Ahrefs

SEO toolset that helps you rank higher and get more traffic.

About Ahrefs

Ahrefs is a software company that develops online SEO tools and free educational materials for marketing professionals.

Ahrefs all-in-one SEO toolset can help you with:

- Competitor research: Reverse-engineer your competitor's organic keywords, backlink strategies, and PPC keywords.
- Link Building: Filter after 65+ backlink datapointg and find strongest backlink opportunities in your niche.
- Keyword Research: Generate thousands of valuable keyword ideas, cluster them instantly, and analyze any keyword in-depth.
- Site Audit: Scan your website against 170+ technical and on-page SEO issues and fix them.
- Content Research: Discover top-performing content in your niche and find thousands of link prospects
- Rank Tracking: Track your search rankings across 190+ locations with your competitors'
- Mentions Monitoring: Get email alerts every time you or your brand in mentioned online.

Ahrefs database has 29 billion keywords, 14.4 billion indexed pages, and 35 trillion live backlinks (largest backlink index worldwide). It also boasts the #1 most active SEO crawler worlwide, which means links get updated every 15 minutes.

That is why Ahrefs is able to provide the best-in-class data quality, truested by so many SEO and marketing professionals.


Key benefits of Ahrefs

- Free Ahrefs Webmaster Tools for any website owner to keep track of your website's health, issues, keywords and backlinks

- You don't have to be an SEO pro to increase your traffic. Easy-to-understand UI and extensive learning resources are there to help you.

- Take advantage of the most unique and accurate data in the industry.

- You'll always have the best SEO industry can offer with constant product and feature updates.

- Be part of a private Ahrefs community.


Images

Ahrefs Software - View the organic traffic performance of any website in Ahrefs’ Site Explorer
Ahrefs Software - Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer
Ahrefs Software - Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer
Ahrefs Software - Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit
Ahrefs Software - Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer
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Ahrefs video
Ahrefs Software - View the organic traffic performance of any website in Ahrefs’ Site Explorer
Ahrefs Software - Analyze any keyword in detail using Ahrefs' proprietary keyword metrics & charts in Ahrefs’ Keywords Explorer
Ahrefs Software - Instantly cluster keywords ideas by parent topic or related terms in Ahrefs’ Keywords Explorer
Ahrefs Software - Audit your website against 170+ SEO issues and keep its health score consant with Ahrefs’ Site Audit
Ahrefs Software - Discover top performing content in your niche and find thousands of link prospects with Ahrefs’ Content Explorer

Not sure about Ahrefs? Compare with a popular alternative

Starting Price

US$99.00
month
€397.00
month

Pricing Options

Free version
Free trial
Free version
Free trial

Features

24
21

Integrations

No integrations found
3

Ease of Use

4.5 (551)
4.2 (20)

Value for Money

4.2 (551)
3.6 (20)

Customer Service

4.5 (551)
4.3 (20)
Green rating bars show the winning product based on the average rating and number of reviews.

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Reviews

Overall rating

4.7 /5
(551)
Value for Money
4.2/5
Features
4.7/5
Ease of Use
4.5/5
Customer Support
4.5/5

Already have Ahrefs?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 551
Jason
Jason
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

Ahrefs is a great tool but I eventually switched to scale up

Reviewed on 18/02/2021

Great tool, I would recommend it especially if you have only a small number of projects to manage,...

Great tool, I would recommend it especially if you have only a small number of projects to manage, or if you have the resources to pay for it & other tools.

Pros

I love the technical site auditing tools in Ahrefs. It made it very easy to score, audit, and check fixes to my project websites.

Cons

Ahrefs also has some of the best backlink profile evaluation tools in the industry, although SEMRush makes disavowing & scoring toxic links somewhat easier. We ran into limitations when trying to add more projects that led to us switching to SEMRush.

Nathan
Overall rating
  • Industry: Online Media
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

My go-to toolset for SEO

Reviewed on 22/05/2019

I can do pretty much anything I need to do in Ahrefs when it comes to SEO. And if you miss...

I can do pretty much anything I need to do in Ahrefs when it comes to SEO. And if you miss something, the team will be eager to see if it can be implemented. Also, the support is great, usually quite quick in responding and very friendly too.

Pros

Call me crazy, but I kind of LIVE in Ahrefs. If there's anything I want to know about a website and its SEO, I will put it in Ahrefs and find all the data I need. Whether it's keyword research, competitor research of backlink research, Ahrefs has got you covered. And they keep adding functionality and options. You can even suggest changes to the tool when you're a paying user.

Cons

There's nothing not to like really. I haven't found anything that I didn't like myself anyway. Oh well, sometimes you don't have access to a tool like Keywords Explorer when they're updating it, that's usually not nice when you're actaully working on a project. But I'm sure this will happen with other tools as well.

Alternatives Considered

Moz Pro and Semrush

Switched From

Moz Pro and Semrush

Reasons for Switching to Ahrefs

To me, Ahrefs stands out when it comes to data, the variety of tools and the user interface. It works very intuitively and has not let me down yet.
Byron
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Stay Away, They Will Rip you Off

Reviewed on 11/03/2021

They keep blocking our accounts for over usage even though we paid 12 months upfront for 3...

