Tracksuit

Tracksuit has been a strong addition to how our team measures our performance across time. Easy to use UI, timely updates, straightforward measurement, and they are constantly updating/adding new features.

Not much to say that we don't like. Since it's more of a self-serve product, it's important to get internal end users in the habit of logging in and monitoring.

Tracksuit has brought Brand to the centre of discussion on long-term business performance. With monthly reporting, my brand metrics are front & centre in board meetings & SLT planning days. The impact of brand investment, and investment in the right statements has become a key talking point across the business with my [sensitive content hidden] even suggesting we should invest more in brand to secure our long-term market position. Talk about a win for the brand team & the business.

Although brand metrics are a second language to most marketers, many non-marketers are seeing these dashboards and worry when they see fluctuations. Because we've been so successful in making brand metrics as important as revenue metrics, they're now looked at under a similar microscope - but each month's sample isn't enough to make real assumptions from. I would love for a larger sample to ensure we can pull regional data from a large enough base.

Tracksuits operates as a stripped-down version of larger brand trackers that I've used in previous enterprise positions. It is a cost-efficient way to keep a pulse on brand health metrics in market for both ourselves & our competitors.

Currently, the geolocation is a little odd but it is something that they seem to be working on. They've just added rural vs. city as a dimension. Additionally, I find the brand sentiment statements to be pretty restrictive in wording but understand that is a trade-off for being able to keep the survey short and therefore cheaper.

Tracksuit is easy to use, well designed and customisable to brand requirements. The tool is critical to our Marketing strategy, as we are able to understand impacts of our campaigns as well as understand competitor and industry performance.

Tracksuit has allowed us to take a strategic, data-driven approach to our campaigns. Being able to understand what channels have influenced our brand awareness and overall funnel has afforded us significant growth within the market across Australia and New Zealand.

Nothing! The product is perfect for our needs.

-Very easy to use
-Lots of log ins for various stakeholders
- [sensitive content hidden] is fantastic and so engaged with providing additional feedback and benefits for our brand/category.
-It's given our brand the 'permission' to make some informed decisions that we wouldn't have had the courage to do or thought about without this consumer data-point.

At this stage I've only got positive things to say about Tracksuit. There isn't any qual data gathering, although I was offered a contact that they work with if we were to continue to investigate qualitative research (which we didn't)