About Mailchimp

Mailchimp is a marketing automation platform that allows you to create, send, and analyze email and ad campaigns. The software offers complete campaign transparency, email tracking, view success and click-through rates, custom reports, and the ability to manage subscribers and un-subscribers. Mailchimp lets you create custom templates and at the same time choose from an array of pre-made templates and campaigns.

Mailchimp is also available as freemium solution - you can send up to 12,000 emails to 2,000 subscribers each month without any financial commitment. Most of the features, including access to marketing automation workflows as well as the ability to create ad campaigns, are available to free users. The Mailchimp mobile application gives you the power to create and send campaigns, manage subscribers, keep tabs on your account activity, and more.

Choose from numerous integrations and web services to streamline your workflow, sync customer data, generate more revenue, and grow your business. Connect your online store to Mailchimp to capture order information, create targeted campaigns, automate product follow-ups, and send personalized order notifications. Mailchimp provides support via an online knowledge base and technical support via email and live chats to help users with any questions that may come up along the way.

Pricing starting from:

US$0.00

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Mailchimp

  • Automations: Keep a personal touch while removing manual tasks from your to-do list. Pre-built marketing automations create room to focus on strategy. Welcome, re-engage, and follow up with the people who matter to you.

  • Lists: Mailchimp helps users customize signup forms to match your brand, so you can share it on your website and integrate it into your social media pages. You can also collect signups from a variety of mobile devices or import an existing list. Users can also take advantage of existing integrations to help keep their data up to date between platforms.

  • Templates: Mailchimp offers a variety of pre-designed, responsive templates. Users can also start-from-scratch and use the template builder for more customization. If you’re an HTML expert, you can code your own with our flexible template language.

  • Campaigns: Email Segmentation is easy with Mailchimp. Send a campaign to your entire list, or target people based on available list data such as geolocation or their open/click history. RSS-to-Email and Automated Workflows allow you to create automated campaigns that will start sending based on triggers set by the user.

  • Ads: Find new customers and reconnect with current ones through another channel by created integrated Facebook and Instagram ads.

  • Reports: Mailchimp’s reporting features help a user understand who’s opening, clicking, and coming back for more. The reports are mobile friendly and can be exported to share with coworkers or clients. Tweet Trends gives you insight into your subscribers’ activity on Twitter, and our Google Analytics integration gives you advanced stats on how your campaigns affect traffic to your website. If you sell online, our reports can help users understand how their email marketing is directly affecting sales on their website.
  • Typical Customers

    • Freelancers
    • Small Businesses (2-50)
    • Mid-size Companies (51-500)
    • Large enterprises (500 and more)

    Deployment

    • Cloud-based
    • On-premise

    Markets

    Australia, Brazil, Canada, China, Germany , Spain, France, United Kingdom, India, Japan, Mexico, United States

    Supported Languages

    Brazilian Portuguese, English, French, Spanish

    Pricing starting from:

    US$0.00

    • Free Version
    • Free Trial
    • Subscription

    Images

    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
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    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from
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    Mailchimp video
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    Mailchimp Software - 1
    Mailchimp Software - Monitor click performance with reports on average open and click rates
    Mailchimp Software - 3
    Mailchimp Software - 4
    Mailchimp Software - Track performance with reports and summaries on any device
    Mailchimp Software - Create advertising campaigns to target specific user segments and choose custom settings
    Mailchimp Software - Track the success of e-commerce campaigns and understand where revenue is coming from

