About Klipfolio

Klipfolio is a lightweight, modern BI platform used by thousands of business leaders and their teams to make better decisions with more confidence.

Level up your analytics and make data-driven decisions.

Pricing starting from:

US$99.00/month

  • Free Version
  • Free Trial
  • Subscription

Key benefits of Klipfolio

Stop manually monitoring your business metrics with Excel and PowerPoint. With Klipfolio, you can:

  • Connect and automate updates for all of your data, including web apps like Hubspot, Google Analytics, and Quickbooks, or pull data from your own SQL databases or spreadsheets.

  • Uncover, explorer, and communicate insight with your entire team -- and do all of this yourself.

  • Automatically store all of your data history so you can compare time periods and see trends over time.

  • Use our powerful query builder and modeller to prep, join, and transform your data.
  • Devices

    Business size

    S M L

    Markets

    United Arab Emirates, Austria, Australia, Belgium, Brazil, Canada, Switzerland, Chile, Germany, Denmark, Spain, Finland, France, United Kingdom, Greece, Hungary, Ireland, Israel, India, Italy, Mexico, Netherlands, Norway, New Zealand, Poland, Sweden, United States, South Africa

    Supported Languages

    English

    Pricing starting from:

    US$99.00/month

    • Free Version
    • Free Trial
    • Subscription

    Images

    Klipfolio Software - Bring all of your metrics together in a single view
    Klipfolio Software - Easily explore your data
    Klipfolio Software - Connect to anything
    Klipfolio Software - Choose from hundreds of Instant Metrics
    Klipfolio Software - Filters and Segments
    Klipfolio Software - Powerful data prep and modelling
    View 7 more
    Klipfolio video
    Klipfolio Software - Bring all of your metrics together in a single view
    Klipfolio Software - Easily explore your data
    Klipfolio Software - Connect to anything
    Klipfolio Software - Choose from hundreds of Instant Metrics
    Klipfolio Software - Filters and Segments
    Klipfolio Software - Powerful data prep and modelling

    Features

    Total features of Klipfolio: 61

    • API
    • Access Controls/Permissions
    • Ad hoc Analysis
    • Ad hoc Query
    • Ad hoc Reporting
    • Alerts/Notifications
    • Budgeting/Forecasting
    • Campaign Analytics
    • Campaign Tracking
    • Charting
    • Customizable Branding
    • Customizable Dashboard
    • Customizable Reports
    • Customizable Templates
    • Dashboard
    • Dashboard Creation
    • Data Connectors
    • Data Import/Export
    • Data Mapping
    • Data Transformation
    • Data Visualization
    • Database Support
    • Drag & Drop
    • Financial Reporting
    • Functions/Calculations
    • KPI Monitoring
    • Key Performance Indicators
    • Marketing Reports
    • Monitoring
    • Multi-Campaign
    • Multiple Data Sources
    • OLAP
    • Performance Management
    • Performance Metrics
    • Private Dashboards
    • Public Dashboards
    • Publishing / Sharing
    • Query Builder
    • ROI Tracking
    • Real Time Analytics
    • Real Time Data
    • Real Time Reporting
    • Real-time Updates
    • Reporting & Statistics
    • Reporting/Analytics
    • Role-Based Permissions
    • Sales Reports
    • Scheduled / Automated Reports
    • Scorecards
    • Search/Filter
    • Self Service Data Preparation
    • Single Sign On
    • Strategic Planning
    • Summary Reports
    • Third Party Integrations
    • Trend / Problem Indicators
    • Trend Analysis
    • Visual Analytics
    • Visual Discovery
    • Website Analytics
    • Widgets

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    Reviews

    Overall rating

    4.7 /5
    (169)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.2/5
    Customer Support
    4.8/5

    Already have Klipfolio?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 169
    Leah rose R.
    Overall rating
    • Industry: Human Resources
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Self-Service Dashboard, inexpensive but powerful.

    Reviewed on 09/10/2020

    We use Klipfolio as a whitelable dashboard service for my HR and healthcare clients. We have...

