---
description: If you're in a hunt for the best solution for your business, learn what Lately has to offer thanks to GetApp Singapore. We provide the most detailed information on pricing, benefits, and disadvantages of software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Lately Price, Reviews & Ratings | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Social Media Management Tools](/directory/927/social-media-management/software) > [Lately](/software/2093541/lately)

# Lately

Canonical: https://www.getapp.sg/software/2093541/lately

Page: 1 / 2\
Next: [Next page](https://www.getapp.sg/software/2093541/lately?page=2)

> Lately is an AI-powered content creation assistant that converts long-form content into social media posts. The platform uses artificial intelligence to learn brand voice and audience preferences, then automatically generates multiple social media posts from existing assets such as blogs, videos, podcasts, and documents. Lately offers features including content scheduling, employee advocacy tools, performance analytics, and integrations with platforms like Hootsuite, HubSpot, and Salesforce.
> 
> Verdict: Rated **4.9/5** by 7 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Lately

Adapts to brand voice and nuances across multiple markets, ensuring consistent and personalized social media messaging
Transforms longform content into platform-specific social posts, maximizing the value of existing assets
Automates social media planning, creation, and scheduling, reducing manual effort and streamlining workflows
Supports employee advocacy by generating individualized, compliant content for team members, amplifying brand reach
Learns from audience engagement to refine messaging, helping brands connect more effectively with target audiences

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.9/5** | 7 Reviews |
| Ease of Use | 4.4/5 | Based on overall reviews |
| Customer Support | 4.9/5 | Based on overall reviews |
| Value for Money | 4.4/5 | Based on overall reviews |
| Features | 4.3/5 | Based on overall reviews |
| Recommendation percentage | 90% | (9/10 Likelihood to recommend) |

## About the vendor

- **Company**: Lately
- **Founded**: 2013

## Commercial Context

- **Pricing model**: Flat Rate (Free version available) (Free Trial)
- **Pricing Details**: Contact for pricing
- **Target Audience**: 11–50, 51–200, 201–500, 501–1,000
- **Deployment & Platforms**: Cloud, SaaS, Web-based
- **Supported Languages**: English
- **Available Countries**: United States

## Features

- Analytics
- Campaign Management
- Categorisation/Grouping
- Content Management
- Dashboard
- Editorial Calendar
- Generative AI
- LLM Integration
- Multi-Channel Campaigns
- Publish Scheduling
- SEO Management
- Security & Compliance
- Workflow Management

## Support Options

- Chat

## Category

- [Social Media Management Tools](https://www.getapp.sg/directory/927/social-media-management/software)

## Related Categories

- [Social Media Management Tools](https://www.getapp.sg/directory/927/social-media-management/software)
- [Social Media Marketing Tools](https://www.getapp.sg/directory/104/social-media/software)
- [Content Marketing Software](https://www.getapp.sg/directory/607/content-marketing/software)
- [AI Content Creation Platforms](https://www.getapp.sg/directory/5224/ai-content-generation-platforms/software)
- [AI Marketing Tools](https://www.getapp.sg/directory/3873/ai-marketing-tools/software)

## Reviews

### "Blog content to social, the perfect product." — 5.0/5

> **Brent W** | *18 May 2022* | Computer Software | Recommendation rating: 10.0/10
> 
> **Pros**: Lots of features, easy to create social content from a long blog post or a video or podcast. Evergreen content is easy to create for Linkedin.
> 
> **Cons**: The system has been slow in the past and does suffer some performance problems as they grow.
> 
> I was looking for a product to help me with social media and our blog. Lately was able to read through my blog posts and take each post and break it down into a social media post that I could use on many different platforms. It also has the ability to do video now.

-----

### "Using Lately for 2019 at Dynasty Television LLC" — 5.0/5

> **Rodney** | *24 January 2019* | Media Production | Recommendation rating: 8.0/10
> 
> **Pros**: We are able to track the impressions from all of our media affiliates to keep abreast of what quality contents we need to share and what needs to be removed.
> 
> **Cons**: Sometimes the engagements get a little confusing and the analytics are not always accurate.
> 
> We are able to show our board of directors that we are reaching the right demographics and it help us gain sponsorship and advertisements to keep the business growing.

-----

### "A do-it-all tool, easy to use and perfect for social media & personal brand management" — 5.0/5

> **Katarina** | *14 December 2017* | Recommendation rating: 7.0/10
> 
> **Pros**: That you can have all the content in one place and create your posts for all different channels in one place. Also that you can import content from the website, have brand message, mission, etc. all unified. A very good new social media tool.
> 
> **Cons**: Takes a bit of time to learn how to use. 
Too expensive for normal solopreneurs. 
The basic plan allows only 5 social media accounts, while others for half the price allows 10 social media accounts. And it is true, you might not be able to do all the content creation in one place on other tools as on trylately, but still a too costly price. 
However, I can agree it is a  tool for people already on a certain level.

