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16413 Reviews

- Industry: Financial Services
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Easy to get started, still needs some additional features
Reviewed on 10/12/2019
I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you...
I've like Mailchimp and how it's pricing is better than most for small businesses. They allow you to build your business without breaking the bank.
Pros
I like how many other products integrate with mailchimp. That makes it really easy as a startup especially in ecommerce. I like that the email creation is WYSIWYG so I can quickly create beautiful emails with zero coding experience.
Cons
I wish it had a journey builder like active campaign and many other email platforms. That would round out mailchimp really nicely and make them my only option for email marketing.
Reasons for Choosing Mailchimp
Cheaper and easier to integrate.Switched From
ActiveCampaignReasons for Switching to Mailchimp
Again, pricing and easier integrations with my tech stack.- Industry: Health, Wellness & Fitness
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The most convenient
Reviewed on 10/09/2023
Mailchimp helps get campaigns distributed and analyzed. The email templates themselves are great...
Mailchimp helps get campaigns distributed and analyzed. The email templates themselves are great looking and attract more traffic.
Pros
Email Marketing involves a lot of moving parts but Mailchimp can simplify the process. Uploading the contact list is easy and fast, as is putting the campaign together. Mailchimps templates are convenient and easy to customize. AI and automations help campaigns move smoothly.Mailchimp has a built in CRM that's very convenient. It also has A/B testing and insightful analytics.Customer journey builder seems very interesting although I've not deployed it yet.
Cons
Mailchimp is expensive and the lowest priced plans fall short on features. There's no annual plan which usually shaves off part of the price.
- Industry: E-Learning
- Company size: 2–10 Employees
- Used Daily for Free Trial
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Not for a Beginner
Reviewed on 13/01/2021
I like how versatile to create your email templates with different designs but I really dislike the...
I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.
Pros
It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.
Cons
Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
I personally did not feel at ease in using the software as it is quite confusing at times.
For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.
It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.
As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.
- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
The Ultimate Email Marketing Tool for Effortless Engagement and Conversion
Reviewed on 16/06/2023
Pros
As someone who has used Mailchimp extensively, I can attest to its incredible benefits. The user-friendly interface makes creating and managing email campaigns a breeze. I love how I can automate personalized emails based on specific triggers, ensuring my messages reach the right people at the right time. The template library has saved me countless hours, and the segmentation options allow me to tailor my emails for maximum impact.
Cons
As Mailchimp has expanded its features, I've found the navigation and organization to be slightly complex at times. It can be challenging to find specific functions or settings.
Reasons for Switching to Mailchimp
I chose Mailchimp because I could automate personalized campaigns easily, which helped me engage with customers and make more sales. Mailchimp also had lots of ready-made email designs to choose from, so I didn't have to make everything from scratch. I could also send targeted messages to specific groups of people, which was really useful.- Industry: Philanthropy
- Company size: 2–10 Employees
- Used Monthly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 7.0 /10
It's OK, but might be a better option for non-profits
Reviewed on 06/09/2023
Pros
It is reliable, solid interface and integrates well with our CRM.
Cons
Has trouble on certain browsers. Price immediately went up when Intuit purchased. No dedicated non-profit pricing.
Alternatives Considered
HubSpot Marketing HubReasons for Choosing Mailchimp
DeliverabilitySwitched From
ActiveCampaignReasons for Switching to Mailchimp
Integration with Kindful- Industry: Marketing & Advertising
- Company size: Self Employed
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Great Start for New Users
Reviewed on 07/09/2023
Overall Mailchimp is great for starting entrepreneurs with tight budgets that are focusing on email...
Overall Mailchimp is great for starting entrepreneurs with tight budgets that are focusing on email marketing. The functionality is simple to jump in and get started.
Pros
The pricing is very affordable and a good introduction to email marketing. As you grow you can upgrade accordingly.
Cons
The design options could be better. There are templates that can be used too, but having to create your own cuts into your working time.
