Looker

This product has been the primary data analytics and business planning base in the enterprise. It provides real-time insights that gives each department power to plan and manage risks that may arise. It is easy to use and integrate with other data management models.

The set features have been working effectively based on company targets in data governance.

I like that the tool is easy to use even for non-technical members and does a great job analyzing complex data. The onboarding process is easy.

The only downside is that at times the performance is slow and the loading time is sometimes long

It’s a good option if you want to do dashboards connected to google sheets. Also a good alternative to PowerBi

They can ad some more personalizations for the dashboards

Great data visualisation tool for showing my clients their data in a smarter and more intelligent way

The user interface can be a bit basic, but I like that it can be designed in my branding. It does however come across as a bit basic sometimes

It’s super easy to maintain and update reports - particularly if using some of the direct integrations for Google products (eg Google ads). Also great to be able to pull in data from attribution tools like Ruler Analytics too.

Not necessarily a ‘con’ as such, but your dashboards look as good as you are a designer; I’ve seen some incredible dashboards built by colleagues and peers and also seen some truly terrible ones; the flexibility of the tool means you do need to have a basic grasp of data analysis and visualisation.