Ahrefs

SEO toolset that helps you rank higher and get more traffic.

About Ahrefs

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with:

- Competitor research: unveil your competitor's organic keywords, backlink strategies and PPC keywords
- Link Building: find the strongest backlink opportunities in your niche
- Keyword Research: get maximum relevant keyword ideas and see how hard it would be to rank
- Website Audit: find what SEO issues your website has and learn how to fix them
- Content Research: discover the most popular content on any topic and find the best ideas for your own content
- Rank Tracking: track your search rankings along with your competitors'
- Mentions Monitoring: get email alerts every time you or your brand in mentioned online.

Ahrefs database has 8 billion keywords and 421 billion indexed pages. That is why Ahrefs is able to provide maximum data accuracy to its users.

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Ahrefs

- Free Ahrefs Webmaster Tools for any website owner to keep track of your website's health, issues, keywords and backlinks

- You don't have to be an SEO pro to increase your traffic. Easy-to-understand UI and extensive learning resources are there to help you.

- Take advantage of the most unique and accurate data in the industry.

- You'll always have the best SEO industry can offer with constant product and feature updates.

- Be part of a private Ahrefs community.

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Brazil, Canada, China, Germany , United Kingdom, India, Japan, Mexico, Singapore, United States

Supported Languages

Chinese, English, Japanese, Russian

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Ahrefs Software - Analyze backlinks and keywords of any website to find opportunities for your organic traffic growth
Ahrefs Software - Check your website for 100+ pre-defined SEO issues
Ahrefs Software - Get relevant keyword ideas supported by accurate SEO metrics
Ahrefs Software - Find the most shared and linked-to content on any topic
Ahrefs Software - Track your and your competitors' search rankings
View 5 more
Ahrefs Software - Analyze backlinks and keywords of any website to find opportunities for your organic traffic growth
Ahrefs Software - Check your website for 100+ pre-defined SEO issues
Ahrefs Software - Get relevant keyword ideas supported by accurate SEO metrics
Ahrefs Software - Find the most shared and linked-to content on any topic
Ahrefs Software - Track your and your competitors' search rankings

Features

Total features of Ahrefs: 26

  • API
  • Alerts / Escalation
  • Alerts/Notifications
  • Audit Management
  • Backlink Monitoring
  • Competitive Analysis
  • Dashboard
  • Data Import/Export
  • Data Visualization
  • Keyword Analysis
  • Keyword Discovery
  • Keyword Rank Tracking
  • Keyword Research Tools
  • Keyword Tracking
  • Link Management
  • Localization Automation
  • Mobile Keywords
  • Performance Metrics
  • Referral Tracking
  • Reporting & Statistics
  • Reporting/Analytics
  • SEO Management
  • Search/Filter
  • Web Tracking
  • Web Traffic Reporting
  • Website Analytics

Alternatives

Semrush

4.7
#1 Alternative to Ahrefs
Semrush is a leading online visibility management software-as-a-service platform.

Screaming Frog SEO Spider

4.8
#2 Alternative to Ahrefs
Screaming Frog SEO Spider is a search engine optimization (SEO) software that helps businesses create site visualization...

Serpstat

4.7
#3 Alternative to Ahrefs
Serpstat helps businesses track, organize, and analyze data related to the performance of websites across various...

Keyword Management for PPC

5
#4 Alternative to Ahrefs
WordStream for PPC is a robust platform for managing pay-per-click marketing efforts involving large numbers of...

Reviews

Overall rating

4.7 /5
(450)
Value for Money
4.3/5
Features
4.7/5
Ease of Use
4.5/5
Customer Support
4.5/5

Already have Ahrefs?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 450
Mike
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

AHrefs for me still the KING for SEO research and a big plus in backlink research

Reviewed on 11/11/2022

For our team this tool saved us ALOT of time, i was able to teach translators also to work with...

For our team this tool saved us ALOT of time, i was able to teach translators also to work with this tool to do specific keyword research for their country. And the training was needed because overall it's not a "easy tool" but a professional tool. That will cover all the needs of SEO/SEA/SEM experts.

Pros

There are many tools on the markt, but Ahrefs gives you all the things you need to do a in depth SEO research. We have been using is for competition/keyword and backlink research for multiple countries and with the data we where able make the best content and tweaks needed.

Cons

The made some big changes on the subscriptions, we still have legacy but if we change we would LOSE alot of options... For us it would be a downgrade... Also keyword tracking can become PRICY when you want to track more then 5000 keywords (multiple countries).

Response from Ahrefs

Happy to know you're enjoying Ahrefs, Mike!

We took the decision to change our pricing model after we thoroughly studied the actual usage data. Based on it, we discovered that 80% of our paying customers wouldn't be affected by it. Hence, we went for a pricing model that motivates people to pay more for the features they get value from.

We agree though that this might not work for everyone and apologize for that.

Should you have any further questions, please reach us at [email protected] and we'll be happy to help.

Manuel Ángel
Overall rating
  • Industry: Education Management
  • Company size: 201-500 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A very comprehensive and user-friendly SEO toolkit

Reviewed on 31/10/2022

I have had a great experience with Ahrefs. The software is easy to use and the features are very...

I have had a great experience with Ahrefs. The software is easy to use and the features are very helpful. The customer service is also great. I would definitely recommend Ahrefs to others.For example, the last day in the office, talking with a client that had a website that was not ranking well in Google for any relevant keywords. After conducting a keyword research, we found a set of keywords that had low competition and were relevant to the client's business. We then used Ahrefs to create a link-building campaign and improve the website's on-page SEO. After several months, the website was ranking on the first page of Google for all of the targeted keywords.

