Mailchimp

4.5 (17,150)
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Email and advertising marketing automation platform

About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.


Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.

  • Images

    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp video
    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

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    Reviews

    Overall rating

    4.5 /5
    (17,150)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 17,150
    Avash
    Avash
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 2–10 Employees
    • Used Monthly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    One of the Best Email Marketing Software

    Reviewed on 25/11/2020

    Mailchimp has helped my business in a significant way. I can create, schedule and send professional...

    Mailchimp has helped my business in a significant way. I can create, schedule and send professional emails to hundreds of clients in my contact list in just a few clicks. Being able to choose and edit well-designed templates is a feature that I like very much. Although it wasn't very easy to determine how to work around with Mailchimp at first, with experience - it's not that hard to use it. I have also started using Mailchimp in my personal blog to send emails to potential clients and I am enjoying it.

    I highly recommend Mailchimp to anyone looking for High-Quality Email Marketing Software.

    Pros

    I feel lucky that I got a .com domain name and their website builder for free for 5 years in an offer - and obviously, this is the thing that I like most about Mailchimp.

    Aside from that, I need to send monthly newsletters and other sorts of emails and I used Mailchimp to make the work easy. Mailchimp offers various customizable options and also offers well-designed templates that I can choose and edit - which makes our work very easy.

    While I started using Mailchimp just to send newsletters, I have been enjoying other features too.

    Cons

    In my view, the User Interface (UI) of Mailchimp isn't very good. Exploring Mailchimp was confusing to me when I just started using it. Some features are hidden and it's not easy to make sense of that pressing 'a' button does.

    I think the User Interface(UI) can definitely be improved.

    Apart from that, the mobile app of Mailchimp doesn't offer many features which is not a big problem for me as I do most of my work in PC. However, I prefer to have more features available directly in a mobile app.

    Alternatives Considered

    GetResponse

    Reasons for Switching to Mailchimp

    I was getting an offer from Mailchimp while I wasn't getting one by Getresponse so Mailchimp had an advantage. I also researched a bit and found that Mailchimp has a bigger userbase than Getresponse. I gave Mailchimp a try instead of Getresponse as I didn't need to pay any amount to start using Mailchimp. After I liked Mailchimp, I upgraded my plans.
    Jake
    Overall rating
    • Industry: Graphic Design
    • Company size: 2–10 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    This Tools Lasted Decades While Other's Haven't

    Reviewed on 27/03/2024

    Good mailer app, works really well for some clients but not others.

    Over all really like these...

    Good mailer app, works really well for some clients but not others.

    Over all really like these guys as a company.

    Pros

    It's good a really fun brand, and rich feature set built by developers that clearly had a vision for their products.

    For small businesses it does a lot of things so you don't have to worry about third party tools, but has a boat load of support for integration and tool support as your company scales/for larger orgs.

    Cons

    Mailchimp has the same problem a lot of larger software services have run into.

    Their user base the server demand sometimes runs into performance swings. And their product stays mostly the same to keep old customers happy.

    Alternatives Considered

    HubSpot Marketing Hub

    Reasons for Switching to Mailchimp

    Price, and brand were on point. Mailchimp was just a little better than the competition
    Allyson
    Overall rating
    • Industry: Computer Software
    • Company size: 51–200 Employees
    • Used Daily for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Maximizing Reach with Mailchimp

    Reviewed on 18/05/2024

    Pros

    When I want to send a newsletter, I just pick a template, customize it, and schedule it. Then, I can see how well it did with the analytics.

    Cons

    I find Mailchimp's pricing can get expensive as my subscriber list grows.

    WENDY
    Overall rating
    • Industry: E-Learning
    • Company size: 2–10 Employees
    • Used Daily for Free Trial
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 3.0 /10

    Not for a Beginner

    Reviewed on 13/01/2021

    I like how versatile to create your email templates with different designs but I really dislike the...

    I like how versatile to create your email templates with different designs but I really dislike the fact that they are being way to strict and blocked my email campaign. I wonder if it was because I had my campaign written in Chinese which they might have misunderstood my content.
    Overall, I would not recommend this product to a beginner who is seeking for something simple and easy to use.

    Pros

    It is a very modern email marketing platform which have all-in-one marketing tools that you need if you are to subscribe to their plan.
    Importing contact list can come in easy and there is a certain versatility in designing email templates and blasting them out.

    Cons

    Mailchimp does have a very unique layout as compared to other more structured email-marketing platforms.
    I personally did not feel at ease in using the software as it is quite confusing at times.
    For those who are a beginner like me and starting out to blasting emails to your clients, this may require some time to get used to the platform as most of the functions are quite complicated.

    It is quite strict as well as my email campaign even got mistakenly blocked as they reviewed and mentioned that my content contained MLM's stuff which was huge mistake.

    As I was still at a free trial stage, I did try to contact the support team and realized I wouldn't be able to have any help at all considering that I am not yet a customer. I was quite frustrated with the fact that I had no assistance at all and it created a bad experience for me as a new user.

    Regina
    Overall rating
    • Industry: Internet
    • Company size: Self Employed
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mailchimp, a great place to get started

    Reviewed on 25/03/2024

    Ive stuck with mailchimp because it handles my basic needs affordably as i work to grow my business

    Ive stuck with mailchimp because it handles my basic needs affordably as i work to grow my business

    Pros

    Mailchimp is affordable and easy to use as you get started. You have the ability to grow as your business grows.

    Cons

    Not as high tech as some of the other more costly options, but handles what is needed.

    Alternatives Considered

    Salesforce Sales Cloud

    Reasons for Choosing Mailchimp

    I switched from Aweber doe to cost. Mailchimp is simple but effective

    Switched From

    AWeber

    Reasons for Switching to Mailchimp

    I chose mailchimp due to its affordability at this time in my businesd
    Showing 5 reviews of 17,150 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$13.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    Mailchimp offers multiple pricing plans for their Marketing Platform: Mailchimp Marketing Platform: - Free - $0/per month - Essentials - $13/per month - Standard - $20/per month - Premium - $350/per month

    Mailchimp has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, German, Italian, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart Store Builder, Calendly, Call Loop, Capsule, Chargebee, Chargify, Checkfront, Cin7 Omni, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise PSA, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kommo, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline CRM, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online, QuickBooks Online Advanced, QuickTapSurvey, Quotient, Recurly, Rithum, SAP Customer Data Cloud, Sage Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, Shopify Plus, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, Stripe Billing, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork Desk, Teamwork.com, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter/X, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Yelp for Restaurants, Zapier, Zendesk Sell, Zendesk Suite, Zoho CRM, Zoho Forms, Zyprr, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

    Related categories

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