--- description: If you're in a hunt for the best solution for your business, learn what Dovetail has to offer thanks to GetApp Singapore. We provide the most detailed information on pricing, benefits, and disadvantages of software. image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png title: Dovetail Price, Reviews & Ratings | GetApp Singapore 2026 --- Breadcrumb: [Home](/) > [User Experience (UX) Tools](/directory/1287/ux/software) > [Dovetail](/software/128343/dovetail-app) # Dovetail Canonical: https://www.getapp.sg/software/128343/dovetail-app Page: 1 / 5\ Next: [Next page](https://www.getapp.sg/software/128343/dovetail-app?page=2) > Dovetail is the AI-native customer intelligence platform that provides a single system of record for transforming customer interactions into actionable insights. It allows product, design, and engineering teams to centralize unstructured data, drive understanding, and accelerate decision-making. > > Verdict: Rated **4.6/5** by 97 users. Top-rated for **Likelihood to recommend**. ----- ## Overview ### Key benefits of Dovetail • Transform fragmented data into clarity by automatically centralizing every customer interaction—from support tickets to sales calls—into one secure, always-on system. • Accelerate decision-making with agentic AI that instantly analyzes large volumes of unstructured data, surfacing trends and insights before your team even asks. • Empower every team with a single source of truth where engineers, product managers, and leaders can instantly access real-time intelligence and align on customer needs. • Build with confidence by visualizing key customer signals through configurable dashboards and trend tracking that convert unstructured feedback into structured, actionable intelligence. • Scale security and compliance effortlessly with an enterprise-grade platform built from the ground up to support large organizations with robust data privacy, security, and access controls. ## Quick Stats & Ratings | Metric | Rating | Detail | | **Overall** | **4.6/5** | 97 Reviews | | Ease of Use | 4.6/5 | Based on overall reviews | | Customer Support | 4.7/5 | Based on overall reviews | | Value for Money | 4.4/5 | Based on overall reviews | | Features | 4.3/5 | Based on overall reviews | | Recommendation percentage | 90% | (9/10 Likelihood to recommend) | ## About the vendor - **Company**: Dovetail Research - **Location**: Sydney, Australia - **Founded**: 2017 ## Commercial Context - **Starting Price**: US$0.00 - **Pricing model**: Flat Rate (Free version available) (Free Trial) - **Pricing Details**: Starts at $15 / month for one user, and unlimited free viewer accounts. - **Target Audience**: 2–10, 11–50, 51–200, 201–500, 1,001–5,000, 5,001–10,000, 10,000+ - **Deployment & Platforms**: Cloud, SaaS, Web-based - **Supported Languages**: English - **Available Countries**: Australia, Brazil, Canada, China, Germany, India, Japan, Mexico, United States ## Features - API - Access Controls/Permissions - Activity Dashboard - Annotations - Categorisation/Grouping - Collaboration Tools - Commenting/Notes - Customizable Fields - Customizable Reports - Dashboard - Data Import/Export - Data Visualization - Drag & Drop - Feedback Management - For Mobile - For Websites - Knowledge Management - Monitoring - Multi-Channel Data Collection - Multi-Language ## Integrations (31 total) - Aha\! - Airtable - Asana - CMNTY Platform - Canny - Delighted - Dropbox Business - Evernote Teams - Feefo - Freshdesk - GitHub - Gmail - Google Analytics 360 - Google Forms - Help Scout ... and 16 more integrations ## Support Options - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - Chat ## Category - [User Experience (UX) Tools](https://www.getapp.sg/directory/1287/ux/software) ## Related Categories - [User Experience (UX) Tools](https://www.getapp.sg/directory/1287/ux/software) - [Qualitative Data Analysis Software](https://www.getapp.sg/directory/1487/qualitative-data-analysis/software) - [Customer Experience Software](https://www.getapp.sg/directory/601/customer-experience/software) - [Market Research Software](https://www.getapp.sg/directory/889/market-research/software) - [Product Management Software](https://www.getapp.sg/directory/991/product-management/software) ## Alternatives 1. [UserWay Accessibility Widget](https://www.getapp.sg/software/2049830/userway) — 4.9/5 (328 reviews) 2. [Adobe XD](https://www.getapp.sg/software/2035423/adobe-xd) — 4.5/5 (1087 reviews) 3. [Lyssna](https://www.getapp.sg/software/2041995/usabilityhub-1) — 4.6/5 (86 reviews) 4. [Survicate](https://www.getapp.sg/software/101401/survicate) — 4.6/5 (99 reviews) 5. [Hotjar](https://www.getapp.sg/software/101789/hotjar) — 4.6/5 (539 reviews) ## Reviews ### "Wonderful Customer Service, easy to use & very effective\!" — 5.0/5 > **Laurie** | *20 September 2018* | Higher Education | Recommendation rating: 10.0/10 > > **Pros**: We are team of researcher that are using Dovetail to tag interviews, and it has worked great for our needs. Dovetails greatest feature is how simply you can tag your content, how you can visualize the tags each project has, and how you can look at each individual tag to see the content you've assigned that tag to. To create a tag you simply highlight text, the tagging box appears, and you can add new tags or select from tags you have previously populated to the project. Tags can be easily imported using excel sheets, or added directly on the app. Tags can be grouped together, and easily organized into those groups, or moved to other groups. You can color code tags using Dovetail's standard colors, or you can add your own using hex codes. If you want to see all content that is tagged with the same thing, you just have to click on that tag and it all populates. This makes reviewing tagged content very easy\! The system of tagging they have developed is so user friendly\! Dovetail is easier to learn than many of its competitors which we have used in the past. Dovetails interface is uncluttered, allowing for users to easily navigate its features. You will not get bogged down with endless, irrelevant features like many of Dovetails competitors. It is also has a very clear, calming design which may sound trivial, but matters when you spend so much time on a platform. > > **Cons**: We don't really have a con because we have been able to achieve what we set out to achieve when we signed up for Dovetail. However, there are some we wished Dovetail had. While we feel these features will make the Dovetail