- Industry: Computer Software
- Company size: 201–500 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Good and reliable email engagement platform
Reviewed on 08/09/2023
Pros
The platform is feature rich and helps maintain all aspects of email based mworkflows involving all customers
Cons
It's a little more expensive than competitors
- Industry: Computer & Network Security
- Company size: 51–200 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
Good experience with Mailchimp / good for the marketing team
Reviewed on 07/09/2023
Pros
reporting and contact management functionality is great
Cons
overall useful, nothing to complain actually :)
- Industry: Computer Software
- Company size: 51–200 Employees
- Used Monthly for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
A great solution for business to accelerate their marketing and promotional business.
Reviewed on 06/09/2023
Overall, it was a great experience. Account setup and integration on our platform was very easy.
Overall, it was a great experience. Account setup and integration on our platform was very easy.
Pros
Ease of use in setting up the integration with our software. It was a seamless process that was quick, easy and no bugs.
Cons
A few times when questions were asked during the initial set up, the responses form their Customer Service were a bit slow (days), which put our deadline for go-live in trouble.
- Industry: Consumer Goods
- Company size: 201–500 Employees
- Used Monthly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Great tool for Email Marketing
Reviewed on 25/08/2023
My experience overall with them has been good because I started knowing nothing about the program...
My experience overall with them has been good because I started knowing nothing about the program and it was easy to learn how to manage everything in a couple of days.
Pros
What I like the most about Mailchimp is that the program has a friendly and smooth interface so it's very easy to handle and manage campaigns even when you are a new user.
Cons
What I don't like about Mailchimp is the part of reporting and analysis of the data. It's not as friendly and easy to understand as other features Mailchimp has.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Packed with Features, MailChimp is the best choice for list management and digital marketing
Reviewed on 21/01/2020
Our overall experience has been fantastic and we've gotten great results from using the features...
Our overall experience has been fantastic and we've gotten great results from using the features available. We've done everything from creating sign-up popups for use on our website, installed a sign-up form on social media platforms, and then created drip campaigns to multiple segments of our list. The reporting and data that we get back from Mailchimp is also incredibly helpful, and we've been able to create follow-up campaigns for people who either did or did not interact with previous emails very easily.
Pros
The robust feature set related to list management is where Mailchimp truly shines. The ability to bring people into our list, tag them based on where they came from, and then automate custom drip campaigns to each of those segments of our list is a powerhouse feature that has made a big difference in our business. Mailchimp does all of this affordably and also allows us to create emails that look great.
Cons
Sometimes the sheer number of features available can make it a little harder to find just what you want to do. As the platform has grown, adding new features at a rapid pace, it's inevitable that the user interface will get more confusing. In recent years, the learning curve to use Mailchimp well has increased a bit, but it's still something that even a beginner can use and pick up relatively quickly.

- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Streamline Your Email Marketing: Mailchimp is there to help you with minimal to no costs
Reviewed on 14/02/2023
I've been using Mailchimp for my email marketing campaigns and it's been an incredible asset. It...
I've been using Mailchimp for my email marketing campaigns and it's been an incredible asset. It helps me to create automated email sequences, customize my messages to each customer, and track the effectiveness of my campaigns. It's saved me a lot of time and effort with its easy-to-use interface, and I'm able to quickly create professional looking emails for maximum impact.
Pros
I really like using MailChimp for my email marketing needs. It's easy to use, and creating campaigns is simple. The software allows me to customize emails very easily and also track the performance of my campaigns in real time. I also appreciate the wide range of features available such as segmentation, A/B testing, automation, and more. Overall, I'm really satisfied with the product and would recommend it to anyone looking for a reliable email marketing solution.
Cons
I found Mailchimp email marketing to be a great tool for managing my customer emails. However, I didn't like that it could be a bit complicated to set up an automated email campaign. I also found the user interface to be a bit cluttered, making it difficult to locate certain features. Even though the software is quite powerful, I found myself wishing for more streamlined navigation.
Reasons for Choosing Mailchimp
Due to the growing list and also complex automations, but still keeping the costs low we switched to mailchimp from MailPoetSwitched From
MailPoetReasons for Switching to Mailchimp
The choice was kinda easy, the costumer already had knowlegde of mailchimp. And the price was a big factor. We tested and looked into the others options but in the end Mailchimp won for the client.- Industry: Publishing
- Company size: Self Employed
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Best for beginners and experts alike
Reviewed on 03/01/2021
My experience is positive. I don't intend to switch from Mailchimp.
My experience is positive. I don't intend to switch from Mailchimp.
