Brand24

Track & engage online conversations relevant to your brand.

4.7 /5 (138 reviews) Write a Review!

Brand24 Overview

What is Brand24?

Brand24 is a reliable and easy-to-use media monitoring solution used by companies of all sizes to track, engage and analyse real time online conversations about their brands, products and competitors.

Brand24 provides a solution that allows users to instantly react to mentions about their company, follow up on positive comments from brand ambassadors, or respond to a dissatisfied customer before the situation escalates.

Nowadays the majority of consumers do online research before making a purchase decision. Brand24 gives businesses the tools to find these leads, identify where to promote products and get customer insights.

Brand24 Overview

Pricing

Starting from
US$49.00/month

Pricing options

Free Trial
Subscription
Value for money

Plus - 5 keywords, 50k mentions, $49 / month
Premium - 10 keywords, 400k mentions, $99 / month
Max - 25 keywords, 1 million mentions, $399 / month


Brand24 Features

Devices
Business size
S M L
Markets
United States, Canada, United Kingdom, Australia, China and 5 others, India, Japan, Germany, Brazil, Mexico
Supported Languages
Czech, Danish, Dutch, English, Finnish and 10 others, French, German, Indonesian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

Media

Track and analyze all mentions and their stats in one dasboard
Identify influencers and the most popular authors and analyze their statistics
Group mentions by category
Gain context into discussions surrounding the brand
Find the most effective sources of mentions
Access quotes and testimonials
Access reports such as a comparison of two projects
Customize project settings including keywords, sources, notifications, and more
Get notifications for new mentions delivered via push notifications to mobile devices
With the mobile apps, users can configure their keyword settings from anywhere
Brand24 video Brand24 video Brand24 video Brand24 screenshot: Track and analyze all mentions and their stats in one dasboard Brand24 screenshot: Identify influencers and the most popular authors and analyze their statistics Brand24 screenshot: Group mentions by category Brand24 screenshot: Gain context into discussions surrounding the brand Brand24 screenshot: Find the most effective sources of mentions Brand24 screenshot: Access quotes and testimonials Brand24 screenshot: Access reports such as a comparison of two projects Brand24 screenshot: Customize project settings including keywords, sources, notifications, and more Brand24 screenshot: Get notifications for new mentions delivered via push notifications to mobile devices Brand24 screenshot: With the mobile apps, users can configure their keyword settings from anywhere

Brand24 Reviews

Brand24 Reviews

Overall rating
4.7
/
5
Excellent
109

Very good
23

Average
6

Poor
0

Terrible
0

Value for Money
4.6
Features
4.4
Ease of Use
4.7
Customer Support
4.8
96% recommended this app
Kinga O.

Social monitoring & listening at its finest.


Harish J.

Monitoring all the online mentions in just one platform!


Anna O.

The best tool to monitor your presence online


Verified Reviewer

Brand24 is the backbone of my online reputation business

Brand24 provides us with the mentions and reports we analyze for our online reputation clients


Erik L.

A solid social monitoring/listening solution


Kinga O.
Industry: Information Technology & Services
Company size: 13-50 Employees

Social monitoring & listening at its finest.

Used Daily for 1+ year
Reviewed on 23/05/2018
Review Source: GetApp

Pros

Brand24 not only can look into mentions of your brand and products but also can help you find new customers and business possibilities. Thanks to amazing customer service (really helpful support!) you can set up your own projects and monitor them in real-time. Notifications work perfect, e-mail alerts work great, reports in PDF are just so pretty that you want to send them further to your customers, without any corrections. Also, it provides with many interesting results you wouldn't find on your own.

Cons

It can be a bit complicated if you have never used it before - but onboarding process is great, customer support is really well-maintained and also there are many extra materials such as webinars and knowledge base to clarify some things for you.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Harish J.
Industry: Consumer Goods
Company size: 10,001+ Employees

Monitoring all the online mentions in just one platform!

Used Daily for 2+ years
Reviewed on 18/09/2018
Review Source: GetApp

Pros

Firstly, what I love the most about this application is its social monitoring capabilities. If someone mentions me, across any social media, I can get to them right away and respond. Not just keeping a close watch on our brands and products, it has also helped us explore business possibilities, insights and improve conversion rates. I found the customer service to be extremely responsive and helpful. Brand24 is very user-friendly, easy to navigate and intuitive, you don’t need a lot of technical knowledge to be a pro at using it! We can compose immense and crisp reports about our brands using this application.I have had very good experience with their customer support team.

Cons

The application is quite costly, it is not affordable for a small-scale business or for personal use. I found the mobile version too difficult to use as compared to the desktop version. The searchability and analytics features, if improved could make the application perfect. I hope they upgrade the sentiment recognition feature.

Rating breakdown

Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Anna O.
Industry: Internet
Company size: 2-10 Employees

The best tool to monitor your presence online

Used Daily for Free Trial
Reviewed on 23/07/2020
Review Source: Capterra

Pros

- with Brand24 you can be up to date with all mentions of your company (or any other word or phrase) on the web;
- It is crucial to react as soon as possible to everything that is written about your company on the Internet. This allows you to quickly solve your customers' problems, calm down troublesome discussions, or even find great solutions for your business. All this is possible with Brand24;
- apart from a great tool, Brand24 provides a lot of interesting use cases, which can be useful for developing your business;
- UI and UX of their tool make using it pleasant and easy;
- they often introduce updates, test various solutions to make the product as useful as possible for their users;
- aside from that, they have a team of awesome people who are always at your service and are willing to support and help in any case.

