ActiveCampaign
About ActiveCampaign
ActiveCampaign's category-defining customer experience automation platform (CXA) helps over 130,000 businesses in 170 countries meaningfully engage with their customers. The platform gives businesses of all sizes access to 500+ pre-built automations that combine email marketing, marketing automation and CRM for powerful segmentation and personalization across social, email, messaging, chat and text. Over 75% of ActiveCampaign's customers use its 850+ integrations including Microsoft, Shopify, Square, Facebook, and Salesforce. Pricing starts at just $9/month.
Pricing starting from:
US$15.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to ActiveCampaign
Key benefits of ActiveCampaign
- Automate personalized experiences across all your customer touchpoints
- Track buyer preferences, behavior, and many custom attributes across the entire customer lifecycle for deeper segmentation and more effective outreach
- Customize sends based on almost any parameter, so your messages are always targeted for the right audience
- Use data from the entire customer lifecycle to choose the best content, send time, and delivery channel for each customer
- Create entirely customized campaigns with minimal effort, then improve your send strategy in real time based on customer behaviors
- Replicate the 1-1 personal experience for every customer, no matter how big your business gets
Typical Customers
- Freelancers
- Small Businesses (2-50)
- Mid-size Companies (51-500)
- Large enterprises (500 and more)
Deployment
- Cloud-based
- On-premise
Markets
Australia, Belgium, Canada, China, Germany , Denmark, Spain, France, United Kingdom, Ireland, India, Italy, Japan, Mexico, Netherlands, New Zealand, Portugal, Singapore, United States and 14 others
Supported Languages
Chinese, Danish, Dutch, English, Finnish , French, German, Indonesian, Italian, Portuguese, Spanish, Turkish and 7 others
Pricing starting from:
US$15.00/month
- Free Version
- Free Trial
- Subscription
Top 5 alternatives to ActiveCampaign
Images
Features
Total features of ActiveCampaign: 91
Alternatives
HubSpot CRM
AWeber
Klaviyo
Mailchimp
Reviews
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- Industry: Financial Services
- Company size: 5,001-10,000 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
My favorite tool for email marketing
Reviewed on 17/12/2022
We need an advanced marketing strategy to connect with our customers and having personal touch with...
We need an advanced marketing strategy to connect with our customers and having personal touch with them. Executing such a strategy on a scale is impossible without using automation tools like ActiveCampaign. The is very effective and outcomes can be easily measured.
Pros
The tool seems complicated but easy to learn with a few tutorial. It can help you automate emails and create useful sequences. You can also do AB testing using the platform.
Cons
Although not a drawback, but a complimentary feature to build custom landing page would be very useful
- Industry: Professional Training & Coaching
- Company size: 2-10 Employees
- Used Monthly for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
Very complete but expensive and not very friendly.
Reviewed on 26/12/2022
Not bad. But as soon as I can, I'm going to change my email marketing program because I feel like...
Not bad. But as soon as I can, I'm going to change my email marketing program because I feel like I'm paying and I can't use its full potential because it's hard to learn. The help center is written for specialists, not for normal people.
Pros
It's very complete, everyone says so, although I haven't been able to discover its full potential yet. The best thing is that the messages never reach the SPAM folder. Creating a campaign is not too difficult and you can segment very well by putting tags at each step of the process.
Cons
It is very complete, everyone says so, but I have not been able to discover its full potential because it is not intuitive or friendly. It has a very high learning curve. The interface is a bit ugly, there really is a lot of room for improvement. 500 contacts is very little for the Lite version.
- Industry: Financial Services
- Company size: 11-50 Employees
- Used Daily for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 0.0 /10
Terrible Customer Support.
Reviewed on 22/12/2022
Terrible support.
Terrible support.
Pros
Nothing. ok maybe the automations. But still they do not have functions that I need.
Cons
The useability was not good and confusing.
- Industry: Marketing & Advertising
- Company size: 11-50 Employees
- Used Daily for 1+ year
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Likelihood to recommend 9.0 /10
ActiveCampaign
Reviewed on 09/11/2022
Overall, I like this product and it has a lot of helpful features/ tools within the software...
Overall, I like this product and it has a lot of helpful features/ tools within the software itself. So if you plan on using ActiveCampaign for more than just one element then it's definitely worth the time and money to use.
Pros
I love that this software is just so easy to use on any level. Whether you are experienced with email marketing and automation or if you are new to the team and have never used it before. It's a simple click and drag or click to update etc. It makes it easy to get plenty of support from people on your team who just need to help to complete some simple tasks.
Cons
The thing I disliked about this software is it a little cluttered. There are so many features and it can be overwhelming if you are only using it for one specific purpose.
