About Boulevard

Boulevard is a cloud-based software designed to help salons and spas of all sizes manage bookings, appointments, payments, check-in and out, memberships, sales, and more on a unified portal. The platform enables organizations to define custom rules for scheduling tasks, staff permissions, service categories, and pricing across multiple products, brands, and locations.

Boulevard allows front desk administrators to handle walk-ins and capture customers' contact information via the iPad application and send alerts with arrival time to the assigned service professional. It offers a host of features such as credit and debit card processing, waitlists, appointment confirmation notifications, group booking, tagging, refunds management, barcode scanning, timeclock, and more. Salons can also create, launch, and run marketing campaigns to promote products, categorize clients, and request ratings and feedback.

Boulevard lets managers generate, export, and share reports to gain insights into business performance, client retention, gross sales, tips, utilization of resources, and other metrics. It also supports integration with various third-party client relationship management (CRM) and enterprise resource planning (ERP) systems via API.

Pricing starting from:

US$175.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Boulevard

• On-brand client experience
• Reach out to past-due clients through text, email, or social media
• Keep staff connected with Boulevard’s mobile app
• Flexible permissions to compliment staff responsibilities
• Fast, secure, and 100% zero system downtime

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

United States

Supported Languages

English

Pricing starting from:

US$175.00/month

  • Free Version
  • Free Trial
  • Subscription

Images

Boulevard Software - Boulevard managing appointments
Boulevard Software - Boulevard booking confirmation
Boulevard Software - Boulevard booking view
Boulevard Software - Boulevard client profile
Boulevard Software - Boulevard front desk portal
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Boulevard video
Boulevard Software - Boulevard managing appointments
Boulevard Software - Boulevard booking confirmation
Boulevard Software - Boulevard booking view
Boulevard Software - Boulevard client profile
Boulevard Software - Boulevard front desk portal

Features

Total features of Boulevard: 79

  • API
  • Access Controls/Permissions
  • Activity Dashboard
  • Alerts/Notifications
  • Appointment Management
  • Appointment Scheduling
  • Automated Scheduling
  • Barcode / Ticket Scanning
  • Booking Management
  • Calendar Management
  • Calendar Sync
  • Client Database
  • Client Management
  • Client Profiles
  • Commission Management
  • Confirmation/Reminders
  • Credit Card Processing
  • Customer Accounts
  • Customer Database
  • Customer History
  • Customer Surveys
  • Customizable Branding
  • Customizable Forms
  • Customizable Reports
  • Data Import/Export
  • Discount Management
  • Drag & Drop
  • Electronic Payments
  • Electronic Signature
  • Email Management
  • Email Marketing
  • Email Reminders
  • Employee Management
  • Employee Scheduling
  • Facility Scheduling
  • Feedback Management
  • For Barbershops
  • For Medical Spas
  • For Salons and Spas
  • Gift Card Management
  • Group Scheduling
  • Inventory Management
  • Inventory Tracking
  • Invoice Management
  • Item Management
  • Loyalty Program
  • Mobile Access
  • Multi-Location
  • Online Booking
  • Online Payments
  • Order Management
  • Payment Processing
  • Performance Metrics
  • Point of Sale (POS)
  • Purchase Order Management
  • Real Time Notifications
  • Real-time Scheduling
  • Receipt Management
  • Recurring Appointments
  • Reminders
  • Reporting & Statistics
  • Reservations Management
  • Resource Scheduling
  • Retail Inventory Management
  • Retail POS
  • Returns Management
  • Room Booking
  • SMS Messaging
  • Sales Reports
  • Sales Tax Management
  • Sales Trend Analysis
  • Scheduling
  • Self Service Portal
  • Stock Management
  • Task Scheduling
  • Third Party Integrations
  • Transaction History
  • Transaction Management
  • eCommerce Management

Alternatives

Forest Admin

4.8
#1 Alternative to Boulevard
Forest Admin is a data management tool that helps businesses organize and visualize their data. It’s an all-in-one...

Mindbody

4.0
#2 Alternative to Boulevard
Mindbody offers business management software for spas, salons, gyms, wellness practitioners and other class and...

GlossGenius

4.7
#3 Alternative to Boulevard
Shine with the #1 booking and payment app for beauty and wellness pros. With a gorgeous custom website, stylish card...