    Features

    Total features of Mailchimp: 135

    • AB Testing
    • API
    • Activity Dashboard
    • Activity Tracking
    • Alerts/Notifications
    • Archiving & Retention
    • Audience Targeting
    • Auto-Responders
    • Automated Publishing
    • Automated Scheduling
    • Behavior Analytics
    • Behavioral Targeting
    • CAN SPAM Compliance
    • Campaign Analytics
    • Campaign Management
    • Campaign Segmentation
    • Campaign Tracking
    • Channel Management
    • Click Tracking
    • Collaboration Tools
    • Contact Database
    • Content Management
    • Conversion Tracking
    • Customer Accounts
    • Customer Activity Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Profiles
    • Customer Segmentation
    • Customer Surveys
    • Customizable CTAs
    • Customizable Fields
    • Customizable Forms
    • Customizable Templates
    • Dashboard
    • Data Analysis Tools
    • Data Import/Export
    • Data Synchronization
    • Design Management
    • Drag & Drop
    • Drip Campaigns
    • Dynamic Content
    • Email Campaign Management
    • Email Distribution
    • Email Management
    • Email Marketing
    • Email Templates
    • Email Tracking
    • Engagement Tracking
    • Event Triggered Actions
    • For iPad Devices
    • Form Builder
    • Geolocation
    • Geotargeting
    • Image Library
    • Interaction Tracking
    • Landing Pages/Web Forms
    • Lead Capture
    • Lead Generation
    • Lead Nurturing
    • Lead Segmentation
    • List Management
    • Live Chat
    • Location Tracking
    • Mailing List Management
    • Marketing Automation
    • Marketing Calendar
    • Mass Texting
    • Mobile Access
    • Mobile Optimized Emails
    • Mobile Retargeting
    • Mobile Survey
    • Monitoring
    • Multi-Account Management
    • Multi-Campaign
    • Multi-Channel Communication
    • Multi-Channel Data Collection
    • Multi-Channel Distribution
    • Multi-Channel Management
    • Multi-Channel Marketing
    • Multiple User Accounts
    • Multivariate Testing
    • Offline Response Collection
    • Order Management
    • Performance Metrics
    • Personalization
    • Post Scheduling
    • Publishing Options
    • Question Branching
    • Question Library
    • Question Piping
    • ROI Tracking
    • Randomization
    • Real Time Analytics
    • Real Time Data
    • Real Time Editing
    • Real Time Monitoring
    • Real Time Notifications
    • Real Time Reporting
    • Recommendations
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Response Quotas
    • Response Validation
    • Responsive
    • Search Marketing
    • Search/Filter
    • Segmentation
    • Shared Inboxes
    • Simple Mail Transfer Protocol (SMTP)
    • Site Intercept Survey
    • Skip Logic
    • Social Advertising
    • Social Marketing
    • Social Media Integration
    • Social Media Monitoring
    • Social Media Retargeting
    • Social Promotion
    • Spam Blocker
    • Subscriber Management
    • Subscription Management
    • Support Audio/Images/Video
    • Survey Builder
    • Team Management
    • Template Management
    • Third Party Integrations
    • To-Do List
    • URL Customization
    • Unsubscribe Database
    • WYSIWYG Editor
    • Website Integration
    • Website Visitor Tracking
    • Workflow Management
    • eCommerce Management

    Alternatives

    Constant Contact

    4.3
    #1 Alternative to Mailchimp
    We deliver for small businesses with powerful tools to simplify and amplify digital marketing. Whether it's driving...

    Sendinblue

    4.5
    #2 Alternative to Mailchimp
    Sendinblue users love its simple and powerful tools for managing email marketing campaigns, automation, transactional...

    ActiveCampaign

    4.6
    #3 Alternative to Mailchimp
    Connected email marketing, marketing automation, CRM, and account management for businesses looking to connect and...

    AWeber

    4.4
    #4 Alternative to Mailchimp
    AWeber is a market leader of small business email marketing software. Founded in 1998, AWeber has over 20 years of...

    Reviews

    Overall rating

    4.5 /5
    (15,463)
    Value for Money
    4.4/5
    Features
    4.4/5
    Ease of Use
    4.4/5
    Customer Support
    4.2/5

    Already have Mailchimp?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

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    Showing 5 reviews of 15,463
    Dylan
    Overall rating
    • Industry: Printing
    • Company size: 11-50 Employees
    • Used Monthly for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Solid program, but cost and introduction of subscription pricing made it unviable for us

    Reviewed on 11/08/2022

    We still have a positive perception of Mailchimp. It served us well over a long period and was...

