Mailchimp

4.5 (17,237)
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Email and advertising marketing automation platform

Overall rating

4.5 /5
(17,237)
Value for Money
4.4/5
Features
4.4/5
Ease of Use
4.4/5
Customer Support
4.2/5

92%
recommended this app
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17237 Reviews

Andy
Andy
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

One Stop Shop for Email Marketing

Reviewed on 05/06/2024

It has been great and a net positive for our orgniazation.

It has been great and a net positive for our orgniazation.

Pros

Ease of using tools to create engaging and pretty emails. Audicene import is easy. Good data and tracking.

Cons

Some advanced features could be a bit more intuitive. Some of the designs are a bit tired.

Alternatives Considered

Constant Contact

Reasons for Choosing Mailchimp

One of our partners required us to use MailChimp to send email blasts.

Reasons for Switching to Mailchimp

We were forced to make the switch by a funder.
Carleton
Overall rating
  • Industry: Retail
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Industry-Standard Email Marketing

Reviewed on 23/11/2024

It's the standard to use for email marketing, as far as I'm concerned.

It's the standard to use for email marketing, as far as I'm concerned.

Pros

It's the easiest to use for creating funnels that are specific to the type of person who you're contacting.

Cons

The sheer amount of available options can be overwhelming.

Levi
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2–10 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Mailchimp Review

Reviewed on 13/10/2024

Overall, it's not bad, hey? But they could beef up the flexibility and features a bit

Overall, it's not bad, hey? But they could beef up the flexibility and features a bit

Pros

Mailchimp is handy for sending newsletters, eh? It's easy to create emails thanks to the templates and the editor

Cons

The customization options are a bit limited, bud, and the automation could use some more flexibility. The price can climb pretty quickly, too

Adrian
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2–10 Employees
  • Used Weekly for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Mailchimp Review

Reviewed on 14/08/2024

Overall it was a two-sided experience. We liked the application and features but were disappointed...

Overall it was a two-sided experience. We liked the application and features but were disappointed by the price and the restrictions. Mailchimp has a very good user experience at the application level but there is too much control on how we want to market our products. Unless they adjust we would not return using their product.

Pros

Mailchimp has a very good GUI. The application is very easy to use and well-designed for email marketers. I enjoyed the pre-made templates and designs. In addition, I was able to use the campaign features that helped me efficiently create email campaigns without any issues.

Cons

Unfortunately, the two main reasons we stopped using Mailchimp were the price and the restrictions that Mailchimp places on affiliate marketers. We were able to find alternative products that allow us to send emails without any limitations or restrictions on volume. While we understand we do not want to send spam messages, we have always felt restricted by the strict Mailchimp requirements. Plus we had no choice but to move on because we have affiliate links throughout our marketing products and using Mailchimp was very restrictive.

Alternatives Considered

SendX

Reasons for Switching to Mailchimp

We switched to SendX unfortunately due to price and the restrictions.
Skyler
Overall rating
  • Industry: Nonprofit Organization Management
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great for recurring emails!

Reviewed on 09/11/2024

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic...

I have been using Mailchimp for years to send my monthly email newsletters, recurring automatic article emails, and donation campaigns. Mailchimp makes it easy to segment my audience so I can send different campaigns to different people in my main audience.

Pros

Mailchimp makes it easy to segment your email audiences and also set up recurring email campaigns.

Cons

I think Mailchimp could make it easier to use their template design interface. It's kind of confusing so I use Stripo for most of my designs and import them.

Chris
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great for beginners and experts

Reviewed on 15/11/2024

Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Overall I am happy with Mailchimp. I use it as the primary email tool for my clients

Pros

There are many things I like about Mailchimp, but the main thing I like is that it is feature rich yet intuitive and simple to use

Cons

The iPad app is virtually unusable for campaign creation. The app as a whole isn’t very user friendly either

Dawn
Overall rating
  • Industry: Insurance
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great emailing platform, but no longer for the little guys

Reviewed on 11/10/2024

I used MailChimp for years at my prior employer sending messages to prospective clients. I had...

I used MailChimp for years at my prior employer sending messages to prospective clients. I had several lists and it was easy to choose which one to email. It was also very easy to create emails and include links and graphics.

