About SugarCRM

Sugar drives sales force performance by allowing sales representative to track and share contacts and opportunities, manage and upsell into existing accounts, forecast revenue, monitor performance through dashboards, manage quotes and contracts, work offline through our sugar mobile and collaborate through integration with Microsoft Outlook, Lotus Notes and other groupware applications.

Sugar closes the loop between marketing and sales. Create, execute and track campaigns across multiple channels with the campaign wizard. Develop compelling email marketing programs and capture leads directly into your CRM system with web-to-lead forms. Manage and assign leads to your sales reps and track the marketing ROI of your programs.

Acquiring new customers is much more expensive than selling to existing ones. With Sugar customer support, companies have confidence that customer cases will be handled quickly and effectively. Sugar customer support centralises customer service requests across channels to allow companies to manage inbound emails, diagnose bugs, share knowledge, and resolve customer issues. In addition, companies that subscribe to Sugar Enterprise or Sugar Ultimate can defray customer support costs with the included Customer Self-Service Portal.

Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription

Key benefits of SugarCRM

- Focus attention on the most profitable deals
- Bring new sales representatives up to speed
- Captures leads directly into the CRM system
- Measures return on investment of campaigns

Typical Customers

  • Freelancers
  • Small Businesses (2-50)
  • Mid-size Companies (51-500)
  • Large enterprises (500 and more)


  • Cloud-based
  • On-premise


Austria, Australia, Belgium, Canada, Switzerland , China, Germany, Spain, France, United Kingdom, Ireland, India, Italy, Luxembourg, Netherlands, Norway, Sweden, Slovenia, United States

Supported Languages

English, French, German, Italian, Spanish

Pricing starting from:


  • Free Version
  • Free Trial
  • Subscription


SugarCRM Software - Sugar Market
SugarCRM Software - Sugar Sell
SugarCRM Software - Sugar Serve
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SugarCRM video
SugarCRM Software - Sugar Market
SugarCRM Software - Sugar Sell
SugarCRM Software - Sugar Serve


Total features of SugarCRM: 144

  • AB Testing
  • AI/Machine Learning
  • API
  • Activity Dashboard
  • Activity Management
  • Activity Tracking
  • Alerts/Notifications
  • Audience Targeting
  • Batch Processing
  • Brand Tracking
  • CRM
  • Calendar Management
  • Calendar Sync
  • Calendar/Reminder System
  • Call Management
  • Campaign Analytics
  • Campaign Management
  • Campaign Segmentation
  • Cataloging/Categorization
  • Channel Management
  • Collaboration Tools
  • Commission Management
  • Communication Management
  • Configurable Workflow
  • Contact Database
  • Contact Management
  • Content Management
  • Contract/License Management
  • Conversion Tracking
  • Customer Database
  • Customer Engagement
  • Customer Segmentation
  • Customer Service Analytics
  • Customer Social Profiles
  • Customer Support
  • Customer Surveys
  • Customizable Branding
  • Customizable CTAs
  • Customizable Fields
  • Customizable Forms
  • Customizable Reports
  • Customizable Scoring
  • Customizable Templates
  • Customization
  • Data Enrichment
  • Data Import/Export
  • Data Synchronization
  • Data Visualization
  • Demographic / Firmographic Data
  • Document Storage
  • Drag & Drop
  • Drip Campaigns
  • Dynamic Content
  • Email Distribution
  • Email Management
  • Email Marketing
  • Email Response Control
  • Email Templates
  • Email Tracking
  • Engagement Tracking
  • Event Triggered Actions
  • FAQ
  • Field Sales Management
  • For Small Businesses
  • For Startups
  • For iPad Devices
  • Forecasting
  • Interaction Tracking
  • Internal Chat Integration
  • Knowledge Base Management
  • Knowledge Management
  • Landing Pages/Web Forms
  • Lead Capture
  • Lead Distribution
  • Lead Generation
  • Lead Management
  • Lead Nurturing
  • Lead Qualification
  • Lead Segmentation
  • Live Chat
  • Marketing Automation
  • Marketing Calendar
  • Mobile Access
  • Monitoring
  • Multi-Campaign
  • Multi-Channel Communication
  • Multi-Channel Marketing
  • Multi-Channel Social Integration
  • Multiple Scoring Models
  • Multivariate Testing
  • Opportunity Management
  • Performance Metrics
  • Pipeline Management
  • Pipeline Reports
  • Predictive Analytics
  • Prioritization
  • Process/Workflow Automation
  • Projections
  • Proposal Generation
  • Prospecting Tools
  • Quotes/Estimates
  • ROI Tracking
  • Real Time Data
  • Real Time Notifications
  • Real Time Reporting
  • Referral Tracking
  • Reminders
  • Reporting & Statistics
  • Reporting/Analytics
  • Request Escalation
  • Role-Based Permissions
  • Routing
  • SMS Marketing
  • Sales Activity Management
  • Sales Analytics
  • Sales Automation
  • Sales Forecasting
  • Sales Pipeline Management
  • Sales Reports
  • Sales Trend Analysis
  • Search Marketing
  • Search/Filter
  • Segmentation
  • Self Service Portal
  • Sentiment Analysis
  • Shared Contacts
  • Social Marketing
  • Social Media Integration
  • Social Media Monitoring
  • Social Promotion
  • Source Tracking
  • Support Ticket Management
  • Tagging
  • Task Management
  • Template Management
  • Territory Management
  • Third Party Integrations
  • Visual Analytics
  • Web Forms
  • Web-based Deployment
  • Website Analytics
  • Website Visitor Tracking
  • Workflow Management
  • XML / RSS


