---
description: If you're in a hunt for the best solution for your business, learn what Marketo Engage has to offer thanks to GetApp Singapore. We provide the most detailed information on pricing, benefits, and disadvantages of software.
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title: Marketo Engage Price, Reviews & Ratings | GetApp Singapore 2026
---

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# Marketo Engage

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> Adobe Marketo Engage is an AI-driven marketing automation platform designed to help teams scale personalized buyer engagement and manage omnichannel campaigns. The platform offers features including audience segmentation, lead scoring, dynamic content personalization, and native CRM integrations. It supports campaign execution across email, web, mobile, chat, events, and digital advertising channels while providing multi-touch attribution and analytics to measure marketing impact on revenue.
> 
> Verdict: Rated **4.3/5** by 710 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Marketo Engage

Enables marketing teams to scale personalized campaigns and engage audiences across multiple channels with AI-driven automation&#10;Aligns sales and marketing efforts through unified data, bi-directional CRM integration, and shared buyer insights&#10;Streamlines campaign management with intuitive tools for building, automating, and measuring complex marketing workflows&#10;Delivers actionable analytics and multi-touch attribution to optimize marketing strategies and demonstrate business impact&#10;Supports secure, scalable operations with pre-built integrations and compliance-ready architecture

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.3/5** | 710 Reviews |
| Ease of Use | 3.8/5 | Based on overall reviews |
| Customer Support | 3.9/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Adobe
- **Founded**: 1982

## Commercial Context

- **Pricing model**:  (Free Trial)
- **Pricing Details**: Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively  priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces \&amp; Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts.  Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure. &#10;All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English, French, German, Japanese, Portuguese, Spanish
- **Available Countries**: Algeria, Andorra, Argentina, Australia, Bahrain, Belarus, Belgium, Bosnia & Herzegovina, Brazil, Bulgaria, Canada, Chile, China, Colombia, Comoros, Congo - Brazzaville, Costa Rica, Croatia, Denmark, Djibouti and 60 more

## Features

- A/B Testing
- AI/Machine Learning
- API
- Access Controls/Permissions
- Account Based Marketing
- Action Management
- Activity Dashboard
- Activity Tracking
- Advertising Management
- Alerts/Notifications
- Attribution Modeling
- Audience Targeting
- Automated Publishing
- Automated Scheduling
- Autoresponders
- Backlink Monitoring
- Behavior Analytics
- Behavior Tracking
- Behavioral Analytics
- Behavioral Targeting

## Integrations (120 total)

- 123FormBuilder
- AdRoll
- Allocadia
- Azuqua
- Bedrock Data
- Box
- Brainshark
- Built.io Flow
- Bynder
- CAKE POS
- Calendly
- Call Loop
- CallRail
- Ceros
- Cirrus Insight

... and 105 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- 24/7 (Live rep)
- Chat

## Category

- [Social Media Marketing Tools](https://www.getapp.sg/directory/104/social-media/software)

## Related Categories

- [Social Media Marketing Tools](https://www.getapp.sg/directory/104/social-media/software)
- [Campaign Management Software](https://www.getapp.sg/directory/304/campaign-management/software)
- [Email Marketing Software](https://www.getapp.sg/directory/307/email-marketing/software)
- [Marketing Automation Software](https://www.getapp.sg/directory/308/marketing-automation/software)
- [Lead Management Software](https://www.getapp.sg/directory/339/lead-management/software)

## Alternatives

1. [Brevo](https://www.getapp.sg/software/91466/brevo) — 4.6/5 (3416 reviews)
2. [Mailchimp](https://www.getapp.sg/software/8268/mailchimp) — 4.5/5 (17585 reviews)
3. [ActiveCampaign](https://www.getapp.sg/software/2348/activecampaign) — 4.6/5 (2561 reviews)
4. [MailerLite](https://www.getapp.sg/software/10156/mailerlite) — 4.7/5 (2257 reviews)
5. [Constant Contact](https://www.getapp.sg/software/90578/constant-contact) — 4.3/5 (2917 reviews)

## Reviews

### "Marketing strategies with great impact on our sales." — 5.0/5

> **Jared** | *3 March 2023* | Machinery | Recommendation rating: 10.0/10
> 
> **Pros**: Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software.
> 
> **Cons**: The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers.
> 
> Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns.

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### "Email marketing with a wide array of versatile features." — 5.0/5

> **Jose Manuel** | *7 December 2023* | Marketing & Advertising | Recommendation rating: 9.0/10
> 
> **Pros**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.
> 
> **Cons**: Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features.
> 
> When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right.

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### "Marketo Engage for Online Education Marketing" — 3.0/5

> **Verified Reviewer** | *9 November 2022* | Education Management | Recommendation rating: 6.0/10
> 
> **Pros**: The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.
> 
> **Cons**: Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.
> 
> Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience.  Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.

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### "Marketo powers our entire marketing team" — 4.0/5

> **Whitney** | *13 January 2023* | Computer Software | Recommendation rating: 8.0/10
> 
> **Pros**: It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.
> 
> **Cons**: It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.
> 
> Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

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### "Marketo is the Gold Standard of Marketing CRMs in the marketplace\!\!" — 5.0/5

> **Ed** | *5 May 2022* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia.  The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo\!\!
> 
> **Cons**: The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack\!\!
> 
> My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

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