Google Analytics 360

4.7 (8,120)
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Enterprise-class web analytics

About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.


Key benefits of Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.

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    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics 360 video
    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not

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    Reviews

    Overall rating

    4.7 /5
    (8,120)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.2/5
    Customer Support
    4.2/5

    Already have Google Analytics 360?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Showing 5 reviews of 8,120
    Yahaya
    Yahaya
    Overall rating
    • Industry: Telecommunications
    • Company size: 11–50 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Google Analytics 360 Review for Fund Raising Website.

    Reviewed on 22/03/2024

    I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

    I would rate my overall experience with Google Analytics 360 as beyond satisfactory.

    Pros

    The thing I liked most about Google Analytics 360 is that there is a feature to see live statistics on the website. The website is very good. I use it daily, and it really helps me track my return on investment.

    Cons

    I think the thing I liked least about Google Analytics 360 was that it was not very beginner friendly. One has to spend time navigating the platform to get a hang of it. I recommend taking courses to help acclimate to the platform.

    Alternatives Considered

    HubSpot CRM

    Reasons for Switching to Google Analytics 360

    I believe it is worth the money. Also love the fact that it has a free tier.
    Rishav
    Rishav
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 1,001–5,000 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Google Analytics 360 In brief

    Reviewed on 12/04/2024

    Pros

    integration with in-house products, work efficiently on large datasets, and various options.

    Cons

    complexity level is high,depends on in-house products

    Sar
    Overall rating
    • Industry: Management Consulting
    • Company size: 10,000+ Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    360 better than GA4

    Reviewed on 21/12/2024

    Pretty good much better than google analytics 4

    Pretty good much better than google analytics 4

    Pros

    Pretty intuitive and easy to use good interface

    Cons

    Configuration could be too technical to get everything right

    Verified Reviewer
    Overall rating
    • Industry: Graphic Design
    • Company size: Self Employed
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Great tool for generating sales

    Reviewed on 27/12/2024

    My day starts with Google Analytics. It's a great way to see my performance on daily basis. It's...

    My day starts with Google Analytics. It's a great way to see my performance on daily basis. It's live page is awesome. I can't think of running print on demand shops without Google Analytics.

    Pros

    It helped me in analyzing my most visited pages and designs of my print on demand shop on Teepublic , fourthwall and Threadless. I start my day with Google Analytics to see insights of my customers. It's a game changer.

    Cons

    It's a bit tricky to set the account but you can figure it out by watching YouTube videos , how to connect Google Analytics with your store/ website.

    Celine
    Celine
    Overall rating
    • Industry: Farming
    • Company size: 2–10 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 8.0 /10

    Best analytical software

    Reviewed on 29/02/2024

    With Google analytic 360, conversions are easy to set up and track.

    With Google analytic 360, conversions are easy to set up and track.

    Pros

    Google analytic is the best software for analyzing site traffic. It gives you access to your ideal target and all the information you need to know about it.

    Cons

    The set-up time and the time it takes for the data to be ready for analysis are relatively long.

    Alternatives Considered

    IBM Cognos Analytics

    Reasons for Switching to Google Analytics 360

    Because it is from Google, and it is simple to use
    Showing 5 reviews of 8,120 Read all reviews

    Google Analytics 360 FAQs

    Below are some frequently asked questions for Google Analytics 360.

    Google Analytics 360 offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Available from 1.3 million Yen per month.

    Google Analytics 360 has the following typical customers:

    Self Employed, 2–10, 11–50, 51–200, 201–500, 501–1,000, 1,001–5,000

    Google Analytics 360 supports the following languages:

    Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics 360 supports the following devices:

    Android (Mobile)

    Google Analytics 360 integrates with the following applications:

    Google Ads, Google Search Console, WordPress

    Google Analytics 360 offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics 360.