Reasons for Choosing ActiveCampaign
ActiveCampaign was more affordable for what we needed.Switched From
MailchimpReasons for Switching to ActiveCampaign
ActiveCampaign was more affordable for the tools we needed.- Industry: Information Technology & Services
- Company size: 2-10 Employees
- Used Weekly for 1-5 months
-
Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
An excellent solution, if you have the budget and need!
Reviewed on 23/12/2022
Pros
ActiveCampaign is an all-in-one solution that is quite extensive and complete. The best thing about it is that you can do some much with just this one software application.
Cons
Because it is so complex there is a significant learning curve. It is also very pricy if you have a large list of contacts.
Switched From
MailchimpReasons for Switching to ActiveCampaign
It came highly recommended and has proven to be exactly what we needed.ActiveCampaign FAQs
Below are some frequently asked questions for ActiveCampaign.Q. What type of pricing plans does ActiveCampaign offer?
ActiveCampaign offers the following pricing plans:
- Starting from: US$15.00/month
- Pricing model: Subscription
- Free Trial: Available
Starting from: Lite: $9/month, paid yearly Plus: $49/month, paid yearly Professional: $149/month, paid yearly Enterprise: $258/month, paid yearly
Q. Who are the typical users of ActiveCampaign?
ActiveCampaign has the following typical customers:
Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000
Q. What languages does ActiveCampaign support?
ActiveCampaign supports the following languages:
Chinese, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Portuguese, Spanish, Turkish
Q. Does ActiveCampaign support mobile devices?
ActiveCampaign supports the following devices:
Android (Mobile), iPhone (Mobile), iPad (Mobile)
Q. What other apps does ActiveCampaign integrate with?
ActiveCampaign integrates with the following applications:
123FormBuilder, AccountingSuite, Act!, Acuity Scheduling, Adobe Commerce, Aimtell, Airtable, Akita, Alchemer, Antavo, Apparound, Asana, Autoklose, Automate.io, Basecamp, Batchbook, Big Cartel, BigCommerce, BigContacts, Bitly, Bizzabo, Bloom, Bookafy, Braintree, BriteVerify, Buffer, BurstSMS, Calendly, Call Loop, CallFire, CallHippo, Callingly, Capsule, ChargeOver, Chargebee, Chargify, CheddarGetter, Clevertim, ClickFunnels, Close, CoSchedule Marketing Suite, Cobot, Coherent, CommCare, Contactually, Contractbook, Crelate, Crisp, Dasheroo, DataHero, DataValidation, Deadline Funnel, Deltek WorkBook, Deputy, Desk.com, Digioh, DocuSign, Donately, Donorbox, Doodle, Dropbox Business, Drupal, EasyWebinar, Equiitext, Evenium.net, Eventable, Eventbrite, Evernote Teams, Evidence, Expensify, Feedier, Feedly, Feefo, FireText, FluidSurveys, FogBugz, FogBugz, Fomo, FormCrafts, FormMule, Formidable Forms, Formlets, Formsite, Formstack Forms, FreeAgent, FreshBooks, Freshdesk, FullContact, FullStory, FuseDesk, Geckoboard, Genoo, GetSiteControl, Getform, Ghost, Gift Up!, GigaBook, GivingFuel, Gmail, GoTo Meeting, GoTo Training, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Docs, Gravity Forms, Harvest, Help Scout, Highrise, Insightly, Instapage, InviteBox, Joomla, Jotform, Jumplead, Justuno, Kadence, Kajabi, Kanban Tool, KickoffLabs, Leadpages, LeadsBridge, LessAccounting, Litmus, LiveChat, MailMunch, Marsello, Meta for Business, Mindbody, Mojo Helpdesk, MoonClerk, Nimble, Nutshell, Olark, OnePageCRM, Operations Hub, OptimizePress, OptinMonster, PadiAct, PayPal, Pipedrive, Pipeliner CRM, Podio, PrestaShop, Privy, Quickbase, Quickbooks Online, Quote Roller, Re:amaze, Recurly, Rezdy, Salesforce Sales Cloud, Salesmate, Segment, SendPulse, Shopify, Skyvia, Slack, Sleeknote, SolarWinds Service Desk, Stripe, SugarCRM, Sumo, SuperSaaS, SurveyMonkey, Survicate, Teachable, Tender Support, Twitter, Typeform, Unbounce, UserVoice, Viewbix, WHMCS, WebMerge, Whatagraph, WishList Member, Wistia, WooCommerce, Woopra, WordPress, Wufoo, Xero, Yondo, YouCanBook.me, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Creator, Zoho Invoice, Zoom Meetings, accessally, allmysms, appyReward, eTermin, eWebinar, itDuzzit, vBulletin
Q. What level of support does ActiveCampaign offer?
ActiveCampaign offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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