments. The old adage the left hand has no idea what the right hand is doing fits Active Campaign perfectly based on our exeprience. About 6 months in we set up a call with our account rep whose analysis was that our account was doing very well from any analytics perspective with very high relative open rates and fairly low/acceptable spam reports, but the bery next day we received an email from a different person and department indicating that our spam complaints were too high and they suspended our service. It was an exptremely poor experience and given the spam numbers displayed on the Active Campaign admin panel made no sense at all. Qe also had a similar negative experience during the onboarding process with our account rep being totally out of the loop. The initial onboarding problems almost caused me to go in a different direction and looking back on it I wish I had folowed my gut instincts at that time, had I made the correct decision and chosen a different provider it would have saved us a lot of time that ended up being wasted.
Alternatives Considered
Email on AcidSwitched From
Constant ContactReasons for Switching to ActiveCampaign
I have since migrated to Sendgrid and have had a much better experience.- Industry: Professional Training & Coaching
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Very happy with ActiveCampaign!
Reviewed on 26/06/2020
My business is still small but growing and I know that there is a lot more to tap into for what...
My business is still small but growing and I know that there is a lot more to tap into for what ActiveCampaign can do but I have been very happy with it so far. When I was deciding who to go with, I researched many of the options that were popular and this one just seemed like the best one. Now a couple years later, I'm seeing more and more people praising it and what it can do. That's got me thinking I made the right choice. I mean, I figured at the time that it was the right choice but I'm seeing that validated by other's comments, too.
Pros
I like how powerful this software is and for a great price! When I started with it, I had quite a bit of a learning curve to learn it but had excellent help from support staff. It integrated well with my other online sites. Now I'm all set up and it runs like a charm. I look forward to using more of its capability as my business grows.
Cons
I have found it a little complicated for setting up with new lead magnets but I have attributed that to its ability to do so much so that you have to navigate around to set up what you need. And, I am still learning it. But what's great is that you can duplicate an automation. So once you have created what you want, you don't have to necessarily go back to square one. That I like very much!
Alternatives Considered
ConvertKit, Constant Contact, ClickFunnels, GetResponse, Leadpages, Mailchimp and AWeberReasons for Switching to ActiveCampaign
Price was a big factor and this one seemed perfect for where I was at which was at the beginning of starting to grow a list. But it also just seemed more robust for what you paid for it compared to the others. It was going to let me start off not paying a lot but have so many awesome features. And, I considered that as my business would grow, the increased price still seemed reasonable. So, I went with it.- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Automation Broken & Engineers Won't Fix
Reviewed on 08/06/2022
Kind & courteous customer service & onboarding. The chat support is decent & you can get questions...
Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.
Pros
Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.
Cons
The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.
- Industry: Computer Software
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
ActiveCampaign
Reviewed on 11/02/2023
ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize...
ActiveCampaign helps us to run social media ads in all tranquility. We collect leads, organize contacts and send out quality marketing emails without hassles. I recommend it
Pros
ActiveCampaign is ourall-in-one marketing choice. It's responsive for 95% overall convertion rates our marketing team drive. he simplicity & effectiveness of this tool makes it our number one recommendation.we design sign up forms, landing pages and email templates using its high tech solutions. Pricing plans are affordable and we feel comfortable with the way they are.We flexibly auomate & send out bulk daily emails, collect leads, migrate contacts and manage them from one place without stress .Integration with favorite apps makes the entire work experience more flexible & favorable for our team collaboration.
Cons
ActiveCampaign works just also considering the fact that new features are regularly added to the tool. I think this company is heading toward s the right tech direction
- Industry: Design
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Active Campaign has helped us streamline our marketing
Reviewed on 29/12/2022
Pros
ActiveCampaign is a powerful and versatile email marketing and customer relationship management (CRM) platform. It offers various features that have helped my business automate and streamline our marketing, sales, and customer service processes.
Cons
Learning curve: ActiveCampaign has a lot of features and can be complex to use at first. It took some time to learn how to use and set up advanced automation campaigns and segmentation.
Alternatives Considered
KeapReasons for Choosing ActiveCampaign
Better for creating landing pages and more advanced segmentation options. Useful analytics.Switched From
MailerLiteReasons for Switching to ActiveCampaign
AC had the right feature set at the right budget- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Consolidated so many tools into one
Reviewed on 31/08/2020
Their customer support is beyond great. I’ve sent instant chats to ask questions many times and I’m...
Their customer support is beyond great. I’ve sent instant chats to ask questions many times and I’m always impressed by how out of the way their reps go to help me. I even had one rep who built out an entire custom automation for me based on my needs.