They keep blocking our accounts for over usage even though we paid 12 months upfront for 3 accounts. This has never happened over the last 5 years and only started happening this year as soon as we resubscribed for another 12 months even though our level of usage hasn't changed. They got greedy and they will hold you hostage and force you to purchase more licences otherwise they will refuse to unlock your account. It's been extremely disruptive to our business. We are looking for alternatives as Ahrefs keep have become extremely unreliable and unethical.

Pros

Insightful data and they used to be easy to deal with.

Cons

They keep blocking our access and it's causing major disruptions to our business.

Response from Ahrefs

Hi Byron!

Please note that in your case, your account was blocked automatically by the system for the 4th time as it is shared amongst more than 1 user. Out of goodwill though, in view that you have purchased 3 user seats, we have manually unblocked it for you.

Our Terms of Use specify that only 1 user is allowed for 1 account, please read more about them here: https://ahrefs.com/terms

Shahin
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 2–10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Ahrefs terminated our Legacy Plan

Reviewed on 14/11/2023

Pros

Ahrefs has been a reliable tool for us, particularly when it comes to backlink data and keyword research tools. The user experience is intuitive and user-friendly, making it easy for us to navigate and gather valuable insights.

Over the years, we have consistently recommended Ahrefs to our clients, and it has been instrumental in helping us analyze trends in the digital landscape. However, we've recently encountered a significant drawback with their new credit system. This change in pricing and usage structure has made it untenable for us to continue using and recommending Ahrefs to our clients.

As a result, both our clients and ourselves are in the process of transitioning to alternative solutions that better align with our needs and budget constraints. While Ahrefs has served us well in the past, this recent change has unfortunately prompted us to seek alternatives.

Cons

Until just a few days ago, I had been a loyal user of Ahrefs for over a decade. However, I recently encountered a sudden and unexpected issue with the platform. Out of the blue, we received a message notifying us that our legacy plan was being terminated due to excessive usage. What made this situation even more frustrating was the absence of any prior usage warnings. It felt like a sudden and unpleasant surprise, and the lack of proactive communication from Ahrefs didn't help.

Setting aside the cost implications, I believe that if someone from the Ahrefs team had taken the time to reach out and guide us through transitioning to a new plan, we might have been more willing to cooperate. Instead, all we received was an email informing us of the termination of our plan.

In addition to this disappointing experience, there were a few other issues that we had encountered while using Ahrefs:

The traffic numbers and estimates provided by the platform often proved to be wildly inaccurate.
Backlink data was inconsistent, sometimes showing lost links and found links without a clear pattern.
Ranking data obtained from scraped SERPs consistently diverged from the data in Google Search Console (GSC) or real live Google searches.
Overall, our experience with Ahrefs left much to be desired, primarily due to the abrupt termination of our plan and the lack of reliable data accuracy. We hope that Ahrefs can improve its customer service and data quality in the future.

Response from Ahrefs

Hi Shahin,

We're sorry that we had to discontinue your Legacy plan. Please believe that this decision was not taken lightly.

We have not updated our pricing for Legacy users in 9 years. During that time, we have added significant functionality to our product, technological costs have increased, and the internet has become significantly larger, requiring more resources to crawl.

Unfortunately, all of this means we can no longer support the pricing and limits of Legacy accounts with significant usage.

But we fully agree we could have communicated all of this in a better way. We sincerely apologize for making you feel like you haven't been a valued customer.

Please don't hesitate to reach out via our private community or at [email protected] if you have additional questions or would like further clarification.

Thank you for being a long-term Ahrefs user, and again, we sincerely apologize that we can't continue with your Legacy account and for the misstep in communication.

Rohit
Rohit
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11–50 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Ahrefs Review

Reviewed on 15/02/2023

Ahrefs is a part of my day to day life. Without this tool its impossible for me to move forward...

Ahrefs is a part of my day to day life. Without this tool its impossible for me to move forward with my SEO strategies.

Pros

The best features I like about this tool is its keywords rank tracking and backlinks tracking. I get a tons of new backlinks opportunity using Ahrefs. It is best for finding new keywords and backlinks using competitor analysis.

Cons

Its pricing. This toll is still a lot costlier to afford on monthly basis.

Response from Ahrefs

Thank you for your trust in us, Rohit!

Be sure to check our latest updates, you might find some new features that can help with your daily SEO tasks: https://ahrefs.com/blog/whats-new-at-ahrefs-jan-2023/

Showing 5 reviews of 551 Read all reviews

Ahrefs FAQs

Below are some frequently asked questions for Ahrefs.

Ahrefs offers the following pricing plans:

  • Starting from: US$99.00/month
  • Pricing model: Free Version, Subscription
  • Free Trial: Not Available

Ahrefs Webmaster Tools are free for any website owner and consist of Site Audit and Site Explorer tools. Full access subscription plans are divided into Lite, Standard, Advanced and Agency. Monthly subscriptions starting at $99/month (personal) and $999/month (agency). Annual subscriptions starting at $82/month (personal) and $832/month (agency). A 7-day trial is available for $7.

Ahrefs has the following typical customers:

Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

Ahrefs supports the following languages:

Chinese, Dutch, English, French, German, Japanese, Polish, Portuguese, Russian, Spanish, Swedish, Turkish

Ahrefs supports the following devices:

We do not have any information about what integrations Ahrefs has

Ahrefs offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

See all software categories found for Ahrefs.