---
description: If you're in a hunt for the best solution for your business, learn what Google Ads has to offer thanks to GetApp Singapore. We provide the most detailed information on pricing, benefits, and disadvantages of software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Google Ads Price, Reviews & Ratings | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Campaign Management Software](/directory/304/campaign-management/software) > [Google Ads](/software/101257/google-ads)

# Google Ads

Canonical: https://www.getapp.sg/software/101257/google-ads

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> Google Ads lets you create ads that appear in Google search results for certain keywords in certain regions, driving more qualified traffic to your website.
> 
> Verdict: Rated **4.4/5** by 1006 users. Top-rated for **Likelihood to recommend**.

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## Overview

### Key benefits of Google Ads

 Create your own ads specifying your keywords, products you offer, links, telephone numbers, maps, opening hours and more.&#10;&#10; Only pay when someone clicks on your ad or calls your phone number.&#10;&#10; Track and monitor your ad performances, adjusting daily budgets and keyword bids to optimize results.&#10;&#10; See how many users see your ads and what percentage have clicked on your website link or called your phone number. You can also see revenue generated from your ads.&#10;&#10; Edit your ads whenever you wish, test new keywords, or pause and restart campaigns.&#10;&#10; Define the cities, regions, or countries, or even specific radius where you want you ad to be seen.&#10;&#10; Ads are compatible and responsive to all devices, laptop, desktop, mobile or tablet.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.4/5** | 1006 Reviews |
| Ease of Use | 4.0/5 | Based on overall reviews |
| Customer Support | 3.9/5 | Based on overall reviews |
| Value for Money | 4.3/5 | Based on overall reviews |
| Features | 4.4/5 | Based on overall reviews |
| Recommendation percentage | 80% | (8/10 Likelihood to recommend) |

## About the vendor

- **Company**: Google

## Commercial Context

- **Pricing Details**: With Google Ads, advertisers can set their own monthly budget caps and adjust as needed.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Android (Mobile)
- **Supported Languages**: Arabic, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian
- **Available Countries**: Australia, Brazil, Canada, Germany, India, Japan, Mexico, United Kingdom, United States

## Features

- API
- Activity Dashboard
- Advertising Management
- Alerts/Notifications
- Budget Control
- Campaign Analytics
- Campaign Management
- Campaign Planning
- Campaign Segmentation
- Channel Management
- Engagement Tracking
- For PPC Campaigns
- Geotargeting
- Lead Generation
- Monitoring
- Multi-Campaign
- ROI Tracking
- Third-Party Integrations

## Integrations (2 total)

- Google Analytics 360
- WordPress

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support

## Category

- [Campaign Management Software](https://www.getapp.sg/directory/304/campaign-management/software)

## Related Categories

- [Campaign Management Software](https://www.getapp.sg/directory/304/campaign-management/software)
- [SEO/SEM Tools](https://www.getapp.sg/directory/313/seo-sem/software)
- [PPC Software](https://www.getapp.sg/directory/985/ppc/software)

## Alternatives

1. [HubSpot Marketing Hub](https://www.getapp.sg/software/20444/hubspot-marketing) — 4.5/5 (6220 reviews)
2. [Brevo](https://www.getapp.sg/software/91466/brevo) — 4.6/5 (3408 reviews)
3. [MailerLite](https://www.getapp.sg/software/10156/mailerlite) — 4.7/5 (2256 reviews)
4. [Mailchimp](https://www.getapp.sg/software/8268/mailchimp) — 4.5/5 (17572 reviews)
5. [ActiveCampaign](https://www.getapp.sg/software/2348/activecampaign) — 4.6/5 (2561 reviews)

## Reviews

### "Google Ads: An Global Ads service tonreach potential Clients." — 5.0/5

> **Samuel** | *23 June 2024* | Internet | Recommendation rating: 10.0/10
> 
> **Pros**: You can reach innumerable number of internet users.&#10;&#10;Target based advertising service&#10;&#10;Affordable &#10;&#10;Ease of setup&#10;&#10;Good pay rate for developers &#10;&#10;The results are measureable and traceable.
> 
> **Cons**: Might be too technical to hide your Google Ads key in the environment variable if you're integrating Google ads on your website as a developer, therefore exposing the Google Ads ID.&#10;&#10;Might be more expensive compared to other Ads Services.&#10;&#10;Google may not approve Adsense on your web app due to many reasons.
> 
> Google Ads makes us reach potential Clients.&#10;&#10;Analytics are provided as we run the Ads Service, both as an Advertiser and a Developer / Publisher.