Pros
After testing other similar software, I came to the conclusion that Mailchimp is the best if you're just starting out.
Reasons:
- it's super easy and quick to create an account. You can start sending emails right away.
- the free plan is very generous (2,000 subscribers, 12,000 emails/month - and if you clean your list regularly, the ex-email addresses you had on your list won't count toward your billing. Simply select them and click archive and you're done).
- you can automate, schedule emails, segment your audience by sign-up date, sign-up source, previous campaign activity (whether they opened the previous or not), automation activity, etc.
- you can create landing pages, embeddable sign-up forms, send an automated welcome email or subscription confirmation.
- create tags so that you can easily manage your audience.
- contains easy email builder.
- emails are less likely to end up in the spam folder - compared to Mailerlite.
So, for experts, it has all the tools you need for email marketing and for beginners, when you're just starting out and you're curious what's all the hype about email marketing, it offers a generous free plan so you can test what works for you and what not.
It's important for beginners to have a place to test their knowledge and Mailchimp's free plan is simply the best for that. Just thinking that the general open rate is between 20-30%, that means if you have 2,000 subs, you can expect a min of 400 opens, which does not guarantee sales.
Cons
The contact support is zero/non-existent for the free plan. If you want to send emails in the business/ make money online/ affiliate marketing niche, your account will be suspended immediately by a bot. And no one will ever reply to your email to reactivate your account.
If you use the free plan and run into some issues, try searching for solutions in the knowledge base or online.
- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mailchimp is my go to for newsletter marketing especially for setting up a new business
Reviewed on 21/09/2019
Mailchimp overall is the easiest newsletter service. They connect with with websites such as...
Mailchimp overall is the easiest newsletter service. They connect with with websites such as Mailchimp and Shopify which are pillars in the industry. The plugins I have to use are simple to install. At times other newsletter services are more difficult to connect with a website. I start all my clients up with Mailchimp and they are all very pleased. Your interface is simple enough for a beginner to catch on to, but now with your growing features a real whiz can get in there and create a robust email marketing experience.
Pros
I've been using Mailchimp since I think Mailchimp was invented. Mailchimp is way easier to use than most of the other newsletters services out there. It's easy to import your lists, set multiple kinds of audience lists. I like that you're keeping up with the other services and added automations and tags. I find it very easy to build nice looking newsletters too. I always start any of my clients with Mailchimp first. You're the most user friendly interface. Pro-free to start under a certain number of subscribers too! You now have most if not all of the features a growing organization with a deep marketing strategy would need.
Cons
My biggest cons was that I found originally years ago you did not have all the features thatsome of the other competitors had. AWeber had better automative responses/ journeys/scheduling capabilities that your service years ago did not offer. So when I started with you I did have times when I did have to switch softwares for growing clients who had other needs. You now have those features so I find I can start with Mailchimp and stick with you now for the long haul.
Reasons for Switching to Mailchimp
Mailchimp is always my go to. The main reason: I find you're the easiest interface, it's fast/easy for me to setup and to make nice looking emails.- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Ease of Use
- Customer Support
- Likelihood to recommend 5.0 /10
Robust feature set, but overly expensive for startups and developers
Reviewed on 24/08/2020
Overall, Mailchimp is still one of the best mailing list providers out there. Its broad feature set...
Overall, Mailchimp is still one of the best mailing list providers out there. Its broad feature set and ease of use are an amazing help to a new company just getting started. If you're not looking for custom integration or transactional emails, this product is one of the best.
Pros
This is probably the easiest mailing list platform out there. It takes minutes to set up your account and get started sending emails to a list. For developers, the Mailchimp API is a dream. It's incredibly well documented and there are dozens of integrations already built in almost every platform and language to make integration into your software even easier. Contact management is simple with access to things like custom fields in a user's profile. Groups and segments are also easy to manage, though it can be confusing at first since there are multiple ways to segment an audience. There's also an option to do transactional emails through mandrill...but this actually turns out to be an issue when you look at the cost.
