---
description: If you're in a hunt for the best solution for your business, learn what Brandwatch has to offer thanks to GetApp Singapore. We provide the most detailed information on pricing, benefits, and disadvantages of software.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/getapp/og_logo-94fd2a03a6c7a0e54fc0c9e21a1c0ce9.png
title: Brandwatch Price, Reviews & Ratings | GetApp Singapore 2026
---

Breadcrumb: [Home](/) > [Influencer Marketing Software](/directory/1455/influencer-marketing/software) > [Brandwatch](/software/90431/brandwatch)

# Brandwatch

Canonical: https://www.getapp.sg/software/90431/brandwatch

Page: 1 / 11\
Next: [Next page](https://www.getapp.sg/software/90431/brandwatch?page=2)

> Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources.
> 
> Verdict: Rated **4.2/5** by 255 users. Top-rated for **Likelihood to recommend**.

-----

## Overview

### Key benefits of Brandwatch

 Brandwatch is a consumer intelligence and social media management solution that empowers companies to understand and engage with customers at the speed of social. &#10;&#10; Its consumer intelligence solution offers AI-enriched data from various social and online sources helping data-driven organizations better understand how consumers feel about brands, products and industry trends and topics. &#10;&#10; Within its social media management solution, Brandwatch (formerly Falcon.io) offers features including social media listening, engagement, publishing, measurement, influencer marketing and customer data management. &#10;&#10; With Brandwatch, marketers and companies can deliver personalized brand experiences across touchpoints, based on enriched customer profiles. This solution features an intuitive and collaborative UI and is complemented by the support team in the business.

## Quick Stats & Ratings

| Metric | Rating | Detail |
| **Overall** | **4.2/5** | 255 Reviews |
| Ease of Use | 4.1/5 | Based on overall reviews |
| Customer Support | 4.4/5 | Based on overall reviews |
| Value for Money | 3.8/5 | Based on overall reviews |
| Features | 3.9/5 | Based on overall reviews |
| Recommendation percentage | 70% | (7/10 Likelihood to recommend) |

## About the vendor

- **Company**: Cision
- **Founded**: 1867

## Commercial Context

- **Pricing model**: Other
- **Pricing Details**: Brandwatch offers three pricing packages, dependent on needs. All packages include an unlimited number of users, initial training and ongoing support. Data upgrades and additional services available.
- **Target Audience**: Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000, 5,001–10,000, 10,000+
- **Deployment & Platforms**: Cloud, SaaS, Web-based, Mac (Desktop), Windows (Desktop), Linux (Desktop)
- **Supported Languages**: Arabic, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Indonesian, Italian, Japanese, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Traditional Chinese, Turkish
- **Available Countries**: Australia, Austria, Belgium, Canada, China, Denmark, Finland, France, Germany, India, Ireland, Israel, Italy, Japan, Kuwait, Luxembourg, Mexico, Netherlands, New Zealand, Norway and 13 more

## Features

- @mentions
- AI/Machine Learning
- API
- Access Controls/Permissions
- Activity Dashboard
- Activity Tracking
- Alerts/Escalation
- Alerts/Notifications
- Analytics
- Approval Process Control
- Audience Analytics
- Audience Engagement
- Audience Targeting
- Automated Publishing
- Automated Responses
- Automated Scheduling
- Benchmarking
- Brand Guidelines
- Brand Management
- Brand Tracking

## Integrations (19 total)

- Bitly
- Box
- Bynder
- Dropbox
- Google Drive
- Hootsuite
- HubSpot Service Hub
- Khoros Marketing
- Neurons
- OneDrive
- QBank
- Salesforce Sales Cloud
- Salesforce Service Cloud
- ServiceNow
- Shopify

... and 4 more integrations

## Support Options

- Email/Help Desk
- FAQs/Forum
- Knowledge Base
- Phone Support
- Chat

## Category

- [Influencer Marketing Software](https://www.getapp.sg/directory/1455/influencer-marketing/software)

## Related Categories

- [Social Media Marketing Tools](https://www.getapp.sg/directory/104/social-media/software)
- [Web Analytics Tools](https://www.getapp.sg/directory/109/web-analytics/software)
- [Brand Management Software](https://www.getapp.sg/directory/302/brand-management/software)
- [Reputation Management Software](https://www.getapp.sg/directory/873/reputation-management/software)
- [Social Media Monitoring Software](https://www.getapp.sg/directory/1091/social-media-monitoring/software)

## Alternatives

1. [YouScan](https://www.getapp.sg/software/114583/youscan) — 4.9/5 (120 reviews)
2. [Sprout Social](https://www.getapp.sg/software/20453/sprout-social) — 4.4/5 (608 reviews)
3. [Infegy Atlas](https://www.getapp.sg/software/2050010/atlas) — 4.6/5 (83 reviews)
4. [Sprinklr](https://www.getapp.sg/software/100180/sprinklr) — 4.3/5 (91 reviews)
5. [facelift](https://www.getapp.sg/software/117515/facelift) — 4.4/5 (131 reviews)