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### "Google Ads Is a Tool for Your Digital Marketing Toolbelt" — 4.0/5

> **Laura** | *16 April 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Google Ads is one of the top digital ad strategies businesses and agencies can utilize in their marketing strategies. It is a great tool to use because of the relevance, control, and results-driven attributes it has for users.
> 
> **Cons**: It can be a big difficult to navigate and understand all of the capabilities Google Ads has to offer, especially when it comes to bidding strategies and understanding how conversions are tracked within the platform. There are some course content and training guides available, and YouTube video tutorials will help some as well.
> 
> Overall, it is a top tier tool to use if you work in the marketing space. Our agency uses the platform to build and place search and display ads for many of our nonprofit clients. I particularly use the analytics features to track impressions, clicks, and media spend.

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### "Still the best at search marketing, with some flaws" — 3.0/5

> **Shawn** | *18 February 2025* | Marketing & Advertising | Recommendation rating: 7.0/10
> 
> **Pros**: Search campaigns are effective at reaching customers at the precise moment they are looking for services.
> 
> **Cons**: Display, video, and Performance Max campaigns all drive low-quality traffic. Google Ads pushes advertisers to use these formats.
> 
> I've been working in Google Ads for over 16 years, and I've seen a lot of changes to the platform. It's still an effective platform to reach customers, but it's become a lot harder to do so over the years.

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### "Great ROAS channel that's easy to use" — 5.0/5

> **Josh** | *13 April 2025* | Retail | Recommendation rating: 8.0/10
> 
> **Pros**: Easy to use with practice, great research tools within the program.
> 
> **Cons**: Less control these days over where Pmax ads show and ability to block them showing on brand terms.
> 
> Great experience running Google ads, strong ROAS channel. Once set up well, only mild optimisation needed.

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### "The \#1 Best Way to Spend Your Ad Dollars" — 5.0/5

> **Adam** | *5 March 2025* | Machinery | Recommendation rating: 9.0/10
> 
> **Pros**: Extremely satisfied with the reach, brand awareness, and quality targeted leads that Google ads bring in.
> 
> **Cons**: You have to stay on top of frequent changes, new tools, tool sunsets, etc.
> 
> Overall, dollar-for-dollar, a small or large business would be hard-pressed to find a quicker, smarter, and cost-effective tool for scaling their business and building their brand.

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## Links

- [View on GetApp](https://www.getapp.sg/software/101257/google-ads)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/101257/google-ads> |
| de-AT | <https://www.getapp.at/software/101257/google-ads> |
| en | <https://www.getapp.com/marketing-software/a/google-ads/> |
| en-AE | <https://www.getapp.ae/software/101257/google-ads> |
| en-AU | <https://www.getapp.com.au/software/101257/google-ads> |
| en-CA | <https://www.getapp.ca/software/101257/google-ads> |
| en-GB | <https://www.getapp.co.uk/software/101257/google-ads> |
| en-IE | <https://www.getapp.ie/software/101257/google-ads> |
| en-NZ | <https://www.getapp.co.nz/software/101257/google-ads> |
| en-SG | <https://www.getapp.sg/software/101257/google-ads> |
| en-ZA | <https://www.getapp.za.com/software/101257/google-ads> |
| es | <https://www.getapp.es/software/101257/google-ads> |
| es-CL | <https://www.getapp.cl/software/101257/google-ads> |
| es-CO | <https://www.getapp.com.co/software/101257/google-ads> |
| es-MX | <https://www.getapp.com.mx/software/101257/google-ads> |
| fr | <https://www.getapp.fr/software/101257/google-ads> |
| fr-BE | <https://fr.getapp.be/software/101257/google-ads> |
| fr-CA | <https://fr.getapp.ca/software/101257/google-ads> |
| nl | <https://www.getapp.nl/software/101257/google-ads> |
| nl-BE | <https://www.getapp.be/software/101257/google-ads> |
| pt | <https://www.getapp.com.br/software/101257/google-ads> |
| pt-PT | <https://www.getapp.pt/software/101257/google-ads> |

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