-----

### "We're using Lately to effortlessly appear much larger than we really are." — 4.0/5

> **Rich** | *11 December 2017* | Computer Software | Recommendation rating: 9.0/10
> 
> **Pros**: Scheduling content campaigns across several social media, including graphics / links / hashtags, with visual forward-looking calendars
> 
> **Cons**: Need to tweak content for different channels (e.g. hashtags aren't natively valuable for LinkedIn posts)
> 
> Very easy auto-creation and scheduling of content campaigns across social media and over time.  Including images/graphics has dramatically boosted engagement, and re-use of content is a major timesaver.

-----

### "If I could give Lately more than 5 stars I would - the customer service is remarkable." — 5.0/5

> **Verified Reviewer** | *6 December 2017* | Recommendation rating: 10.0/10
> 
> **Pros**: Lately listens to their customers and implements requested functionality. I love the create posts tool from long form content - just brilliant.
> 
> time and money

-----

Page: 1 / 2\
Next: [Next page](https://www.getapp.sg/software/2093541/lately?page=2)

## Links

- [View on GetApp](https://www.getapp.sg/software/2093541/lately)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/lately/> |
| en-AE | <https://www.getapp.ae/software/2093541/lately> |
| en-AU | <https://www.getapp.com.au/software/2093541/lately> |
| en-CA | <https://www.getapp.ca/software/2093541/lately> |
| en-GB | <https://www.getapp.co.uk/software/2093541/lately> |
| en-IE | <https://www.getapp.ie/software/2093541/lately> |
| en-NZ | <https://www.getapp.co.nz/software/2093541/lately> |
| en-SG | <https://www.getapp.sg/software/2093541/lately> |
| en-ZA | <https://www.getapp.za.com/software/2093541/lately> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp Singapore has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.sg","url":"https://www.getapp.sg/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@id":"https://www.getapp.sg/#organization","@type":"Organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Lately","description":"Lately is an AI-powered content creation and social media management platform that transforms long-form content into optimized social media posts across multiple channels. The software applies artificial intelligence and neuroscience principles to analyze and learn brand-specific communication patterns, dialects, and nuances across sub-brands, regional markets, and organizational divisions. It serves organizations of varying scale, including small enterprises, global corporations, franchise networks, social media agencies, and entities in sectors such as technology, financial services, healthcare, education, media, and professional services. The platform addresses the challenge that almost all social media messaging receives no engagement by generating personalized, targeted content tuned to resonate with distinct audience segments.\nAt the core of the platform is a proprietary AI engine that analyzes existing long-form content assets—blogs, newsletters, white papers, podcasts, webinars, videos, and interviews—to produce dozens of channel-specific social media posts. This engine identifies high-performing patterns of words, ideas, grammatical structures, and other linguistic characteristics from historical performance data to predict messaging that will generate optimal engagement. The Social Post Autogenerator and Video Clip Autogenerator extract key moments and highlights from diverse content formats, automatically formatting them for individual platforms according to best practices. The system continuously refines content generation algorithms by learning from engagement metrics and performance analytics.\nA unified content calendar supports planning and scheduling posts months in advance, with the platform determining optimal posting cadence, timing, and frequency based on audience behavior data. Parent dashboards provide enterprise-level oversight across teams, regions, or franchise locations while preserving brand consistency. Employee advocacy workflows enable the creation of compliant, individualized content in authentic voices to amplify brand messages through collective employee networks. Collaboration features include approval workflows, team editing capabilities, and content review processes that streamline production cycles.\nLately integrates with major social media management and marketing platforms such as HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, and Grammarly, allowing existing accounts and workflows to remain connected without platform switching. API access facilitates custom integrations with proprietary systems or third-party applications to synchronize data across the marketing technology stack. CRM connectors align social media content strategies with broader customer relationship management initiatives to ensure consistency across all touch points. The platform operates in English, Spanish, Italian, Portuguese, Japanese, and German, with additional language support available upon request.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/23c19fda-84b3-4bbb-be52-d2a84eb5d905.png","url":"https://www.getapp.sg/software/2093541/lately","@id":"https://www.getapp.sg/software/2093541/lately#software","@type":"SoftwareApplication","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":7,"ratingValue":4.9},"operatingSystem":"Cloud"},{"@id":"https://www.getapp.sg/software/2093541/lately#breadcrumblist","@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Social Media Management Tools","position":2,"item":"/directory/927/social-media-management/software","@type":"ListItem"},{"name":"Lately","position":3,"item":"/software/2093541/lately","@type":"ListItem"}]}]}
</script>