Pros
I held back from investing in ActiveCampaign for over a year because of the overall cost. What I didn’t realize then was that I would be able to cancel FOUR other software subscriptions thanks to the robust suite of features that AC has. This software has played a critical role in my ability to grow my business by over 150% this year and I would recommend it to anyone!
Cons
I would give my left leg for AC to have mobile functionality. They don’t have an app and the mobile version of their site is non-functional. It quite literally can only be used on a computer. This is the one place where AC is severely behind their competitors.
Alternatives Considered
Constant ContactReasons for Choosing ActiveCampaign
Because AC has so many more features.Switched From
MailerLiteReasons for Switching to ActiveCampaign
AC seemed like a longer term solution, based on features.- Industry: E-Learning
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Best of its kind but getting complacent on the basics
Reviewed on 10/01/2021
I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they...
I was a huge advocate for AC early on. Now, I temper that because of my frustrations. If they listen to their users more and get down to fixing the basics that are way outdated, they can soon get back to a full 5* experience. But for now, I would say try it out carefully. If you don't need the capabilities that distinguish it from the likes of MailChimp, it probably is not worth the annoying hassles.
Pros
This is high-end marketing automation at mid-market pricing. If you want to automate marketing to a high-degree and with great sophistication, AC allows you to do nearly anything - yet at a price point similar to email marketing tools with little or no automation. That's why I chose Active Campaign and why I stick with it.
Cons
For all of its technical sophistication, there are a few weak points around basics. Its email creation interface feels dated and the handling of image assets is clunky and horrid. Creating restore points and undo is flaky and unreliable. And what makes all this so bad is that users have logged these points for several years as top requests and AC has not addressed them. Instead they add fancy functionality. The basics of everyday use matter and the experience spoils the software for me.
Reasons for Choosing ActiveCampaign
I switched from MailChimp because I needed the automation functionality. Now, MailChimp are building that capability. I hope AC can continue to stay ahead on that and catch up with MC's usability and UX.Switched From
MailchimpReasons for Switching to ActiveCampaign
I chose AC over ConvertKit for better functionality and marginally better price (2017) and over InfusuionSoft (now Keap) because that was WAY too expensive for my business.- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to use and well priced for the features you get
Reviewed on 13/02/2023
This is the second business I've implemented ActiveCampaign into - and on both occassions it has...
This is the second business I've implemented ActiveCampaign into - and on both occassions it has delivered tremendous value with quick setup and easy to use features for all users (even those who required onboarding as a first time user).
Pros
The marketing automation sequences are easy to visualise and build - with options to integrate directly into most CRM solutions for easy lead capture and management. The email deliverability is robust and the pricing model is significantly better value than most in the market for each new 'tier' of contacts.
Cons
It would be great to have a live chat function for any quick workarounds however the ticket support is relatively quick to respond (usually <24 hours).
Alternatives Considered
MailerLiteReasons for Choosing ActiveCampaign
Previous experience with ActiveCampaignSwitched From
Mailchimp- Industry: Transportation/Trucking/Railroad
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
The finest prior and after-marketing Experience!
Reviewed on 14/06/2022
I enjoy being able to create attractive marketing emails to interact with my social space. I...
I enjoy being able to create attractive marketing emails to interact with my social space. I particularly like the degree of detail I can go into for my statistics and the ability to do client relationship wellness evaluations. I've worked with online trainers and program makers to assist them in properly understanding their targeted audience and customers, and I've significantly boosted their participation rates, sales, and income with the assistance of email marketing. If you are running a small or medium-sized company and want to save your time while making a profit on automation, Active Campaign is the solution for you. You must try using Active Campaign for your email campaigns provider if you want not just to generate business from emails and also to establish greater connections with your sign-ups.
Pros
Active Campaign features the finest Automations offered, with pre-built templates and a simple and convenient workflow editor that provides a comprehensive picture of the project. Perfect for practically any company's automated procedure. In addition to Active Campaign's amazing categorization, automation, and customization options for email advertising and consumer tracking, I adore and am astonished by how much attention it has invested into its customer support. They are extremely attentive and never failed to respond to any queries or problems I have regarding their service.
Cons
The prices are quite exorbitant. They have little built-in third-party connectivity; we must utilize Zapier to connect, which incurs additional costs. It wasn't the most user-friendly tool. It's all solvable, although it often takes more energy than I prefer. Other rivals have simplified things, however at the price of high-level flexibility which Active Campaign provides.
- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs
Reviewed on 04/09/2017
Pros
Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses.
It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.
Cons
After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service.
Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care.
There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response...
So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.