About Google Analytics 360

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors.

Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.

Pricing starting from:

N/A

  • Free Version
  • Free Trial
  • Subscription

Top 5 alternatives to Google Analytics 360

Key benefits of Google Analytics 360

  • Receive alerts when significant statistical variations occur in website traffic, with Google Analytics 'Intelligence Events'.

  • Use Google Analytics' data import functionality to join the data from CRM, CMS and other systems with a Google Analytics account and gain more sophisticated insights.

  • Measure activities like downloads, video views and mobile ad clicks across devices with Google Analytics Event Tracking.

  • Use Google Analytics' Site Speed reports to view load times across a site. Easily identify & fix slow-loading pages to increase conversions.

  • View and analyze visitor paths with Flow Visualization then see how they interact with each page using In-Page Analytics.

  • Identify best-selling products & promotions, trace transactions and gain an understanding of customer behaviors with Google Analytics eCommerce reporting.
  • Devices

    Business size

    S M L

    Markets

    Andorra, United Arab Emirates, Afghanistan, Antigua & Barbuda, Anguilla, Albania, Armenia, Curaçao, Angola, Antarctica, Argentina, American Samoa, Austria, Australia, Aruba, Åland Islands, Azerbaijan, Bosnia & Herzegovina, Barbados, Bangladesh, Belgium, Burkina Faso, Bulgaria, Bahrain, Burundi, Benin, St. Barthélemy, Bermuda, Brunei, Bolivia, Caribbean Netherlands, Brazil, Bahamas, Bhutan, Bouvet Island, Botswana, Belarus, Belize, Canada, Cocos (Keeling) Islands, Congo - Kinshasa, Central African Republic, Congo - Brazzaville, Switzerland, Côte d’Ivoire, Cook Islands, Chile, Cameroon, China, Colombia, Costa Rica, Cuba, Cape Verde, Curaçao, Christmas Island, Cyprus, Czechia, Germany, Djibouti, Denmark, Dominica, Dominican Republic, Algeria, Ecuador, Estonia, Egypt, Western Sahara, Eritrea, Spain, Ethiopia, Finland, Fiji, Falkland Islands, Micronesia, Faroe Islands, France, Gabon, United Kingdom, Grenada, Georgia, French Guiana, Guernsey, Ghana, Gibraltar, Greenland, Gambia, Guinea, Guadeloupe, Equatorial Guinea, Greece, South Georgia & South Sandwich Islands, Guatemala, Guam, Guinea-Bissau, Guyana, Hong Kong SAR China, Heard & McDonald Islands, Honduras, Croatia, Haiti, Hungary, Indonesia, Ireland, Israel, Isle of Man, India, British Indian Ocean Territory, Iraq, Iran, Iceland, Italy, Jersey, Jamaica, Jordan, Japan, Kenya, Kyrgyzstan, Cambodia, Kiribati, Comoros, St. Kitts & Nevis, North Korea, South Korea, Kuwait, Cayman Islands, Kazakhstan, Laos, Lebanon, St. Lucia, Liechtenstein, Sri Lanka, Liberia, Lesotho, Lithuania, Luxembourg, Latvia, Libya, Morocco, Monaco, Moldova, Montenegro, St. Martin, Madagascar, Marshall Islands, North Macedonia, Mali, Myanmar (Burma), Mongolia, Macao SAR China, Northern Mariana Islands, Martinique, Mauritania, Montserrat, Malta, Mauritius, Maldives, Malawi, Mexico, Malaysia, Mozambique, Namibia, New Caledonia, Niger, Norfolk Island, Nigeria, Nicaragua, Netherlands, Norway, Nepal, Nauru, Niue, New Zealand, Oman, Panama, Peru, French Polynesia, Papua New Guinea, Philippines, Pakistan, Poland, St. Pierre & Miquelon, Pitcairn Islands, Puerto Rico, Palestinian Territories, Portugal, Palau, Paraguay, Qatar, Réunion, Romania, Serbia, Russia, Rwanda, Saudi Arabia, Solomon Islands, Seychelles, Sudan, Sweden, Singapore, St. Helena, Slovenia, Svalbard & Jan Mayen, Slovakia, Sierra Leone, San Marino, Senegal, Somalia, Suriname, South Sudan, São Tomé & Príncipe, El Salvador, Sint Maarten, Syria, Eswatini, Turks & Caicos Islands, Chad, French Southern Territories, Togo, Thailand, Tajikistan, Tokelau, Timor-Leste, Turkmenistan, Tunisia, Tonga, Turkey, Trinidad & Tobago, Tuvalu, Taiwan, Tanzania, Ukraine, Uganda, US Outlying Islands, United States, Uruguay, Uzbekistan, Vatican City, St. Vincent & Grenadines, Venezuela, British Virgin Islands, US Virgin Islands, Vietnam, Vanuatu, Wallis & Futuna, Samoa, Yemen, Mayotte, South Africa, Zambia, Zimbabwe

