About Critical Mention

Critical Mention is an all-in-one platform for real-time social media monitoring with search, sharing, and analysis tools for PR professionals. Users can search TV, radio, online news, and social media in real-time with Critical Mention's media monitoring service. Search results are easily analyzed, turned into actionable data and shared using Critical Mention's comprehensive platform.

Key benefits of Critical Mention

  • Real time media monitoring of more than 2,000 broadcast networks
  • Customizable reporting with templates
  • Ad hoc search for mentions within the last 60 days
  • Video editing with the proprietary WordPlay feature
  • API availability for integrations

  • Devices

    Business size

    S M L

    Markets

    Australia, Brazil, Canada, China, Germany and 5 others, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Arabic, Chinese, Czech, Danish, Dutch and 21 others, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Images

    Data visualizations
    Extensive search tool
    Mentions dashboard
    Customizable reporting
    Mobile access
    View 6 more
    Critical Mention video Critical Mention screenshot: Data visualizations Critical Mention screenshot: Extensive search tool Critical Mention screenshot: Mentions dashboard Critical Mention screenshot: Customizable reporting Critical Mention screenshot: Mobile access

    Features

    Total features of Critical Mention: 41

    • @mentions
    • API
    • Activity Dashboard
    • Ad hoc Analysis
    • Alerts/Notifications
    • Article Author Database
    • Audience Targeting
    • Auto Update
    • Brand Tracking
    • Built-In Database
    • Campaign Management
    • Clippings Management
    • Competitive Analysis
    • Configurable Alerts
    • Contact Database
    • Contact Management
    • Customizable Reports
    • Customizable Templates
    • Dashboard
    • Data Visualization
    • Influencer Tracking
    • Keyword Tracking
    • Monitoring
    • Online Forums
    • Press Monitoring
    • Real Time Data
    • Real Time Monitoring
    • Real Time Notifications
    • Reporting/Analytics
    • Reputation Management
    • Review Monitoring
    • Search/Filter
    • Sentiment Analysis
    • Social Listening
    • Social Media Monitoring
    • Social Performance Management
    • Social Promotion
    • Trend Analysis
    • Video Editing
    • Video Streaming
    • Visual Analytics

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    Reviews

    Overall rating

    4.6 /5
    (8)
    Value for Money
    4.3/5
    Features
    4.8/5
    Ease of Use
    4.4/5
    Customer Support
    4.9/5

    Already have Critical Mention?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 8
    Verified Reviewer
    Overall rating
    • Industry: Internet
    • Company size: 51-200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Complete mention monitoring from a single place

    Reviewed on 23/03/2021

    Pros

    This is the best in class mention tracking platform, we are always up to date now.

    Cons

    Robust software for a reasonable price, we are 100% suttisfied.

    Response from Critical Mention

    Thank you very much for leaving such a remarkable review. Our Critical Mention team appreciates your input and is delighted to know that we are providing 'the best in class mention tracking platform' service. Thanks again for the wonderful review!

    Stacy J.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Critical Mention Helps Makes Our Press Even More Newsworthy

    Reviewed on 09/07/2019

    Our agency went viral - literally viral around the world - due to our ability to quickly share...

    Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

    Pros

    Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

    Cons

    The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

    Tom M.
    Overall rating
    • Industry: Higher Education
    • Company size: 501-1,000 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Critical Mention Works for US

    Reviewed on 09/03/2021

    Pros

    I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

    Cons

    I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.

    Response from Critical Mention

    Hi Tom,

    Thank you for leaving such a kind review. We are delighted to see that you love using our Critical Mention Wordplay feature. We always strive to provide the greatest earned media service and customer support, so we appreciate you saying we're the best media monitoring service out there!

    Thanks again!

    Nile E.
    Overall rating
    • Industry: Public Safety
    • Company size: 501-1,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 6.0 /10

    Solid media monitoring

    Reviewed on 09/03/2021

    Expensive, but very solid and easy to use media monitoring software with decent analytics options....

    Expensive, but very solid and easy to use media monitoring software with decent analytics options. Building reports for our board was very easy.

    Pros

    Really liked being able to clip the media segments based on the text provided to ensure I captured the entire clip.

    Cons

    On occasion, the media clip and corresponding text did not include the entire clip and there was nothing I could do to get it.

    Response from Critical Mention

    Hi Nile,

    Thank you for sharing your experience using Critical Mention's Earned Media Suite. If you need any help with the platform, please feel free to contact your account manager. We're thrilled you enjoy our reporting features.

    Thanks again!

    Verified Reviewer
    Overall rating
    • Industry: Government Administration
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Best software I've used for clips

    Reviewed on 24/10/2019

    Highly recommend – it's much easier than any other similar software I've used.

    Highly recommend – it's much easier than any other similar software I've used.

    Pros

    The UI/UX is definitely what sets Critical Mention apart. It's very easy to use, setup custom searches and alerts, and trim clips.

    Cons

    We've had a few issues with specific networks in the past, but that's broader issue with networks and not specifically with Critical Mention.

    Showing 5 reviews of 8 Read all reviews

    Critical Mention FAQs

    Below are some frequently asked questions for Critical Mention.

    Critical Mention offers the following pricing plans:

    • Starting from:
    • Pricing model: Subscription
    • Free Trial: Not Available

    Contact Critical Mention for pricing information.

    We do not have any information about Critical Mention features

    Critical Mention has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Critical Mention supports the following languages:

    Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Critical Mention supports the following devices:

    Critical Mention integrates with the following applications:

    Google Analytics, Slack

    Critical Mention offers the following support options:

    Email/Help Desk, Phone Support, 24/7 (Live rep), Chat

    Related categories

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