Muster

Advocacy platform for nonprofits & trade associations

4.8 /5 (21 reviews) Write a Review!

Muster Overview

What is Muster?

Muster is a cloud-based advocacy platform designed to help trade associations, nonprofits and government firms track and manage their networks of supporters, and run grassroots campaigns. Key features include advocate engagement analytics, message drafting, alerts, and audience segmentation.

The application includes a CRM module, which lets employees manage and organize contact lists through custom field tags and record activity logs. Muster allows legislators to streamline communication and connect with elected officials through various modes such as email, phone or Twitter. It lets users drive advocacy campaigns by building segmented lists of supporters and broadcasting emails accordingly. Agencies can also use the solution to measure campaign success through open-rates & ROI statistics, as well as track advocacy actions through Facebook pixel integration.

Muster helps team members segregate contacts based on political and geographic boundaries, enabling them to inform targeted audience groups about policies or initiatives. Plus, organizations can embed the widget on their website and invite visitors to participate in advocacy campaigns.

Muster Overview

Pricing

Starting from
N/A

Pricing options

Free Trial
Value for money

Contact Muster for pricing details.


Muster Features

Devices
Business size
S M L
Markets
United States
Supported Languages
English

Media

504745
504747
590228
Muster screenshot: Muster action alerts Muster screenshot: Muster action details Muster screenshot: Muster email broadcasting

Muster Reviews

Muster Reviews

Overall rating
4.8
/
5
Excellent
17

Very good
4

Average
0

Poor
0

Terrible
0

Value for Money
5
Features
4.3
Ease of Use
4.8
Customer Support
5
100% recommended this app
Elaine a. E.

Happy we made the switch to Muster

We have been very satisfied with Muster and are glad we made the switch from our previous vendor where everything was a la carte and the customer service was non-existent. Muster has been very attentive to our needs and the software itself is great. We've recommended Muster to several other non-profit organizations in our area because of our good experience with it.


Charles M.

Muster is a Must-have

We began using Muster in its early days as a tool for us to build a grassroots advocacy organization. Before Muster, we used MailChimp, which is great for sending email, but it doesn't provide the key functionality of calling your list to specific, political action and then tracking the outcomes.

Muster was absolutely critical to our success when, last year, our city council passed the final vote to begin building rapid transit infrastructure for our city.

Now, as our organization grows and matures, Muster's features allow us to keep our supporters engaged and keep our officials on the right track.


Kadi P.

Effective Advocacy Tool

Using Muster has increased our reach on issues that matter most to our members. Our members find it easy to click through the prompts and customize their message to legislators, and they are able to easily share the Action Alerts among their networks as well.


Atul B.

Powerful and economical


Andrew M.

We needed a simple and straightforward 'contact your legislator' tool. We got that and more.

We increased our grassroots lobbying presence from practically non-existent to one of the most active groups in the state of Iowa. We also grew our activist network 4-fold, with the help of a lot of online ads that drove new activists to the action page.


Elaine a. E.
Industry: Hospital & Health Care
Company size: 13-50 Employees

Happy we made the switch to Muster

Used Other for 1+ year
Reviewed on 31/07/2018
Review Source: Capterra

We have been very satisfied with Muster and are glad we made the switch from our previous vendor where everything was a la carte and the customer service was non-existent. Muster has been very attentive to our needs and the software itself is great. We've recommended Muster to several other non-profit organizations in our area because of our good experience with it.

Pros

We like how easy it is to use and that the price includes everything -- each feature is not a la carte.

Cons

When we first subscribed there were some kinks to be worked out particularly around loading lists, but those have been addressed.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Charles M.
Industry: Public Policy
Company size: 2-10 Employees

Muster is a Must-have

Used Weekly for 2+ years
Reviewed on 04/04/2017
Review Source: Capterra

We began using Muster in its early days as a tool for us to build a grassroots advocacy organization. Before Muster, we used MailChimp, which is great for sending email, but it doesn't provide the key functionality of calling your list to specific, political action and then tracking the outcomes.

Muster was absolutely critical to our success when, last year, our city council passed the final vote to begin building rapid transit infrastructure for our city.

Now, as our organization grows and matures, Muster's features allow us to keep our supporters engaged and keep our officials on the right track.

Pros

Muster is great for the following reasons:
Excellent underlying data that makes segmentation and targeting your list simple.
The team is fantastic at supporting their product.
Sending quick updates is easy.

Cons

Muster could be better if:
More integrations
Greater ability to customize emails
Organization-facing mobile apps for managing lists, signups, calls to action.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 9.0/10

Kadi P.
Industry: Nonprofit Organization Management
Company size: 2-10 Employees

Effective Advocacy Tool

Used Monthly for 2+ years
Reviewed on 21/11/2019
Review Source: Capterra

Using Muster has increased our reach on issues that matter most to our members. Our members find it easy to click through the prompts and customize their message to legislators, and they are able to easily share the Action Alerts among their networks as well.