Zoho CRM

#1 Alternative to SugarCRM
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Salesforce Sales Cloud

#2 Alternative to SugarCRM
Salesforce Sales Cloud is a cloud-based Customer Relationship Management (CRM) application from Salesforce. Sales Cloud...

HubSpot CRM

#3 Alternative to SugarCRM
Save valuable selling time with HubSpot CRM that takes care of all the little details from recording calls, logging...

Salesforce Retail CRM

#4 Alternative to SugarCRM
Salesforce Retail CRM is a cloud-based retail management system that helps eCommerce businesses analyze shoppers’ needs...


Overall rating

3.8 /5
Value for Money
Ease of Use
Customer Support

Already have SugarCRM?

Software buyers need your help! Product reviews help the rest of us make great decisions.

Write a Review!
Showing 5 reviews of 376
Overall rating
  • Industry: Oil & Energy
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Likelihood to recommend 8.0 /10

Excellent Community CRM

Reviewed on 12/02/2019

SugarCRM Community edition has been a great daily driver for my music business. It's reliable, and...

SugarCRM Community edition has been a great daily driver for my music business. It's reliable, and has enough functionality to enable me to record all the key data that I need. The ability to self-host the platform is fantastic, because it helps keep costs down, and when you work on a small-scale, you don't need all of the processing power of a paid hosted solution. Definitely a great option if you have the savvy to install and maintain your own instance on your web server.


I used the self-hosted community CRM for several years for my own music business. It has a ton of functionality that matches a lot of the basic features you find in Salesforce Classic. It's a great tool for keeping track of client data, deal tracking, etc. It's also nice to be able to self-host the platform as well as it's a lot more affordable than using a paid SaaS solution.


SugarCRM Community Edition looks pretty dated. If you don't have a lot of experience with the typical CRM data model concept, it can be hard to figure out how to use the system. The interface could be modernized to make it easier to navigate and find your way around. Another downside to being the Community Edition is that you need to know how to install and maintain the platform on your own server, but this is also a plus if you do have these skills.

Overall rating
  • Industry: Telecommunications
  • Company size: 10,000+ Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

Most powerful and easy-to-use CRM to support all corporate sales and marketing activities

Reviewed on 13/08/2022

With SugarCRM, I keep track of new campaigns (account management), I am regularly reminded that I...

With SugarCRM, I keep track of new campaigns (account management), I am regularly reminded that I have performance discussions with my customers and I can switch to the corresponding customer account to find all the important data and get in touch with the customer. In addition, thanks to the ticket system, I do not forget to work on important tasks for my customers and other projects. In addition, I can optimally and smoothly inform my teammates about changes utilizing comments and notes in the customer accounts. All in all, I can only say that it is a super complete CRM solution.


What I like most are the synergy effects of the use of the tool by our large sales teams spread over several locations (in Spain and abroad) and our various marketing teams. We combine all customer contact points in an extremely flexible way across all departments. This simplifies our internal communication and knowledge exchange among ourselves, as well as communication with customers. The interface can be used very intuitively for an extensive CRM system thanks to its focus on a single clear navigation bar. In addition, the tool can be linked very flexibly with other systems via APIs, such as SAP, various campaign management tools, and much more.


It isn't easy to become familiar with all the relevant interface features in a short time to take full advantage of these synergies. Here, you must explore using patience and occasionally, trial and error. However, you will certainly behave similarly to other enterprise-level CRM solutions.

Alternatives Considered

HubSpot CRM

Reasons for Choosing SugarCRM

Sugar offers all the basic functions of a CRM. It can cover all needs for any type and size of the company. We were able to use it mainly to organize customer contacts.