    We still have a positive perception of Mailchimp. It served us well over a long period and was low-stress and reasonably priced. However, as they changed direction with the software (and pricing) it no longer became appropriate for email newsletters only. There is probably tremendous value for those who want to take advantage of segments and the more CRM like features!

    Pros

    Mailchimp is incredibly solid, the UI is familiar to many staff (so learning curve was slight), and they seemed to maintain high quality sending ip integrity (so open rates remained high). Other competitors we have tested over the years seemed more flexible with their sending quality, so we noticed sharp open-rate drops (even after warming up the list).

    Campaigns were easy to setup and it was relatively easy to set up attractive emails (or pull in templates from elsewhere). Reporting made sense, and it was useful to be able to track client engagement over time.

    Cons

    We were very committed to Mailchimp over a long period (10+ years) but primarily for email newsletters. As the software developed, they continued to introduce more and more features, but in some ways this just complicated things for us. We used Mailchimp for infrequent mailouts to large mailing lists, and this worked well when they allowed you to buy adhoc credits. However, when they introduced subscription pricing only (arguably fair enough given all their new features) it made it entirely unviable to continue.

    Alternatives Considered

    Amazon SES and Moosend

    Reasons for Choosing Mailchimp

    We switched because it was a much more robust solution, and easier to delegate email newsletters to staff (who don't necessarily have the tech background). Since Mailchimp we switched to Amazon SES with a front-end.

    Reasons for Switching to Mailchimp

    At the point we made the switch, Mailchimp represented the ideal value between value for money and ease of use (Amazon SES in particular had a much higher tech curve than we had the capability to deal with initially)
    Mashudu Hilary
    Overall rating
    • Industry: Computer Software
    • Company size: Self Employed
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Excellent Email marketing tool which gets a bit complicated at times.

    Reviewed on 27/08/2022

    Mailchimp has been a great boost for my small business. It has really great features which makes it...

    Mailchimp has been a great boost for my small business. It has really great features which makes it really easy to stay in touch with clients while marketing brands, conducting research or sending an occasional newsletter. It is however quite difficult to navigate sometimes and can be a challenge for some users.

    Pros

    I started using MailChimp a while ago and I love all the ways it helps my small business. Firstly, I love how it is a nifty tool for keeping an eye on clients and effectively engaging with them. I like how it can be easily consolidated with many other software and the variety of languages it comes in. I think it's really nice and convinient that the software can be easily deployed from different types of gadgets and operating systems. I very much appreciate the auto responder option because it cuts out the manual labour that I would otherwise go through if I had to spend hours sending emails one by one. The survey builder is really great, market research can be done effortlessly so that new business strategies can be adopted after analyzing responses. I love the creative assistant feature because it makes some work easier and leads to better marketing which in turn grows sales. Lastly, as a small business owner, I found the pricing plans to be appealing and I was able to choose one which suits the needs of my business.

    Cons

    Mailchimp can get very complicated, I found the user interface to be really tricky for an ordinary user such as myself. Its easy to get lost in the confusing, esoteric jargon and customer service in my expirience isn't always quick to respond when you need their help. In as much as the automation feature is great, the way in which it is setup is very tricky. Lastly, the data management and manipulation features are a bit too limited.

    Alternatives Considered

    Constant Contact

    Reasons for Switching to Mailchimp

    It had the features which I needed for a particular task.
    Taha Burhan
    Overall rating
    • Industry: Logistics & Supply Chain
    • Company size: 5,001-10,000 Employees
    • Used Weekly for 6-12 months
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 7.0 /10

    Traditional Email Marketing Tool Has Begun to Fall Behind the Age

    Reviewed on 29/07/2022

    One of my favourite things in Mailchimp is undoubtedly customer support. Very fast and really...

    One of my favourite things in Mailchimp is undoubtedly customer support. Very fast and really helpful. Even if the application is very complex, they can definitely find a fast and effective solution for you. Also, they are very polite. I wish the interface improvements of the application were made as soon as possible, so we did not need so much customer support.