Pros

Mailchimp is a trusted email marketing platform with great tools. It's the first one that comes to mind and I've used it for years at my prior employer!

Cons

They don't have a free option for smaller users. They only offer a 1 month free trial which if you don't email very frequently probably means 1 or 2 emails before having to start paying.

sarad
Overall rating
  • Industry: Food & Beverages
  • Company size: 11–50 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mailchimp for email marketing

Reviewed on 26/10/2024

Overall experience with Mailchimp has been positive .Its automated capabilities make it more...

Overall experience with Mailchimp has been positive .Its automated capabilities make it more intresting like its welcome emails ,cart reminder and many more.

Pros

Mailchimp has a free tier which is generous which can help small business as well.

Cons

Certain features are avialable on only high priced subscription.

Jim
Overall rating
  • Industry: Oil & Energy
  • Company size: 11–50 Employees
  • Used Monthly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

MailChimp is our email marketing platform

Reviewed on 21/10/2024

We are not a big company--20 employees and our sales department consists of 2 people, so our time...

We are not a big company--20 employees and our sales department consists of 2 people, so our time is limited but we must communicate with our prospects, specifiers and customers. We have used it frequently to promote webcasts and conferences that we have hosted to a select audience that we initiated and continue to update from our Insightly CRM system.

Pros

It is easy to create an attractively laid-out email with all the desired content, including photos, graphics, descriptive paragraphs, etc... And then you can run test emails (to yourself and a few others) as often as you want in order to perfect the layout. An important function is the Opt-out that they make easy.

Cons

Nearly eery time I log back into MailChimp I need to relearn how to do something--but that does not last long. It is pretty intuitive to use.

Abishek
Overall rating
  • Industry: Transportation/Trucking/Railroad
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Best email marketing tool availabe

Reviewed on 26/11/2024

I had an excellent experience with the tool, especially regarding the deliverability, the editor...

I had an excellent experience with the tool, especially regarding the deliverability, the editor the list management, and all.

Pros

Very easy to integrate and one of the best ESPs available in the market for small and medium enterprises

Cons

More advanced segmentation options should be added

Stephen
Overall rating
  • Industry: Computer Software
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Mailchimp is one of the best autoresponders in the business.

Reviewed on 08/07/2024

My overall experience with mailchimp has been excellent over the years I've been using them for...

My overall experience with mailchimp has been excellent over the years I've been using them for well over 12 years now has never have any issue the platform just keeps getting better and better and I recommend them to friends that are getting started online all the while and they love the platform as well.

Pros

I just love MailChimp been using them for years They allow you to get started with an autoresponder for free most don't They also allow you to have up to 2000 subscribers for free which is a lot of money with every other responder.

Cons

There's very few things that I could say lease about MailChimp I can't even think of one right now because they keep updating the platform and making it better and better it even integrates with a lot of softwares and e-commerce tools so no cons for me.

Alternatives Considered

ActiveCampaign

Reasons for Switching to Mailchimp

Mailchimp allows you to get started for free and their monthly payments are far cheaper than anyone else especially for all the features they offer you normally have to pay for them and those offers are free.
Michael
Overall rating
  • Industry: Consumer Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My go-to email platform

Reviewed on 09/08/2024

I use mail chimp for sending emails to my clients about products and services and blogs we are...

I use mail chimp for sending emails to my clients about products and services and blogs we are creating.

Pros

I like MailChimps simplicity and free plan features

Cons

The paywall keeps many services out of my reach but I choose to work within the constraints of the free version

Ricki
Ricki
Overall rating
  • Industry: Marketing & Advertising
  • Company size: Self Employed
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 10.0 /10

Mailchimp is the simple, reliable email newsletter answer

Reviewed on 26/03/2024

Mailchimp is easy to use, pretty intuitive, and the platform I most suggest to clients just getting...

Mailchimp is easy to use, pretty intuitive, and the platform I most suggest to clients just getting started as the free plan gives you a lot.

Pros

Mailchimp is so commonly used that anything you want to do has a tutorial, and most of the time you won't need one, just clicking around a bit allows you to easily find how to do what you want to.

Cons

Mailchimp doesn't always display pictures taken from iphones properly.

