Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
About Salesforce Marketing Cloud Account Engagement
Pardot from Salesforce is a marketing automation solution designed to bridge the gap between sales and marketing teams,
Pardot's lead management features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and track marketing ROI.
Users can track all prospect interactions on a site — from downloads to page views — then score prospects based on parameters set. Other features include automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time.
Key benefits of Salesforce Marketing Cloud Account Engagement
- Track all prospect interactions on your site — from downloads to page views — then score prospects based on parameters you set.
- Put time back into your sales reps’ day with automated lead nurturing and real-time sales alerts, which allow reps to prioritize their time. Then, measure the true ROI of your marketing efforts with closed-loop reporting.
- For sales teams, Pardot offers prospect tracking and analytics to qualify sales leads and determine the best way to approach them.
- Lead scoring and grading features ensure that team members follow up on the most relevant prospects for them.
- Pardot's Data.com connector provides sales reps with key prospect information such as company name, size, industry, location and more.
- Use Pardot´s lead management features to nurture cold or inactive leads. Gather more leads with smart capture lead forms and run more targeted campaigns using the segmentation wizard.
- Use the Social Selling features to disseminate content on social media channels usig tools such as scheduled social postings, social profile lookups, social "share" buttons, viewer interaction insights and simultaneous multi-channel posting.
- With the WYSIWYG interface used by Pardot you can design landing pages and forms without the need for a thorough knowledge of HTML. Optimize these landing pages with multivariate testing.
- Pardot's email marketing features allow you to create email campaigns based on 36 customizable templates, or using your own BYO branded templates. Tools such as email authentication, PAM analysis, email testing, and automated CAN-SPAM compliance ensure optimum delivery.
- The reporting tools offered by Pardot provide insight into the success of you marketing efforts. With tools such as closed-loop reporting to connect each close deal with its original source, the Google Analytics Connector to see the relationship between visitor and prospect data from your CRM.
- Pardot also offers sales lifecycle reporting, paid search reporting anf advanced email reporting including open rates, deliverability rates, and read rates.
- Pardot offers integrations with the following CRM solutions: Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM.
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Reviews
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- Industry: Information Technology & Services
- Company size: 501–1,000 Employees
- Used Daily for 2+ years
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 9.0 /10
Great Marketing Automation platform
Reviewed on 27/07/2019
My overall experience with Pardot is great, being a sales guy I am using this tool daily to send...
My overall experience with Pardot is great, being a sales guy I am using this tool daily to send marketing and sales emails to our customers and prospects and this tool never fails me.
Pros
I love Pardot and if I need to tell you what I like most about it then I must say their customer support team, yes I like this most because their customer support team is very active and responsive, they available 24*7 to help the customers and this is the best thing that I like most about it.
Cons
There is one thing that I would like to highlight that I like least about it and that is its high cost, yes Pardot is a little bit expensive compared to other marketing automation tool but on the other hand, I must say that it is worth to spend on it.
Alternatives Considered
Zoho CRMReasons for Switching to Salesforce Marketing Cloud Account Engagement
I choose Pardot over Zoho because of its amazing customer support.- Industry: Nonprofit Organization Management
- Company size: 51–200 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Pardot Helps us Treat Each Donor as an Individual
Reviewed on 07/12/2019
Before, we were treating email like it was direct mail. Just send out a high enough quantity and...
Before, we were treating email like it was direct mail. Just send out a high enough quantity and you’ll get enough donations. However, this was treating our donors as pocketbooks and not individuals with unique interests and hearts. Using Pardot means we can tailor what we share to each individual and tell a story they can relate to. Transformational rather than transactional. Donations have increased but that’s a byproduct of involving unique people in the story of our organization. Once you learn the UI, it’s very simple to use as long as you have even a bit of html and css experience or if someone on your team has made some great templates. We love the reporting on the individual level and the integration with Salesforce.
Pros
We love engagement studio and how easy it is to build out automated campaigns and dynamic lists. The ease of automation has meant less time spent uploading csv’s and more time developing great content.
Cons
We wish it had a drag and drop editor. Not everyone on our team can code and it makes it difficult when we have a heavy season for deploys. The good news is, they’ve announced a beautiful drag and drop editor for the 20 winter release.
