Omnisend

Marketing automation for smart ecommerce marketers

About Omnisend

Trusted by 100k+ ecommerce businesses, Omnisend’s all-in-one email marketing & SMS tool automates your marketing across the entire customer journey—reaching the right audience, with the right message at the right time. Capture and grow subscriber lists with landing pages & popups. Engage customers with ready-made email templates & newsletters. Boost conversions with pre-built automations like welcome, abandoned cart workflows, yearly birthday emails, and more. Integrates easily in 1-click with Shopify, BigCommerce, WooCommerce, Wix & more.

Unlike other platforms on the market, Omnisend allows you to reach out and engage your audiences across multiple channels via the same automation workflow: email, SMS, push notifications. You can also sync your segments to Google and Facebook to create retargeting ads on those platforms to deliver an immersive customer experience. With Omnisend, omnichannel marketing is an untapped opportunity that drives engagement and sales.

Collect subscriber information from their first visit to your online store using eye-catching forms such as popups, embedded forms, the interactive Wheel of Fortune, and landing pages. Engage customers by sending interesting emails that will surprise customers including gift boxes, and discount coupon codes. Respond to customers using Omnisend’s attention (marketing) automation with cart recovery and order confirmation emails. Keep customers coming back through personalized and timely automated emails, including order follow-ups, and customer reactivation.

Omnisend invites Freelancers and Agencies to join the Omnisend Partner Program. This program is created to help Freelancers and Agencies accelerate their growth, win more clients and receive industry-leading revenue share for referred and managed accounts. Check the link to join the program: https://www.omnisend.com/partners/


Key benefits of Omnisend

Sell while you sleep with pre-built workflows across Email, SMS, Push, and more.
Convert store visitors to shoppers with pre-built omnichannel automations designed for ecommerce:

  • Abandoned cart recovery emails
  • Post-sales & order follow-up emails
  • Product & browse abandonment
  • New subscribers (welcome emails)
  • Customers likely to churn (win back, cross-sell & reactivation emails)
  • Birthday + Customer feedback
  • All Email and SMS messages, subject lines and workflow settings are pre-built, so you can get up and running in minutes.

    Create beautiful and professional email campaigns and newsletters in minutes with:

  • A drag & drop email builder
  • Ready-made, responsive email templates on any device
  • Unique coupon codes
  • Automatic product picker
  • Product recommender (up to 8 products)
  • Plus, resend campaigns without any tedious manual work!

    Grow your Email and SMS subscriber lists by collecting email and/or SMS opt-ins with fully customizable popups, signup bars, landing pages & wheel of fortune. Find ready-made & themed templates in the Forms Library, including Back in Stock notifications & onsite promotions. Plus, a built-in Email List Cleaning tool to optimize your audience.

    Improve your targeting with robust segmentation and boost your conversions with well-targeted, personalized messages across email, SMS, push and use the audience sync for Facebook & Google retargeting ads.

    Create segments for:

  • High-value (VIP) customers
  • Likely-to-churn customers
  • Specific category/product shoppers
  • First-time/repeat customers & many more data-driven types of audiences.
  • Combine email with SMS and push notifications
  • SMS available worldwide
  • Push notifications and SMS can be used in campaigns & omnichannel workflows
  • No need to pay for multiple apps anymore!

    Analyze your campaigns and your customers with real-time reporting:

  • Sales dashboard
  • Campaign, automation and form performance reports
  • Live view of store visitor activity
  • Customer Lifecycle Stage breakdowns

    We’ll be here every step of the way to help support you, no matter what plan you’re on. All customers have access to:

  • 24/7 live chat & email support
  • On-demand Omnisend Academy training & live webinars
  • Full help center with articles and guides.
  • Dedicated Customer Success managers are available on plans from $400 p/month

  • Images

    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything
    View 9 more
    Omnisend video
    Omnisend video
    Omnisend Software - Eye-catching email & SMS list building tools
    Omnisend Software - Convert more visitors with highly-targeted landing pages
    Omnisend Software - Email marketing & newsletters made easy
    Omnisend Software - Drive revenue round-the-clock with pre-built ecommerce workflows
    Omnisend Software - Actionable insights to help create more personalized messages
    Omnisend Software - Fast support, available 24/7
    Omnisend Software - Start free, use everything

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    Reviews

    Overall rating

    4.7 /5
    (699)
    Value for Money
    4.5/5
    Features
    4.5/5
    Ease of Use
    4.6/5
    Customer Support
    4.6/5

    Already have Omnisend?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 699
    Priyansh
    Overall rating
    • Industry: Animation
    • Company size: 2–10 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Excellent for Email Marketing and Abandoned Cart Recovery Automation!

    Reviewed on 18/08/2022

    We use Omnisend for abandoned cart recovery and for email marketing.

    We use Omnisend for abandoned cart recovery and for email marketing.

    Pros

    After Jilt shut down, they recommended Omnisend for our marketing needs.
    - All data from Jilt was imported without any problems, the contacts and tags as well.
    - Unlimited contact list size for free unlike other services. Though the active contacts are limited to 250.
    - Free 500 emails per month is enough for a small business like ours, also offered us 500 free push notifications and SMS which is rare.
    - The email templates are easily editable, professional and sleek.
    - Email customer support is nice and fast to respond, even for the free plan.
    - All automations and workflows available in the free plan, no strings attached.
    - Auto generated unique Discount codes with Woocommerce integration for free in the basic plan.

    To summarize, I would say that any and every function is available right from the basic plan, no limitations. It was great to learn about them before paying without any caveats.