Alternatives Considered

Flodesk, MailerLite and AWeber

Reasons for Switching to Mailchimp

Easy of use, amount of subscribers on the free plan, and it's easy to find answers to questions on tutorials because it's so popular with others.
Janelle
Overall rating
  • Industry: Construction
  • Company size: 51–200 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Can't think of a better tool to run our email campaigns

Reviewed on 19/12/2023

I love using Mailchimp to run our email campaigns. It has a very intuitive and user friendly...

I love using Mailchimp to run our email campaigns. It has a very intuitive and user friendly interface, which makes it a lot easier to use in the beginning. But it's also got tons of advanced features like custom metrics and design features. It's got good performance and great uptime. Overall, I'd definitely recommend it to anyone looking to start doing email marketing.

Pros

1. It's very easy to start using for the first time. All the KPIs are already on there automatically, so all you need to do is upload a contact list, choose and edit a template, and schedule it to send whenever you want.

2. There are tons of integrations available. It makes it so much easier to connect your CRM and other tools.

Cons

Many of the newer features (like forms) kinda feel incomplete. They're good for basic stuff but don't have all the features of standalone tools.

Alternatives Considered

MailerLite and Brevo

Reasons for Switching to Mailchimp

Mailchimp looked so much more developed compared to the others. It had the edge both on the design side and advanced features. And the pricing was very similar, so we chose to go with it.
Hailey
Overall rating
  • Industry: Fine Art
  • Company size: 10,000+ Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 6.0 /10

Great software for artist portfolios

Reviewed on 27/11/2023

Considering the price I pay every month and the return I get from using this software for my site I...

Considering the price I pay every month and the return I get from using this software for my site I am fairly satisfied with the results I get for using it. I definitely think this is worth a try if you are new to site building like I was.

Pros

This is a super easy software to use especially if you aren't tech savvy. It helps guide you with site layout and formatting, gives site statistics and insights, and boosts your social media accounts and SEO.

Cons

Once you become familiar with the software's tools it becomes a bit oversimplified in the design department. It lacks features like gallery wall options which would have been super helpful for me.

Alternatives Considered

WordPress and Squarespace

Reasons for Switching to Mailchimp

In terms of price and whether or not I thought I could manage the software, MailChimp seemed far more approachable to a newcomer with lots of tutorials I could return to and helpful customer service representatives that would give me tips beyond what I struggled with.
Robert
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

MailChimp an Ok Product

Reviewed on 01/10/2024

It was ok. MailChimp was nothing really special.

It was ok. MailChimp was nothing really special.

Pros

Easy to setup and has a free tier. It is also Canadian now.

Cons

Expensive when you move to a paid tier. There are better options .

Alternatives Considered

MailerLite

Reasons for Switching to Mailchimp

Because of the free tier. It was also easy to setup.
Chad
Overall rating
  • Industry: Entertainment
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Mailchimp is an invaluable tool in our dance studio

Reviewed on 23/03/2024

Mailchimp is one of our favorite tools when running our business. We recommend it to anyone who...

Mailchimp is one of our favorite tools when running our business. We recommend it to anyone who wants to reach their audience creatively and effectively.

Pros

Mailchimp offers a user friendly interface making it simple to navigate and use efficiently. Our favorite features include: email template creation, duplicating campaigns to use over and over as we need them, scheduling campaigns in the future making easy to "set it and forget it" giving our employees the ability to complete other tasks. Tracking our emails and who and when they were read is also a very valuable tool.

Cons

There are some limitations within the free version of the software. However, there are plenty of features to take advantage of without spending any money.

Daniel Prince
Overall rating
  • Industry: Computer & Network Security
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Understanding the advantages and Importance of Mailchimp

Reviewed on 05/01/2024

Pros

Mailchimp have help me alot in my website marketing and it is a highly recommended platform, just like me many users appreciate Mailchimp for its user-friendly interface and robust set of email marketing tools

Cons

i love everything about Mailchimp as of now, my only concern is that let the pricing reduce abit making it affordable to everyone, most of friends are not using it becuase the feel the price is too high and the free version doesn't meet up to what they want

Aaron
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

The Most Intuitive and Inexpensive way to Grow Your Business's Digital Marketing

Reviewed on 15/12/2023

I have used Mailchimp for over 10 years, and I cannot find a better system for our team's digital...

I have used Mailchimp for over 10 years, and I cannot find a better system for our team's digital marketing efforts. Campaign design feels like a web design platform, so the personalization is top-notch.