experience better, not having them has not limited our experience on Dovetail. The features we would like to see added are more like luxuries that we hope Dovetail will add in the future. For example, we would like to see project templates added so if you are tagging the same themes over a number of different projects you can create a template with those tags to use for each project. This will cut down on the time it takes for setting up a new project. That being said, it currently only took about 15 minutes for us to add about 150 tags to a project on Dovetail and get them organized, so the current time is not so bad. Also, we brought this up with their staff, and we know that this feature is on their radar already\! > > Our experience has been wonderful. The customer service is truly amazing. When we upgraded from our free trial we received and email from the CEO \& co-founder. He has answered all questions we have had with an very fast response time. He has also asked for feedback, and responded to our suggestions. We have truly felt supported while using Dovetail. Judging from my experience Dovetail will only get better as they continue to grow\! ----- ### "Dovetail is the ultimate user research co-pilot\!" — 5.0/5 > **James** | *11 October 2024* | Computer Software | Recommendation rating: 10.0/10 > > **Pros**: Dovetail makes it incredibly easy to get started - lowering the barrier to entry for centralizing research data, at the enterprise level. It's free for securely publishing + collaborating on feedback, internally. Their customer support is prompt and effective, and it seamlessly integrates with services we use like Google for effective collaboration. > > **Cons**: One challenge we've experienced is that the AI/NLP can be "too good" - and the automation of ML generated summarization can lead to laziness on the part of interviewers, when it comes to tagging content. You've got to stay on top of your users to prevent "garbage in, garbage out"\! > > Dovetail is enabling me to conduct research - online via Zoom and Google Meet, or using a GoPro in the field – hands free. It's the ultimate note-taking co-pilot, allowing me to focus on engaging with my subjects rather that trying to constantly handwrite-or-type notes. It saves me a TON of time \& energy daily, by offering AI/NLP powered transcriptions of all my research interviews. It allows our enterprise organization to maintain a "central brain" for research data - democratizing information and making insights accessible across a global organization. ----- ### "Far too buggy for what it is" — 2.0/5 > **Dan** | *5 June 2020* | Nonprofit Organization Management | Recommendation rating: 0.0/10 > > **Pros**: The inline Anthropological Coding UI is pretty nice. > > **Cons**: bad transcription, buggy, load times, price > > Honestly quite negative. It was hard to justify over airtable. The pricing is a bit unclear and I assumed it was 1/5th the actual price because they force you to buy many seats (no matter how small your team is) ----- ### "Dovetail has been a game changer for our product team" — 5.0/5 > **Marlana** | *14 October 2024* | Automotive | Recommendation rating: 10.0/10 > > **Pros**: Dovetail has opened up customer feedback to our entire product team. I use this product daily, and we have hundreds of hours in our repository that allow our product team to get a temperature gauge on our customers on any subject we've collected feedback on. The AI summaries are amazing and allow users to quickly understand the customer problem by summarizing across all mentions. Overall the product is incredibly easy to get up and running and sharing out feedback outside of Dovetail. We are so happy to have a repository to organize product feedback. > > **Cons**: It can be a bit tricky navigating around the product sometimes and I wish we were able to timebox search results. For example, it would be helpful to know feedback about a particular feature since its redesign 6 months ago. Any feedback before them would not be as relevant and we would want to exclude those from the summary. > > Dovetail brings all of our user research feedback into one place and allows any user to easily find information about what customers are looking for. It is also makes doing qualitative research analysis a breeze. I can easily organize my notes and analyze the findings super fast, moving projects along faster. A total game changer for analysis. ----- ### "An easy to use and incredibly valuable tool for qualitative researchers\!" — 5.0/5 > **Hannah May** | *21 October 2024* | Philanthropy | Recommendation rating: 10.0/10 > > **Pros**: It is safe to say that I am a major fan of Dovetail\! Since being introduced to it a couple of years back it has been my go-to software whenever I'm undertaking qualitative analysis. One of the first things which converted me to the platform was the fact that it's incredibly easy to learn how to use - a quick overview by a colleague tends to be enough to get set up and started\! I have introduced a number of my own colleagues to the platform (as well as different departments) and all have agreed that it's really easy to get to grips with. As a researcher, I find Dovetail invaluable at helping me collect, analyse, synthesise and ultimately make sense of my data - I would be lost without it\! The recent AI integrations which have been added to the platform are fantastic tools to help save a lot of time. I've only really scratched the surface with these so far and I'm excited to see how they can further add value to my work\! > > **Cons**: The only negative I'd raise is the cost of Dovetail - however this is similar to most other software like this\! > > Dovetail is a fantastic tool for helping me to collate all my qualitative user research insights in one place. It is an invaluable tool for facilitating analysis, also allowing for collaboration on this task. It helps me to analyse, organise and present my data in a really user-friendly visual manner. ----- Page: 1 / 5\ Next: [Next page](https://www.getapp.sg/software/128343/dovetail-app?page=2) ## Links - [View on GetApp](https://www.getapp.sg/software/128343/dovetail-app) ## This page is available in the following languages | Locale | URL | | de | | | de-AT | | | en | | | en-AE | | | en-AU | | | en-CA | | | en-GB | | | en-IE | | | en-NZ | | | en-SG | | | en-ZA | | | es | | | es-CL | | | es-CO | | | es-MX | | | fr | | | fr-BE | | | fr-CA | | | nl | | | nl-BE | | | pt | | | pt-PT | | ----- ## Structured Data