Aha!

Ease of use, thoughtful design, ability to manage backlog of ideas and promote to a roadmap and subsequently JIRA for execution

The service model that Aha! is evolving towards is self-service unless you subscribe to their Enterprise+ licensing tier and meet a certain minimum number of seats. Disappointing to not get the same level of service commitment that the company provided in their early days but they claim a "lean" servicing model per my recent discussions with their Customer Success department.

The ability to customize almost all aspects of Aha make it the choice for power users. If I can imagine it, I can probably do it. And when I can't figure out how to do it, Aha's team of professionals are there to help you out every time. The company isn't sitting on their laurels either, the engagement with customers on the Ideas portal is very active and features are constantly being added and improved.

Integration with other tools can be complex to set up, or missing for many tools. Jira integration is very important for my company, but it doesn't always have the capabilities I'd like. I'd also like to see better integration with collaboration tools like Slack, LucidSpark and PowerPoint. I realize Aha is building competitive tools for most of those, but they are not, as of yet, mature enough to make the switch to using them.

Tons of features giving you the ability to follow up on biggest to most minute details of projects which makes it very malleable to various needs.

The learning curve is steep compared to You track.
Schedules epics activities development tasks todos and several other features can be hard to distinguish and somewhat confusing.

Aha is a powerful tool that gives you ability to customize the core product around how your team does its job. The easy integrations with engineering development tools like Azure DevOps or Jira make it an accurate status reporting tool for product teams while allowing engineering functions to do their execution work elsewhere. The dashboards and reports in Aha are super powerful and it's the only way we report on roadmaps and status. And finally the Ideas portal with Ideas advanced allows us to be in touch with our customers in a meaningful way and let's us communicate internally and externally about what's coming next for our products.

The cost of a license is not cheap, and it took my business a long time to convince senior executives to allow us to get the Ideas Advanced licensing. It would have been really helpful if Ideas Advanced could have been enabled for a subset of users or a product line within a corporate tenant account.