Mailchimp

Mailchimp

Email and advertising marketing automation platform

4.5/5 (11105 reviews)

Mailchimp Overview

MailChimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. Users receive complete transparency of campaigns, email tracking, view success and click-through rates, generate custom reports, manage subscribers and un-subscribers. MailChimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

MailChimp platform is also available on freemium - you can send up to 12,000 emails to 2,000 subscribers (monthly) without any financial commitment. Most of the features, including access to sending marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The MailChimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your store to MailChimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. MailChimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing

Starting from
US$10.00/month
Pricing options
Free Trial
Free
Subscription
Value for money

Devices

Business size

S
M
L

Markets

Asia, Australia, Brazil, Canada, China and 5 others, Europe, Germany, India, Japan, Latin America

Supported Languages

English, Spanish

Mailchimp Reviews

Overall rating
4.5/5
91% positive reviews
6475
Excellent
3683
Very good
772
Average
116
Poor
59
Terrible
Verified Reviewer

A Necessary Tool for a 21st Century Business that's Reasonably Easy to Use, with Great Support

Used Daily for 2+ years
Reviewed on 14/09/2019
Review Source: Capterra

We are required to send out newsletters to our investors (over 800 of them), and this had made it easy to design good-looking emails. And you can save templates, etc., to use over and over and modify them each time. We've never had a technical problem with it, although we've had issues with 3rd party apps and linked software connecting to Mailchimp. But I contacted their support and they were able to help me fix the issue, even though it wasn't their own software! I thought that was nice of them. They could've said "That's not our app, so we can't help you," but they didn't -- they walked me through a fix.

Pros

It has to be their support chat function and their useful Help articles. I did not get into my business so that I could run mail marketing software, so I appreciate anything that helps ease the learning curve. Email marketing is a necessary evil, and Mailchimp lessens the unpleasantness considerably. With no prior experience, we got up and running quickly. (We tried a few of these apps, and this one seemed the easiest.) It's complicated running email campaigns and newsletters, but once we mastered a few basics, I was very happy with the results. And it scales up as you grow. When our mailing list grew, it did not become exponentially harder to use. They offer a lot of bells and whistles that we don't need/use, but our emails look good and are easy to compose, adding graphics, etc. It automates a lot of repetitive tasks for you -- like your footer and address, etc. And we've never had a problem getting reported as spam.

And this may seem minor, but I like the whimsical nature of the occasional chimp graphics. Don't get me wrong -- this is work, not play, but it's nice to see a little chimp every once in a while when you complete certain tasks. Business is hard, so a little levity along with the functionality is welcome.

Cons

The price! It gets expensive quickly. I guess the upside to that is it makes you hone your marketing so you are profitable. You have to cut out waste and hone your mailing list so that it's more efficient. And from my research, the other programs cost about the same. I don't mind paying for ease-of-use, but I wish they would explain "cleaning" and "archiving" and other functions that would help me get my monthly costs down. I'm not planning on jumping ship anytime soon, but if they raise their prices again (they just raised them recently), then I will be gone.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

9.0/10
Emeka O.

MailChimp made email marketing very easy and cheap

Used Other for 2+ years
Reviewed on 21/08/2019
Review Source: Capterra

I've been using MailChimp for my email marketing. It's been so amazing. It's so amazing that I've adopted it as the email marketing software of choice even when I'm teaching my digital marketing students.

Being very easy to learn, easy to use, and also free to start, I've kept recommending it to people. It's such an awesome software.

Pros

MailChimp is an email marketing software. I so much love this software for so many reasons. These reasons include:

1. Easy to learn: MailChimp was the very first email marketing software I used. Even though I was only a newbie in email marketing when I started using it, it was so easy for me to learn.

2. Easy to use: Using MailChimp for email marketing is very easy. It has templates that only need to be edited to give beautiful email outlook. There's no need to do html coding of the email - this could have needed some technical know-how.

3. Landing Page Builder: With MailChimp I'm able to build landing pages for products. I didn't need a website to build a landing page. I used MailChimp for that.

4. Facebook Integration: It's possible to Integrate Facebook to MailChimp. This is very easy. No programming knowledge is required. By integrating Facebook to MailChimp, it was very easy to run Facebook adverts for custom and lookalike audiences using my email subscribers list. It's also easy to run Facebook adverts with lead generation objective right from MailChimp.