Reasons for Choosing Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and wanting more ability with automation responding to individuals engagement with us online.Switched From
Campaign Monitor by MarigoldReasons for Switching to Salesforce Marketing Cloud Account Engagement
The direct integration with Salesforce and the sheer quantity of things that Pardot can do in making a unique experience for each of our donors.- Industry: Events Services
- Company size: 10,000+ Employees
- Used Monthly for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 3.0 /10
The Marekt
Reviewed on 25/03/2024
Pros
It was great fining it to a easey way to find want u needed
Cons
Sometimes it was hard for y get in touch with customer serivce
- Industry: Marketing & Advertising
- Company size: 11–50 Employees
- Used Daily for 6-12 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 8.0 /10
Power-packed Marketing Automation Tool
Reviewed on 04/04/2020
A powerful marketing automation tool but expensive. Good for people who are looking for imapctful...
A powerful marketing automation tool but expensive. Good for people who are looking for imapctful insights, lead nurturing and tracking down customer activities with ease. Pardot could be a good fit if you need good Salesforce CRM integration and have the budget for $1,000/month or more.
Pros
We get real time activity updates of our prospects from the lead deck functionality
Awesome customer support
Ease of usage, is highly customisable
As it's a Salesforce product now the ease of integration with the CRM is mind blowing
Cons
I would say the makers of this product are a little money minded.
A lot of functionalities are only available for the PRO users like API access and A/B testing
Also, not many integrations are possible using this product
- Industry: Financial Services
- Company size: 11–50 Employees
- Used Daily for 1-5 months
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Review Source
Overall rating
- Value for Money
- Ease of Use
- Customer Support
- Likelihood to recommend 10.0 /10
Pardot for email marketing
Reviewed on 13/10/2020
We are very happy with pardot and look forward to implementing more of the features pardot has to...
We are very happy with pardot and look forward to implementing more of the features pardot has to offer.
Pros
We use pardot primarily for our email marketing, but also for inbound lead gen as well. I love how well pardot integrates into salesforce. That is key for our business. You can change anything at the field level using pardot based on activity etc, and segment based on any field.
Cons
There are features such as advanced analytics that are more advanced on the higher levels of pardot, however the cost increase is significant.
Alternatives Considered
VBOUTReasons for Choosing Salesforce Marketing Cloud Account Engagement
Better salesforce connectivity, better platform, better for inbound lead genSwitched From
MakesBridge Marketing AutomationSalesforce Marketing Cloud Account Engagement FAQs
Below are some frequently asked questions for Salesforce Marketing Cloud Account Engagement.Q. What type of pricing plans does Salesforce Marketing Cloud Account Engagement offer?
Salesforce Marketing Cloud Account Engagement offers the following pricing plans:
- Starting from: US$1,250.00/month
- Pricing model: Subscription
- Free Trial: Available
GROWTH Standard marketing automation $1,250/month/up to 10,000 contacts PLUS Advanced marketing automation $2,500/month/up to 10,000 contacts ADVANCED Customizable marketing automation $4,000/month/up to 10,000 records ENTERPRISE $15,000/month/upto 75,000 contacts All plans are billed annually.
Q. Who are the typical users of Salesforce Marketing Cloud Account Engagement?
Salesforce Marketing Cloud Account Engagement has the following typical customers:
Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000
Q. What languages does Salesforce Marketing Cloud Account Engagement support?
Salesforce Marketing Cloud Account Engagement supports the following languages:
English
Q. Does Salesforce Marketing Cloud Account Engagement support mobile devices?
Salesforce Marketing Cloud Account Engagement supports the following devices:
Android (Mobile)
Q. What other apps does Salesforce Marketing Cloud Account Engagement integrate with?
Salesforce Marketing Cloud Account Engagement integrates with the following applications:
Eventbrite, FullContact, Gmail, GoTo Webinar, GoodData, Google Ads, Google Analytics 360, LinkedIn for Business, Meta for Business, Microsoft Outlook, Olark, Salesforce Marketing Cloud, Salesforce Platform, Salesforce Sales Cloud, SugarCRM, Twilio, Twitter/X, UserVoice, Webex Suite, Wistia
Q. What level of support does Salesforce Marketing Cloud Account Engagement offer?
Salesforce Marketing Cloud Account Engagement offers the following support options:
Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat
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