Cons
The cost of the product is its main issue. For starters, Mailchimp recently changed its cost structure to include unsubscribed customers as part of the total customers you pay for. That means for a small company with a low customer adoption rate, you either end up spending way more than you want for a small list, or you have to spend way too much time pruning your list constantly to save money. It's a huge waste of time and/or money. The second main issue, and actually the larger issue to me as a developer, is the cost of sending transactional emails. If you want to send your customers a password reset email or a account verification email (both very common in almost all applications) you have to have a paid account AND you have to pay for a chunk of transactional emails. It ends up costing a small company over $30/mth just to send password reset emails through Mailchimp. The cost makes more sense at scale, but this software seems built to get the small guys started. It's really a deal breaker for me.
Reasons for Switching to Mailchimp
Ease of use and a great developer API are the primary reasons I choose this product.- Industry: Consumer Goods
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
A renewed classic
Reviewed on 30/08/2022
If you are a small business owner, an email marketing solution is one of the first tools you need...
If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.
Pros
Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.
Cons
Right now, nothing about Mailchimp is bad for my small business.
Reasons for Switching to Mailchimp
The free tier is more than enough to start for small business. The great thing about Mailchimp is the easy process to scale up, so if your business grows, Mailchimp is a great choice too.- Industry: Information Technology & Services
- Company size: 51–200 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Streamlining Email Marketing with Mailchimp
Reviewed on 12/02/2023
Mailchimp is solving the problem of email marketing for businesses by providing a platform for them...
Mailchimp is solving the problem of email marketing for businesses by providing a platform for them to easily create and manage email campaigns. With Mailchimp, businesses can create and send emails to their subscribers, manage their mailing lists, track their email performance, and automate their email marketing activities. Mailchimp provides an all-in-one solution for businesses to reach and engage with their audience, which is essential for building strong customer relationships and promoting their brand. The platform helps businesses to save time and effort by automating repetitive tasks, and it provides valuable insights into email marketing performance to help businesses make informed decisions and improve their campaigns over time.
Pros
One of the biggest pros of Mailchimp is its user-friendly interface and intuitive design. The platform is incredibly easy to navigate and use, even for those who are new to email marketing.Another key benefit of Mailchimp is its advanced automation capabilities. The platform allows you to create custom email campaigns based on subscriber behavior, so you can send relevant and targeted messages that are more likely to convert. This is a powerful tool for businesses and organizations looking to build better relationships with their customers and improve the effectiveness of their marketing efforts.In addition to its automation capabilities, Mailchimp also offers a wealth of analytics and reporting tools that can help you measure the success of your email campaigns. With real-time reporting and detailed insights, you can see exactly how your campaigns are performing and make data-driven decisions about future marketing efforts.Overall, Mailchimp is an excellent choice for businesses and organizations looking for a comprehensive and effective email marketing platform. With its user-friendly interface, powerful automation features, and insightful analytics, Mailchimp is well-equipped to help you streamline your email marketing efforts and achieve your marketing goals.
Cons
Mailchimp has some limitations that some users might consider as cons. One of the main complaints is the limited automation capabilities in the free plan. The free plan also has limited integrations with other platforms and a lower email sending limit. Some users also report that the interface can be cluttered and difficult to navigate, especially for more advanced users. Additionally, some users have reported issues with deliverability, with some emails going to spam folders. While Mailchimp is a popular and user-friendly option for many, these limitations might be a drawback for some users who require more advanced features and more control over their email marketing campaigns.
- Industry: Security & Investigations
- Company size: 11–50 Employees
- Used Weekly for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
Solid Tool for Email Marketing
Reviewed on 30/10/2019
My overall experience with Mailchimp was a positive one. It worked well with our CRM, and was well...
My overall experience with Mailchimp was a positive one. It worked well with our CRM, and was well supported by their sales and service teams. We used Mailchimp to drive email marketing efforts and, in turn, drive inbound leads and software demo requests. It was incredibly successful, as the company has continued to grow throughout our time of using mailchimp. Additionally, we saw an increase in inbound leads each month over the first 12 months of using Mailchimp. While the send and contact restriction did cause some frustration and delays, the overall experience was quite positive. I would recommend Mailchimp to other companies.
Pros
What I liked most about Mailchimp was it's ease of use (for our applications) and the company's customer service. It was very easy to use Mailchimp in conjunction with our CRM, HubSpot to help our email marketing efforts. We would sort, export, and download targeted lists of customers from HubSpot and upload those lists to Mailchimp. This process was incredibly easy and allowed us to be more efficient and timely with our email marketing campaigns. Additionally, any time we had any questions or issues about Mailchimp, their customer service and sales teams were always incredibly helpful and quick to respond.
