Agorapulse

Pros

When I moved over to AgoraPulse, I first noticed that the interface was very clear to understand and intuitive to use. I am very busy and social media is a critical part of my business so I appreciated how it quickly I was able to get up to speed on using AgoraPulse's features. At present, I am running 5 social media accounts for my business and AgoraPulse keeps all my streams neatly organized. It helps me see urgent messages from my customers and I can respond directly to them AgoraPulse. My favorite feature overall is the schedule queue feature that allows me to post throughout the day on a schedule that I set based on when I believe my audience most wants to receive their content!

Cons

Overall the platform works great and I strongly recommend it. My complaints are pretty minor.
1. After I log in on my browser; AgoraPulse opens in a new browser window, however the original tab the landing page stays open and flashes a notification icon at me. I always have to close that tab to make the notification go away. It's minor but it's annoying.
2. I use the Queue feature a lot and I have multiple schedule queues. However, I am not able to sort the order fo the queue's in the drop-down list. Again, it's minor but I post a lot so it is annoying that I can't sort this list the way that I want.

Pros

The scheduling tool made the normally unmanageable task of scheduling the same post across multiple social media channels incredibly easy. It is intuitive and saves a serious amount of time. It also allowed us to schedule everything a week in advance meaning we spent less time scheduling and more time interacting with customers and analyzing and their engagements. Meaning we are able to keep getting smarter.

The assign tool is excellent for collaboration and saves us having to send an email to a colleague who may be in a better position to get back to the customer.

Cons

I would really like to see an extensive media library. The ability to reuse images and videos that have already been uploaded would save a lot of time.

I would also like to see functionality similar to Later's 'Link in Bio' functionality. If this is possible (Instagram API dependent I know) then we would have no reason to ever leave the comfort of Agora.

For us the one feature we never use nor understand is the publishing list.

I would also love to see a 'landing page' feature so you can send customers directly to bespoke LP from social media posts without having to get IT involved.

Pros

The listening tool is easy, including the IG API.

Cons

That you cannot separate facebook comments from ad comments.

Pros

The best part is the amazing customer service! They are responsive and generally have a good response for everything - including an idea to workaround if needed. The interface is nice and user-friendly. It was easy for team members to get used to the publishing and analytics tools. The crowd favourite is the ability to publish to (and edit for) multiple channels easily from one place. The price is incredibly accessible, especially for a non-profit like us! Love the system for addressing clients' wishes - we can vote and comment on them, and get updates when they're being worked on or the opportunity to consult with an AP team member on them. Overall I feel more efficient using AP.

Cons

I had to add all 40 social accounts myself, which was long. I believe this is being fixed soon (if not already). They really need to add a draft option and/or option to add notes to the calendar to address the lack of ability to plan social posts using AP. Again, this is something that seems to be on their radar. There are other, smaller limitations, like not being able to schedule (or upload a carousel) from the app. Social listening can definitely become more sophisticated, and I'm confident it will.

Pros

Our team has enjoyed using shared calendars with clients. The approval process has been easy for our team and clients. Reports are simple and beautiful, eliminating our need for additional weekly reporting tools.

Cons

We could really use a "pause all content" option or kill switch for a brand or account. Especially in 2020, this function would be helpful. The queue/category workaround is clunky. A client approval process for queues would also be beneficial. Without the ability to have clients approve that content, queues are useless to us, unfortunately.