Switched From

Zoho CRM

Reasons for Switching to SugarCRM

Sugar helps us in customer management. With SugarCRM, we have been able to offer our customers our other products in a better and more efficient way. It's ideal for selling more than just the core service. It's very easy to anticipate what the customer might want.
Verified Reviewer
Overall rating
  • Industry: Banking
  • Company size: 51-200 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Ease of Use
  • Likelihood to recommend 5.0 /10

Base level reporting CRM

Reviewed on 29/08/2022


Sugar CRM has interesting potentially especially for small companies that have low budget. It's a great pro having the possibility to host it in proprietary servers.


Local host means having a slow CRM and also it's hard customizing reports and data visualization tool to track activities.

Julia Maria
Overall rating
  • Industry: Information Services
  • Company size: 51-200 Employees
  • Used Daily for 1+ year
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 9.0 /10

A complete history of calls, emails, and customers in one location only

Reviewed on 07/07/2022

SugarCRM offers you a way to monitor all the clients and leaflet details so you can keep everyone...

SugarCRM offers you a way to monitor all the clients and leaflet details so you can keep everyone within the business on the same page, from ads to distribution to support to everyone to work with a system to get a detailed view of what is going on for each and every customer and future buyers. This is where I can show the details that are most important for my day, whether it is my channeling of potential clients, the weekly operation and predictions from my staff, or my allocated customer service cases. The home page can be personalized for any division of Sample with exactly the right details for every user. The browser bar at the top of the screen is the preferred position, but it can be placed sideways, floating or at the bottom.


The software provides a robust search feature that allows you to search by name, phone number, and other data values that I need. A standard profile account view would highlight the key information in the configuration of the presentation card, which may include phone number categorizations and to whom the account is allocated, for example. Admin software provided with SugarCRM enables the setup of each screen such that The company wants, including adding personalized infinite areas, changing values on any deployable list, and arranging everything and all. Another main way in which I can use SugarCRM phones or tablets when out of the office, helps you to extract some data through searches and tables, you can quickly call a contact and when you have a call.


You will choose to separate and divide the data into different categories. one way that you might do this is through searches, you will get to sort so many that you can get lost in so much dating.

Verified Reviewer
Overall rating
  • Industry: Information Technology & Services
  • Company size: 501-1,000 Employees
  • Used Daily for 2+ years
  • Review Source

Overall rating

  • Value for Money
  • Ease of Use
  • Customer Support
  • Likelihood to recommend 10.0 /10

Indeed a great CRM with effective results

Reviewed on 26/05/2019

Overall my experience with this CRM is great. I am using it daily and I can say that my daily work...

Overall my experience with this CRM is great. I am using it daily and I can say that my daily work is incomplete without it. It is so simple to use and provides amazing results for reports and dashboards, their customer's support team is very responsive.


I am using it for more than three years and like almost everything about it. This CRM is very easy to use because of its simple design and easy to use user interface. I like the way SugarCRM provides reports and dashboards which is very easy to understand. SugarCRM provides secruity of data and information and now I can handle the different campaigns, create a different campaign for anyone and even get a complete picture of it very easily.


I would like to highlight one thing that I dislike about it which is its overall cost. A small organization may not afford this CRM but overall it is worth to spend on it.

Alternatives Considered

Zoho CRM and Salesforce Sales Cloud

Reasons for Switching to SugarCRM

We choose this because it has strong customer support team and it is less expensive compared to there products.
Showing 5 reviews of 376 Read all reviews


Below are some frequently asked questions for SugarCRM.

SugarCRM offers the following pricing plans:

  • Starting from: US$49.00/month
  • Pricing model: Subscription
  • Free Trial: Not Available

Sugar Sell: $49 per user per month Sugar Serve: $80 per user per month Sugar Market: $1,000 for 10K users per month (billed annually) Sugar Enterprise: $85 per user per month

SugarCRM has the following typical customers:

11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

SugarCRM supports the following languages:

English, French, German, Italian, Spanish

SugarCRM supports the following devices:

Android (Mobile), iPhone (Mobile), iPad (Mobile)

SugarCRM integrates with the following applications:

Campaign Monitor, CloudAgent, CloudHub, Constant Contact, Epicor, Hootsuite, LiveOps, Mailchimp, Olark, Pardot, SyncApps, WhosOn, Zapier, Zendesk

SugarCRM offers the following support options:

Email/Help Desk, Knowledge Base, Phone Support, 24/7 (Live rep), Chat

Related categories

See all software categories found for SugarCRM.