About LeadSquared

LeadSquared is a complete CRM and marketing automation software to help businesses capture, nurture, manage and track their leads in one place. The cloud-based solution is designed for enterprises and SMEs and provides tools for lead capturing, lead nurturing, sales management, marketing analytics and more.

LeadSquared is a CRM and marketing automation vendor, targeting audiences over a wide variety of industries across the globe. With more than 1000 customers worldwide, it is fast becoming the sales and marketing tool of choice for many businesses. Built to handle thousands of users, millions of leads and thousands of activities, LeadSquared is being used by a diverse set of industries around the globe.

LeadSquared enables users to track their sales process from the time a lead enters the system to when it becomes a customer, and even later. Automated lead capture, easy distribution, sales tracking, email and SMS marketing, and automation workflows are just some of the features that set LeadSquared apart. Along with this, it comes with a comprehensive analytics feature. This allows users to keep a track on what is happening in their business and where their revenue is coming from.

LeadSquared also comes with powerful integrations with other business tools to ensure a seamless experience. Recently, they have also built a developer platform, where you can design and write custom code which can be used to build custom business logic.

Pricing starting from:

US$25.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to LeadSquared

Key benefits of LeadSquared

  • Capture leads from all possible sources, including email, phone calls, chat, online ads, blog, lead generation websites, and events. Create effective, customized and responsive landing pages using our Landing Page builder. You can use your own templates or pick from our extensive template library. You can also convert any web-page into a lead-capture engine by creating responsive web forms, as well as website widgets (topbars and sidebars).

  • Engage with your with email, SMS and drip-marketing campaigns. Track your lead's activities with across all touchpoints - website, blogs, emails, online ads, and phone calls. Easily segment your lead list based on lead scores, behavior, geography or any variable that is relevant to you.

  • Prioritize the most sales-ready leads by using Lead Quality and Lead Engagement scoring. Automate lead assignment within your Sales team by pre-defining distribution rules. Set tasks and reminders to manage customer interactions easily. Keep your sales data with you even when you are on the move, with our mobile app.

  • Access deep marketing, sales and revenue insights and get answers to questions such as the performance of your sales team, your best lead source, your best performing campaign, and the amount of revenue generated.

  • Use the LeadSquared API to connect your business apps, lead generation websites, etc. to your LeadSquared account, using our developer-friendly API and webhooks framework. Also, get access to LeadSquared's own developer platform, Lapps. This allows you to design and code your own custom business logic.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    United Arab Emirates, Argentina, Australia, Brazil, Canada , China, Germany, United Kingdom, India, Japan, Mexico, New Zealand, Philippines, Singapore, United States, Vietnam, South Africa

    Supported Languages

    English, Hindi, Indonesian, Vietnamese

    Pricing starting from:

    US$25.00/month

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to LeadSquared

    Images

    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon
    View 6 more
    LeadSquared video
    LeadSquared Software - Manage all your products, teams and processes in one platform (digital, call center, or field agent driven). Never, ever miss a sales opportunity.
    LeadSquared Software - Understand your prospects, build lasting relationships & increase your ROI
    LeadSquared Software - Mobile CRM Software: Boost Your Field Sales Team’s Efficiency Track and manage your field sales team closely even from miles away.
    LeadSquared Software - Self-serve application and referral portals for your prospects, customers and partners. Tightly integrated with your LeadSquared CRM to connect sales, marketing & service teams.
    LeadSquared Software - Don’t Settle for Disconnected, Leaky Systems Integrated systems to give your people insights they can act upon

