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description: If you're in a hunt for the best solution for your business, learn what GWI has to offer thanks to GetApp Singapore. We provide the most detailed information on pricing, benefits, and disadvantages of software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: GWI Price, Reviews & Ratings | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Market Research Software](/directory/889/market-research/software) > [GWI](/software/2170260/gwi)

# GWI

Canonical: https://www.getapp.sg/software/2170260/gwi

> GWI is a cloud-based consumer research platform giving brands, agencies, and media teams self-serve access to global survey data.
> 
> Verdict: Rated \*\*\*\* by 0 users. Top-rated for **Overall Quality**.

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## Overview

### Key benefits of GWI

\* Provides access to the world's largest ongoing study of online consumers, with survey data representing over 3 billion people across 50+ markets, supporting campaign planning, media planning, pitch development, audience segmentation, brand tracking, and concept testing.
\* Quarterly data refresh keeps consumer insights current, reflecting shifts in behavior, attitudes, and interests as they occur.
\* Globally harmonized survey methodology enables consistent audience comparisons across local and global markets from a single data source, supporting cross-team alignment on audience strategy.
\* Custom audience builder with 250,000+ profiling points covering demographics, behaviors, and interests allows precise audience construction and segmentation without requiring research expertise or technical training.
\* Pre-built and shareable team audiences reduce duplicated effort across research, marketing, and strategy teams.
\* Custom charts and crosstabs allow side-by-side comparison of multiple audience segments across large datasets, surfacing differentiated insights for competitive and strategic analysis.
\* Dashboards consolidate data visualizations and audience insights into shareable views, supporting stakeholder reporting and cross-functional collaboration.
\* Instant Charts generates pre-populated data visualizations automatically from a typed plain-language query, reducing manual chart-building time.
\* GWI Canvas produces full, editable slide decks — including charts, commentary, and key takeaways — from a user-defined goal and audience, accelerating insight presentation and pitch development.
\* Agent Spark provides a conversational AI analyst interface for querying 35 billion data points from 1.4 million+ annual surveys in plain language, accessible inside the platform and via API within ChatGPT, Claude, and Microsoft Copilot.
\* API integration enables consumer data to be embedded into external workflows and AI systems, including agentic workflows via MCP integration, supplying anonymized, compliant data to improve model accuracy and personalization.
\* Specialized vertical data sets — including GWI Kids, GWI Gaming, GWI Sports, GWI Travel, GWI Automotive, GWI Luxury, GWI Alcohol, and GWI Consumer Tech — extend research depth for industry-specific use cases.
\* GWI Moments delivers insights tied to seasonal and cultural events, supporting timely campaign and content planning.
\* Custom research services including brand tracking, segmentation, concept testing, and ad testing extend platform capabilities for enterprise research needs.
\* Enterprise clients receive dedicated account management and access to custom data set options, supporting complex, large-scale research programs.
\* GDPR- and CCPA-compliant, fully anonymized, PII-free data reduces compliance risk for organizations operating across multiple regulatory jurisdictions.
\* Tiered pricing plans (Free, Plus, Pro/Enterprise) accommodate teams of varying sizes and data requirements, reducing cost and time barriers compared to traditional market research approaches.

## About the vendor

- **Company**: GWI
- **Location**: London, UK
- **Founded**: 2009

## Commercial Context

- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Available Countries**: United Kingdom

## Integrations (6 total)

- ChatGPT
- Claude
- CoPilot
- Microsoft Power BI
- Omni-Connect
- TelmarHelixa

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Chat

## Category

- [Market Research Software](https://www.getapp.sg/directory/889/market-research/software)

## Links

- [View on GetApp](https://www.getapp.sg/software/2170260/gwi)

## This page is available in the following languages

| Locale | URL |
| en | <https://www.getapp.com/all-software/a/gwi/> |
| en-AE | <https://www.getapp.ae/software/2170260/gwi> |
| en-AU | <https://www.getapp.com.au/software/2170260/gwi> |
| en-CA | <https://www.getapp.ca/software/2170260/gwi> |
| en-GB | <https://www.getapp.co.uk/software/2170260/gwi> |
| en-IE | <https://www.getapp.ie/software/2170260/gwi> |
| en-NZ | <https://www.getapp.co.nz/software/2170260/gwi> |
| en-SG | <https://www.getapp.sg/software/2170260/gwi> |
| en-ZA | <https://www.getapp.za.com/software/2170260/gwi> |

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