5. Free to start: Something very beautiful about MailChimp is that it can allow a user to have up to 2,000 subscribers, and be able to send up to 12,000 emails per month on the free mode. This was very helpful as I never had to spend any money on email marketing for my startup. MailChimp helped me save cost.

6. Analytics: MailChimp have provision for email analytics. This helped me measure some metrics.

Cons

Not withstanding all those benefits, I have some things I don't like about MailChimp.

1. Affiliate marketing: I'm also an affiliate marketer. I've read that MailChimp is not very kind to affiliate marketers. They imposed a very strict measure on the type of product to be marketed. This has made me not to consider it in my affiliate marketing venture.

2. Cost on the long run: Another thing is that after a business has exceeded the 2,000 subscribers, or 12,000 emails per month benchmark on the free mode, one will have to purchase a package to keep using the software.

Apart from those two cons, MailChimp is generally an awesome email marketing software.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Erin C.

Worth it for any company starting out

Used Monthly for 2+ years
Reviewed on 15/08/2019
Review Source: Capterra

I love the interface - once I got to know what was possible it became very easy to create what I wanted. I feel like it makes a big difference in how we're perceived by our community. I also personally like the irreverence - the graphics and cute sayings make marketing a little more fun.

Pros

I love that it's free for the first 2000 names - makes it easy to try the product over time. I switched from Constant Contact and was looking for something more affordable for our needs as a new, volunteer-based non-profit. I also love the ease of use. It's pretty simple to figure out and whatever questions I've had have been answered by the help documents.

Cons

I wish that Mailchimp more easily integrated with my ticketing software (OvationTix.) I tried to merge data but it's not intuitive so I have ended up not using that feature. I'm not sure if that's an issue on the side of Mailchimp or OvationTix, so it doesn't affect my overall enjoyment and opinion of the software.

I also deal with a lot of email going into spam, even though I've followed all of the rules and avoid filter triggering phrases in my subject lines. I guess I wish there were more support in that area.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Amy S.

Inuitive and Robust: Mailchimp makes it easy to create campaigns that deliver

Used Weekly for 2+ years
Reviewed on 30/07/2019
Review Source: Capterra

I've used Mailchimp for about 12 years. I've also used Constant Contact and Emma. I liked that Emma gave me a live account rep. I liked that Constant Contact had a trustworthy legacy feel. But Mailchimp feels like home. It's a perfect combination of a boutique platform like Emma + a legacy system like Constant Contact. They have a stellar free-level package (up to 2,000 addresses) that makes them a no-brainer go-to for any small or start-up company.

Pros

Mailchimp has easy and intuitive drag-and-drop campaign building blocks that make it easy to create professional emails and campaign landing pages. It's easy to connect Mailchimp to your online store to embed products, customize campaigns to folks who've opted in to lists or purchased particular products at your online store, and you can automate complete email/landing page chains. What you're able to accomplish with Mailchimp is only limited by your imagination, and the longer you work with it and explore it, the more value it yields. Somehow Mailchimp is able to deliver all this on a chassis that's simple and intuitive. For more sophisticated setups, they have a robust library you can access that's very useful. Perhaps the most important thing that I've appreciated about Mailchimp over the 10+ years I have used them is their unwavering dedication to ensuring the health of your list -- and therefore the health of the entire platform. They do a great job of educating marketers about how to ensure your campaigns are successful not just in the short run, but also overall, over many, many mailings and contacts. They keep marketers abiding by good email marketing principles, which means the platform is trusted by inboxes everywhere. Deliverability is very important to me and to my clients. I have more than once schooled my clients, armed with data and principles that Mailchimp taught me (both the easy way and the hard way).

Cons

Any gripe I might have with Mailchimp is the same gripe I would have with any email platform. I would like their email and landing page-building software (or web-building software) to be as intuitive as Squarespace, which is honestly a whole other level of drag-and-drop, so perhaps a pipe dream. Over the years, I also haven't felt like I had a good support option. Their help page goes to the Mailchimp "knowledgebase" of articles, so everything I've ever learned about Mailchimp came from sussing it out myself through trial and error, through searching their Knowledgebase, or with a quick Google search. I do see they have a chat feature, which is great. But honestly in 10+ years I've pretty much had to wing it on this platform and it's still my fave, which says a lot. The only other thing I hope they improve is the automated email chain engine. Honestly, it feels a little glitchy.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

10.0/10
Deba O.