    We use Klipfolio as a whitelable dashboard service for my HR and healthcare clients. We have marketing analytics dashboards that help our clients understand the traffic, usage, and demographics of visitors to their HR pages. We also use custom created klips to keep our clients up to date on their talent acquisition process and the cooresponding metrics (KPIs) in recruiting. The most impactful klips our clients see are the custom ROI gagues set up to ensure our service is worth their limited budget resources.
    Overall, the Klipfolio product has endless capabilities, but since we pay for a lower price service we are really left on our own to figure out the back-end customization of klip creation. The user knowledgebase isn't super well organized and I've found more luck watching YouTube tutorials when I need to create a more complex klip for a client.

    Pros

    I love that I can white-label the Klipfolio software so that my clients see my company branding when they login to view their metrics and marketing dashboards. Adding common data sources such as ATS, CRM, and Google Analytics is very easy and straightforward. The data visualizations offered are attractive and easy for my clients to understand.

    Cons

    Creating the backend of the dashboard is very daunting for someone who isn't very familiar with large datasets and coding. I have spent countless hours watching YouTube tutorials learning how to build out 'klips.' I've also paid a developer to create all the API connections, however they frequently need updated. I wish the administrator interface was more user-friendly.

    Alternatives Considered

    Geckoboard

    Reasons for Switching to Klipfolio

    We went with klipfolio for 3 main reasons: affordable entry-price point, self-service model, white-lable capability.
    Albert C.
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Fully customizable KPIs when the out-of-the-box charts don't cut it.

    Reviewed on 04/03/2022

    Great experience overall. It definitely solved our needs to track the KPIs and financials across...

    Great experience overall. It definitely solved our needs to track the KPIs and financials across the company and department levels. We keep improving the dashboards and utilize new data as new needs arise.

    Pros

    Great way to keep track of KPIs and financials at company and department levels. Fully customizable data visualizations and the ability to get data from tons of sources. overall, very happy with the solution.

    We are able to share key dashboards with each department lead and keep improving them over time as needs change.

    Cons

    It can be tricky for a non-technical user to parse the data and get the graphs and charts one is looking for. There is definitely a learning curve on how Klipfolio works, but the customer service is pretty responsive and are usually able to help and suggest ways forward.

    The difference between Klips and Powermetrics is not immediately apparent, it's a lot of trial and error to figure out how to maximize each.

    Alternatives Considered

    Tableau

    Reasons for Choosing Klipfolio

    It's hard to track KPIs and get insights across on Excel

    Switched From

    Microsoft Excel

    Reasons for Switching to Klipfolio

    Flexibility to build custom charts and use very diverse data sources - alternatives were significantly more limited on sources and/or how to display some of the data.
    Jordan D.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 4.0 /10

    So much less than I expected

    Reviewed on 10/03/2019

    I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I...

    I wanted this to be the Marketing Analytics tool that ruled them all but at the end of the data I through it in the graveyard with Tableau, DashThis, and TapClicks.

    Pros

    Let me set the record straight. Klipfolio is an amazing tool if you refuse to use Tableau and you have a new database set up with all the data piped in. The price point is what sold me to onboard it with my current agency, sadly we chose Datorama because the API settings are limited and without a Database Administrator the tool can be somewhat useless at times.

    Cons

    No database to pipe in data from multiple sources. There are API connectors, but there are VERY limited. For example, Google DoubleClick's API won't let you pull 50% of the dimensions and metrics available in the reporting UI (Datorama's has around 80%, but they do a better job of implementing work arounds).

    Response from Klipfolio

    Thanks for the honest feedback, Jordan. We're sorry you weren't able to achieve everything you'd hoped for in Klipfolio. We're not a data warehousing alternative, that's for sure.

    Data prep has always been the most challenging aspect of BI. You may be interested in the new capability we have in Beta that allows you to model data and bring together multiple sources of data into building blocks that store the data points for your metrics. You can model 5 dimensions per metric by default and add more if needed. You can also pull together social media feeds that don't offer data history so you can see trends and immediately slice and dice your data by applying different visualizations and filters.

    We hope you'll be back one day and in the meantime I wish you good success with the alternative solution.

