ActiveCampaign

Email Marketing, Marketing Automation, CRM/Sales Automation

About ActiveCampaign

ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.

Pricing starting from:

US$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to ActiveCampaign

Key benefits of ActiveCampaign

- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)

Deployment

  • Cloud-based
  • On-premise

Markets

Australia, Belgium, Canada, China, Germany , Denmark, Spain, France, United Kingdom, Ireland, India, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, United States

Supported Languages

Chinese, Danish, Dutch, English, Finnish , French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

Pricing starting from:

US$15.00/month

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to ActiveCampaign

Images

ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM
View 6 more
ActiveCampaign video
ActiveCampaign Software - Keep an eye on important business metrics from your account overview dashboard.
ActiveCampaign Software - Easily design automated sequences that save time and generate sales with our intuitive, drag-and-drop workflow builder.
ActiveCampaign Software - Create beautiful email campaigns using an elegant, drag-and-drop WYSIWYG editor.
ActiveCampaign Software - Customer insight is organized and consolidated into contact records.
ActiveCampaign Software - Pipeline view of the sales CRM

Features

Total features of ActiveCampaign: 91

  • AB Testing
  • API
  • Activity Dashboard
  • Activity Tracking
  • Alerts/Notifications
  • Auto-Responders
  • CAN SPAM Compliance
  • CRM
  • Calendar/Reminder System
  • Campaign Analytics
  • Campaign Management
  • Campaign Planning
  • Campaign Scheduling
  • Campaign Segmentation
  • Channel Management
  • Chat/Messaging
  • Click Tracking
  • Client Management
  • Contact Database
  • Contact Management
  • Content Management
  • Customer Database
  • Customer Segmentation
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Templates
  • Data Import/Export
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Campaign Management
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forms Management
  • Image Library
  • Interaction Tracking
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • List Management
  • Mailing List Management
  • Marketing Automation
  • Mobile Access
  • Mobile Optimized Emails
  • Multi-Campaign
  • Multi-Channel Marketing
  • Multivariate Testing
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • ROI Tracking
  • Real Time Analytics
  • Real Time Data
  • Real Time Monitoring
  • Real Time Notifications
  • Real Time Reporting
  • Reporting & Statistics
  • Reporting/Analytics
  • SMS Marketing
  • Sales Activity Management
  • Sales Pipeline Management
  • Sales Reports
  • Search/Filter
  • Segmentation
  • Social Marketing
  • Social Media Integration
  • Spam Blocker
  • Subscriber Management
  • Subscription Management
  • Tagging
  • Task Management
  • Template Management
  • Third Party Integrations
  • Visitor Tracking
  • WYSIWYG Editor
  • Web Forms
  • Website Visitor Tracking
  • Workflow Management

Alternatives

HubSpot CRM

4.5
#0 Alternative to ActiveCampaign
Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

AWeber

4.4
#1 Alternative to ActiveCampaign
AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of...

Klaviyo

4.7
#2 Alternative to ActiveCampaign
Klaviyo is a growth marketing platform that helps you deliver more personalized experiences across owned marketing...

Mailchimp

4.5
#3 Alternative to ActiveCampaign
Mailchimp is a marketing automation platform that allows users to create, send & analyze email & ad campaigns, with...

Reviews

Overall rating

4.6 /5
(2,051)
Value for Money
4.4/5
Features
4.5/5
Ease of Use
4.3/5
Customer Support
4.5/5

Already have ActiveCampaign?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Showing 5 reviews of 2,051
Arika
Overall rating
  • Industry: Financial Services
  • Company size: 5,001-10,000 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 8.0 /10

My favorite tool for email marketing

Reviewed on 17/12/2022

We need an advanced marketing strategy to connect with our customers and having personal touch with...

We need an advanced marketing strategy to connect with our customers and having personal touch with them. Executing such a strategy on a scale is impossible without using automation tools like ActiveCampaign. The is very effective and outcomes can be easily measured.

Pros

The tool seems complicated but easy to learn with a few tutorial. It can help you automate emails and create useful sequences. You can also do AB testing using the platform.

Cons

Although not a drawback, but a complimentary feature to build custom landing page would be very useful

Luisa
Overall rating
  • Industry: Professional Training & Coaching
  • Company size: 2-10 Employees
  • Used Monthly for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 3.0 /10

Very complete but expensive and not very friendly.

Reviewed on 26/12/2022

Not bad. But as soon as I can, I'm going to change my email marketing program because I feel like...

Not bad. But as soon as I can, I'm going to change my email marketing program because I feel like I'm paying and I can't use its full potential because it's hard to learn. The help center is written for specialists, not for normal people.

Pros

It's very complete, everyone says so, although I haven't been able to discover its full potential yet. The best thing is that the messages never reach the SPAM folder. Creating a campaign is not too difficult and you can segment very well by putting tags at each step of the process.

Cons

It is very complete, everyone says so, but I have not been able to discover its full potential because it is not intuitive or friendly. It has a very high learning curve. The interface is a bit ugly, there really is a lot of room for improvement. 500 contacts is very little for the Lite version.

Ryan
Overall rating
  • Industry: Financial Services
  • Company size: 11-50 Employees
  • Used Daily for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 0.0 /10

Terrible Customer Support.

Reviewed on 22/12/2022

Terrible support.

Terrible support.

Pros

Nothing. ok maybe the automations. But still they do not have functions that I need.

Cons

The useability was not good and confusing.

Anastacia
Overall rating
  • Industry: Marketing & Advertising
  • Company size: 11-50 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 9.0 /10

ActiveCampaign

Reviewed on 09/11/2022

Overall, I like this product and it has a lot of helpful features/ tools within the software...

Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.

Pros

I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.

Cons

The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.

Alternatives Considered

Constant Contact and Mailchimp

Reasons for Choosing ActiveCampaign

ActiveCampaign was more affordable for what we needed.

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

ActiveCampaign was more affordable for the tools we needed.
Chris
Overall rating
  • Industry: Information Technology & Services
  • Company size: 2-10 Employees
  • Used Weekly for 1-5 months
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

An excellent solution, if you have the budget and need!

Reviewed on 23/12/2022

Pros

ActiveCampaign is an all-in-one solution that is quite extensive and complete. The best thing about it is that you can do some much with just this one software application.

Cons

Because it is so complex there is a significant learning curve. It is also very pricy if you have a large list of contacts.

Alternatives Considered

Constant Contact and Pipedrive

Switched From

Mailchimp

Reasons for Switching to ActiveCampaign

It came highly recommended and has proven to be exactly what we needed.
Showing 5 reviews of 2,051 Read all reviews

ActiveCampaign FAQs

Below are some frequently asked questions for ActiveCampaign.

ActiveCampaign offers the following pricing plans:

  • Starting from: US$15.00/month
  • Pricing model: Subscription
  • Free Trial: Available

Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly

ActiveCampaign has the following typical customers:

Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

ActiveCampaign supports the following languages:

Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish

ActiveCampaign supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

ActiveCampaign integrates with the following applications:

123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin

ActiveCampaign offers the following support options:

Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

Related categories

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