Arguably the only Email Marketing and Survey tool you will ever need

Used Weekly for 2+ years
Reviewed on 10/02/2019
Review Source: Capterra

The learning curve for me was very straight forward. I have been able to record improved conversions from my marketing emails due to the high customization of email prepared with this software.

Pros

First-time users of MailChimp will enjoy the editor which is fast and simple to use, as it also supports the use of drag & drop interface to prepare your message. The support for auto-responders, A/B testing, recurring emails and RSS to newsletter has made my job easier. MailChimp analytics can tell you exactly what you need to know about the emails you sent. The analytics also helps me know what and what not to adjust in my email campaign and because I use MailChimp for the creation of Facebook, Instagram and google ads is another useful reason I have stuck to it. I regularly use Mailchimp to integrate with applications like WordPress to create subscription form and create ordering pages for e-commerce software like Shopify and woo commerce. It has been flawless so far. I will say they have a lot of features in the paid plan that makes email marketing enjoyable and subscribers spoilt for choice

Cons

Mail chimp does not encourage using their service for affiliate marketing even after you pay for their product. I learnt this the hard way when my defaulting account was blacklisted. I also observed that emails sent to Gmail landed in the promotion tab while some company internal servers blacklisted emails sent from my Mailchimp account. You should do well to beware of the forever free plan because they don’t provide customer service for it after 30 days and it does not support autoresponders. The pricing plan is not very straightforward to understand. Over the years, they have included some changes which are not great from a customer perspective (like the need to verify that your contact was gotten from a subscription page) and the reduction of contact allowed on the free forever plan to just 2000.

Rating breakdown

Value for Money
Ease of Use
Customer Support

Likelihood to recommend

8.0/10

Mailchimp Pricing

Starting from
US$10.00/month
Pricing options
Free Trial
Free
Subscription
Value for money

MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

+ $199.00 for pro subscription

Mailchimp Features

  • A/B Testing
  • API
  • Activity Dashboard
  • Automatic Notifications
  • Campaign Analysis
  • Campaign Management
  • Content Management
  • Customizable Templates
  • Drag & Drop Interface
  • Email Marketing
  • Engagement Analytics
  • Monitoring
  • Multi-Channel Marketing
  • Real Time Analytics
  • Real Time Data
  • Reporting & Statistics
  • Social Media Integration
  • Third Party Integration

  • Customizable Branding
  • Data Import/Export

Additional information for Mailchimp

Key features of Mailchimp

  • 750+ integrations
  • A/B split campaigns & multi-variate testing
  • Activity dashboard
  • Automated scheduling
  • Automatic link checker
  • Automation workflows
  • Bounce tracking
  • Build mail lists
  • Built-in photo editing
  • Campaign analysis
  • Campaign archives
  • Campaign segmentation
  • Click-through tracking
  • Client database
  • Collaboration
  • Content management
  • Custom fields
  • Custom forms
  • Custom rules
  • Custom signup forms
  • Customer accounts
  • Customer activity reporting
  • Customer analysis
  • Customer loyalty program
  • Customer segmentation
  • Customizable email templates
  • Data import
  • Data synchronization
  • Demographic data
  • Download PDF newsletters
  • Drag & drop interface
  • Drip email marketing
  • Email analytics
  • Email archiving
  • Email delivery
  • Email designer
  • Email distribution
  • Email integration
  • Email marketing
  • Email notifications
  • Email templates
  • Email templates
  • Email tracking
  • Engagement analytics
  • Event triggered Email
  • Event triggered actions
  • Facebook Ad & Instagram Ad campaigns
  • Geolocation
  • Graphical data presentation
  • Image & file hosting
  • Import Excel lists
  • Knowledge base
  • Landing page templates
  • Lead capture
  • Lead generation
  • Lead management
  • Mail merge
  • Mailing list management
  • Market segmentation
  • Mobile integration
  • Monitoring
  • Multi-campaign
  • Multi-channel communication
  • Multi-channel management
  • Multi-channel marketing
  • Multiple projects
  • Multiple tutorials available
  • Multiple user accounts
  • Multivariate testing
  • Order confirmation
  • Order management
  • Order notifications
  • Performance monitoring
  • Preview functionality
  • Product recommendations
  • RSS feeds
  • Real time analytics
  • Real time data
  • Real time monitoring
  • Real time reporting
  • Registration management
  • Reporting & statistics
  • Retargeting
  • Rich text editor
  • Sales & website activity tracking
  • Search functionality
  • Social advertising
  • Social media integration
  • Social media metrics
  • Social media plugins
  • Social network marketing
  • Subscriber management
  • Subscription services
  • To-do list
  • Unsubscribe database
  • Usage tracking
  • User activity monitoring
  • Website integration
  • eCommerce integration

Benefits

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: MailChimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: MailChimp offers a variety of pre‑designed, responsive templates. Users can also start‑from‑scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with MailChimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS‑to‑Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: MailChimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Q. What type of pricing plans does Mailchimp offer?