Pros

he most appealing aspect of Ahrefs is its comprehensive and easy-to-use features. As a Seo Specialist, I find the Site Explorer, Keywords Explorer, and Content Explorer to be particularly useful in helping me understand my website's ranking and content performance. Additionally, the Ahrefs blog is a great resource for staying up-to-date on the latest industry news and trends.

Cons

The price is the only thing I didn't like about Ahrefs. It's a bit pricey, but it's worth it for the features and data it provides.

Response from Ahrefs

Sharing your client's success story with us is heart-warming, Manuel, thank you!

Stay tuned for more awesome features that are currently being developed.

And if you have any further suggestions, please drop us a line at [email protected] We're open to feedback! :)

Moises
Overall rating
  • Industry: Gambling & Casinos
  • Company size: 2-10 Employees
  • Used Weekly for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 5.0 /10

Was the best SEO tool

Reviewed on 15/11/2022

I used for long time but now is not in our list of paid software because of other options.

I used for long time but now is not in our list of paid software because of other options.

Pros

The link tracking section is what made ahrefs famous, by now there are other options cheaper and better

Cons

The starting price, not for companies, is high

Response from Ahrefs

Hi Moises!

Can you tell us which other tools you use that come close to the quality of the data we offer?

We still have the largest database of live backlinks (14+ trillion) and the 6th most active crawler on the Internet, according to Cloudflare Radar.

Thank you!

Ramona
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

Great tool, crazy pricing, little value for the money since getting into the new pricing model.

Reviewed on 18/10/2022

Ahrefs in itself is an amazing piece of software. The pricing model is a rip off.

Ahrefs in itself is an amazing piece of software. The pricing model is a rip off.

Pros

Ahrefs is a standard in SEO. I have been using it for 2 years already (switched over from SEMrush) and I love it. I have spent hundreds of hours, I run my entire agency on it. Overall a very solid tool. Compared to SEMrush (and reason why I still use Ahrefs) great dashboard, easy to use.

Cons

Since the new pricing model it's a pain. You are being charged "credits" for just breathing around the software. Logged into it 2 times, looked at a keyword ranking that's already generated and I "consumed" 8 credits. There is no exact grid to know what uses up your credits, not to mention I think it's silly to pay extra for seeing the HOMEPAGE (dashboard, which loads instantly) or doing your regular work.I am AFRAID to use this software (that I need to and pay over 200 bucks/month to use), because I'll get slapped with "extra" credits and even more money to be paid. They have removed features and pushed them into the 400 bucks tier, in an eternal chase to squeeze even more money. I am a business owner myself, but the greed they display is shocking.I am currently trying to understand how SEMrush can do most of my needed tasks and just save my money in the future. I did bother to write this review (which nobody will care for), because I was an enthusiastic user, I still love Ahrefs to bits, but I cannot pay a fortune just to view a dashboard and run 2 reports.

Response from Ahrefs

Sorry to see you disappointed, Ramona!

Contrary to popular belief, this pricing change was not made ad-hoc. In fact, we studied the usage patterns of our paying customers and designed it in such a way where 80% were barely affected, while the remaining 20% were affected to a varying degree, based on how much they use the platform.

We also allow grandfathered users (like yourself) to keep their legacy plans, provided they don't interrupt them.

From what you're telling me, it looks like you've probably discontinued it. But if you feel you've been wronged, please reach out to our support team who will gladly help you out. Especially since you're a loyal customer :)

To further address your concerns, we do have an area under account settings where you can limit credits/user (we DON'T auto-charge by default).

Dashboard only uses 1 credit/month to load all projects, while the Rank Tracker has its own limits. Read more:

https://help.ahrefs.com/en/articles/6061658-about-credit

Verified Reviewer
Overall rating
  • Industry: Real Estate
  • Company size: 1,001-5,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

All In One SEO/ SEM Research and Optimization Tool

Reviewed on 15/11/2022

As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool...

As a digital marketer that manages SEO and PPC campaigns for clients, Ahrefs is an essential tool for providing value and good results for my clients. The amount of keyword data provided within Ahrefs is unmatched by similar tools. We have improved all of our clients "website score" and they have seen the results with more traffic and better leads.

Pros

The software contains so many features for keyword research, website optimization, link building, competitor tracking and so much more. The best part about the software is that the more I use it, the better the results are that I can provide my clients. My favorite tool is the "content gap" functionality which provides us with the websites where our competitors are linked so we are able to go after those websites or similar websites.

Cons

There is a huge learning curve because the software contains so many features and ways to use the software. Additionally, the software can get very expensive because of the number of licenses our business requires.

Alternatives Considered

Semrush

Reasons for Switching to Ahrefs

More features, better data and more overall functionality than any of the competitors.

Response from Ahrefs

"The best part about the software is that the more I use it, the better the results are that I can provide my clients."

This made our day - thank you! ^^

About your concerns, we heard you Abby. In fact, we're in the process of updating all of our How to Ahrefs documentation for all new Site Explorer 2.0 reports. So stay tuned!

You can also follow our social channels where we're posting short explainer videos about each new functionality.

For any questions you might have, don't hesitate to ping us at [email protected] We're always happy to help out :)

Showing 5 reviews of 450 Read all reviews

Ahrefs FAQs

Below are some frequently asked questions for Ahrefs.

Ahrefs offers the following pricing plans:

  • Starting from: US$99.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.

Ahrefs has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Ahrefs supports the following languages:

Chinese, English, Japanese, Russian

Ahrefs supports the following devices:

We do not have any information about what integrations Ahrefs has

Ahrefs offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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