Pros

Muster is an effective tool for engaging our association membership to participate in advocacy activities and engage their elected officials. With a few simple clicks, it makes it easy for people in our network to reach out and advocate.

Cons

There is not a way to modify the text in the messages we send to legislators—ie, bolding certain phrases, italicizing legislation, or bulletin key takeaways. This is disappointing that the letter the legislator receives is not eye-catching in that way, where they can easily pull out the key features of the message.

Response from Muster

Kadi,

Thank you for your wonderful review and we appreciate the feedback! We always want to ensure the deliverability of constituent messages which is why we made the choice to limit the styling for them.

We look forward to continuing to serve the Michigan Federation for Children and Families and making it easier for your supporters to connect with their legislators.

Best,
Corey @ Muster

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 8.0/10

Atul B.
Industry: Nonprofit Organization Management
Company size: 51-200 Employees

Powerful and economical

Used Daily for 1-5 months
Reviewed on 29/05/2020
Review Source: Capterra

Pros

User-friendly with an easy to use interface. Economical - well suited for a growing organization. Very responsive team, actively seeking feedback and making changes to suit our campaign.

Cons

Data organization can be tricky. Large numbers of contacts can slow down the interface.

Response from Muster

Hi Atul,

The whole Muster team wants to thank you for your continued feedback! We want to ensure you and every other customer gets the most out of our product. We've loved seeing the incredible growth you've had in the short time you've used Muster and we'll always work on ways to make the experience smoother.

Best,
Corey @ Muster

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

Andrew M.
Industry: Legal Services
Company size: 2-10 Employees

We needed a simple and straightforward 'contact your legislator' tool. We got that and more.

Used Daily for 1-5 months
Reviewed on 05/06/2017
Review Source: Capterra

We increased our grassroots lobbying presence from practically non-existent to one of the most active groups in the state of Iowa. We also grew our activist network 4-fold, with the help of a lot of online ads that drove new activists to the action page.

Pros

It's very simple, you can begin using it almost immediately after signing up, and you can track and monitor every email/letter/phone call you produce. We signed up thinking we would only use the email action tool to get members of our organization more involved in grassroots lobbying. Instead, we used every tool available and grew our activist network 4-fold (with the help of a lot of online advertising to drive people to the action page).

Cons

When you create a new email action for users to click on and contact their lawmakers you can edit the landing page (which describes the purpose of the action and some talking points) but not the form letter. So if you want to freshen up a form letter you have to create a new email action. This was just a minor inconvenience.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend: 10.0/10

User recommendation
9.1/10
Based on 21 user ratings
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Muster Pricing

Muster Pricing

Starting from
N/A
Free Trial
Value for money

Contact Muster for pricing details.

Contact Muster for pricing details.

Value for Money
5/5
Based on 21 user ratings
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Muster Features

Muster Features

A/B Testing
API
Activity Dashboard
Automatic Notifications
Campaign Analysis
Campaign Management
Campaign Segmentation
Content Management
Customizable Branding
Customizable Templates
Data Import/Export
Drag & Drop Interface
Email Marketing Management
Engagement Analytics
Monitoring
Multi-Channel Marketing
Real Time Analytics
Reporting & Statistics
Social Media Integration
Third Party Integration
Features
4.3/5
Based on 21 user ratings
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Categories

Additional information for Muster

Additional information for Muster

Key features of Muster

  • Campaign Analysis
  • Campaign Management
  • Contact Management
  • Forms Management

Muster FAQs

Muster FAQs

Below are some frequently asked questions for Muster.

Q. What type of pricing plans does Muster offer?

Muster offers the following pricing plans:

Free Trial: Not Available

Contact Muster for pricing details.

Q. What are the main features of Muster?

Muster offers the following features:

  • Campaign Analysis
  • Campaign Management
  • Contact Management
  • Forms Management

Q. Who are the typical users of Muster?

Muster has the following typical customers:

Small Business, Large Enterprises, Public Administrations, Non Profit, Mid Size Business

Q. What languages does Muster support?

Muster supports the following languages:

English

Q. What type of pricing plans does Muster offer?

We do not have any information about what Muster pricing plans

Q. Does Muster support mobile devices?

We do not have any information about what devices Muster supports

Q. What other apps does Muster integrate with?

Muster integrates with the following applications:

Facebook

Q. What level of support does Muster offer?

Muster offers the following support options:

Phone Support, Online Support, FAQs, Knowledge Base