
ActiveCampaign
About ActiveCampaign
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.
Key benefits of ActiveCampaign
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets
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Reviews
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- Industry: Marketing & Advertising
- Company size: 2–10 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Activecampaign Best email marketing software
Reviewed on 19/11/2021
My overall experience has been very good. It has excellent customer service when you have problems....
My overall experience has been very good. It has excellent customer service when you have problems. In digital marketing we use it every day and it is necessary to have an easier way to do reports / analysis, and ActiveCampaign is difficult to read the reports, also at the beginning it is difficult to use the platform in the first weeks.
Pros
It is an excellent platform, the CRM is very intuitive and the follow-up it gives to customers through automations is excellent, it is capable of sending automated emails or mass emails, since it has some add-ins that are very much in line with the job. . I am dedicated to digital marketing and this system has been very useful for me to be able to organize myself without the need for more paper or old Excel techniques. I highly recommend it for different types of businesses because it is also very adaptive to whatever you want to do.
Highlights are CRM and sales automation, marketing reporting and analytics, contact management, and A / B testing
Cons
It is difficult to use at the beginning, I would say that it has a learning curve of medium difficulty
Alternatives Considered
MailchimpReasons for Switching to ActiveCampaign
I chose ActiveCampaign because it is the most complete of all email marketing software on the market at an affordable price.- Industry: Information Technology & Services
- Company size: Self Employed
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 7.0 /10
My Honest Review of Active Campaign
Reviewed on 26/04/2023
One of Active Campaign's great features is the ability to create personalized and targeted email...
One of Active Campaign's great features is the ability to create personalized and targeted email campaigns. The software offers a variety of templates and customization options that allow businesses to create email campaigns tailored to the needs and preferences of their target audience. This helps my business build better relationships with my customers. Not only does it help build loyalty, but it also increases the odds of converting a prospect into a paying customer.
Pros
Active Campaign is powerful software that provides a wide range of marketing automation tools for businesses of all sizes. With its user-friendly interface and intuitive features, this software is a must-have for any business looking to streamline marketing efforts and increase sales.
Cons
While it has many advantages, it also has some potential drawbacks or drawbacks that one should consider before choosing it as a preferred software. Some of these drawbacks are:Steep learning curve:ActiveCampaign is a powerful tool, but it can be complicated to learn and use. Persons may need to invest time and resources in training and support to take full advantage of the features.Limited reporting: I have found that ActiveCampaign's reporting features are not as robust as they would like. This can make it difficult for us to analyze the data and make informed decisions about our marketing strategies. price:ActiveCampaign can be relatively expensive compared to other email marketing tools. It offers a wide range of features, but the cost can be prohibitive for some small businesses and startups.
- Industry: Computer Software
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Automation Broken & Engineers Won't Fix
Reviewed on 08/06/2022
Kind & courteous customer service & onboarding. The chat support is decent & you can get questions...
Kind & courteous customer service & onboarding. The chat support is decent & you can get questions answered; however, their achilles heel is that their engineering team is apparently asleep behind the wheel and not only don't fix bugs, but provide zero communication about fixing them.
Pros
Pricing is excellent, features are great, and the company is very innovative. Overall, I really want the relationship to work.
Cons
The automation rules are broken. I have one field update automation that's broken. It's a simple field update automation that says if field a) value = x, then update field b) to be y; however, it's broken and I sent ticket to them ~4 weeks ago. More importantly, I spend all of this time doing the implementation. ,and now their automated emails will not trigger. I submitted tickets to engineering ~4 weeks ago, and I haven't heard a PEEP from the engineers. They are kind enough to give me June service free; however, that's not what i actually want. I want the software to work so that all of the 100+ hours of time I've invested in building landing pages, automations, data imports, etc, can actually be realized.
- Industry: Information Technology & Services
- Company size: 11–50 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
"Unleashing the Power of Efficiency with ActiveCampaign: A Comprehensive Review"
Reviewed on 11/02/2023
Overall, ActiveCampaign is a comprehensive and feature-rich platform that can be a great solution...
Overall, ActiveCampaign is a comprehensive and feature-rich platform that can be a great solution for businesses looking to streamline and optimize their sales and marketing processes. However, it may require some time and effort to fully understand and utilize all of its features.
Pros
All-in-one solution: ActiveCampaign offers a range of tools and features for sales and marketing, making it a comprehensive and cost-effective solution for businesses.Intuitive interface: The platform has a clean and user-friendly interface, making it easy to navigate and find the tools you need.Robust automation features: The drag-and-drop automation builder allows users to create custom workflows for different stages of the customer journey.Customizable automations: The automation features are highly customizable, allowing users to add conditions, triggers, and actions to their workflows.Integrations: ActiveCampaign offers a range of integrations with popular apps such as Shopify, WooCommerce, Magento, and more, making it easy to connect your e-commerce store and other tools.Affordable pricing: The platform offers a range of pricing plans to suit different budgets and needs, making it accessible to businesses of all sizes.
Cons
Steep learning curve: The platform may have a steeper learning curve for users who are not familiar with marketing automation, and may require some time and effort to fully understand and utilize all of its features.Limited customization options for some features: While the automation features are highly customizable, some of the other features may have limited customization options.Limited support for certain countries: ActiveCampaign may not offer full support for businesses located in certain countries, which can limit its usefulness for some users.
Reasons for Choosing ActiveCampaign
I needed something more capable to and on a higher level for my business. ActiveCampaign was just what I was looking for.Switched From
MailchimpReasons for Switching to ActiveCampaign
It was the perfect match for my business. It's affordable and also provides all that I need from such a software.- Industry: Business Supplies & Equipment
- Company size: 51–200 Employees
- Used Daily for 1+ year
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Review Source
Overall rating
- Ease of Use
- Likelihood to recommend 9.0 /10
A Great Tool for Automating Your Email Marketing
Reviewed on 04/05/2023
Pros
I have found ActiveCampaign to be an incredibly reliable platform for creating and managing email marketing campaigns. Its automation capabilities make it easy to set up auto-responders, send targeted emails based on customer behavior, and create personalized customer journeys. The reporting features are also great, as they allow you to track the performance of campaigns and get insights into customer engagement.
Cons
I think the learning curve for ActiveCampaign can be a bit steep for some users, as there are many features and functions that need to be understood in order to make the most out of the software. However, the ActiveCampaign team does have a lot of helpful resources that can help people get up to speed quickly.
ActiveCampaign FAQs
Below are some frequently asked questions for ActiveCampaign.Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign offers the following pricing plans:
- Starting from: US$15.00/month
- Pricing model: Subscription
- Free Trial: Available
Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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