    Features

    Total features of LeadSquared: 168

    • AB Testing
    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Activity Tracking
    • Admissions Management
    • Alerts/Notifications
    • Alumni Management
    • Application Management
    • Appointment Management
    • Appointment Scheduling
    • Auto-Responders
    • Automated Scheduling
    • Automatic Call Distribution
    • CRM
    • Calendar Sync
    • Calendar/Reminder System
    • Call Center Management
    • Call Disposition
    • Call Management
    • Call Monitoring
    • Call Recording
    • Call Reporting
    • Call Routing
    • Call Scripting
    • Call Tracking
    • Call Tracking Metrics
    • Call Transcription
    • Call Transfer
    • Caller Profiles
    • Campaign Analytics
    • Campaign Management
    • Campaign Scheduling
    • Campaign Segmentation
    • Channel Management
    • Chat/Messaging
    • Click Tracking
    • Client Management
    • Client Portal
    • Commenting/Notes
    • Commission Management
    • Communication Management
    • Computer Telephony Integration
    • Contact Management
    • Conversion Rate Optimization
    • Conversion Tracking
    • Customer Database
    • Customer History
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Reports
    • Customizable Templates
    • Customization
    • Data Import/Export
    • Document Management
    • Document Storage
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Electronic Payments
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Enrollments/Onboarding
    • Event Triggered Actions
    • Fee Management
    • Field Sales Management
    • For Financial Institutions
    • For Medical Purposes
    • For Small Businesses
    • For Startups
    • For iPad Devices
    • Forecasting
    • Forms Management
    • GPS
    • HIPAA Compliant
    • Higher Education
    • IVR / Voice Recognition
    • Interaction Tracking
    • Internal Chat Integration
    • Interview Scheduling
    • Inventory Management
    • K-12
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Distribution
    • Lead Management
    • Lead Nurturing
    • Lead Qualification
    • Lead Segmentation
    • List Management
    • Live Chat
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Medical History Records
    • Mobile Access
    • Mobile Optimized Emails
    • Monitoring
    • Multi-Channel Marketing
    • Multi-Location
    • Multivariate Testing
    • Online Time Clock
    • Opportunity Management
    • Patient Communications
    • Patient Management
    • Payment Collection in the Field
    • Performance Management
    • Performance Metrics
    • Physician Management
    • Pipeline Management
    • Pipeline Reports
    • Predictive Analytics
    • Predictive Dialer
    • Prioritization
    • Prospecting Tools
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Real-time Updates
    • Records Management
    • Referral Tracking
    • Registration Management
    • Reminders
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Route Optimization
    • Routing
    • SMS Marketing
    • Sales Activity Management
    • Sales Analytics
    • Sales Automation
    • Sales Forecasting
    • Sales Pipeline Management
    • Sales Reports
    • Sales Trend Analysis
    • Scheduling
    • Scoring
    • Search Marketing
    • Segmentation
    • Self Service Portal
    • Single Sign On
    • Social Marketing
    • Social Media Integration
    • Source Tracking
    • Tagging
    • Task Management
    • Task Progress Tracking
    • Task Scheduling
    • Template Management
    • Territory Management
    • Third Party Integrations
    • Visitor Tracking
    • Web Forms
    • Website Analytics
    • Website Visitor Tracking
    • Widgets
    • Workflow Management

    Alternatives

    Pipeliner CRM

    4.6
    #1 Alternative to LeadSquared
    ? Pipeliner CRM drives exceptional user engagement through its sales-friendly interface. With its uniform navigation...

    SugarCRM

    3.8
    #2 Alternative to LeadSquared
    SugarCRM is a Social CRM tool that includes full sales, marketing and support automation, email integration, reporting,...

    Ontraport

    4.2
    #3 Alternative to LeadSquared
    Ontraport helps businesses streamline sales, marketing, customer communication, and other operations on a unified...

    Zoho CRM

    4.3
    #4 Alternative to LeadSquared
    Zoho CRM is a cloud-based customer relationship management (CRM) software that helps businesses of all sizes close...

    Reviews

    Overall rating

    4.3 /5
    (131)
    Value for Money
    4.2/5
    Features
    4.3/5
    Ease of Use
    4.3/5
    Customer Support
    4.5/5

    Already have LeadSquared?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 131
    Rajesh
    Overall rating
    • Industry: Telecommunications
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    CRM That Made A Difference

    Reviewed on 19/07/2022

    So far Good, Excellent.

    So far Good, Excellent.

    Pros

    Software integrates the company work process as per its own requirement. Hassle free CRM software. Helped in understand , knowing for what reason the service was delayed. Easily, identify at which level the task is pending, delay can be identified & productive steps can be taken to avoid the delay.

    Cons

    Earlier, automation tools offered to us was bit costly which refrain us from fully atomize the work process. (Now, that the price has been reduce). As the Billing & Ticketing solution is not provided the work process has become more cumbersome, as multiple software is required.

    Alternatives Considered

    Zoho CRM and Pipeliner CRM

    Reasons for Choosing LeadSquared

    Service Issue

    Reasons for Switching to LeadSquared

    Ready to prepare the CRM as per our required. Customized work flow integration.
    Devesh
    Overall rating
    • Industry: Education Management
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Great CRM Platform for B2C Businesses

    Reviewed on 18/07/2022

    Lead Management and accumulation from various sources and channels has made various segments of...