## Reviews

### "Falcon.io is a One Stop Social Media Stop for Agencies" — 4.0/5

> **Lynan** | *23 March 2020* | Hospitality | Recommendation rating: 8.0/10
> 
> **Pros**: I love the dashboard interface, and the ability to switch from one Client (Project) to another. I absolutely LOVE that my team \&amp; I can post for clients on Facebook, Instagram, LinkedIn \&amp; Twitter. We even can map out Instagram stories as a part of the overarching social media strategy. As an agency owner, I like the approval capabilities for my content creator or clients to create posts and for us to be the final approval and last eyes to see a post before it goes live. And last but not least, I am a huge fan of the reporting, easy to generate reports for each platform that we can send or review for clients as frequently as need. Also was extremely helpful for end of year/new year meetings I had in December and January, I was more prepared and educated about our stats than ever before, with just a few clicks.
> 
> **Cons**: Wishing you had Pintrest posting (we use and pay for Tailwind). More education on how to use social listening. More capabilities of the apps (to approve ideally or quick switch out or fix posts). To be able to answer chats/DMs in your app, so we can track our responses through stats.
> 
> I shared most in the I like section. For our big client its been a godsend, with smaller clients a bit trickier. Its streamlined our content creation process and made us more consistent with posting at optimal times on different platforms than ever. Also we can get months ahead with scheduled content, like we'd always dreamed. Its freed up time for other important business things\!

-----

### "Brandwatch is super powerful and well rounded." — 5.0/5

> **Jeb** | *11 December 2024* | Publishing | Recommendation rating: 9.0/10
> 
> **Pros**: We love all the integration with the different platforms we use but especially WhatsApp.
> 
> **Cons**: There was nothing wrong with Brandwatch for us. It was just a little more then we needed. We are a small business and don't need so much power.
> 
> Brandwatch was great to work with. Not too difficult to set up and a joy to use. The data we got from our testing was magnificent and info we didn't know before.

-----

### "Brandwatch: Useful Tool, Predatory Business Practices" — 1.0/5

> **Chris** | *9 March 2025* | Marketing & Advertising | Recommendation rating: 0.0/10
> 
> **Pros**: Brandwatch used to be a solid analytics \&amp; social listening tool. The dashboard was well-structured, reporting was comprehensive, \&amp; sentiment analysis was useful. It offered valuable insights into brand perception, competitor monitoring, \&amp; market trends.&#10;&#10;At its core, Brandwatch is a powerful tool, but no level of analytics justifies the kind of predatory business practices I’ve now experienced.
> 
> **Cons**: Deceptive renewal tactics \&amp; a customer-unfriendly approach. Brandwatch quietly slipped an auto-renewal clause into what was a manual renewal agreement, locking us into another contract cycle without explicit consent.&#10;&#10;Previously, contract renewals were handled with an account manager reaching out—but now? No heads-up, no automated reminder, just a silent renewal \&amp; a big invoice. When challenged, they deflected with "standard practice" excuses, despite past renewals being explicitly manual.&#10;&#10;If a company relies on fine print trickery rather than product value to retain customers, it speaks volumes.
> 
> I was a strong advocate for Brandwatch \&amp; regularly recommended it to peers \&amp; leadership groups. That ends today.&#10;&#10;This is a textbook case of short-term financial gain at the cost of long-term trust. Great tool, terrible ethics. There are better analytics platforms out there that don’t resort to legal landmines \&amp; deceptive billing tactics to keep customers on board.&#10;&#10;Would I recommend Brandwatch now? Absolutely not. Would I ever trust them again? Not a chance. Sies.

-----

### "Complete Platform with Strong Data Coverage" — 5.0/5

> **Stefanie** | *8 May 2026* | Accounting | Recommendation rating: 10.0/10
> 
> **Pros**: What I liked most about Brandwatch was the Security, Analytics and Reporting capabilities, along with the strong data coverage and customizable reports.
> 
> **Cons**: What I liked the least about Brandwatch was the Bugs and Issues. At the beginning of the year, I had some problems with bugs when uploading data to the platform, and when there were updates to the Dashboard layout, I felt like things became a bit unstable at first.
> 
> The platform is very comprehensive compared to others on the market, the customized reports make a big difference, and I really like the data coverage.

-----

### "market leader and first mover since 1999" — 5.0/5

> **Michele** | *24 September 2021* | Marketing & Advertising | Recommendation rating: 10.0/10
> 
> **Pros**: 100% flexibility and scalability. it can be used by any type of user and it can scale to any company size and need
> 
> **Cons**: to leverage it at fool capacity it require some serious skills in query wirting
> 
> always available to solve issue or arrange product training.