Cons

Literally, I didn't find anything I couldn't like

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Verified Reviewer
Industry: Market Research
Company size: 2-10 Employees

Brand24 is the backbone of my online reputation business

Used Daily for 2+ years
Reviewed on 10/09/2018
Review Source: Capterra

Brand24 provides us with the mentions and reports we analyze for our online reputation clients

Pros

The customer support is very fast and highly trained an very proactive. They hand hold you to customize your monitoring campaigns and projects.

Cons

A lot of spam results or mentions that are completely irrelevant. Their filters must be fixed and once in a while there are bugs (ex: word cloud goes offline frequently). A bit expensive

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 7.0/10

Erik L.
Industry: Computer Software
Company size: 13-50 Employees

A solid social monitoring/listening solution

Used Other for Free Trial
Reviewed on 17/07/2020
Review Source: Capterra

Pros

A very intuitive and easy-to-learn interface while including some fairly advanced features. Setting up and getting started with a "project" (workspace and dashboard for specific keywords) only takes a couple of seconds. Another big pro is the amount of channels that Brand24 listens to.

Cons

Perhaps I missed some functionality but, with a pretty generic brand name, it can be a little hard to isolate only relevant mentions, even when using negative keywords. This is not an issue unique to this solution, however.

Rating breakdown

Ease of Use

Likelihood to recommend: 9.0/10

User recommendation
8.6/10
Based on 138 user ratings
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Brand24 Pricing

Brand24 Pricing

Starting from
US$49.00/month
Free Trial
Subscription
Value for money

Plus - 5 keywords, 50k mentions, $49 / month
Premium - 10 keywords, 400k mentions, $99 / month
Max - 25 keywords, 1 million mentions, $399 / month

Plus - 5 keywords, 50k mentions, $49 / month
Premium - 10 keywords, 400k mentions, $99 / month
Max - 25 keywords, 1 million mentions, $399 / month

Value for Money
4.6/5
Based on 138 user ratings
Compare value for money rating with alternatives
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Brand24 Features

Brand24 Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.4/5
Based on 138 user ratings
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Categories

Additional information for Brand24

Additional information for Brand24

Key features of Brand24

  • @mentions
  • Access to mentions from mobile devices
  • Advanced analytics
  • Alerts / escalation
  • Analyze positive and negative sentiments
  • Automatic notifications
  • Behavior tracking
  • Benchmarking
  • Benchmarking - track you competitors
  • Collaboration tools
  • Customer experience management
  • Data filtering
  • Data import/export
  • Engagement analytics
  • Feedback management
  • Filtered views
  • Identify influencers
  • Integration with Slack
  • Interactions
  • Market research
  • Message board
  • Online monitoring - social media, news, publishers, blogs
  • Prospecting tools
  • Real time analytics
  • Real time monitoring
  • Report and export tool
  • Search functionality
  • Sentiment analysis
  • Sentiment scoring
  • Social media listening
  • Social performance management
  • Third party integration
  • Visual analytics

Benefits

  • Through Brand24 businesses can gain a better understanding of their customers and engage them online. This leads to higher customer satisfaction and growth in sales.

  • With Smart Analytics, Brand24 crunches the data in order to provide actionable insights that saves businesses hours of raw data analysis. Find the most important discussions and top influencers fast.

  • Brand24 collects data from all public sources including Facebook, Twitter, Instagram, Youtube, blogs, message boards, review sites, and more.

  • Get notified only if new mentions related to the company actually matter and meets the pre-defined criteria.

  • Brand24 FAQs

    Brand24 FAQs

    Below are some frequently asked questions for Brand24.

    Q. What type of pricing plans does Brand24 offer?

    Brand24 offers the following pricing plans:

    Starting from: US$49.00/month

    Pricing model: Subscription

    Free Trial: Available

    Plus - 5 keywords, 50k mentions, $49 / month Premium - 10 keywords, 400k mentions, $99 / month Max - 25 keywords, 1 million mentions, $399 / month

    Q. What are the main features of Brand24?

    Brand24 offers the following features:

    • @mentions
    • Access to mentions from mobile devices
    • Advanced analytics
    • Alerts / escalation
    • Analyze positive and negative sentiments
    • Automatic notifications
    • Behavior tracking
    • Benchmarking
    • Benchmarking - track you competitors
    • Collaboration tools
    • Customer experience management
    • Data filtering
    • Data import/export
    • Engagement analytics
    • Feedback management
    • Filtered views
    • Identify influencers
    • Integration with Slack
    • Interactions
    • Market research
    • Message board
    • Online monitoring - social media, news, publishers, blogs
    • Prospecting tools
    • Real time analytics
    • Real time monitoring
    • Report and export tool
    • Search functionality
    • Sentiment analysis
    • Sentiment scoring
    • Social media listening
    • Social performance management
    • Third party integration
    • Visual analytics

    Q. Who are the typical users of Brand24?

    Brand24 has the following typical customers:

    Small Business, Large Enterprises, Public Administrations, Non Profit, Freelancers, Mid Size Business

    Q. What languages does Brand24 support?

    Brand24 supports the following languages:

    Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Norwegian, Polish, Portuguese, Spanish, Swedish, Turkish

    Q. What type of pricing plans does Brand24 offer?

    Brand24 has the following pricing plans:

    Subscription

    Q. Does Brand24 support mobile devices?

    Brand24 supports the following devices:

    Android, iPhone

    Q. What other apps does Brand24 integrate with?

    Brand24 integrates with the following applications:

    NapoleonCat, Slack, Slack

    Q. What level of support does Brand24 offer?

    Brand24 offers the following support options:

    FAQs, Online Support, Phone Support, Video Tutorials, Knowledge Base