Acuity Scheduling

4.8
#4 Alternative to Boulevard
Squarespace is your 24/7 online appointment scheduling software that allows clients to self-schedule appointments or...

Reviews

Overall rating

4.6 /5
(218)
Value for Money
4.5/5
Features
4.2/5
Ease of Use
4.5/5
Customer Support
4.6/5

Already have Boulevard?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 218
James
Overall rating
  • Industry: Consumer Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Boulevard elevates our customer experience, giving us a competitive edge

Reviewed on 23/09/2021

Stellar. Simply put the experience from onboarding, training and ongoing support is fantastic. I...

Stellar. Simply put the experience from onboarding, training and ongoing support is fantastic. I hear the horror stories from other Main Street owners using the more established incumbents in the space and I am glad I made the right decision to choose Boulevard!

Pros

The single unified design, the built in messenger and online booking workflow.
Compared with many established players who patch together different features with different user interface designs, Boulevard has one easy to use design. There is no jarring for the user when they switch features. It is all seamless.
The Messenger has helped reduce telephone time significantly and has about a 90% open rate. It also provides a detailed record or client requests, issues and concerns. With voice calls, notes are not always taken.
The online booking workflow has helped us increase self booking, allowing front desk to refocus time in other areas.

Cons

Boulevard feature development is continuous so I always feel confident that features and improvements will be added. One area that could do with improvement is the Guest Account Management. Ideally guests would like the ability to log in and see their service history and transactions in addition to being about to book. I know though that this is an area receiving some focus now and look forward to seeing improvements in 2022.

Alternatives Considered

Booker, Acuity Scheduling, Mindbody, ZENOTI and Phorest

Reasons for Choosing Boulevard

The software I inherited was over 10 yrs old on a Windows 7 machine. It was not connected to the internet for management outside the salon and generally the data was not accurate. We needed a cloud based solution and one with built in payments and online booking. I reviewed 6 solutions in depth with demos and by far Boulevard was the best.

Switched From

DaySmart Salon

Reasons for Switching to Boulevard

No Legacy software. Built from the ground up for the cloud. Plus built in messenger was huge.
Dawn
Overall rating
  • Industry: Consumer Services
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Great Decision

Reviewed on 28/10/2022

BLVD has been key in our growth. It’s simplified our cash wrap experience, made reporting more...

BLVD has been key in our growth. It’s simplified our cash wrap experience, made reporting more accurate and simplified the inventory process. My managers have easy access to the info they need while limiting other employees access. It’s made Gift Card tracking & purchasing simple as well.

Pros

The reporting is detailed and easy to navigate. We switched from a small business software to BLVD which is salon/spa specific and it was a very smooth transition. The customer service is great as they have always helped immediately with any challenges and questions we have had.

Cons

We have several service providers who belong to multiple departments (ie nails & skin) and being able to select which services they provide on a daily basis based on room/station availability would be so helpful. It would give us better utilization of stations because the resource feature isn’t reliable. Resources default and overbook without warning when scheduling in house.

Alternatives Considered

Booker and SalonBiz

Reasons for Choosing Boulevard

The software wasn’t spa specific and made several areas of business very difficult to navigate.

Reasons for Switching to Boulevard

I found BLVD on IG and I liked the vibe and image of the company. They were current and modern with an extremely professional look compared to so many other salon booking platforms.
Kitae
Overall rating
  • Industry: Consumer Services
  • Company size: 2-10 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 2.0 /10

If you like to pay through the eyes for expensive software that isn't very intuitive, by all...

Reviewed on 05/02/2022

Horrible. Costs too much for the subscription and their system is not very intuitive. It takes...

Horrible. Costs too much for the subscription and their system is not very intuitive. It takes few extra steps to do anything in the system. Extra steps create a lot of places where mistakes can be made, especially when it comes to scheduling.

Pros

It is generally easy to learn out of the box, however there is definitely learning involved.