    Pros

    My favourite feature in Mailchimp is undoubtedly the creative assistant. If you don't have a lot of design skills and you want to visually improve your e-mails, the creative assistant can quickly come up with something useful for you.

    Cons

    I think Mailchimp is really complicated. Even very simple user-friendly UX studies are still missing. This makes things really difficult. It has truly become a product that a neuron can use. I've used Hubspot before and since I'm used to the comfort there, the Mailchimpin interface really challenged me. In addition, imports are very slow and we often get errors. I don't like re-entering our colour codes every time to apply branding in mail designs, it really slows things down. In addition, contact list management is very difficult, tagging something, undoing tags, and multi-deletion is a very challenging process.

    Alternatives Considered

    HubSpot CRM

    Switched From

    HubSpot CRM
    José Miguel
    Overall rating
    • Industry: Consumer Goods
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Likelihood to recommend 9.0 /10

    A renewed classic

    Reviewed on 30/08/2022

    If you are a small business owner, an email marketing solution is one of the first tools you need...

    If you are a small business owner, an email marketing solution is one of the first tools you need to use in your e-commerce section. If you look on Google, you will find Mailchimp and others fighting for first place on the search. I tried all of them when I started on this, and Mailchimp was the only one for me that delivered a great set of tools for free on their first tier. This pricing model allows small businesses like yours to start without having to invest more money to begin operating. Then, after your business grows, Mailchimp stays with you, and their subscription tiers are affordable. So, if you are starting on email marketing and you have a small business, give Mailchimp a try, you won't regret it.

    Pros

    Mailchimp was my first approximation to a customer relationship management tool and, after many years, still is my usual selection and advice to other small businesses. It is an easy-to-use platform with a great development team who cares about its clients. In recent years the tool has evolved and added new features, all great additions.

    Cons

    Right now, nothing about Mailchimp is bad for my small business.

    Alternatives Considered

    Sendinblue, Klaviyo and HubSpot CRM

    Reasons for Switching to Mailchimp

    The free tier is more than enough to start for small business. The great thing about Mailchimp is the easy process to scale up, so if your business grows, Mailchimp is a great choice too.
    Ngenge
    Overall rating
    • Industry: Computer Software
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Mailchimp

    Reviewed on 02/08/2022

    MailChimp ultimately is able to deliver quality results for every single marketing campaign we run,...

    MailChimp ultimately is able to deliver quality results for every single marketing campaign we run, both for our clients and ourselves and that's pretty much what others are lacking.

    It's affordable and easily adaptable- I STRONGLY RECOMMEND IT.

    Pros

    The perfect marketer's handtool. I just love everything about MailChimp.

    From lead generation to marketing automation MailChimp is efficient. MailChimp provides one of the best conversion asset libraries for creating effective landing pages with very beautiful templates which are easily customizable and simple to play around with.

    It has a pretty straightforward pricing plan with an awesome customer service solution. I can find this tool super helpful

    Cons

    no bugs or conservatives with this tool yet.

    Showing 5 reviews of 15,463 Read all reviews

    Mailchimp FAQs

    Below are some frequently asked questions for Mailchimp.

    Mailchimp offers the following pricing plans:

    • Starting from: US$0.00
    • Pricing model: Free Version
    • Free Trial: Available

    MailChimp offers multiple pricing plans for their different products: Mailchimp Marketing Platform: Free - $0/per month Essentials - $11/per month Standard - $17/per month Premium - $299/per month Mailchimp Website & Commerce: Free -$0/per month Core - $10/per month Plus - $29/per month Mailchimp Transactional Email: 1 to 20 Blocks - $20/block - 1 to 500k Emails 21 to 40 Blocks - $18/block - 500k to 1M Emails 41 to 80 Blocks - $16/block - 1M to 2M Emails 81 to 120 Blocks - $14/block - 2M to 3M Emails 121 to 160 Blocks - $12/block - 3M to 4M Emails 161+ Blocks - $10/block - 4M+ Emails