Cons
What I liked least about this software was the pricing plan restrictions. My software company had a very, very large customer and prospect base. We targeted many different markets with a large number of people within each organization. Our software could be used by entire companies, so reaching out to many different decision makers or users was an effective marketing strategy. However, the pricing plans restricted us to a certain number of sends and contacts per month. We often found ourselves having to meet to discuss where we were going to make cuts to our email marketing efforts, which took away time from being productive. We essentially had to ration our sends on a monthly basis, because we did not see the value in the price increase for more sends. Although it would have helped our company operationally, it would have been too expensive. I feel they need to increase the number of contacts and sends for each pricing plan.
- Industry: Education Management
- Company size: 11–50 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
An easy, professional way to reach your constituents!
Reviewed on 20/11/2019
My overall experience has been very pleasant. Many elements of this tool are intuitive, and you...
My overall experience has been very pleasant. Many elements of this tool are intuitive, and you can self-teach many features of this communications tool given the help guidance available. Bravo.
The campaigns are easy to create and are polished and professional looking. This has allowed our organization to raise its profile and effectiveness of our main tenant ~ to bring information to, and collect information from our constituents, our school district families, and to bridge this parent base and our school district administration. Good communication and transparency between parents and administrators is of utmost importance. Mailchimp has allowed us to do this most effectively.
Pros
I like the ease and the use of the drag & drop functionality of the elements you can add to any campaign. I also like the formatting options and features to customize each of your messages to your own look and style. Also, being able to embed links, photos, etc. directly into the campaign is of vital importance for our communications.
Managing the audience lists is also very user friendly. Tagging different audience members in group is also critical to our use of this communications tool.
Cons
I wish that the uploaded files were easier to manage in that I would like to delete older versions of uploaded files that I no longer need. However, they are "layered" in the Content Manager section and I am not able to un-layer them to delete versions I do not need.
I would also like to see the functionality of embedding a simply polling tool, to send and collect feedback from your constituents to constantly better your business.
- Industry: Nonprofit Organization Management
- Company size: 201–500 Employees
- Used for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
Optimum Choice for Email Database Mailing/Management!
Reviewed on 05/02/2019
Pros
Mailchimp is absolutely ideal for corresponding with customers/clientele, especially, (and from my experience), for small businesses and non-profits. Not only is Mailchimp very affordable for businesses with limited budgets, it is a great way to manage and store the likely smaller customer lists those businesses have. In my personal experience, I have loved the way the "unsubscribe" feature works with Mailchimp. It notifies you as the user when and why someone requests to be unsubscribed from future correspondence, and ensures they are actually removed from your Mailchimp list. I have found that this is so much more foolproof than keeping up with your own list in a simple spreadsheet. Along those same lines, mailing out to a list on a spreadsheet and/or directly from an email account often results in the message being flagged as spam/junk for recipients. You also often have limits as to how many addresses you can send a message to at one time, creating additional time and work for the user. Mailchip does it all for you with one click of the button. Not only that, you can review analytics including how many people have opened the email, how many additional clicks links within the email have gotten, how many emails were undeliverable, and more. It is just so user-friendly, and I have never come across anything comparable that gives you more bang for your buck.
Cons
Sometimes the formatting of an email newsletter-type communication can be tricky for a novice on Mailchimp, but after doing it once or twice, you get the hang of it and it becomes much easier. The "test email" feature also eases my own mind, knowing that I can see exactly what it will look like in my customers' inboxes before I actually send it out for real. I generally send it to my personal and business email addresses, read them on my desktop and phone, to make sure the formatting looks correct on all before sending. Although that is a bit tedious, I have peace of mind knowing what I send out looks professional and readable.
- Industry: Information Technology & Services
- Company size: 2–10 Employees
- Used Weekly for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
A must-have to mail marketing
Reviewed on 30/07/2020
The overall experience using this tool is fantastic, I've been using for last 7 years in many...