    Supported Languages

    Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Pricing starting from:

    N/A

    • Free Version
    • Free Trial
    • Subscription

    Top 5 alternatives to Google Analytics 360

    Images

    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not
    View 7 more
    Google Analytics 360 video
    Google Analytics 360 Software - Analyze daily visits, traffic types, & time on site by country
    Google Analytics 360 Software - Google Analytics custom dashboard
    Google Analytics 360 Software - Google Analytics audience demographics reporting
    Google Analytics 360 Software - View website data in real time with Google Analytics
    Google Analytics 360 Software - Connect sales, marketing and advertising data
    Google Analytics 360 Software - Generate reports to see what's working and fix what's not

    Features

    Total features of Google Analytics 360: 48

    • API
    • Access Controls/Permissions
    • Activity Dashboard
    • Ad hoc Reporting
    • Alerts/Notifications
    • Augmented Analytics
    • Behavior Tracking
    • Campaign Tracking
    • Collaboration Tools
    • Conversion Tracking
    • Customer Database
    • Customer Journey Mapping
    • Customer Segmentation
    • Customizable Dashboard
    • Customizable Reports
    • Dashboard
    • Dashboard Creation
    • Data Aggregation
    • Data Capture and Transfer
    • Data Connectors
    • Data Discovery
    • Data Import/Export
    • Data Management
    • Data Visualization
    • Funnel Analysis
    • Indexing
    • Intelligent Search
    • Interactive Reports
    • KPI Monitoring
    • Keyword Tracking
    • Multi-Channel Data Collection
    • Pageview Tracking
    • Performance Metrics
    • Product Data Management
    • Real Time Data
    • Real Time Reporting
    • Referral Tracking
    • Reporting & Statistics
    • Reporting/Analytics
    • Search/Filter
    • Single Page View
    • Site Search Tracking
    • Third Party Integrations
    • Time on Site Tracking
    • Usage Tracking/Analytics
    • User Interaction Tracking
    • Website Analytics
    • Widgets

    Alternatives

    Adobe Analytics

    4.4
    #1 Alternative to Google Analytics 360
    Adobe Analytics is a marketing attribution software which enables businesses of all sizes to measure & understand the...

    Semrush

    4.7
    #2 Alternative to Google Analytics 360
    Semrush is a leading online visibility management software-as-a-service platform.

    Mixpanel

    4.5
    #3 Alternative to Google Analytics 360
    Mixpanel helps companies build better products through data. With our powerful, self-serve product analytics solution,...

    HubSpot Marketing Hub

    4.5
    #4 Alternative to Google Analytics 360
    HubSpot Marketing Hub is a scalable, all-in-one platform for inbound marketing, combining content marketing, marketing...

    Reviews

    Overall rating

    4.7 /5
    (7,037)
    Value for Money
    4.7/5
    Features
    4.6/5
    Ease of Use
    4.1/5
    Customer Support
    4.1/5

    Already have Google Analytics 360?

    Software buyers need your help! Product reviews help the rest of us make great decisions.

    Write a Review!
    Showing 5 reviews of 7,037
    Marlyn
    Overall rating
    • Industry: Computer Software
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Customer Support
    • Likelihood to recommend 9.0 /10

    Google Analytics 360 Identifies and improves the weak points of a website

    Reviewed on 12/06/2022

    Google analytics 360 goes one step further, since it has more tools than the free version, it is a...

    Google analytics 360 goes one step further, since it has more tools than the free version, it is a platform that helps me analyze and collect information about websites. Thanks to this Google analytic I can carry out a deep analysis of the needs of each aspect of the online traffic that my company receives since it allows me to use it and understand in a better and more precise way the experience of my client within the web, in addition to Studying all touchpoints from one place helps me analyze buyers and their behaviors.

    Pros

    I like Google Analytics 360 because it allows me to have a more exhaustive analysis of the clients who visit the web page, it allows me to see the total number of users who visit me, place of origin, device, it also shows me the behavior of the visitors, what products they buy, the time they leave the website, what content interests them the most, where they look at the site from, what time of day they visit, what time of day they are most likely to make a purchase, where my target audience and among other things. With Google analytics 360 I can identify in which part or process of the websites where it is installed there are deficiencies, to decide on what and how to improve and thus increase conversion.