    Mailchimp offers the following pricing plans:

    Starting from: US$10.00/month

    Pricing model: Free, Subscription

    Free Trial: Available

    MailChimp is forever free for up to 2,000 subscribers and 12,000 emails per month. For users with more than 2,000 subscribers, MailChimp offers monthly and pay-as-you-go plans:

    1,001 - 1,500 subscribers with unlimited emails per month - $20.00/month
    1,501 - 2,000 subscribers with unlimited emails per month - $25.00/month
    2,001 - 2,500 subscribers with unlimited emails per month - $30.00/month
    2,501 - 2,600 subscribers with unlimited emails per month - $35.00/month

    + $199.00 for pro subscription

    Q. What are the main features of Mailchimp?

    Mailchimp offers the following features:

    • 750+ integrations
    • A/B split campaigns & multi-variate testing
    • Activity dashboard
    • Automated scheduling
    • Automatic link checker
    • Automation workflows
    • Bounce tracking
    • Build mail lists
    • Built-in photo editing
    • Campaign analysis
    • Campaign archives
    • Campaign segmentation
    • Click-through tracking
    • Client database
    • Collaboration
    • Content management
    • Custom fields
    • Custom forms
    • Custom rules
    • Custom signup forms
    • Customer accounts
    • Customer activity reporting
    • Customer analysis
    • Customer loyalty program
    • Customer segmentation
    • Customizable email templates
    • Data import
    • Data synchronization
    • Demographic data
    • Download PDF newsletters
    • Drag & drop interface
    • Drip email marketing
    • Email analytics
    • Email archiving
    • Email delivery
    • Email designer
    • Email distribution
    • Email integration
    • Email marketing
    • Email notifications
    • Email templates
    • Email templates
    • Email tracking
    • Engagement analytics
    • Event triggered Email
    • Event triggered actions
    • Facebook Ad & Instagram Ad campaigns
    • Geolocation
    • Graphical data presentation
    • Image & file hosting
    • Import Excel lists
    • Knowledge base
    • Landing page templates
    • Lead capture
    • Lead generation
    • Lead management
    • Mail merge
    • Mailing list management
    • Market segmentation
    • Mobile integration
    • Monitoring
    • Multi-campaign
    • Multi-channel communication
    • Multi-channel management
    • Multi-channel marketing
    • Multiple projects
    • Multiple tutorials available
    • Multiple user accounts
    • Multivariate testing
    • Order confirmation
    • Order management
    • Order notifications
    • Performance monitoring
    • Preview functionality
    • Product recommendations
    • RSS feeds
    • Real time analytics
    • Real time data
    • Real time monitoring
    • Real time reporting
    • Registration management
    • Reporting & statistics
    • Retargeting
    • Rich text editor
    • Sales & website activity tracking
    • Search functionality
    • Social advertising
    • Social media integration
    • Social media metrics
    • Social media plugins
    • Social network marketing
    • Subscriber management
    • Subscription services
    • To-do list
    • Unsubscribe database
    • Usage tracking
    • User activity monitoring
    • Website integration
    • eCommerce integration

    Q. Who are the typical users of Mailchimp?

    Mailchimp has the following typical customers:

    Freelancers, Large Enterprises, Mid Size Business, Non Profit, Public Administrations, Small Business

    Q. What languages does Mailchimp support?

    Mailchimp supports the following languages:

    English, Spanish

    Q. What type of pricing plans does Mailchimp offer?

    Mailchimp has the following pricing plans:

    Free, Subscription

    Q. Does Mailchimp support mobile devices?

    Mailchimp supports the following devices:

    Android, iPhone, iPad

    Q. What other apps does Mailchimp integrate with?

    Mailchimp integrates with the following applications:

    Administrate, Ambassador, Chargebee, ClickTale, Less Annoying CRM, Little Green Light, Neon One, Shopify, SurveyGizmo, TeamSupport

    Q. What level of support does Mailchimp offer?

    Mailchimp offers the following support options:

    FAQs, Knowledge Base, Online Support, Video Tutorials