Cons

The POS system is a joke and they force you to utilize them as a Merchant Processesor. Their rates are competitive with other premier solutions like Square, but they literally give you a $0.50 magnetic card swiper from China to process the payments. The alternative is to buy a glorified card reader for $150 (literally a block that is a glorified magnetic card swiper) that interfaces with your iPad through Bluetooth. If you have every used Bluetooth technology on your phone, you know how horribly unreliable that it can be. If the device times out when you're taking payment, be prepared to ask your clients to wait while you spend 5-10 minutes making sure that the devices are back on line. The

Alternatives Considered

Vagaro, Square Payments and ZENOTI

Reasons for Choosing Boulevard

Booker was good, but ever since they got acquired by MindBody, it has been the bastard step-child acquisition that no one cares about. Full of glitches and down all the time.

Switched From

Booker

Reasons for Switching to Boulevard

They had a good sales pitch and the sales guy did a good job of putting his hook into me. Also, I finally got too fed up with Booker's glitches.
Ken
Overall rating
  • Industry: Health, Wellness & Fitness
  • Company size: 2-10 Employees
  • Used Daily for 6-12 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Amazing Booking Software and Merchant Services!!!

Reviewed on 26/10/2022

Amazing onboarding team! The data migration was fast and painless. We had training videos and one...

Amazing onboarding team! The data migration was fast and painless. We had training videos and one on one sessions to learn the platform and when it was launch day, customer service and help chat provided help real time. Our clients love boulevard and appreciate the intuitive features applied to their profile such as timing and pricing specific to them. We have had only 1 slow down in 6 months and it did not effect functionality and was fixed within 2 hours.If you have a suggestion or idea, you are able to put in a formal request and these sometimes come into effect.

Pros

Amazing onboarding team! The data migration was fast and painless. We had training videos and one on one sessions to learn the platform and when it was launch day, customer service and help chat provided help real time. Now we have all new employees watch the training videos when onboarding and they are big fans of the help chat.We also love the online booking system and waitlist. We can easily fill gaps in our schedule with the waitlist featureThe software is modern, functional, and user friendly.

Cons

The client is unable to modify or view their upcoming reservations without contacting the business. This can lead to duplicate bookings. Also, there is no feature with credit card processing to add a credit card fee per transaction.

Alternatives Considered

Phorest

Reasons for Choosing Boulevard

To avoid system crashes, to streamline our booking system, and to have better customer service

Switched From

Booker

Reasons for Switching to Boulevard

It is more functional for a hair salon and had more competitive merchant services options.
Benjamin
Overall rating
  • Industry: Consumer Services
  • Company size: 2-10 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Boulevard is the best salon software I have come accross

Reviewed on 25/10/2022

Boulevard has cut my call volume down by about 30% with online booking and texting. This has made...

Boulevard has cut my call volume down by about 30% with online booking and texting. This has made staffing our desk easier and less stressful. The software has been very solidly reliable with only one notable outage in two years (and that was a major outage impacting a large swath of the internet).

Pros

The online booking and integrated texting are killer features. We will never have software without this. The transition from our old software was extremely well managed with little input required from me. The appointment search and schedule optimization were game changers for our scheduling. We can spend far less time manually hunting for appointments, and trust that our schedule will be decently well optimized without our intervention.

Cons

There are some features like advanced reporting that are still lacking. Boulevard does make continuous improvements and work with feedback from users to decide on the roadmap forward which is much appreciated. I would like more customization options in the software for scheduling, resource usage, etc... but overall I have found solutions using the tools that exist in Boulevard.

Alternatives Considered

Meevo

Reasons for Choosing Boulevard

We needed updated features like online booking, and the appointment search feature that Daysmart didn't offer. The cloud base was also nice so we didn't have to invest in so much infrastructure on our end.

Reasons for Switching to Boulevard

We liked the integrated texting, schedule search features, and overall flow of the software better.
Showing 5 reviews of 218 Read all reviews

Boulevard FAQs

Below are some frequently asked questions for Boulevard.

Boulevard offers the following pricing plans:

  • Starting from: US$175.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Boulevard is available across three pricing models, details of which are outlined below: Essentials - $175/month Premier - $225/month Enterprise - Contact Boulevard for pricing details.

Boulevard has the following typical customers:

2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

Boulevard supports the following languages:

English

Boulevard supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

Boulevard integrates with the following applications:

Google Calendar, Mailchimp, NetSuite, Okta, TrueLark, Vish, Zapier

Boulevard offers the following support options:

Email/Help Desk, FAQs/Forum, 24/7 (Live rep), Chat

Related categories

See all software categories found for Boulevard.