Picreel

Customers are at the heart of every company, but acquiring more customers isn’t something that every business knows how to do. Picreel is a cloud-based solution that turns bounced website traffic into paying customers.

Utilizing mouse movement analysis, Picreel tracks the velocity and movement of a website visitor’s mouse. Using this data, Picreel detects the moment a visitor is about to leave the site, prompting the immediate deployment of an “event” designed to prevent the visitor from leaving. Picreel has worked with clients in a number of industries, including retail, travel, publishing, and finance. The solution is applicable for any business with an online presence.

What is Picreel?

Picreel uses exit intent technology to convert bounced traffic into leads. The web-based application provides businesses with a way to track the mouse movements of their online visitors, and then use that information to prevent those visitors from abandoning their sites.

When Picreel’s automated mouse detection algorithm indicates that a visitor is about to leave a website, the system immediately fires up a new pop-up page. This final page is the business’ last chance to create a compelling offer — usually in the form of a limited-time discount, which can be applied at checkout. Retail businesses can also use Picreel to collect customer contact information for their email marketing databases.

Picreel Main Features

Tracking Mouse Movements

Picreel tracks the movement and velocity of a website visitor’s computer mouse to determine the moment a visitor is about to abandon a page. At that moment, the solution immediately deploys a conversion page meant to keep the visitor on your website for longer.

To begin tracking the movements of your website visitors and turning bounced traffic into leads, add a line of snippet code provided by Picreel to each page of your website. Picreel’s code will not slow your website down, and it is possible to install with no coding skills necessary.

Creating Campaigns

The key to any campaign’s success is the banner page that appears when a visitor attempts to abandon the site. Picreel users can create templates for their campaigns using either Picreel’s Visual Editor or the HTML editor. Users can also contact Picreel directly for help creating a custom campaign design.

To make your own banners in Picreel, upload your design to the platform. Picreel’s specialists will convert your design into a ready-to-deploy campaign within 24 hours. You also have the option to use the HTML editor to a design a campaign from scratch.

Running A/B Testing

A/B testing is a way to compare two versions of a website to see which performs better among targeted visitors. Picreel provides users with a way run A/B tests using its mouse movement technology. Essentially, a business can deploy two versions of any campaign to see which leads to a higher conversion lift.

To add A/B testing to your site, click on the “A/B Testing” tab. All past A/B tests will be listed on the page, or you can create a new A/B test by clicking on the “Add A/B Test” button in the upper left-hand corner. A/B testing is only available for businesses with Plus, Pro, and Enterprise pricing plans.

Generating Statistical Data

The data that businesses generate through Picreel’s platform can play an integral role in determining how future marketing campaigns are set up. Picreel provides users with real-time statistical data on visits, conversions, and conversion rates, along with full campaign reports.

To generate statistical reports, visit the dashboard and select the period that Picreel should review. You can select custom start and end dates, and quickly review the total page views, conversions, and impressions for that period of time. You can also narrow down the focus of your reports by selecting specific campaigns.

Acquiring Leads

Picreel provides its users with data about every person who visits their sites. This information can then be funneled into the email marketing campaigns intended to bring those visitors back long after they’ve gone.

Click on the “Leads” tab to see a list of the leads that Picreel has collected. For each lead, you’ll see the request URL, the request time, and details like an email address (when applicable). You have the option to export your lead lists to CSV. Or, integrate your Picreel account with email marketing platforms like MailChimp and GetResponse to create custom follow up campaigns right away.

Picreel Integrations

Picreel integrates with a number of email marketing apps and shopping platforms. The solution’s integration with shopping platforms enables retailers to quickly get their carts running with Picreel’s tools.

Integrations with almost half a dozen popular email marketing applications also allows Picreel users to follow up with online visitors who’ve abandoned their websites. A few of the email marketing apps that Picreel integrates with include MailChimp, iContact, AWeber, GetResponse, and Campaign Monitor.

Picreel Pricing

Pricing for Picreel starts at $19 per month for the Starter plan, which caps out at 2,000 monthly visitors, 1 campaign, and 1 template. For companies with more robust needs, larger plans are available. The Pro plan costs $399 per month, and includes 150,000 monthly visitors, 30 campaigns, and 30 templates. Exit intent technology, cart and form abandonment, and full service management are available with every Picreel pricing plan.

Picreel Bottom Line

• Turns bounced website traffic into leads.

• Site abandonment triggers the deployment of targeted campaigns.

• Uses mouse movement analysis to keep visitors on your website.

• Designed for any business with an online presence.

• Integrates with popular email marketing solutions.