Pros

The system is easy to implement across a team and allows for detailed customizations and provides accurate data on the back end.

Cons

The data stored for each subscriber can make sorting slightly complicated on your first try.

zineb
Overall rating
  • Industry: Arts & Crafts
  • Company size: 51–200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

how i found this app

Reviewed on 15/12/2023

Mailchimp is easy to use, i like making good-looking emails with it, and it helps me keep track of...

Mailchimp is easy to use, i like making good-looking emails with it, and it helps me keep track of how my emails are doing. and i enjoy using it and i am welling to use it for a long time.

Pros

it makes it easy for us to design and send visually appealing email campaigns without the need for extensive technical skills.

Cons

the fact that there are limitations on certain features in the free plan.

Mohamed
Mohamed
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Affordable for Startups

Reviewed on 06/12/2023

Overall, Mailchimp is suitable for startup who wants to test the waters of email marketing for free...

Overall, Mailchimp is suitable for startup who wants to test the waters of email marketing for free to cheap, it's worth the try and see because every business is different .

Pros

Mailchimp is easy to use and does not have a steep learning curve, it is suitable for most business including startups and business with short contact lists.

Cons

Mailchimp can be on overkill, because of their sending limits. While they allow for a generous free tier contact list limit, but the sending limit may throttle the campaign performance.

Md Nirob
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Make yourself Marketing boss by using Mailchimp

Reviewed on 04/12/2023

Overall Experience with Mailchimp is too good. I really love Mailchimp and I recommend to use it....

Overall Experience with Mailchimp is too good. I really love Mailchimp and I recommend to use it. Everyone should Mailchimp for marketing and use all valuable features of Mailchimp.

Pros

I love many features of Mailchimp but Email Marketing tools are my favorite and one more tools name Multi-Campaign I like so much. Every Marketer and normal person should use Mailchimp. So, I recommend everyone to use Mailchimp.

Cons

There are no cons about Mailchimp but the price of Mailchimp should decrease little bit and Mailchimp team members should work to make it more user-friendly and add more features for us to make our life more easy.

Rebecca
Overall rating
  • Industry: Environmental Services
  • Company size: 11–50 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Great platform, but frustrating limitations on the lower-tier levels.

Reviewed on 06/12/2023

Overall, a great platform and very reliable.

Overall, a great platform and very reliable.

Pros

Mailchimp is very simple to use, and designing emails is a breeze once you understand how the designer works. Compared to other platforms at similar pricing, it allows a lot of customisation. It also integrates seamlessly into our website and other social media platforms.

I also really appreciate that they offer a discount for non-profits!

Cons

It is frustrating that many of the features are only available at the highest or second highest subscription levels. As a non-profit, it is hard to justify the over 2x price point but these features would be so beneficial to us, ex. recommended send times and more customisable audience journeys.

Milan
Overall rating
  • Industry: Telecommunications
  • Company size: 2–10 Employees
  • Used Weekly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Mailchimp in 2024 still going strong

Reviewed on 03/07/2024

Overall, if you are like me and use it for occasional sending important offers to my clients, it is...

Overall, if you are like me and use it for occasional sending important offers to my clients, it is an excellent service. Your e-mail lists are safely stored, and you can access them anytime. Despite being somewhat fiddly when working with media insert into e-mails, I still highly recommend it over the competition.

Pros

I would say it is the ease of use, they have really simple interface, and it is very easy to find any feature you want to use. Also, when creating e-mail or any other document you can use various templates with drag and drop functionality.
Not to forget option to create mailing lists separated by demographics, interest or behavior.

Cons

Importing your graphics and images sometimes does not work as you would expect. Either it does not allow you to insert your photo, is wrongly positioned, or you cannot resize it to the correct ratio in the document you create.

Avner
Overall rating
  • Industry: Retail
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 7.0 /10

Great tool from marketing, track well per email campaigns but need reports improvments

Reviewed on 09/01/2024

Great tool for marketing use and email campaigns.

Great tool for marketing use and email campaigns.

Pros

Single campaign tracking, including clicks in email tracking,
Drag and drop editor which very easy to use
User merge fields, allowing the email to be personalized.

Cons

Reporting for segmented emails, or audiences needs improvements.