    Cons

    There is not much to dislike, it is an overall amazing service.
    - Had trouble initially with integration with Woocommerce, had to contact customer service as the documentation was not up to date.
    - Interface is a bit complicated to navigate.

    Jr
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great product for scaling brands

    Reviewed on 28/11/2022

    It has always been great my clients see results and we can report on metrics.

    It has always been great my clients see results and we can report on metrics.

    Pros

    It is a great product and a fantastic alternative to more expensive platorms.

    Cons

    The editor tool can sometimes feel very constrained but it gets the job done.

    Alternatives Considered

    MailerLite and Mailchimp

    Reasons for Choosing Omnisend

    Klaviyo removed the clients brand because of the product they sell for no reason even though competitors sell the same product.

    Switched From

    Klaviyo

    Reasons for Switching to Omnisend

    Omnisend offers more scalability in my experience
    Eli
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 11–50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Cost effective email marketing

    Reviewed on 28/11/2022

    I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has...

    I like it. It's not perfect, but neither are we. It helps us get the job done efficiently and has the opportunity to grow. Plus, I have been happy with the support.

    Pros

    We have 2m contacts in our database, and no other tool is as cost-effective for efficiently emailing them. Omnisend also has great e-commerce functionality, like SMS and easy-to-use form builders. Our account manager has been very helpful.

    Cons

    This is great for B2C, not B2B. Creating lists is difficult and managing our database is almost impossible..

    Naveen
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11–50 Employees
    • Used Daily for 1-5 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Help you wth your email marketing campaigns

    Reviewed on 10/06/2023

    It's a great tool to automate email campaigns, you can even track the campaign by its analytics...

    It's a great tool to automate email campaigns, you can even track the campaign by its analytics option.Can create multiple email flows for your campaign.

    Pros

    - Existing email templates- Great Support- Campaign Analytics- Easy interface- Ability to automate campaigns- Can segment customers/leads based on campaigns

    Cons

    - Email template edt options are not much but it's enough to create a decent email template.- Sometimes it's slow to load

    William
    Overall rating
    • Industry: Sporting Goods
    • Company size: 2–10 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best priced email campaign service

    Reviewed on 28/11/2022

    I much prefer this over apps like Mailchimp and Constant Contact, both of which were much more...

    I much prefer this over apps like Mailchimp and Constant Contact, both of which were much more expensive for the services I require

    Pros

    I switched over from Mailchimp to Omnisend because of the price. It turns out, Omnisend's UI and email designer is much more my taste and preference. Very clean and easy-to-use drag and drop method for adding content into emails.

    Cons

    I haven't been able to utilize every feature in my plan yet because automations and subsets do get a bit confusing. But that's just me in general with this stuff.

    Alternatives Considered

    Mailchimp

    Reasons for Choosing Omnisend

    Mainly, pricing. Our email list audience size has grown but we are in an awkward area where it's not enough to justify a big audience jump in plans. Omnisend has more audience size tailoring that can fit to the monthly price. This is crucial for small businesses.

    Switched From

    Constant Contact and Mailchimp

    Reasons for Switching to Omnisend

    Mainly pricing. As we got to play around with Omnisend more, it was definitely the UI as well.
    Showing 5 reviews of 699 Read all reviews

    Omnisend FAQs

    Below are some frequently asked questions for Omnisend.

    Omnisend offers the following pricing plans:

    • Starting from: US$16.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Not Available

    Omnisend has three pricing plans to choose from: Free, Standard and Pro. Upgrade and move through tiers as you grow. - Free plan best for a starting business or those wanting to try Omnisend. Use all Omnisend features for free. Upgrade whenever you feel ready. - Standard plan best for growing and mid-size businesses focused on email marketing activities (starts from $16/month). - Pro plan best for high-volume senders who also use SMS in their marketing mix (starts from $59/month).

    Omnisend has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Omnisend supports the following languages:

    English

    Omnisend supports the following devices:

    Omnisend integrates with the following applications:

    29 Next, 99minds, Adobe Commerce, AfterShip, Alloy, Appy Pie, Argoid, Attentive, BigCommerce, CartHook, ConvertFlow, Digioh, EComposer, Easyship, Ekoma, Elink.io, Fera, Fomo, Fyrebox, Gameball, Gatsby, GemPages, Getsitecontrol, Gleam AI, Gleam Apps, Glew, Glood.AI, GoAffPro, Gorgias, Growave, GrowthHero, Helium, Intercom, Involve.me, Judge.me, Justuno, Klaviyo, LateShipment.com, Lootly, Loox, LoyaltyLion, MESA, MailOptin, Mailchimp, Make, Meta for Business, MiloTree, Nextsale, Nosto, Okendo, OpenCart, Opinew, OptiMonk, Owids, POWR, PageFly by Shopify, Personizely, Playable, Poptin, PrestaShop, Privy, Quizell, Re:amaze, Recart, Recharge, Reelevant, Reviews.io, Rush, ShipStation, ShippingChimp, Shopify, Shopify Plus, Shoplazza, Smile.io, Stamped.io, Stripo.email, Supermetrics, Swell, SyncSpider, Tidio, TikTok, Trackingmore, Typeform, UpPromote: Affiliate Marketing, UpViral, VideoPeel, ViralSweep, Vitals, Volusion, WP Engine, WeSupply, Wheelio, Wisepops, Wix, Wix Bookings, WooCommerce, WooHoo, WordPress, Yotpo, Zapier, Zipify Pages

    Omnisend offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

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