Moosend

4.6 (194)
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Email marketing, campaign management & automation software

About Moosend

Moosend is a cloud-based email marketing platform with marketing automations for managing multiple email campaigns, mailing lists, newsletters, and more. The solution is suitable for freelancers and businesses of any size, and includes email templates, automation tools, real-time analytics, and a drag-and-drop email editor.

Moosend includes a range of responsive, customizable email newsletter templates, with users able to customize every element to suit their brand. Emails can be previewed across multiple device formats and tested from within the email editor. The drag-and-drop editor allows users to add, remove, and customize elements without needing any previous experience, and also includes a code view for users with experience of HTML and CSS. Drafts are automatically saved, and users can access their email design history at any time.

Users can create custom opt-in forms to collect subscriber data, and include these in their website, Facebook page, or blog. Email lists can be segmented using any subscriber data, and campaigns can be customized for different subscriber segments. Moosend’s automation tools allow users to select trigger events, add filters, and choose actions to create automated workflows for a range of scenarios, such as new subscriptions, cart abandonment, and subscriber anniversaries. Pre-built workflow templates are also included, and can be fully customized by users. Moosend’s real-time campaign analytics give users insight into email open rates across different devices and email clients, performance by location, subscriber activity, click-through rate (CTR) for multiple links in a single campaign, and more.


Key benefits of Moosend

  • Custom opt-in forms can be created to capture any visitor data required, and pasted to websites, blogs, Facebook pages, or other third party sites.

  • The drag-and-drop newsletter editor allows users to create their own emails from scratch or customize existing templates, and preview emails to see how they look on various devices.

  • Marketing automations can cover a range of events, such as abandoned carts, user onboarding, and lead scoring, enabling users to define actions to be performed, by choosing from a range of event triggers and filters.

  • Users can view campaign performance by country, view stats for the devices and email clients used by subscribers, and track the click-through rate (CTR) for multiple links in the same email campaign.

  • The Moosend API allows users to automate marketing activities, integrate with third party applications, and more.

  • Images

    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations
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    Moosend video
    Moosend Software - Moosend Account Dashboard
    Moosend Software - Moosend Email Marketing Campaigns
    Moosend Software - Moosend Newsletter Editor
    Moosend Software - Moosend Marketing Automation Workflow Builder
    Moosend Software - Moosend Campaign Performance/Analytics
    Moosend Software - Moosend Integrations

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    Reviews

    Overall rating

    4.6 /5
    (194)
    Value for Money
    4.7/5
    Features
    4.5/5
    Ease of Use
    4.5/5
    Customer Support
    4.7/5

    Already have Moosend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 194
    Nataliya
    Nataliya
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    A Wonderful Email Marketing Software

    Reviewed on 06/02/2023

    Pros

    Deliverability and the level of customer support - are two critical features of the software for me. I like that it is not overly complicated - there is room for more features, but the ones you get are great!

    Cons

    I would like to see some templates outside of the e-commerce realm, but that is not critical for me - I can still design a layout that works for any purpose. I also like the canvas style of visual planning of campaigns and sometimes wish Moosend could head that way. On the other hand, the step-by-step setup that they currently have takes care of all the details and ensures that your emails are ready for prime time.

    Joonas
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Weekly for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Powertool for all Marketing needs

    Reviewed on 15/10/2020

    Moosend has been able to solve our email marketing needs. Powerful Automation tools allows us to...

    Moosend has been able to solve our email marketing needs. Powerful Automation tools allows us to leverage machine work, and really good tracking with custom tracking on websites helps us to identify where our sales pipeline chokes.

    Pros

    Best part in Moosend has been really powerful Automation tools, which are included from free tier upwards. Different tiers and their pricing is also very competitive compared to other tools, which feels like it is scaling reasonably, instead of holding back important features for only high level tiers.

    Cons

    Some parts of Moosend has sub optimal documentation, which requires testing what feature is actually doing. Real time chat support helps a lot though, all questions have been addressed there swiftly, and documentation is improving.

    Reasons for Switching to Moosend

    After comparing around 20 different tools, and testing some of their free tiers, Moosend was giving most value in free tier, and their pricing was easily predictable. Pricing is reasonable, and suitable for small business also, when email marketing is only starting. No need to invest huge amount of money while learning what kind of automatic email marketing is working, and Moosend seems to be scaling with our operations seamlessly.
    Kaley
    Overall rating
    • Industry: Media Production
    • Company size: 201–500 Employees
    • Used Monthly for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 2.0 /10

    Moove Away

    Reviewed on 14/01/2023

    Pros

    Found it complicated but I'm sure this is a good fit for someone with more robust email marketing background. Not for beginners. I didn't want to do too much, but ultimately walked away on using this full time.

    Cons

    Maybe they're too good at their jobs because I can't seem to shake the email automations after I did a free trial.

    Response from Moosend

    Thank you for your review,

    We are always happy to get feedback from our users so we can improve in the future.

    Moosend is a powerful tool and it may need some getting used to in order to be able to operate it to its full potential.

    That said, we would be happy to help with any issues you faced, so please feel free to reach out to our support team at any given time (at: [email protected]).

    John
    Overall rating
    • Industry: Hospitality
    • Company size: 2–10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Quick, efficient, effective

    Reviewed on 06/04/2021

    They have helped me organize my email marketing campaigns. They provide a lot of information and...

    They have helped me organize my email marketing campaigns. They provide a lot of information and best practices. Very happy overall.

    Pros

    Ease of use
    Quick campaigns with a lot of control
    Free options for people starting and growing their business
    Fantastic Customer Support (quick replies, good answers)

    Cons

    They listen to their customers and roll out changes and updates so anything which may not be currently available, may soon be rolled out.

    Leah
    Overall rating
    • Industry: Farming
    • Company size: Self Employed
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    New and impressed user.

    Reviewed on 21/04/2021

    So far so good. Working on switching over my automations as we speak.

    So far so good. Working on switching over my automations as we speak.

    Pros

    They offer so much for an affordable cost and the subscriber amount they allow in the same price range is more than half of the other guys.

    Cons

    It is a but of a learning curve when you are used to using something like convert it. But once you learn it it is really easy to use. Plus their customer support is the best I have ever seen.

    Alternatives Considered

    Kit

    Reasons for Choosing Moosend

    I found moosend by searching for some recourses to add to a blog post then saw the features and the price! I was like "why not try it out'!

    Switched From

    Kit, Flodesk, MailerLite and Mailchimp

    Reasons for Switching to Moosend

    Budget.
    Showing 5 reviews of 194 Read all reviews

    Moosend FAQs

    Below are some frequently asked questions for Moosend.

    Moosend offers the following pricing plans:

    • Starting from: US$9.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Pricing is based on unique users across all email lists. The 5K plan is free for 3 months, then $10/month after the trial ends. Discounts are available for 6-month and annual plans.

    Moosend has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Moosend supports the following languages:

    English

    Moosend supports the following devices:

    Moosend integrates with the following applications:

    Drupal, Google Contacts, Mailchimp, Salesforce Sales Cloud, WooCommerce, Zen Cart

    Moosend offers the following support options:

    Email/Help Desk, Knowledge Base, Phone Support, Chat

    Related categories

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