    Cons

    With more tools, the learning curve is slower, so it takes time to learn how to use it fully to get the most out of all the tools.

    Ayesha
    Overall rating
    • Industry: Arts & Crafts
    • Company size: 2-10 Employees
    • Used Daily for 2+ years
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 10.0 /10

    Best one so far

    Reviewed on 19/06/2022

    When I am doing a presentation I use google to get facts about stuffs.

    When I am doing a presentation I use google to get facts about stuffs.

    Pros

    First of all, I am a student and sometimes when I can’t find an answer or want to relearn about something I use google. Google is like a teacher to me I mostly learn more stuff through google since I am shy to talk to my teachers.

    Cons

    There’s not even one thing I hate about google but I think sometimes you can’t find the right answer to questions which doesn’t happen a lot.

    Joseph
    Overall rating
    • Industry: Consumer Services
    • Company size: 1,001-5,000 Employees
    • Used Weekly for 1+ year
    • Review Source

    Overall rating

    • Value for Money
    • Ease of Use
    • Customer Support
    • Likelihood to recommend 5.0 /10

    Google analytics faults

    Reviewed on 24/06/2022

    It was ok but I decided to go a different route with a new software

    It was ok but I decided to go a different route with a new software

    Pros

    I loved the smoothness of certain parts of the software and how easy it was to understand and use

    Cons

    In some portions of the software it did like to lag a bit or freeze on random occasions

    Abhinav
    Overall rating
    • Industry: Information Technology & Services
    • Company size: 51-200 Employees
    • Used Daily for 1+ year
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Google Analytics - Powerful tool to get Insights about any Product

    Reviewed on 29/04/2022

    Overall I would definitely recommend any person who wants to get insights about their business...

    Overall I would definitely recommend any person who wants to get insights about their business which is a very crucial thing to do. You can go for Google Analytics.

    Pros

    I used Google Analytics for one of my clients to get insights about his customer's buying pattern, who is coming to the website and actually making any order. Google Analytics provides powerful insights with reports and dashboards. It's easy to integrate too we just need to pass data via their apis

    Cons

    It's bit tricky to start using it as it has lot of features and it would take time to make best use of this platform.

    Alternatives Considered

    Tableau

    Reasons for Choosing Google Analytics 360

    It was bit costly compared to google analytics.

    Switched From

    Microsoft Power BI

    Reasons for Switching to Google Analytics 360

    It's easy to setup and integrate.
    Goran
    Overall rating
    • Industry: Wholesale
    • Company size: 2-10 Employees
    • Used Weekly for 2+ years
    • Review Source

    Overall rating

    • Ease of Use
    • Likelihood to recommend 9.0 /10

    Great tool for data analysis

    Reviewed on 03/08/2022

    Google Analytics allows us to review our data and analyze our data so to make better judgement...

    Google Analytics allows us to review our data and analyze our data so to make better judgement calls on what products sell, advertise, etc... we track real time performance of our website pages, product pages, and returning customers in particular.

    Pros

    This product gives great insight into the analytics of our company online data. The functionality of Google Analytics 360 is great, and its easy to use. The insight into the data allows us to make real time decisions to improve.

    Cons

    At this time, the only thing I would like is that they include more how to videos and tutorials by professionals to help myself and team improve on our capabilities.

    Alternatives Considered

    HubSpot Marketing Hub

    Reasons for Switching to Google Analytics 360

    Google is the top contender and their tools are great. Plus we use other Google tools like Adwords for example.
    Showing 5 reviews of 7,037 Read all reviews

    Google Analytics 360 FAQs

    Below are some frequently asked questions for Google Analytics 360.

    Google Analytics 360 offers the following pricing plans:

    • Pricing model: Free Version
    • Free Trial: Not Available

    Available from 1.3 million Yen per month.

    Google Analytics 360 has the following typical customers:

    Self Employed, 2-10, 11-50, 51-200, 201-500, 501-1,000, 1,001-5,000

    Google Analytics 360 supports the following languages:

    Arabic, Brazilian Portuguese, Chinese, Czech, Danish, Dutch, English, Finnish, French, German, Hebrew, Hungarian, Indonesian, Irish, Italian, Japanese, Korean, Norwegian, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Traditional Chinese, Turkish, Ukrainian

    Google Analytics 360 supports the following devices:

    Android (Mobile)

    Google Analytics 360 integrates with the following applications:

    Google Ads, Google Search Console, WordPress

    Google Analytics 360 offers the following support options:

    Email/Help Desk, FAQs/Forum, Knowledge Base, Chat

    Related categories

    See all software categories found for Google Analytics 360.