The overall experience using this tool is fantastic, I've been using for last 7 years in many clients with small database below 2000 clients (there is even a free plan with advertising) to really big campaigns to near 500000 customers and the functionality has been always nearly perfect and with great delivery times
Pros
Mailchimp is a really complete solutions to email marketing. It can be used for a wide range of users, from the most basic use with only text messages; their awesome and really easy-of-use templates; your own HTML messages; to own written templates using their facilities to fill user data in order to customize the message content.
The automatization functionality are really helpful to construct a robust marketing campaign offering the possibility to send a series of messages like welcome, iinformation, birthday gifts, to even, an most interesting to monetize, recover lost carts, get product feedback, opinions, etc
The analytical part is interesting because you can see inside the platform the deliverity, opening, clicking... in an easy way. Also you can use your own tracking platform to see result in your analytical platform as i.e. google analytics
The integrations is really simple and can be made manually using its API or you can use any of the plugins to connect with main web platforms as woocommerce, prestashop to even zapier so you can expand even more their automation capabilities
Cons
There are a few things i don't like from mailchimp service, probably the biggest will be the segmentations capabilities: You can organize your users in list and in order to refine which one should receive one mail, you must add basic queries based in things like "has/hasn't opened last X previous messages", their gender and age (if you don't have this data it tries to interfere from user interactions), state, likes, etc, but you can only use 5 of them so if you have a really big database it can be insufficient and must duplicate some campaigns to sucessive refinining in order to get you desired audience.
The other black point could be price if you have a big list (or even worse if any of your customers are in many list because then its counted as many times as lists its included). For really big customers I prefer active Campaign due to the pricing and better automation options.
- Industry: Machinery
- Company size: 10,000+ Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Mailchimp has allowed me to measure the success of my email marketing campaigns.
Reviewed on 12/06/2023
Thanks to Mailchimp, I've been able to create and send engaging, personalized emails that have...
Thanks to Mailchimp, I've been able to create and send engaging, personalized emails that have helped me increase my customer engagement and loyalty. Plus, I'm able to automate tasks like email sending and list segmentation, which has saved me valuable time and resources. With Mailchimp's data tracking and analysis tools, I can measure the performance of my email campaigns and adjust my strategy accordingly.
Pros
Mailchimp has been a fundamental tool for me in my work as a Marketing Coordinator. With this email marketing platform, I have been able to easily and effectively create and send newsletters and email campaigns. What I like best about Mailchimp is its intuitive and easy-to-use interface. Setting up an email marketing campaign is very easy and you can choose from a variety of templates and designs to personalize your emails.
Cons
Setting up integration with other platforms can be a bit tricky. In my case, I had some trouble integrating Mailchimp with my website and other systems I use at work. Also, the process of uploading email lists can be a bit slow and tedious.
- Industry: Machinery
- Company size: 201–500 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great quality for the investment
Reviewed on 20/09/2018
Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going...
Overall our experience with MailChimp was a good one. I think it is a perfect platform to get going on to build your audiences and find your groove. Just know that you will outgrow this platform and your need for more advanced features will push you to a different service. If you want to use some semi-advanced features of most enterprise ESP's, you will ned to utilize additional middleware to accomplish this. But MailChimp is a great return for the investment.
Pros
MailChimp continues to improve and add enterprise type features that you would normally pay much more for with other ESP's. Features that we get the most out of are the automations, transactional service (Mandrill), and store syncing to pull customer data and purchase behaviors into MailChimp for segmentation and triggers. We have been with MC for years and each year it continues to get better. The custom short codes we can use for personalization are very helpful in creating campaigns that are unique to the individuals that are receiving them.
Cons
While they continue to advance, this ESP is still along way from an enterprise solution. The syncing is great, when is works properly. MailChimp does not actually provide the connection with different shopping carts and instead relies on third-party app developers to provide this. This leads to a bunch of issues trying to get support because each wants to point the finger at the other.
Mandrill is a great service for transaction sends, but it was combined with paid MailChimp accounts awhile ago instead of a standalone service. Wish they would have kept it separate because there is much more potential on its own.
I don't like that you can not combine template types when creating a new campaign/automation. You have to either select a pre-made template or code your own. I wish it had the ability to do both.
While the automations are a must have in today's world, and they are continuing to improve them, there is still a long way to go with these in my opinion to catch up to other ESP's.