    Lead Management and accumulation from various sources and channels has made various segments of operations organized

    Pros

    1. Automated and Customizable Workflows
    2. Targeted Email Campaign
    3. APIs and Connectors with various other platforms

    Cons

    Nothing as of now, mostly fulfils our requirements

    Alternatives Considered

    Bitrix24

    Reasons for Choosing LeadSquared

    Found Leadsquared to more suited for B2C business and education segments

    Switched From

    Zoho CRM

    Reasons for Switching to LeadSquared

    Found Leadsquared to more suited for B2C business and education segments. Availability of connectors with our existing tools like exotel telephony, Msg 91
    Preetha
    Overall rating
    • Industry: Education Management
    • Company size: 51-200 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Good CRM for marketing purpose

    Reviewed on 19/07/2022

    As a CC manager, I can effectively track my CC's and this plays a very important role in the growth...

    As a CC manager, I can effectively track my CC's and this plays a very important role in the growth of my company. Leadsquared is very helpful in the sales and marketing department and I can experience the percentage of lead conversion increased after using the leadsquared CRM.

    Pros

    Leadsquared helps to capture leads very effectively from different sources and lead distribution is also very useful. We could clearly track the call report of the tele sales team very effectively and could monitor them. We could analyse the lead stages also.

    Cons

    It will be good if we can add call recording saving options so that we can do call audits very effectively without any additional payment. Every automation costs, so that is also not affordable for us since we are a start up company. Report area is lil bit confusing. It could be made user-friendly. Mobile CRM, sometimes it's getting hang

    Krishna
    Overall rating
    • Industry: Education Management
    • Company size: 11-50 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Using LSQ for overall lead tracking and sales activity.

    Reviewed on 20/07/2022

    We had some issues in beginning but now it's sorted and working fine.

    We had some issues in beginning but now it's sorted and working fine.

    Pros

    Lead Capture, Automations, Separate Activities, Creating Forms, Phone Call Metrics, Notifications, etc. These are the features which we like in the LSQ CRM.

    Cons

    Pricing is very high for Apps connector and Automation timing is slow. Activity import is not working properly. Kindly look into this.

    Alternatives Considered

    Zoho CRM

    Reasons for Choosing LeadSquared

    Call tracking feature, Automations

    Reasons for Switching to LeadSquared

    Integration with third parties.
    Pankaj Singh
    Overall rating
    • Industry: Human Resources
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Marketing Automation tool for SMBs

    Reviewed on 09/06/2020

    Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this...

    Overall, the tool is fulfilling all the requirements of any SMB. Especially with a small team this tool is for you to achieve things fast.

    Pros

    Very easy to use.

    Administration can be done without any coding hardcore skills.

    Landing page creation is easy and feature like some Landing page some module can be visible or hide on mobile is a great one without any coding.

    Support is great. The customer care team is very fast in responding to customer queries.

    Cons

    Third-party tool integration sometimes feels limited.

    When it comes to reporting all required reports are available like lead source, lead history, but advanced-level reporting feels limited.

    for SMBs leadsquared is sufficient.

    Showing 5 reviews of 131 Read all reviews

    LeadSquared FAQs

    Below are some frequently asked questions for LeadSquared.

    LeadSquared offers the following pricing plans:

    • Starting from: US$25.00/month
    • Pricing model: Subscription
    • Free Trial: Available

    Free 15-day trial, no credit card required. Sales + Mobile CRM Plans: LITE at $25 per user / month (billed annually) PRO at $50 per user / month (billed annually) SUPER at $100 per user / month (billed annually) Marketing Automation Plans: ESSENTIAL at $150 per month (billed annually) BASIC at $400 per month (billed annually) STANDARD at $1200 per month (billed annually) ENTERPRISE at $2500 per month (billed annually)

    LeadSquared has the following typical customers:

    11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    LeadSquared supports the following languages:

    English, Hindi, Indonesian, Vietnamese

    LeadSquared supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    LeadSquared integrates with the following applications:

    Acuity Scheduling, Adobe Commerce, Ameyo, BigCommerce, CallRail, Freshdesk, Gmail, GoTo Webinar, Google Analytics 360, Gravity Forms, Instapage, LiveChat, Meta for Business, Microsoft Outlook, Olark, Salesforce Sales Cloud, Shopify, SuperReceptionist, Twitter, Unbounce, WordPress, Zapier, Zendesk Suite

    LeadSquared offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

    See all software categories found for LeadSquared.