ActiveCampaign

It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do.
Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing

It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty

Active Campaign is powerful software that provides a wide range of marketing automation tools for businesses of all sizes. With its user-friendly interface and intuitive features, this software is a must-have for any business looking to streamline marketing efforts and increase sales.

While it has many advantages, it also has some potential drawbacks or drawbacks that one should consider before choosing it as a preferred software. Some of these drawbacks are:Steep learning curve:ActiveCampaign is a powerful tool, but it can be complicated to learn and use. Persons may need to invest time and resources in training and support to take full advantage of the features.Limited reporting: I have found that ActiveCampaign's reporting features are not as robust as they would like. This can make it difficult for us to analyze the data and make informed decisions about our marketing strategies. price:ActiveCampaign can be relatively expensive compared to other email marketing tools. It offers a wide range of features, but the cost can be prohibitive for some small businesses and startups.

Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.

The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.

All-in-one solution: ActiveCampaign offers a range of tools and features for sales and marketing, making it a comprehensive and cost-effective solution for businesses.Intuitive interface: The platform has a clean and user-friendly interface, making it easy to navigate and find the tools you need.Robust automation features: The drag-and-drop automation builder allows users to create custom workflows for different stages of the customer journey.Customizable automations: The automation features are highly customizable, allowing users to add conditions, triggers, and actions to their workflows.Integrations: ActiveCampaign offers a range of integrations with popular apps such as Shopify, WooCommerce, Magento, and more, making it easy to connect your e-commerce store and other tools.Affordable pricing: The platform offers a range of pricing plans to suit different budgets and needs, making it accessible to businesses of all sizes.

Steep learning curve: The platform may have a steeper learning curve for users who are not familiar with marketing automation, and may require some time and effort to fully understand and utilize all of its features.Limited customization options for some features: While the automation features are highly customizable, some of the other features may have limited customization options.Limited support for certain countries: ActiveCampaign may not offer full support for businesses located in certain countries, which can limit its usefulness for some users.