    Pam

    Hardik P.
    Overall rating
    • Industry: Marketing & Advertising
    • Company size: 11-50 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    The Best Dashboard builder out there with the best Support

    Reviewed on 26/08/2019

    Pros

    I liked the interface, and the UI/ UX. Also absolutely love the feature that allowed you to preview what parts of a function did - great for debugging. I like how Klipfolio gives you to set Dynamic variables(Fetch to Data sources Queries)

    Cons

    I would like if you can provide more functionality and help with using HTML Components + Populating Data. I would love if you can let users use custom images in the Indicator Logics ( Instead only using available Icons / If the user can use custom GIF/JPEG/PNG ).

    Alternatives Considered

    iDashboards

    Reasons for Switching to Klipfolio

    Cloud based, Easy to use, Better Support & Better implementation of formulas in klip.
    Jabel R.
    Overall rating
    • Industry: Apparel & Fashion
    • Company size: 11-50 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    I would choose it again

    Reviewed on 04/02/2019

    We have been using klipfolio for the last year and it has helped a lot our marketing team to know...

    We have been using klipfolio for the last year and it has helped a lot our marketing team to know the situation in each moment, compare it agains other dates, etc. Support team has always been there when we got stucked in some klip configuration or behaviour.

    Pros

    It has a lot of features and already built-in integrations. In general terms it's easy to use and support team will always give a hand when needed (We have pretty complex dashboards and klips with +10 datasources in different formats). In terms of features they have all that we were looking after, it is a really complete solution and it works really well. There is plenty of documentation and support available to build your desired dashboard.

    Cons

    If you work with large dashboards or complex klips it may be a little slow some times, but at this point I consider this more than normal. They have available services for dedicated resources if needed(Not our case). Dynamic datasources are in Beta stage. Although they usually work well enough (And again, you will have support helping in case they don't) it would be nice to have the feature finished and with all the needed interface to manage the different instances or setup the desired behaviour. Design has it's limitation too, but in general terms there is no need for much more, maybe some more user interface control elements for the klips.

    Showing 5 reviews of 169 Read all reviews

    Klipfolio FAQs

    Below are some frequently asked questions for Klipfolio.

    Klipfolio offers the following pricing plans:

    • Starting from: US$99.00/month
    • Pricing model: Free Version, Subscription
    • Free Trial: Available

    All plans include unlimited Metrics, Dashboards, and Viewer Users. Free - 2 Editor User, 2 Data Services, Up to 2mo Date Range Window Plus - 4 Editor Users, 4 Data Services, Up to 1yr Date Range Window Pro - 8 Editor Users, 8 Data Services, Up to 3yr Date Range Window Partner plans (agency/consulting) and Enterprise plans also available.

    Klipfolio has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001+

    Klipfolio supports the following languages:

    English

    Klipfolio supports the following devices:

    Klipfolio integrates with the following applications:

    3scale, AWeber, Act-On, ActiveCampaign, Ahrefs, Alchemer, Asana, BambooHR, Basecamp, Box, Buffer, BuzzSumo, CallRail, Campaign Monitor, Chargify, ChartMogul, Chartbeat, ComScore, Copper, Desk.com, Dropbox Business, Emma, Eventbrite, Flurry, FreshBooks, Freshdesk, Fusebill, GitHub, Gmail, Google Ads, Google Analytics 360, Google Calendar, Google Drive, Google Workspace, Harvest, Help Scout, HubSpot CRM, HubSpot Marketing Hub, Insightly, Instagram, Intercom, Intervals, Jira, Keap, Keen IO, Kissmetrics, LinkedIn for Business, LiveAgent, Localytics, Mailchimp, Marketo Engage, Meta for Business, MiCloud Connect, Microsoft Excel, Microsoft SharePoint, Mixpanel, Moz, New Relic One, Nicereply, OneDrive, Optimizely, Oracle Eloqua, Oracle Taleo Cloud, Pardot, Pingdom, Pipedrive, Podio, QuickBooks Online Advanced, Quickbooks Online, Recurly, Salesforce Sales Cloud, Searchmetrics Suite, Semrush, SendGrid, Sendible, Shopify, Slack, Smartsheet, Stripe, Todoist, Toggl Track, Trello, Twilio, Twitter, Unbounce, UserVoice, Webtrends, Wistia, WooCommerce, WordPress, Xero, Zapier, Zendesk, Zendesk Sell, Zoho Online Office Suite, quintly

    Klipfolio offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, Chat

    Related categories

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