-----

Page: 1 / 11\
Next: [Next page](https://www.getapp.sg/software/90431/brandwatch?page=2)

## Links

- [View on GetApp](https://www.getapp.sg/software/90431/brandwatch)

## This page is available in the following languages

| Locale | URL |
| de | <https://www.getapp.de/software/90431/brandwatch> |
| de-AT | <https://www.getapp.at/software/90431/brandwatch> |
| en | <https://www.getapp.com/marketing-software/a/brandwatch/> |
| en-AE | <https://www.getapp.ae/software/90431/brandwatch> |
| en-AU | <https://www.getapp.com.au/software/90431/brandwatch> |
| en-CA | <https://www.getapp.ca/software/90431/brandwatch> |
| en-GB | <https://www.getapp.co.uk/software/90431/brandwatch> |
| en-IE | <https://www.getapp.ie/software/90431/brandwatch> |
| en-NZ | <https://www.getapp.co.nz/software/90431/brandwatch> |
| en-SG | <https://www.getapp.sg/software/90431/brandwatch> |
| en-ZA | <https://www.getapp.za.com/software/90431/brandwatch> |
| es | <https://www.getapp.es/software/90431/brandwatch> |
| es-CL | <https://www.getapp.cl/software/90431/brandwatch> |
| es-CO | <https://www.getapp.com.co/software/90431/brandwatch> |
| es-MX | <https://www.getapp.com.mx/software/90431/brandwatch> |
| fr | <https://www.getapp.fr/software/90431/brandwatch> |
| fr-BE | <https://fr.getapp.be/software/90431/brandwatch> |
| fr-CA | <https://fr.getapp.ca/software/90431/brandwatch> |
| nl | <https://www.getapp.nl/software/90431/brandwatch> |
| nl-BE | <https://www.getapp.be/software/90431/brandwatch> |
| pt | <https://www.getapp.com.br/software/90431/brandwatch> |
| pt-PT | <https://www.getapp.pt/software/90431/brandwatch> |

-----

## Structured Data

<script type="application/ld+json">
  {"@context":"https://schema.org","@graph":[{"name":null,"address":{"@type":"PostalAddress","addressLocality":null,"addressRegion":null,"postalCode":null,"streetAddress":null},"description":"Review, Compare and Evaluate small business software. GetApp Singapore has software offers, SaaS and Cloud Apps, independent evaluations and reviews.","email":"info@getapp.sg","url":"https://www.getapp.sg/","logo":"https://dm-localsites-assets-prod.imgix.net/images/getapp/getapp-logo-light-mode-5f7ee07199c9b3b045bc654a55a2b9fa.svg","@type":"Organization","@id":"https://www.getapp.sg/#organization","parentOrganization":"G2.com, Inc.","sameAs":["https://twitter.com/getapp","https://www.facebook.com/GetAppcom","https://www.instagram.com/getappcom/","https://www.youtube.com/c/GetAppCom"]},{"name":"Brandwatch","description":"Brandwatch is a comprehensive social intelligence suite that combines advanced analytics and artificial intelligence to help businesses understand consumer behavior across digital platforms. The platform offers deep consumer intelligence capabilities that enable organizations to monitor brand perception, track market trends, and analyze consumer sentiment across more than one hundred million online sources. Through its proprietary and generative AI technology, Brandwatch provides structured insights from various online conversations, allowing businesses to identify emerging trends and plan data-driven decisions before competitors.\n\nThe social media management component of Brandwatch, formerly known as the Falcon suite, delivers tools for content creation, publishing, and engagement across multiple social platforms. Organizations can streamline social media operations through a unified content calendar that facilitates collaboration, workflow management, and content approval processes. The platform includes a centralized social inbox that consolidates customer interactions from various networks, enabling teams to deliver consistent customer experiences and respond to inquiries efficiently. Additionally, the crisis management functionality monitors potential threats in real-time, alerting teams to address issues before escalating.\n\nBrandwatch extends its capabilities with an end-to-end influencer marketing solution, formerly Paladin, that helps businesses discover relevant influencers and manage campaigns. The platform serves various industries including financial services, retail, technology, healthcare, and media, with specialized solutions tailored to specific business needs and professional roles. Brandwatch Academy provides certification and professional development opportunities for users to maximize utilization of the platform. The effectiveness of Brandwatch is demonstrated through numerous case studies showing improved engagement metrics, higher conversion rates, and enhanced return on investment for client campaigns.","image":"https://gdm-catalog-fmapi-prod.imgix.net/ProductScreenshot/d648d4e5-58ff-4d58-80f8-fca61ead9c01.png","url":"https://www.getapp.sg/software/90431/brandwatch","@type":"SoftwareApplication","@id":"https://www.getapp.sg/software/90431/brandwatch#software","applicationCategory":"BusinessApplication","publisher":{"@id":"https://www.getapp.sg/#organization"},"aggregateRating":{"@type":"AggregateRating","bestRating":5,"ratingCount":255,"ratingValue":4.2},"operatingSystem":"Cloud, Apple, Windows, Linux"},{"@type":"BreadcrumbList","itemListElement":[{"name":"Home","position":1,"item":"/","@type":"ListItem"},{"name":"Influencer Marketing Software","position":2,"item":"/directory/1455/influencer-marketing/software","@type":"ListItem"},{"name":"Brandwatch","position":3,"item":"/software/90431/brandwatch","@type":"ListItem"}],"@id":"https://www.getapp.sg/software/90431/brandwatch#breadcrumblist"}]}
</script>