- Industry: Computer Software
- Company size: 2–10 Employees
- Used Weekly for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 10.0 /10
The Professional and Easy Way to Deal with Sending Emails to the Masses
Reviewed on 10/02/2019
I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious...
I am very satisfied with Mailchimp and would highly recommend its use to anyone who is serious about scaling a potentially big business. I will surely consider Mailchimp for my personal brand as the first 2,000 subscribers are free anyway, which makes for a sweet deal!
It helped our current company present itself professionally with emails by having access to such a great template editor. We didn't have any web developer working on our team at the time, so it was easy to resort to using the included features, even though it's important to note that any code can be pasted as HTML for those who know what they are doing.
We thought that we knew our customers, but the reports generated by Mailchimp really opened our eyes and allowed us to know what works and what doesn't, which was surprising and very useful.
Initially, we deployed our own mail server, but we found out the hard way that Mailchimp is a much more reliable solution for us and it removes all barriers related to scale as everything is taken care of automatically on their side.
Pros
Mailchimp has a truly professional feel to it. The interface is responsive and well designed. The platform makes it easy to start for free and offers flexible plans, perfect for a startup. Mailchimp has many tutorials available that came in handy more than once. They also use a good sense of humor, making for a less boring experience when reading technical material. There are many options to customize the service and I found it easy to make all the necessary changes in order to set my account for a Spanish audience in Mexico.
Once a campaign has been sent, reports are automatically built. I could even see the stats being updated live just a few minutes after sending everything! There is detailed information about open rates, click rates and statistics about the general industry to see clearly if the audience is being reached as expected. One can also see the reaction of every customer in each campaign: unsubscribes, bounces, number of clicks, etc. All this information is accessible and can be exported to CSV.
Another aspect that I really liked is how well the template editor works. You basically insert "blocks" of text, dividers, images or other types of blocks on the right side of the page and you can see in real-time the template being rendered on the left side. I haven't found any issue when viewing an email sent through Mailchimp based on a template, both on mobile and desktop clients. On the contrary, it made for a consistent design and branding.
Cons
Mailchimp works wonderfully well, but it isn't for the faint of heart when it comes to the initial customization. Sure, the documentation is great, but it does take a while to setup everything. It wasn't clear to me how to use templates inside campaigns, for instance, but even without reading all the documentation, one can deduce much of the functioning by simple trial and error, which ended up being my preferred way to learn my way around.
I didn't find the File Manager as intuitive as the rest of the interface when I started using the product. Sometimes, I would want to resize pictures or apply filters and would get confused as to where the image has been saved or if it were indeed saved. However, it does seem to be getting easier to use in recent versions, as it contains a "revision history" for each uploaded file and an impressive list of adjustments in the image editor, which is a great addition when working on a different computer where the usual software might not be present. I still prefer using external applications when modifying pictures, but Mailchimp does allow to make pretty much any modification you might need and having access to a revision history makes it easy to go back to an earlier version of a file even without first making a backup of it.
- Industry: Machinery
- Company size: 11–50 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great for Email Marketing and Campaign Analytics, not so great for List Management
Reviewed on 13/04/2023
Overall, my experience with Mailchimp has been positive. The detailed analytics have also been...
Overall, my experience with Mailchimp has been positive. The detailed analytics have also been helpful in refining my email marketing strategies. However, the pricing can be a downside for businesses with larger lists, and the limitations on the free plan may not be enough for some.
Pros
User-friendly interface: Mailchimp has a clean and intuitive interface that is easy to navigate, even for those without much technical expertise.Customizable templates: Mailchimp offers a range of pre-built templates that can be customized to fit a business's specific needs and branding.Good analytics: Mailchimp provides detailed analytics on email campaigns, including open and click-through rates.Integrations: Mailchimp integrates with many other tools and platforms, including e-commerce platforms, CRMs, and social media.
Cons
Pricing: Mailchimp can become expensive for businesses with larger lists, as pricing is based on the number of subscribers.Limited features on the free plan: While Mailchimp does offer a free plan, it is somewhat limited in terms of features and functionality.Integrations: I really wish Mailchimp would be able to integrate seamlessly with Google Sheets to sync the campaign report data. Such as syncing the contacts who opened/clicked on a specific email campaign into Google Sheets to be able to share that data with a sales team.