    Mailchimp has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Mailchimp supports the following languages:

    Brazilian Portuguese, English, French, Spanish

    Mailchimp supports the following devices:

    Android (Mobile), iPhone (Mobile), iPad (Mobile)

    Mailchimp integrates with the following applications:

    123FormBuilder, 40Nuggets, AWeber, Accelo, Accumulus, ActiveCampaign, Acuity Scheduling, AdRoll, Administrate Training Management, Adobe Commerce, Agile CRM, Aircall, Airtable, AlertBot, AllClients, Antavo, AnyMeeting, Asana, AskNicely, Automate.io, Barilliance, Basecamp, Batchbook, BigCommerce, BigContacts, Bitrix24, Bizness Apps, Bizzabo, Blackbaud CRM, BookSteam, Bookeo, Booker, Box, Brightpearl, Buffer, CS-Cart, Calendly, Call Loop, Capsule, ChannelAdvisor, Chargebee, Chargify, Checkfront, Cin7, Cliently, Clio, Clover, Commerce Cloud, Commerce Sciences, ConnectWise Manage, Constant Contact, Contactually, ConvertKit, Copper, CoreCommerce, Customer Thermometer, Cyfe, Dasheroo, Datafield, Daylite for Mac, Debitoor, Desk.com, DialMyCalls, Dolibarr, Drip, Drupal, EZ Texting, Easypromos, Ecwid, Efficy CRM, Epos Now, Eventbrite, Evernote Teams, Exsalerate CRM, Fishbowl, Fliptop, Formstack Forms, Fresh Relevance, FreshBooks, Freshdesk, Freshsales, Front, FullContact, Futurelytics, Geckoboard, Get Satisfaction, GetResponse, GitHub, Gmail, GoTo Webinar, Google Analytics 360, Google Calendar, Google Contacts, Google Forms, Groove, Grow, Help Scout, Highrise, HipChat, Hootsuite, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Instapage, Intercom, Joomla, Jotform, Justuno, Keap, Kindful, Kissmetrics, Klipfolio, Kustomer, LeadDyno, LeadMaster, LemonStand, Lightspeed Retail, LinkedIn Sales Navigator, LinkedIn for Business, LiveAgent, LiveChat, MailMunch, Mailchimp Transactional Email, MailerLite, MakePlans, Maropost Commerce Cloud, Membrain, Meta for Business, Microsoft 365, Microsoft Excel, Mindbody, Mojo Helpdesk, Musqot, Myphoner, Neon CRM, NetSuite, NetSuite CRM, Nexternal, Nimble, Nutshell, Olark, OnePageCRM, OpenCart, Operations Hub, OptinMonster, OroCRM, Ortto, Outreach, PayPal, Perkville, PersistIQ, Pipedrive, Pipeline, Pipeliner CRM, Podio, PrestaShop, Privy, Propeller CRM, QuickBooks Online Advanced, QuickTapSurvey, Quickbooks Online, Quotient, Recurly, SAP Customer Data Cloud, Sage Business Cloud Accounting, SalesSeek, Salesforce Sales Cloud, Salesforce Service Cloud, SalesforceIQ, Salesmate, Scoop.it, Scoro, Segment, Shift4Shop, ShipStation, ShopKeep, Shopify, SimpleTexting, Skyvia, Slack, Smartsheet, Squarespace, Stripe, SugarCRM, SurveyMonkey, Teamgate, Teamleader, Teamwork, Teamwork Desk, Todoist, Trello, TrenDemon, Trustpilot, Twilio, Twitter, Typeform, Unbounce, Volusion, Vtiger CRM, Weclapp, Weebly, Wisepops, Wishpond, Wistia, Wix, WooCommerce, WordPress, Workato, Workbooks, Wufoo, X-Cart, Xero, Yapsody, Zapier, Zendesk, Zendesk Sell, Zoho CRM, Zoho Forms, Zyprr, amoCRM, dotloop, iCloud, noCRM.io

    Mailchimp offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, 24/7 (Live rep), Chat

    Related categories

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